Wiley J.

Ehrke
Phone: (714) 356-0694 E-Mail: wehrke@mac.com
Linkedin: www.linkedin.com/in/WileyEhrke

Summary
Results-oriented executive with extensive marketing, product launch and sales experience as an executive,
manager and individual contributor. Experienced in the development and negotiation of strategic business
agreements, building and managing marketing and sales organizations, and the creation of long term, profitable
business relationships. Consistently delivers excellent results.

Innovation: Excels in the use of creative, insightful methods to achieve business goals. Instrumental in
the development and implementation of high impact business programs and processes. Focuses on what
can be done not what has been done.

Strategic Planning: Extensive practical experience in the design, development and implementation of
new businesses, new products, and new approaches to the market including sales and distribution
strategies. Achieves strategy buy-in from team members by leveraging strengths and minimizing
weaknesses.

Negotiation: Experienced in negotiating customer, distributor and supplier agreements. Worked with
highest levels in customer, distributor and supplier organizations to grow strategic alliances.

Experience
Stephen Gould Corporation / In That Case
Irvine, CA

7/2000 Present

Stephen Gould is a business services and packaging company offering services that encompass product
development, vendor sourcing, design, engineering, marketing communications and production as well as
warehousing, assembly and third-party logistics.
VP Marketing and Business Development
Developed and ran a multi-channel business focusing on commercial and custom products in the
computer accessory and technology market.

Directed marketing programs including advertising and PR, Web site development, e-commerce, social
media and e-mail.

Recruited and led sales organization to focus on corporate accounts and key resellers with an
infrastructure thats built to last.

Negotiated distribution agreements with key partners in a variety of channels such as Ingram Micro,
Synnex, The Apple Store, Frys Electronics and others.

Initiated discussions with key vendors and suppliers seeking win-win results. Was vital in the
development of many products we manufactured.

Formulated supply agreements. Set up agreements to manage finance and logistics for product lines.

Consistently exceeded sales and profitability targets and goals with a strong commitment to excellence.

Port Inc. (acquired by Targus, Inc.)

San Juan Capistrano, CA

3/1997 7/2000

Targus designs products for the mobile accessory category that enhance users connectivity, security and
personal style enabling them to use their devices with the utmost convenience, confidence and comfort.
VP New Business and Product Development

Recruited by CEO to build its fledgling computer accessory business and establish Port as a notable
brand in the computer accessories marketplace. Increased sales over 300% first year.

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Opened Ports western regional offices to recruit and develop a strong sales and product marketing team.
Participated in negotiations leading to the acquisition of Port by Targus, Inc.

Sought, placed and empowered product managers in strategic positions to develop and manage key
accessory product categories.

Restructured the product support and service organization from top-to-bottom with an emphasis on
empowerment of the team member to serve the customer like no one else.

Designed and implemented company-wide operations programs to increase sales, improve product
forecasts, expedite delivery of products and actively manage channel inventory.

Toshiba America Information Systems

Irvine, CA

7/1990 3/1997

Toshiba America Information Systems is a division of Toshiba, a $60 Billion dollar company located in over 30
countries. TAIS provides a wide range of digital life products and consumer electronics through an aggressive
commitment to R&D.
Director Accessories Marketing

Developed and implemented the businesses plan for the accessories business unit at Toshiba America
Information Systems. Had P&L responsibility for the same.
Established Toshibas Noteworthy brand for accessories, Accessories Direct Catalog, Accessories web
site and e-commerce program, retail POP, and other channel specific programs.
Implemented a forecasting and delivery system that allowed us to reduce lead times and better manage
channel inventories.
Directed strategic plan for Toshiba data networking products.

Harris Corporation, Dracon Division

Camarillo, CA

7/1990 7/1990

Harris Corporation was founded in the 1890s and has grown and evolved into one of the only companies focused
exclusively on developing voice, data and video networks that touch millions of lives every day serving customers
in over 125 countries.
ISDN Program Manager

Directed all sales and marketing efforts including field sales, market research, market planning and
development, product development, and advertising.

Reduced product development time in half through the introduction of new procedures.

Conducted focused market research that lead to the development of new products including the biTS-1
test set.

AT&T Information Systems

San Diego, CA

1/1981 7/1987

AT&T Information Systems (ATTIS) was the fully separate subsidiary of American Telephone & Telegraph
Company (AT&T) which focused on computer technology ventures, telephone sales, and other unregulated
business. It was one of the three core units of AT&T formed after the breakup of the Bell System.
Sales Manager, Major Accounts

Top ranked sales manager in 1985 and 1986 exceeding quota by more than 50% through the merger of
passion for people and the product.

Supervised Account Executives and Technical Consultants responsible for the largest business and
government accounts in the San Diego area.

Initiated computer sales program.

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Education
Master of Science, Systems Management with emphasis on Information Systems
University of Southern California

1987

Bachelor of Arts, Public Administration / Journalism

San Diego State University

1980