MARK A.

OBERMEYER
Geneva, IL 60134

http://www.linkedin.com/in/markobermeyer1/en
(630) 460-6444
markaobermeyer@gmail.com

SALES MANAGEMENT PROFESSIONAL

Contributing to Excellence with Integrity
PROFESSIONAL PROFILE
Highly experienced and successful Sales / Marketing Professional recognized for consistently growing sales revenues
and profitability. Frequently selected by management to provide support through the use of innovative and imaginative
sales and marketing programs designed to achieve maximum market exposure and penetration.
Confident, highly energized, effective, and persuasive communicator with strong interpersonal and management skills.
Recognized as a motivator and mentor, experienced in planning and implementing successful sales and marketing
strategies. Driven to achieve goals and overcome obstacles in todays competitive environment.

Proven management and technical skills utilized in directing the efforts of other sales professionals, as well as
cross-functional teams and external cross-discipline resources in CG vertical.

CORE COMPETENCIES
Competitive and Market Analysis Proposal Development Contract Negotiations Presentation Skills
Customer Account Development New Business Development Strategic Planning Consultative Sales
Trade Funds Management Market Penetration Product Management Strategic Partnership
Team Development / Leadership Shopper Marketing Category
Relationship Management Product Marketing

Hostess Brands

PROFESSIONAL EXPERIENCE
Chicago, IL

Oct. 2013- Apr. 2014

Regional Sales Manager

Broker Manager Great Lakes directing Acosta Sales Agency in C-Store distributors and retailers. New business
selling with customer sales & trade planning, execution. Increased Speedway dist. by 11 items through Eby Brown.

Mars Chocolate North America

Chicago, IL

National Strategic Insights Manager

2011 2012
Led sourcing, interpretation, and application of consumer check stand data in Food Channel for cross functional team
leadership with Mars Chocolate, Wrigley Sales and Category teams. Identified and developed new performance
measurements to support new business growth initiatives. Monitored and analyzed category / segment performance
results and developed appropriate action plans. Conducted market research, monitored competitive activity, solicited
customer input, and supported sales for ongoing reporting analytics. Created sales tools and capabilities to increase
category success for field managers to increase sales penetration.

Honored in June 2012 as a Visionary in Consumer Goods Technology Magazine for XP3 leadership.
http://consumergoods.edgl.com/news/2012-Visionaries80377
Managed software vendor relationship with Interactive Edge XP3 to create analysis reports for National team.
Created collaborative communications process for Wrigley, Mars, and Advantage Sales and Marketing (ASM)
Broker nationally.
Developed scorecard performance report with vendor to monitor check stand racking results for the customer
teams.

National Broker Manager Regional Chain Drug Stores

2010 2011
Delivered expertise to broker management of Advantage Sales and Marketing DDM division. Held accountability for
$12 Million in sales and $1 Million in trade funds management. Analyzed sales and inventory reports and developed

MARK A. OBERMEYER

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National Broker Manager Regional Chain Drug Stores continued

action plans to achieve objectives. Controlled general and administrative costs and sales / marketing expenses.
Participated in establishment of objectives and monitored progress toward established goals.
Achieved 110% to plan in 2010 and 104% over prior year through display.

Increased Mars items and position on Duane Reade front end planogram resulting in category
increase of 11.4%.
Developed processes and tools for trade funds, promotion forecasting and customer sales plan.

National Account Manager Walgreens

2008 2009
Directed sales for Walgreens account consisting of $39 Million in sales and $5 Million in trade funds management
achieving 101 index to plan. Grew business, managed existing client base and identified new opportunities. Negotiated
contracts to support customer needs, working with appropriate parties to ensure product delivery according to program
specifications.

Developed Goliath display program with M&Ms Transformers movie tie in with 62% ACV display for stores.
Sales increased $1 Million with 50% more stores displaying product.
Managed Promotion Agency relationship with Catapult and sold in 18 branded Shopper Marketing programs
for confectionary category in 2007 / 2008.
Initiated sales team building event for Chicago NASCAR race. Walgreens logo was placed on the car TV
panel. Displays and in store radio ads were run in 3,300 stores. Incremental sales exceeding $2 Million.
Led new Chapter of Engagement for field associates located in Indiana, Wisconsin, and Illinois for Mars
Chocolate, Wrigley, and Nutro. Developed and led kick-off meeting to acquaint associates and guide 2010
volunteer activities in their communities.

National Category Leadership Manager Uncle Bens Rice Division of Mars

2005 2007
Provided direction and leadership to Uncle Bens Rice Division. Utilized consumer and shopper insights data to
develop direction for the category to align identified customers with strategies and tactics. Participated in determining
both short- and long-term business objectives, portfolio plans, product positioning, retention programs, and pricing
strategies. Worked in conjunction with cross-functional groups to enhance existing products and launch new products.

Created FoodSource IRI presentation tool for category reviews. Became the standard for presentations with
brokers and direct sales teams as well as senior management internally and retailer updates using scan data for
the rice category.
Developed Best Practices in Rice Merchandising for retailer presentations. Cross category display programs
increased sales in all retailers.
Delivered effective ReInventing Rice Study presentations to retailers. Planogram changes increased Mars
items 3-8 SKUs, increasing category index 112 and above.

Mars USA

PREVIOUS PROFESSIONAL EXPERIENCE

Chicago, IL

Consumer Solutions Manager

Broker Training and Category Tools Development. Developing Direct Reports and New Hire On-Boarding,
and managed Team of Four Category Analysts. Category lead Supervalu Corporate Team.

M&M / Mars

2001 2004

Category Leadership Manager, Midwest Region

Sales Representative
Territory Sales Supervisor

Chicago, IL / Dayton, OH

1987 2001
1996 2001
1990 1996
1987 1990

Procter & Gamble Co. Key Account Manager, Retail Sales Representative, and Field Advertising
Representative.
1985 1987
EDUCATION
Bachelor of Business, Major: Marketing Minor: Business Administration
Western Illinois University Macomb, IL