Documente Academic
Documente Profesional
Documente Cultură
Research Methodology
Code
BMBR 5103
Status
Major
Level
Masters
Credit Value
Prerequisites
Quantitative Methods
Evaluation
Test
20 Percent
Assignment
Final Examination
40 Percent
Teacher
Semester
Sep 2014
Course Objectives
Synopsis
Course Outline
Tutorial 1 & 2
Part I Introduction to Business Research
Hour
1. Research in Business
Explains the reasons for studying research; define
research; and, explain the relationship between
manager-researcher relationship.
2. Scientific Thinking
Discusses the styles of thinking and the different
thought process such as deduction and induction;
provide an understanding of theory, its
components and connections such as concepts,
constructs definitions, variables, propositions and
hypothesis, theory, and models.
5. Design Strategies.
Explains what is research design and discuss
several types designs; explain the nature of
exploratory studies and the means of
explorations, descriptive studies, and causal
studies including the concept of cause, causal
relationships, and how to test causal hypothesis.
6. Measurement
Explains the nature of measurement, the types of
measurement scales (nominal, ordinal, interval
and ration scales); discuss the sources of
measurement differences and errors; explain the
characteristics of sound measurement (validity,
reliability and practicality); and explain the
8. Sampling Design
Explains the nature and importance of sampling,
discuss the probability scaling, steps in sampling,
sampling concepts and sampling attributes;
discuss the various types of sampling such
systematic sampling, stratified sampling, cluster
sampling and double sampling.
Tutorial 4 & 5
Part III The Sources and Collection of Data
References
Compulsory
Addition