Documente Academic
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First task
Second
task
Setting
objecti
ves
Third
task
Craftin
ga
strateg
y
Forth
task
Executi
ng
strateg
y
Fifth task
Evaluating
performan
ce and
initiating
corrective
adjustmen
t
Costco focusing generating their business model as high generated
sales volume and rapid inventory turnover by attractive low price
offering fee-paying members.
Strateg
ic
Vision
Putri Amandhari
64 INT B | Strategic Management
Chapter 2 and Case 2 of Costco Wholesale
Evaluation
Overall, Costco sounds like a perfect of company with great demand
and opportunities through their internal and external practices. They
do take care about they customers, their stores, and one things that
almost valuable their employees. Their CEO, Mr. Jim Sinegal also
playing a huge part into to show their employee if he really care and
always planned to have company visit through the Costco store that
spread all over Europe.
Costco company not only make their corporates culture to be seen
in a wall. good business need somebody to act, experience and
implement what is really written on their vision and mission. In this
case, Jim Sinegal try to prove this good business practice and jump
into it. Through this kind of CEO, their top level management can
learn what really happening and what really the situation up in
the air. Beside the efficiency of business control, they can also learn
from their mistakes and fix it immediately without any third-partyside involved.
BASIC COMPETITOR ANALYSIS
Though we already understand if Costco if implement the good
business practices, they also need to adjust with their dynamic
situation of competition. As mentioned one the case that Costco has
two other main competitors who also operate almost in the similar
focused and target.
And yes, there is no comfort zone when once youre in into the
market. Costco need to face and learn from their competitor. First,
Sams Clubhouse is a wholesale opened in 1984. In early 2012 there
were 611 Sams Club locations in the United States with 49 million
members and record-high fiscal 2012 sales of $53.8 billion. 2 Stocked
about 4000 items, and also have a supporting departments like
photo processing, pharmacy, optical department and self-service
gasoline pumps. Sams Clubhouse membership worth $40 and has a
premium member club that cost $100. Shipped almost 65% of non
fuel-merchandise from some 25 distribution facilities. They also
have more than 100,000 people across all aspects of its operation in
the United States.
Meanwhile, BJs wholesale started on the mid-1980s and had a total
of 195 stores. Merchandise almost 7,000 items and about 70%
percent of BJs product line can be found in the supermarket. But
they have different style on reaching their consumer: 1) More
focusing on individual consumer 2) clustering club locations to
achieve the benefit of name recognition and maximize the
efficiencies of management support, distribution and marketing
2 c-21
Putri Amandhari
64 INT B | Strategic Management
Chapter 2 and Case 2 of Costco Wholesale
Putri Amandhari
64 INT B | Strategic Management
Chapter 2 and Case 2 of Costco Wholesale
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