Vamos abordar algo

verdadeiramente
novo?

DESENVOLVIMENTO DE
NOVOS PRODUTOS
Rui Costa

12-13

MEAL, ESA-IPC

DNP 12-13
O que que vocs esperam desta disciplina?

Pompeia h 2000 anos

Nesta aula
Programa e avaliao
Indstria alimentar
Tendncias de DNP e de investigao

Conhecem/tiveram experincias de DNP?

DNP 12-13
Programa
1.
Organizao do DNP nas empresas
2.
Mtodo de DNP
3.
Previso do tempo de vida de produtos alimentares
4.
Previso da aw de produtos alimentares
5.
Optimizao de formulaes e de processos
6.
Trabalho em equipa: mtodo de Kolb
7.
Propriedade industrial
8.
Anlise do ciclo de vida de produtos
9.
Notas sobre cincias do consumo

DNP 12-13Programa

DNP 12-13
Avaliao

Organizao do DNP nas empresas

Trabalho em equipa: mtodo de Kolb
Notas sobre cincias do consumo
Marketing
Concepo
Mtodo
de DNP Definio

Propriedade industrial
Anlise do ciclo de vida de produtos
Previso do tempo de vida de produtos
alimentares
Previso da aw de produtos alimentares
Optimizao de formulaes e de processos

e
s
t
a

d
i
s
c
i
p
l
i
n
a

30%
40%
30%

Trabalhos
Teste
Ap. oral de um tpico de C. Consumo

Plano de avaliaes
24 Novembro relatrio
22 Dezembro relatrio
19 Janeiro teste
9 Fevereiro apresentaes

Industrializao

DNP

12-13

Relao com outras disciplinas de LEAL e de MEAL

Plano de negcios (GEE, LEAL)

Produto/servio
Descrio

Projecto (MEAL)

Localizao (justificao)
Produtos concorrentes/substitutos e
complementares

Projecto I (LEAL)
Anlise de alimentos (sensorial, fsica, qumica, microbiolgica)
Cintica de processamentos

Projecto II (LEAL)
Projecto da embalagem: materiais, rotulagem e design
HACCP

Gesto Empresarial e Empreendedorismo (LEAL)

Plano de negcios

Vantagens/desvantagens
competitivas face aos produtos
concorrentes

Clientes (procura)
Perfil dos clientes-alvo
Dimenso e potencial de crescimento
Manifestaes de interesse/contacto
com potenciais clientes ou parceiros

Concorrentes
Identificao e Caracterizao

Meio envolvente
Oportunidades/Ameaas
Cenrios futuros/tendncias

Exequibilidade de marketing
Posicionamento
Marketing-mix
Produto
Preo
Canais de distribuio
Promoo/Comunicao

Viabilidade econmicofinanceira
Impacto social

Stios de interesse
Stios de interesse

FoodDrinkEurope http://www.fooddrinkeurope.eu/
ETP Food for Life etp.ciaa.eu/
EFSA www.efsa.europa.eu/
INSA
www.insa.pt/sites/INSA/Portugues/AreasCientificas
/AlimentNutricao/AplicacoesOnline/TabelaAliment
os/Paginas/TabelaAlimentos.aspx

Stios de interesse

FOOD PAIRING

FOOD PAIRING www.foodpairing.be/

FOOD CHANNEL http://www.foodchannel.com/
FOOD INGREDIENTS
http://www.foodingredientsonline.com/
FOOD PRODUCT DESIGN
http://www.vpico.com/health-nutrition.html

FOOD PAIRING

FOOD PAIRING

FOOD CHANNEL, 2011

Food Product Design March 2011

The Top 5 gourmet foods trends for 2011 include:

Chocolate for Breakfast Tea, Belgian waffles, granola
and hot chocolate on a stick.
Foods for Healing Ancient healing teas, Blackwater with
77 minerals, aloe and cucumber drinks, plus micro-batches
of healthful beverages.
New Noodles Yam, kelp, farro and spelt.
Heat with Flavor Ghost peppers, yuzu-wasabi sauce and
piquillo almond glop.
Creative Chips Pinto beans, naan, peas, mung beans,
kale and wild rice.

CHICAGOThe food astronauts eat in space is healthier and tastier than previous
celestial delicacies thanks to advancements in food technologies, according to a new
study published in the Journal of Food Science. The findings also highlight the
challenges that must be addressed in order to space travel to Mars.
Without an adequate food system, astronauts health and performance could be
compromised during a long mission. Researchers from NASA, Lockheed Martin and
North Carolina State University are investigating food technologies that will provide
the nutrients and taste acceptability to sustain crew health and performance,
guarantee a shelf life of three to five years with sustained vitamin delivery, be safe
after cooking and processing in partial gravity, and be formulated and packaged
in a way that the mass and subsequent waste is within the allowable limits of
proposed future space vehicles.
"If we go to Mars, we need a 5-year shelf life of food and that means we need to
start looking at new technologies to start preserving the food," said Michele
Perchonok, Advanced Food Technology Manager at NASA and one of the study
authors.

Indstria alimentar
Indstria alimentar

FDE
ETP Food for Life

Comparao com outras indstrias

Comparao com outras indstrias

Por sectores

Por pas

Importao/exportao

Importao/exportao

Importao/exportao

Importao/exportao

Evoluo de preos

Consumo domstico

Consumo domstico

Repartio do valor acrescentado na

cadeia alimentar
Tendncias de inovao e
investigao

Tendncias de inovao

Tendncias de inovao

Tendncias de inovao
Top 10 Produtos (FPD magazine)

Insects

Fancy Donuts

Cocktail Bitters

Unfamiliar Chinese Food Flavors

Pimento Cheese

Foraging

Upmarket Fried Chicken

Macarons

Upmarket Fried Chicken

Negronis

Butchery

Investimento em I&D
Investigao

ETP Food for Life 2008

ETPFL Tendncias por investigao

1.

Improving health, well-being and longevity

2.

Building consumer trust in the food chain

3.

Supporting sustainable and ethical production

ETPFL - Improving health, well-being

and longevity

ETPFL - Building consumer trust in the

food chain

1. optimal development, wellness and ageing

1. evaluation of risks versus benefits

2. intestinal health and immune functions

2. system innovation methodologies in the food

3. weight management and obesity

production chain
3. consumer studies

ETPFL - Supporting sustainable and

ethical production

Cultura de clulas

1. sustainability of European food chains

2. solutions for sustainable food chains
3. food system efficiency and effectiveness

Dutch scientist Mark Post displays samples of in-vitro meat, or

cultured meat grown in a laboratory, at the University of Maastricht
November 9, 2011. (Photography: Francois Lenoir / Reuters)

movimentos anti-indstria alimentar

Michael Pollan
http://michaelpollan.com/books/

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