Survey Summary

Gender
Male
Female
Age
15-20 yrs old
21-30
31-40
41-50
51 yrs old and above
Monthly Salary
Below 5000
5001-10000
10001-15000
15001-20000
20001 and above
N/A
Daily Allowance
Below 100
100-150
151-200
201-250
above 250
Survey Questions
1. Do you go to caf/coffee shop?
Yes
No
2. If yes , How often?
Daily
Weekly
Monthly
Occassional
Twice a day
Twice a week
Twice a month
3. During what days?
Weekdays
Weekends
4. During what time do you usually go to such coffee shop?
Breakfast
Lunch

Merienda
Dinner
5. Which beverage do you prefer?
Coffee
Tea
Juices
Softdrinks
Others
6. If Coffee why?
Taste and flavour
Popularity
Price
Nutritional value
7. If tea why?
Ice tea
Flavored Tea
Ordinary hot tea
Herbal tea
8. How do you learn about the brand in preferring a coffee or tea?
Thru word of mouth
Recommended by friends
Thru advertisement
Others
9. What snacks do you usually buy in caf?
Cakes
Breads
Pastries
10. How much are you willing to spend for products and services offered inside the caf?
less than 100
101-200
201-300
301-400
401 and above
11. Which factors below do you consider in choosing a Caf to dine in?
Product Quality and Product Variety offered
Price Affordability
Brand Loyalty
Store Ambiance
Store Promotions
Proximity to house/school/workplace
Customer Service Quality
12. Which particular customer service do you most consider?
Speed Counter Service
Knowledgeable& Friendly Staff
Store Facility Layout

Extended Operation Hour

Parking Space
13. Which amenities below do you prefer most to have inside the establishment?
Music
Couches
Reading Area
LCD telivision Monitor
Smoking Area

Factors :Summary :
11. Which factors below do you consider in choosing a Caf to dine in?
Product Quality and Product Variety offered
Price Affordability
Brand Loyalty
Store Ambiance
Store Promotions
Proximity to house/school/workplace
Customer Service Quality
12. Which particular customer service do you most consider?
Speed Counter Service
Knowledgeable& Friendly Staff
Store Facility Layout
Extended Operation Hour
Parking Space
13. Which amenities below do you prefer most to have inside the establishment?
Music
Couches
Reading Area
LCD telivision Monitor
Smoking Area

Summary
Gender
Male
Female
Total
Age
15-20 yrs old
21-30
31-40
41-50

51 yrs old and above

Total
Monthly Salary
Below 5000
5001-10000
10001-15000
15001-20000
20001 and above
N/A
Total
Daily Allowance
Below 100
100-150
151-200
201-250
above 250
Total
Survey Questions
1. Do you go to caf/coffee shop?
Yes
No
Total
2. If yes , How often?
Daily
Weekly
Monthly
Occassional
Twice a day
Twice a week
Twice a month
Total
3. During what days?
Weekdays
Weekends
Total
4. During what time do you usually go to such coffee shop?
Breakfast
Lunch
Merienda
Dinner
Total
5. Which beverage do you prefer?
Coffee
Tea
Juices

Softdrinks
Others
Total
6. If Coffee why?
Taste and flavour
Popularity
Price
Nutritional value
Total
7. If tea why?
Ice tea
Flavored Tea
Ordinary hot tea
Herbal tea
Total
8. How do you learn about the brand in preferring a coffee or tea?
Thru word of mouth
Recommended by friends
Thru advertisement
Others
Total
9. What snacks do you usually buy in caf?
Cakes
Breads
Pastries
Total
10. How much are you willing to spend for products and services offered inside the caf?
less than 100
101-200
201-300
301-400
401 and above
Total

10

11

1
1

1
1

12

13

14

15

16

17

1
1

1
1

1
1

18

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

0
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

5
3
5
5
4
1
5

5
4
3
5
5
3
5

5
2
2
5
3
3
5

5
3
3
5
5
4
5

5
5
5
5
5
5
5

5
3
4
5
4
3
5

5
3
3
5
4
1
5

5
4
3
5
3
5
5

5
5
5
5
5
5
5

4
3
5
5
2
1
5

5
4
4
4
4
4
5

5
3
2
5
4
5
5

5
4
5
5
5
2
5

5
3
5
5
4
2
5

5
3
4
5
4
1
5

5
2
2
5
5
3
5

5
5
3

5
5
3

5
5
2

5
5
3

5
5
2

5
5
3

5
5
2

5
5
4

5
5
3

5
5
2

5
5
1

5
5
2

5
5
4

5
5
3

5
5
2

5
5
5

3
2

3
1

3
2

4
4

5
3

3
2

4
4

3
3

3
2

3
3

3
3

3
4

5
2

5
2

4
1

5
3

5
5
3
3
2

5
5
4
2
1

5
5
3
3
2

5
5
3
3
1

5
5
4
2
1

5
5
3
4
2

5
5
3
2
1

5
5
3
3
3

5
5
2
2
2

5
5
2
3
2

5
5
3
2
2

5
5
3
5
1

5
5
3
2
2

5
5
3
3
1

5
5
3
2
1

5
5
3
3
2

5
86
10
17
85
65
24
88

4
2
15
31
2
21
21

56
31
1
2
20

7
7

14

88
86
14
34
13
88
88
16
13
10

2
24
23
23

30
19
29

38
26
25

36
39
15

9
5
17

5
17
24

Total
88
88
88
88
88
88
88
88
88
88
88
88

3
10

88
88
88
88
88

1
10

Total
44
56
100
34
18
11
3

66
132
6
20
30
17
6
21
100
5
17
32
39
7
100

88
12
100
32
28
7
9
2
10
88
39
49
88
11
12
36
29
88
57
20
11

88
43
8
5
1
57
15
5

20
34
24
29
1
88
38
29
21
88
1
20
37
24
6
88

19

20

21

22

23

24

25

26

27

1
1

29

1
1

28

31

1
1

33

34

35

36

1
1

37
1

1
1

32

1
1

30

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
5
4
2
5
4
1
5

5
5
4
5
5
4
5

5
4
3
5
5
5
5

5
5
3
5
5
2
5

5
4
3
5
5
4
5

5
3
3
5
4
5
5

5
3
3
5
4
4
5

5
4
3
5
5
2
5

5
3
3
5
4
3
5

5
4
4
5
5
4
5

5
3
3
5
5
2
5

5
3
4
5
4
5
5

5
4
3
5
4
4
5

5
3
3
5
5
2
5

5
5
5
5
5
5
5

5
4
4
5
4
3
5

5
5
3

5
5
4

5
5
5

5
5
3

5
5
2

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

5
5
3

4
4
3

3
3

4
1

3
2

3
2

4
3

4
3

4
3

3
3

5
4

5
3

4
2

3
5

2
1

4
1

4
1

4
2

5
5
3
2
1

5
5
5
3
3

5
5
4
3
3

5
5
4
3
3

5
5
3
3
2

5
5
4
3
2

5
5
4
3
2

5
5
3
2
3

5
5
3
3
4

5
5
4
3
2

5
5
5
2
5

5
5
5
4
2

5
5
5
3
2

5
5
5
4
4

5
5
5
4
4

5
5
3
3
2

38

39

40

41

42

43

1
1

44

45

46

47

48

1
1

49

50

51

52

53

1
1

1
1

1
1

1
1

55

56

1
1

1
1

54

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

5
5
4
5
4
5
5

5
5
5
5
5
5
5

4
5
4
4
4
3
5

5
5
3
3
4
5
5

5
4
3
4
5
4
5

5
3
3
5
5
2
5

5
3
3
5
5
3
5

5
3
4
5
5
3
5

5
3
3
5
5
2
5

5
3
4
5
5
1
5

5
3
3
5
5
3
5

5
3
4
5
5
4
5

5
3
5
5
5
3
5

5
3
4
5
5
2
5

5
3
2
5
5
3
5

5
3
3
5
5
1
5

5
3
1
5
5
4
5

5
5
2

5
5
4

5
5
3

5
5
2

4
4
1

5
5
5

5
5
5

5
5
5

5
5
5

5
5
4

5
5
4

5
5
4

5
5
4

5
5
3

5
5
2

5
5
1

5
5
3

3
2

4
3

4
2

3
3

2
2

5
4

5
5

4
2

5
5

5
5

3
3

5
2

5
5

5
4

2
5

5
5

5
5

5
5
3
3
4

5
5
4
2
3

5
5
3
3
2

5
5
4
2
4

5
5
3
4
3

5
5
4
3
4

5
5
3
3
2

5
5
3
3
4

5
5
4
3
3

5
5
2
3
4

5
5
5
3
2

5
5
1
3
4

5
5
2
3
2

5
5
2
3
4

5
5
4
3
3

5
5
3
3
4

5
5
3
3
2

57

58

59

60

61

63

1
1
1

62

64

65

1
1

66

1
1

68

69

1
1

67

70

71

72

73

75

1
1

74

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

5
3
4
5
5
4
5

5
3
4
5
4
5
5

5
3
3
5
5
5
5

5
3
4
5
4
3
5

5
4
3
5
4
4
5

5
3
4
5
5
2
5

5
3
3
5
5
3
5

5
4
3
5
5
2
5

5
4
3
5
5
1
5

5
3
3
5
5
4
5

5
3
4
5
5
4
5

5
2
4
5
5
3
5

5
3
4
5
5
2
5

5
3
4
5
5
1
5

5
2
4
5
5
4
5

5
2
4
5
5
3
5

5
5
5

5
5
5

5
5
4

5
5
5

5
5
4

5
5
3

5
5
3

5
5
4

5
5
4

5
5
3

5
5
5

5
5
4

5
5
4

5
5
3

5
5
4

5
5
3

5
5

5
5

5
5

5
4

5
4

5
3

5
4

5
3

5
5

5
4

5
4

4
3

5
4

4
4

3
4

3
3

5
5
4
4
5

5
5
5
2
5

5
5
4
3
5

5
5
3
4
5

5
5
4
3
4

5
5
4
4
4

5
5
4
5
4

5
5
3
4
5

5
5
5
4
3

5
5
5
3
4

5
5
4
5
4

5
5
3
5
3

5
5
3
5
5

5
5
4
5
4

5
5
4
4
4

5
5
5
3
3

76

77

78

1
1
1

79

80

1
1

81

83

84

1
1

1
1

82

85

86

87

1
1

88

89

90

91

92

93

94

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
1

1
5
3
5
5
5
3
5

5
2
4
5
5
5
5

5
3
5
5
5
5
5

5
2
4
5
5
5
5

5
3
3
5
5
5
5

5
3
4
5
5
5
5

5
3
3
5
5
4
5

5
3
2
5
5
4
5

5
3
1
5
5
5
5

5
3
4
5
5
5
5

5
5
5
5
5
5
5

5
3
5
5
5
4
5

5
3
5
5
5
5
5

5
3
5
5
5
4
5

5
3
4
5
5
5
5

5
3
4
5
5
4
5

5
3
5
5
5
5
5

5
5
4

5
5
3

5
5
5

5
5
4

5
5
3

5
5
4

5
5
3

5
5
4

5
5
5

5
5
5

5
5
4

5
5
3

5
5
4

5
5
3

5
5
3

5
5
4

5
5
4

4
2

3
1

2
1

4
1

5
1

3
4

2
3

3
5

5
4

4
3

5
4

4
4

3
3

4
3

4
4

4
3

3
2

5
5
5
2
2

5
5
4
4
4

5
5
5
3
3

5
5
5
2
2

5
5
5
2
4

5
5
4
2
4

5
5
4
2
4

5
5
4
5
4

5
5
4
4
4

5
5
4
3
3

5
5
5
5
4

5
5
4
4
4

5
5
3
3
5

5
5
3
4
5

5
5
4
3
4

5
5
3
4
4

5
5
3
5
4

95

96

97

98

99 100

1
1

1
1
1

1
1

1
1

1
1

1
1

1
1

1
1

Total
44
56
100
34
34
18
11
3
100
6
20
30
17
6
21
100
5
17
32
39
7
100
88
12
100
32
28
7
9
2
10
88
39
49
88
11
12

1
1
1

1
1

1
1
1

1
1

1
5
3
3
5
5
4
5

5
3
4
5
5
3
5

5
3
3
5
5
2
5

5
3
4
5
5
3
5

5
3
5
5
5
2
5

5
3
2
5
5
3
5

5
5
3

5
5
4

5
5
3

5
5
3

5
5
3

5
5
3

36
29
88
57
20
11

88
43
8
5
1
57
15
5

20
34
24
29
1
88
38
29
21
88
1
20
37
24
6
88

5
4

3
4

5
3

3
4

5
3

5
4

5
5
3
4
4

5
5
4
5
5

5
5
3
4
3

5
5
4
5
2

5
5
3
4
2

5
5
3
5
1