MAJOR PROJECT REPORT SUBMITED TOWARDS THE PARTIAL FULFILLMENT

OF
BACHELOR OF BUSINESS ADMINISTRATION

MAJOR PROJECT REPORT

ON
Customer Buying Behavior & Level of Satisfaction
In
Automobile Industry
Batch: 2010-2013
SUBMITTED BY:
Name: Shikha Trehan
Enrollment No. 02524001710

PROJECT GUIDE
Name: Ms. Kanika Dhingra
Designation: Assistant Professor

TRINITY INSTITUTE OF PROFESSIONAL STUDIES, DWARKA SEC-9

AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

CERTIFICATE
TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project work Consumer buying behavior & level of
satisfaction made by Shikha Trehan, BBA (Gen) enroll no-02524001710 is an
authentic work carried out by her under guidance and supervision of Ms. Kanika
Dhinga
The project report submitted has been found satisfactory for the partial fulfillment
of the degree of Bachelor of Business Administration.

Project supervisor:
Signature:
Ms. Kanika Dhingra

ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an

amalgamation of the efforts, ideas, and cooperation of number of entities.
I would like to thank TRINITY INSTITUTE OF PROFFESIONAL STUDIES for
giving an opportunity to work on a valuable project.
The completion of the project study that follows seemed to be a distant goal had it
not been for the contribution of Ms.Kanika Dhingra for allowing me to work on a
very intrinsic part on CUSTOMER BUYING BEHAVIOUR& LEVEL OF
SATISFACTION IN AUTOMOBILE INDUSTRY. I thank her for the ideas and
basic concepts she delivered and shared with me, as they helped me a lot in
accomplishing this project of mine.

(SHIKHA TREHAN)
BBA (Gen) 6thSEm

DECLARATION

I hereby declare that the following documented project report titled CUSTOMER
BUYING BEHAVIOUR& LEVEL OF SATISFACTION IN AUTOMOBILE
INDUSTRY is an original and authentic work done by me for the partial
fulfillment of Bachelors of Business Administration degree Program at TRINITY
INSTITUTE OF PROFESSIONAL STUDIES.

I hereby certify that the entire endeavour out in the fulfillment of the task is
genuine and original to the best of my knowledge & I have not submitted it earlier
elsewhere.

SIGNATURE:
SHIKHA TREHAN
BBA (Gen) 6thSem
Enroll. No. - 02524001710

TABLE OF CONTENTS
S.NO
1

PARTICULARS
CHAPTER-1( Introduction & Literature
Review-Topic, Industry, Firm)
Introduction
History
(Theoretical concept about the topic
such as importance, functions, types,
roles)etc
CHAPTER-2(Research Objectives &
Methodology)
Research Objectives Of The Study
Research Methodology
Research Design
Types of research design
Data Collection
Sampling Design
Sampling Instrument
CHAPTER-3(Data Processing, Analysis &
Interpretation)
No. of Questions
Types of Questions

Page No.
2-18

20-24

26-40

Findings

41

5
6
7

Limitations
Conclusion
Suggestion

42
43
44

8
9

Bibliography
Annexure

45
46-49

Teachers Sign