Getting To Know

WORD-OF-MOUTH
IS THE BEST FORM OF ADVERTISEMENT
In 30 seconds:
Have you ever recommended something to your friends?
Tell us about a product you feel satisfied with.

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Speak Up
Watch the following video and discuss it in 30 seconds.
Summarize the 5 principles of word-of-mouth marketing in the video.

???

Source: https://www.youtube.com/watch?v=FvbXgS61sTo&feature=youtu.be
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Wear Your Words

Listen and repeat.
Vocabulary
1. Potential (n) / ptenl /

Definition
1. ______________________

2. Channel (n) / tnl /

2. ______________________

3. Vicinity (n) / vsnti /

3. ______________________

4. Promote (v) / prmt /

4. ______________________

Define one word and make a sentence about word-of-mouth marketing.

Example:

Word-of-mouth is a good marketing channel to save money for your marketing campaign.
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Wear Your Words

Explanation of useful idiom/ phrase:
By word-of-mouth (phrase )

because people tell each other and

not because they read about it

Be lost for words(idiom)

to be so surprised, confused, etc.

that you do not know what to say

Discuss disadvantages of word of mouth marketing using the idiom and

phrase above.
Example: It might take longer than usual for people to know your product if you
choose to spread the news only by word-of-mouth.

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Essential Structures
Structure: passive voice
It + to be + V (past participle) + that + S + V + O.
Discuss the advantages of word-of-mouth marketing using the structure above
Example:
It is believed that customers tend to stick with your company longer

if you use

word-of-mouth marketing.

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Raise Your Voice

CASE STUDY
You are going to open a restaurant next month and you have decided to
use word of mouth marketing.
Pair work: Discuss the plan of using word-of-mouth marketing with your partner.

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Assessment Form
Here are some comments on your performance

Students

Pronunciation

Vocabulary

Grammar

1.
2.
3.
4.
5.

6.

Feel free to ask if you have any questions!

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What We Gain

Vocabulary related to marketing

By word of mouth

Be lost for words

Passive voice: It + to be + V (pp) +

that + S + V + O

Case study: word of mouth marketing

plan for a new restaurant

Please do your homework in the downloadable outline from the website!

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Homework
Complete your mission and find more in related lessons

Your mission

Take note of what you need to improve

(Vocabulary, Grammar and Pronunciation)
Search for related lessons in course browser
Take those lessons

Adverb or Adjective (#0734)

Recommendation Suffixes of "market" (#0163)
Winning the lottery (#0375)

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