Documente Academic
Documente Profesional
Documente Cultură
India
SUBMITTED BY :
PROJECT GUIDE :
PROF. SMITA KUNTHE
SYDENHAM COLLEGE OF COMMERCE AND ECONOMIC
CONTENT
DECLARATION
THE ROLE OF
Stamp of College
Signature of student
Signature of
Signature of Coordinator
External Examiner
CERTIFICATE
of
M.COM (Banking & FINANCE) Semester (II) has completed his research
report on THE ROLE OF TECHNOLOGY IN LIFE INSURANCE
COMPANIES OF INDIA for the academic year 2014-2015. Information
submitted is true & original to the best of my knowledge.
Stamp of college
Professor
Signature of
ACKNOWLEDGEMENT
It gives me immense pleasure in acknowledging the valuable & cooperative assistance extended to me by the various individuals who have
helped me successfully in completing this project.
I would like to thank my parents, friends & colleagues who have supported
me during the making of this research report. The information provided by
them has helped me gain practical understanding of the subject.
INTRODUCTION
OBJECTIVE
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:
To conduct the market research first of all it is necessary to create a research
design.
A research design is basically a blue print of how a research is to be conducted,
it may include;
1. Choosing the approach
2. Determining the types of data needed.
3. Locating the source of data.
4. Choosing a method of data.
CONCEPT OF INSURANCE
Life has always been an uncertain thing.
In modern days Insurance Companies want him to pay for protection and
security. The insurance man says "God helps those who help themselves";
probably he is correct. Too many people in this country are not in employment;
and work for too many no longer guarantees income security. Several millions
are part-time, self employed and low-earning workers living under pitiable
circumstances where there is no security cover against risk.
Risk has become central to one's life. It is within this background life insurance
policy has been introduced by the insurance companies covering risks at various
levels.
This is to make the right to life meaningful, worth living and right to livelihood
a means for sustenance. Therefore, it goes without saying that an appropriate
life insurance policy within the paying capacity and means of the insured to pay
premium is one of the social security measures envisaged under the Indian
Constitution.
Man finds his security in income (money) which enables him to buy food,
clothing, shelter and other necessities of life. A person has to earn income not
only for himself but also for his dependents, viz., wife and children.
He has to provide legally for his family needs, and so he has to keep aside
something regularly for a rainy day and for his old age. This fundamental need
for security for self and dependents proved to be the mother of invention of the
institution of life insurance.
WHAT IS INSURANCE
Insurance is defined as the equitable transfer of the risk of a potential loss, from
one entity to another, in exchange for a premium. Insurer, in economics, is the
company that sells the insurance. Insurance rate is a factor used to determine
the amount, called the premium, to be charged for a certain amount of insurance
coverage. Risk management, the practice of appraising and controlling risk, has
evolved as a discrete field of study and practice.
ORIGIN OF INSURANCE
PRACTICE OF INSURANCE IN INDIA: 1818-1956
It is claimed that insurance was practiced in India even in Vedic times in one
form or the other. The Sanskrit term "Yogakshema" in the Rigveda meant some
kind of insurance, which was practiced by the Aryans in India nearly 3000 years
ago. During the Mughal period insurance took firm roots.
There are even references to the cover against war risks. Losses due to the
passage of royal troops through farms were compensated by the State as a
gesture of goodwill.
The year 1818 is an epoch -making year in the history of our country. The first
Life Insurance Company on India soil appears to have been started in this year.
A group of Europeans pioneered the establishment of the Oriental Life
Insurance Society to afford relief to the distressed relatives of European. The
venture was not quite successful but the company was reformed in 1829.The
renewed Company also got into trouble in 1833 when Agency House of
Calcutta, partners of the same, fell.
Prince Dwarkanath Tagore was the only solvent partner & the sole
responsibility for carrying on the institution developed on him. Meanwhile,
early in Janury1834, the Government made up its mind to establish a Public
Insurance Company & a Committee was set up for this purpose .A number of
foreign Insurance Companies then operating in the country viewed this move
with alarm. They set up Committees of their own enquire into their individual
affairs.
Dwarkanath Tagore, too, had a Committee appointed to look into the affairs of
the Oriental.
As a result, another company was born out of the previous one in the name of
"New Oriental Company"
In the reorganization of the "Oriental" in the year 1834, two other gentlemen
were associated. One was Ramtanu Lahiri and the other Rustamjee Cowasjee.
The latter was another prominent figure of the business world. Rustamjee
entered insurance business in 1828, he was already known to the community
and the Government as a wealthy Parsi merchant.
He was also on the Committee of the Union Insurance Company which was
formed by a group of five persons. This Company was issuing policies covering
river-risks only. He was intimately connected with the Committee of Insurance
Offices in Calcutta.
Rustamjee Cowasjee & Dwarkanath Tagore was probably the first Indians to
join in partnership business with the Europeans & in the field of insurance they
were pioneers on this side of the country.
Apart from Calcutta, several enterprising people in Bombay started in 1823 the
"Bombay Life" Assurance Company. The company went into liquidation soon
and could not revive. In 1829, the "Madras Equitable "was formed. It finally
ceased to function in 1921 due to financial difficulties after the First World War.
The effort to set up a public insurance company at the government level also
went in vain, mainly from objection of private operators. Majority of the early
attempts to form insurance offices were in the province of Bengal. This was due
to its political & economic importance at that time.
The contribution of Raja Ram Mohan Roy, one of the greatest social reformers
of India, to the development of life insurance is very great. He was deeply
concerned about the sad plight of desperate widows and helpless orphans
With the advent of the 20th century, the glorious renaissance of swadeshi days
dawned. At the same time, well- to do Indians realized the potentiality of Indian
Insurance business.
The Swadeshi movement of 1905-1907 gave rise to more insurance companies.
The United India in Madras, National Indian and National Insurance in Calcutta
and the Co-operative Assurance at Lahore were established in 1906.
In 1907, Hindustan Co-operative Insurance Company took its birth in one of the
rooms of the Jorasanko House of the great poet Rabindranath Tagore, in
Calcutta. The Indian Mercantile (1907) was started in Bombay.
General Assurance (1908) at Ajmer and the Swadeshi Life (Later Bombay Life)
in Bombay in 1908. The end of the First World War (1914-18) witnessed an
influx of insurance companies in India. Famous Indian business houses started
new insurance companies.
Industrial and Prudential Bombay, Western India, Satara, were floated before
the war, but by 1919, companies like Jupiter General, New India, Vulcan
Insurance Company etc. came into being.
Pandit K.Santhanam with blessing of Lala Lajpat Rai and Pandit Motilal Nehru
started Laxmi Insurance Co. Similarly, Andhra Insurance was started in
Masulipatnam, with the initiative of stalwarts like Dr. Pattabhi Sitaramaiah.
From political platforms also, national leaders supported this cause. It is duty to
every Indian to support only Indian Insurance. The keynote of our Swaraj is in
placing all our insurance with our Indian companies", said Mahatma Gandhi in
his message. "I hope Indians will realize the importance of patriotism only
through Indian insurance institution", stated Pandit Jawaharlal Nehru.
Thus, the cause of Indian insurance became a national issue. The pursuit to
boost Indian insurance represented a crusade to extricate the Indian economy
from foreign domination.
Nationalization
Companies with minimum paid up capital of Rs.1 bn should be allowed to enter the
industry.
No Company should deal in both Life and General Insurance through a single entry.
Foreign Companies may be allowed to enter the industry in collaboration with the domestic
companies.
Postal Life Insurance should be allowed to operate in the rural market.
Only one State Level Life Insurance Company should be allowed to operate in each state.
(3) REGULATORY BODY
The Insurance Act should be changed
An Insurance Regulatory Body should be set up.
Controller of Insurance (Currently a part from the Finance Ministry)should be madeindependent
(4) INVESMENTS
Mandatory Investments of LIC Life Fund in government securities to be reduced from
75% to 50%.
GIC and its subsidiaries are not to hold more than 5% in any company (There current
holdings to be brought down to this level over a period of time).
(5) CUSTOMER SERVICE
LIC should pay interest on delays on payments beyond 30 days.
Insurance Companies must be encouraged to set up unit linked pension plans
Computerization of operations and updating of technology to be carried out in the
insurance industry.
Liberalization
OPENING UP OF INSURANCE SECTOR 1999 THE INSURANCE
REGULATORY AND DEVELOPMENT AUTHORITY
Reforms in the Insurance sector were initiated with the passage of the IRDA
Bill in Parliament in December 1999. The IRDA since its incorporation as a
statutory body in April 2000 has fastidiously stuck to its schedule of framing
regulations and registering the private sector insurance companies.
The other decision taken simultaneously to provide the supporting systems to
the insurance sector and in particular the life insurance companies was the
launch of the IRDA's online service for issue and renewal of licenses to agents.
The approval of institutions for imparting training to agents has also ensured
that the insurance companies would have a trained workforce of insurance
agents in place to sell their products, which are expected to be introduced by
early next year.
Since being set up as an independent statutory body the IRDA has put in a
framework of globally compatible regulations. In the private sector 14 life
insurance companies have been registered.
The 2002 IRDA legislation established four broker categories, one of which
brokers must select when applying for a license:
1. Category 1A : Direct General Insurance Broker
2. Category 1B : Direct Life Insurance Broker
3. Category 2 : Reinsurance Broker
4. Category 3: Composite Broker
5. Category4: Others, for example Insurance Consultants and Risk
Management Consultants.
Each category has different solvency margins and capital adequacy ratios, and
all categories need to carry professional indemnity insurance at different
minimum levels.
In the years since market liberalization was initiated, the insurance sector has
witnessed some impressive changes. The needs of insurance and reinsurance
buyers have grown; the market is introducing new products to address these
needs; and the services of brokers are now seen as critical to making informed
insurance and reinsurance decisions.
The
People who are exposed to the same risks come together and agree that, if any one of them suffers
a loss, the others will share the loss and make good to the person who lost. All people who send
goods by ship are exposed to the same risks, which are related to water damage, ship sinking,
piracy, etc.
Those owning factories are not exposed to these risks, but they are exposed to different kinds of
risks like, fire, hailstorms, earthquake, lightning, burglary, etc. Like this, different kinds of risks
can be identified and separate groups made, including those exposed to such risks. By this
method, the heavy loss that any one of them may suffer (all of them may not suffer such losses at
the same time) is divided into bearable small losses by all. In other words, the risk is spread
among the community and the likely big impact on one is reduced to smaller manageable impacts
on all.
If a Jumbo Jet with more than 350 passengers crashes, the loss would run into several crores
of rupees. No airline would be able to bear such a loss. It is unlikely that many Jumbo Jets
will crash at same time. If 100 airline companies flying Jumbo Jets, come together into an
insurance pool, whenever one of the Jumbo Jets in the pool crashes, the loss to be borne by
each airline would come down to a few lakhs of rupees. Thus, insurance is a business of
sharing.
There are certain principles, which make it possible for insurance to remain a fair
arrangement. The first is that it is difficult for any one individual to bear the consequences of
the risks that he is exposed to. It will become bearable when the community shares the
burden.
The second is that the perils should occur in an accidental manner. Nobody should be
in a position to make the risk happen. In other words, none in the group should set fire to his
assets and ask others to share the costs of damage. This would be taking unfair advantage of
an arrangement put into place to protect people from risks they are exposed to.
The occurrence has to be random, accidental, and not the deliberate creation of the insured
person. The manner in which the loss is to be shared can be determined before-hand. It may be
proportional to the risk that each person is exposed to. This would be indicative of the benefit
he would receive if the peril befell him.
The share could be collected from the members after the loss has occurred or the likely shares
may be collected in advance, at the time of admission to the group. Insurance companies collect
in advance and create a fund from which the losses are paid.
The collection to be made from each person in advance is determined on assumptions. While
it may not be possible to tell beforehand, which person will suffer, it may be possible to tell,
on the basis of past experiences, how many persons, on an average, may suffer losses.
Example 1
In a village, there are 400 houses, each valued at Rs. 20000. Each year, on the
average, 4 houses get burnt, resulting into a total loss of Rs. 80000. If all the
400 owners come together and contribute Rs. 200 each, the common fund
would be Rs. 80000. this is enough to pay Rs. 20000 to each of the 4 owners
whose houses got burnt. Thus, the risk of 4 owners is spread over 400 houseowners of the village.
Example 2
There are 1000 persons who are all aged 50 and are healthy. It is expected that
of these, 10 persons may die during the year. If the economic value of the loss
suffered by the family of each dying person is taken to be Rs. 20000, the total
loss would work out to Rs. 200000. If each person in a group contributed Rs.
200 a year, the common fund would be Rs. 200000.
This would be enough to par Rs. 20000 to the family of each of the ten persons
who die.
Thus, the risks in the case of 10 persons, are shared by 1000 persons.
Both are risks, which need to be safeguarded against. Insurance takes care.
Life insurance has no competition from any other business. Many people think that life insurance
is an investment or a means of saving. This is not a correct view.
When a person saves, the amount of funds available at any time is equal to the amount of money
set aside in the past, plus interest. This is so in a fixed deposit in the bank, in national savings
certificates ,in mutual funds and all other savings instruments. If the money is invested in buying
shares and stocks, there is the risk of the money being lost in the fluctuations of the stock market.
Even if there is no loss, the available money at any time is the amount invested plus
appreciation. In life insurance, however, the fund available is not the total of the savings
already made (premiums paid), but the amount one wished to have at the end of the savings
period (which is the next 20 or 30 years). The final fund is secured from the very beginning.
One is paying for it later, out of the savings. One has to pay for it only as long as one lives or
for a lesser period if so chosen. There is no other scheme which provides this kind of benefit.
Therefore life insurance has no substitute.
Even so, a comparison with other forms of savings will show that life insurance has the
following advantages.
In the event of death, the settlement is easy. The heirs can collect the moneys quicker,
because of the facility of nomination and assignment. The facility of nomination is now
available for some bank accounts.
There is a certain amount of compulsion to go though the plan of savings. In other forms, if
one changes the original plan of savings, there is no loss. In insurance, there is a loss.
Certain cannot claim the life insurance moneys. They can be protected against attachments
by courts.
There are tax benefits, both in income tax and in capital gains.
Marketability and liquidity are better. A life insurance policy is property and can be
transferred or mortgaged. Loans can be raised against the policy.
The following tenets help agents to believe in the benefits of life insurance. Such faith will
enhance their determination to sell and their perseverance.
Life insurance is not only the best possible way for family protection. There is no other
way.
Insurance is the only way to safeguard against the unpredictable risks of the future. It is
unavoidable.
The terms of life are hard. The terms of insurance are easy.
The value of human life is far greater than the value of property. Only insurance can
preserve it.
Life insurance is not surpassed by many other savings or investment instrument, in terms of
security, marketability, stability of value or liquidity.
Insurance, including life insurance, is essential for the conservation of many businesses, just
as it is in the preservation of homes.
Life insurance enhances the existing standards of living.
Life insurance helps people live financially solvent lives.
Life insurance perpetuates life, liberty and the persuit of happiness.
Life insurance is a way of life.
Life insurance
In the present scenario everyone is using computer one way or the other and
whenever you go to the market for shopping in any departmental store there you
will find billing is computerized. The most common item now a days is a
Mobile phone which uses the information technology to send the data or store
the data like phone numbers or the messages.
In the latest mobile sets songs can also be stored and the mobile phone
instrument can be used as computer. The innovation in the computer field is
taking at very high pace.
We are going to explain how the computer can be useful in the insurance sector.
MEANING OF INFORMATION TECHNOLOGY
The devices and techniques used to store, process, manage transit and
communicate information, encompass various technologies such as computing,
microelectronics and telecommunication is known as Information Technology
There is revolution in the Information Technology after the advent of computers
starting with first Generation Computers to the latest Pentium microprocessor
based Personal computer.
You know very well that the volume of transaction is very large in any
insurance organization. The data and information are to be stored for a Longer
period because insurance contracts are long term especially life Insurance
contracts.
The Insurance organizations have the network all over. the countries even in
foreign countries. Moreover, the transactions are of repetitive nature therefore, it
has become necessary to seek the help of machines to process the data. Initially,
the Insurance companies used adrena machines and punch card equipment for
creating, storing and processing data.
But these machines were severely limited in their capacity. These were
mechanical machines or Electra mechanical machines therefore, their speed,
capacity and flexibility was much limited, But even the computers had some
limitations initially, But these difficulties have been overcome with the help of
the recent developments in telecommunication, which are used to aid computer
technology.
(a)
New Business: As and when the new business is acquired the initial
data of a policyholder is quite large and as stated above the data is to be
maintained for longer period therefore storage of data in computer is useful
Loans: The Policyholders do take loans and the insurer has to maintain
the records as the insurer has to recover the loan from the policyholder
along with the interest. The recovery of loan may be regular or recovery at
the time of payment of claim
(b) Statistics and MIS Claims: As the data in computer can be stored for
longer period the data may be useful for the insurer to prepare the type of
policies are sold in the market and type of claim arisen in the particular
region. These types of data will be useful for management to take any
decision.
b) Reinsurance System .
Inward insurance
DIPLOMA IN INSURANCE SERVICES
Outward Insurance
Reinsurance Account
MIS.
Performance Appraisals
Attendance and leave system
PF .
A good Front Office System should allow Insurer, Underwriters, and agents
to manage the day to day operations of the office. The system should be
capable of administering all stages of policy development from questions to
new business, through adjustments by way of endorsements and renewals of
policies. Coinsurance, Claims re-insurance and all accounting
functions. The main components of the Front office System are given below:
Policy Management including Underwriting
(Policy acceptance and printing and customer services)
co-insurance
Re-insurance.
Claims
Accounts
features:
User configured screens
Provision for questions
Policy production (including printing)
Renewals
Endorsements
Coinsurance
The front office system should have the facility to handle Coinsurance
policies. The provisions should be such that underwriter simply states
whether the insurer is acting as lead insurer or follower. They should then
automatically pass the retained premium to the relevant reinsurance.
Claims payment should activate co-insurer recoveries wherever necessary.
Reinsurance: The Front Office system generally has facility to handle all
types of proportional reinsurance including Surplus and Quota Share
Treaties: The system should be capable of setting up treaty layers by class of
business with exposure levels varied according to the EML (estimated
maximum ion). The system generally has the provision to incorporate
proportional reinsurance ceding automatically into any claim payments or
recoveries. The reinsurance module automatically produces reinsurance
Bordeaux for each cedant.
Claims
The Front Office System includes an integrated claims system to record,
progress and monitor claims, experience by Policy Clients brokers, Branch
and risk covered.
Some of the features of a claims module are given below
Movement history or duration of claim
Analysis of claims with user defined screens .
Automatic recovery from reinsurers
Incurred but not Reported (IBNR) causation and catastrophe recording
and exception reporting
Other routine enquiries.
Generally the claims system provides all the facilities required to manage
reserves, payments. recovery, accounting, claims history recording,
statistics, various kinds of ratios, and run off. The claims system also
provides claims experience information at the time of renewals and monitors
motor claims in order to accurately manage no claims bonus.
DIPLOMA IN INSURANCE SERVICES
Accounting
Front Office System allows accounting for all transactions, which occur in
the operating office. The accounting is generally integrated to policy
management system and should
automatically produce debit/credit notes, renewals notices, cover notes,
reminders, statements, Bordeaux, remittance advices etc. The system
should be able to handle taxes~ duties, reporting requirements as well as
automatic calculation of midterm adjustments:
2. CASH Module:
The cash module mainly caters to the needs of the cashier and some
of the function of the Accounts Department. The premium receipts,
policy and proposal deposit receipts, 555, Loan and interest receipts,
and Miscellaneous receipts are printed through the use of the
Computers.
The cash book, cash and cheques collection list policy deposit
schedules etc could now be printed under the CASH MODULE,
thereby eliminating the manual preparation of the cash books and
Outstanding Policy Deposit schedule.
There has never been a time when the effective use of information
technology has been more crucial to the success of the insurance industry.
The insurance markets are being revolutionised by technology at a high
speed pace. IT and software solutions, allowing cross-border trade to
become electronic and paperless, are increasingly on offer to importers,
exporters,
shipping
companies
and
financial
institutions.
Following
importance.
Such
historical
retention
was
prohibitively
database
technology
companies
can
get
comprehensive,
insurer to analyse the extent of its network i.e. the insurer can determine
whether it has too many or too few agency force in a particular area.
liability:
These
risks
would
arise
from
the
breach
of
Even though the information technology has wide application in all the
spheres of the insurance business, yet following are the most important
ones in respective functional areas:
Marketing
offering
customers
service
websites
has
been
growing
dramatically.
TECHNICAL CHALLENGES
A host of tech accompanies the task of insurance fraud and abuse
detection. An abusive solution to the problem requires a comprehensive
approach enabled by a variety of technologies that addresses these
technical challenges head-on. Some of these design issues include;
Ongoing reassessment of fraud risk
Because fraud may not exist at the time the claim is submitted, or
because evidence of abuse may not yet be apparent, a system must each
claim over and over on an ongoing basis.
Understanding raw data
The
starting
point
is
the
raw
mountain
of
data.
thorough
claim
activity
involves
the
summarization
of
all
Prioritization of suspects
In order to match work level to staffing constraints, which may be different
for different customers and may vary over time, a detection system must
allow for prioritization of suspects. Scoring models provide a rank ordering
of all suspects so that attention can be focused on those deemed most
suspicious.
Effective use of detection results
In order to effectively use the detection systems results, explanations for
what makes a claim look suspicious should be provided, strategies for
effective workflow assignment should be determined (e.g., match
resources with suspects that are most beneficial to review) and tools to
review the results should be available (these may already exist).
System Maintenance
The system performance must not deteriorate due to changing patterns of
activity overtime. Because neural network models are built from data and
automatically learn complex patterns within the data, they can be
efficiently redeveloped. Indeed, as more examples of abuse become
known, model performance can be expected to improve over time.
Send & receive letters, which are called e-mail. Every person will
If the insurer has an intranet, the agent can, sitting at his place of work,
be attending the insurers office, making enquiries about status of
proposals or claims or discussing with any other agent, for clarification or
advice, whenever he wants to do it. The physical distance between the
agent & the office will not be of any consequences at all. The benefits to
agents will be:
He can receive all circulars & instructions issued by any office. All delays
on account of postal transmission, being forwarded from one level to
another, dispatch department absence of peons, wrong addresses,
misplaced through oversight, lost in transit etc., are avoided.
Prospects can get benefit through the internet in the following ways- They
can get details of the various policies, the benefits there under, the
premiums payable etc.,
Prospects can get advice on the suitable insurance plan for themselves.
Policyholders can get information with regard to the status of the policy,
the premiums due, the bonuses attached, the surrender values or loans
available, revival possibilities, nearest office for any further transactions.
Premium can be paid without having to go to the office of the insurer, by
direct debit to the policyholder credit card or bank account
The LIC has included in its websites, for the benefit of the prospectus and
the policyholder, information to health issues
KISOKS
Kiosks are unmanned information centers, placed strategically at public
places. They are called Interactive Touch screen kiosks. A kiosk is a selfcontained hardware & software to blend all current media including
information
about
all
products
including
group
insurance
products. These can he used by persons, who do not have their own
computers and cannot access the internet. They can be operated 24 hours
a day and do not require any supervision like the ATMs of banks.
The touch-screen kiosks were installed in some of the branch, divisional
and zonal offices of LIC. By this facility the customers can obtain
information about LIC, its performance, schemes and statuses of policies
by the touch of the screen.
The kiosks are interactive and user-friendly. Such kiosks are also to be
installed in bus and railway stations and in busy thoroughfares of major
towns and cities. In due course, payment of premium will also be made by
dropping cheques and DDs in drop-in boxes.
compromise
coverage
raises
sensitive
issues
for
insurance
always easy, but our industry must take steps to protect personal
information and prevent claim-related identity fraud.
Insurance Professionals Can Help
It is difficult enough to keep up with developments. As technology
continues to advance, personal information becomes increasingly exposed
and new coverage options for data breaches are evolving. The pain of
being an identity theft victim is driving public reaction to data breach
incidents. The insurance industry can help by taking good care of the data
in its own control, offering high quality services to ID theft victims and
developing new insurance programs for data breach exposures.
E-
INSURANCE
On a global basis, there is mad rush of companies willing to enable their
business. E-insurance is one of the growth areas in India. Enormous
opportunities are being created by the Internets new connectivity such as
improving customers service, reducing cycle time, becoming more cost
effective, and selling goods, services, or information to an expanded
global customer base. As entire industries are being reshaped and rules
for competition are changing, enterprises need to rethink the strategic
fundamentals of their business in order to be successful. Globally,
insurance on the net has lagged behind other financial service products
such as banking and brokerage. Of the total online users only 5% used
insurance service online.
This lag was due to lack of relevant and adequate content. Traditional
insurers, while leveraging on new information technologies, have been
slow to utilise the Internet as an alternative distribution channel. All the
largest insurers have been focused on static marketing presence online,
encompassing product information, FAQs and quotes. Only a few insurers
have added the ability to submit applications online. This lack of
International Trends
The convergence effect of IT is being felt by the insurance industry as well
in developed countries. The insurance industry is expected to lose market
share to banking and other financial institutions. Customers today expect
enhance levels of service due to increased competition. This customer
demand is likely to result in non-traditional access to specific information.
The global online insurance market is expected to achieve an exponential
growth in the near future.
The Gartner Group in a study conducted by them says that in a year 25%
of all customer contacts and enquiries for enterprises will come via the
internet, e-mail and online forms. Bancassurance customer service, which
has been almost exclusively done via the telephone (96% of all
transactions), will become increasingly e-mail based in the next four
years; decreasing telephone related service by 28%.
In response to these trends in customer preference, insurers are
mobilising
their
online
sales
and
customer
account
management
segment,
unfolding
opportunities
for
software
engineers
and
professional agents.
To peep into the possibilities and opportunities emerging out of the
integration of insurance and information technology, various organisations
have organised seminars and conferences in the recent past to explore
the possibilities of selling insurance on the Net and gauge the
opportunities for the growing Indian software industry.
cannot watch from the sidelines as this paradigm shift in the insurance
sector takes place. In the non-life sector, automobile policies are popular
over the Internet. Premium income, points out the paper, is expected to
rise to $18 billion from about $1 billion currently. The growth of global
online insurance business augurs well for the Indian IT sector. The
exponential growth in the online insurance business will unfold significant
business
opportunities
for
software
companies/consultants.
The
opportunities that rise out of this will be both global and local, because
new entrants will have to either fine tune or prepare customized packages
for the Indian market.
Online insurance will also help companies reduce costs and keep
premiums low, a prerequisite in a price sensitive market like India. The
government,
however,
will
have
to
address
problems
relating
to
faster
Provides new ways of doing business in competitive market
Flexible pricing and customised services
Global accessibility i.e. lapse of physical boundaries
Increased sales without additional sales force
Immediate premium collection and funds transfer
Reduced cost per transaction
24x7 availability i.e. round the clock availability of information
Real time knowledge base building
may
re-engineer,
outsource,
and/or
streamline
their
The Death of Insurance Agent: One of the reasons why insurers have
been slow to use electronic commerce could be the fear of swallowing up
the agents business. The Internet does not necessarily imply the death of
the agent. Many insurers are examining their agents role in the process
and arc also developing direct contacts with the insured through their web
presence. Agents could enhance their advisory role to consumers as their
paper and money processing functions diminish.
Technological Challenges
One of the most prominent challenges of e-commerce is security. It is very
evident that many users are reluctant to do business on the Internet due
to security reasons:
Database Security: The business database security is utmost important.
This has to be monitored by security of the web server and web access.
Web Server Security: Security policies should be defined as who is allowed
access, nature of the access and who authorises such access, etc.
Password sniffing: Protection against password sniffing is to avoid using
plain text user names and reusable passwords.
Network Scanning Programs: Automated tools should be used to scan your
network. These tools check for well-known security related bugs in
network programs such as send mail and FTPD.
Physical Security: One can ensure physical security by having an alarm
system that calls the police, having a key-lock on the computer power
supply.
Transmission
Security:
Encryption
is
key
technology
to
ensure
transaction security.
Privacy: Privacy is likely to be a growing concern as internet-based
communications and commerce increase, Designers and operators of web
sites who disregard the privacy of users do so at their own peril.
LIC has been one of the pioneering organisations in India who introduced
the leverage of Information Technology in servicing and in their business.
Data pertaining to almost 10 crone policies is being held on computers in
LIC. The computers were introduced in 1964 in LIC. Unit Record Machines
introduced in late 1950s were phased out in 1980s and replaced by
Microprocessors based computers in Branch and Divisional Offices for
Back Office Computerisation. Standardisation of Hardware and Software
commenced in 1990s. Standard Computer Packages were developed and
implemented for Ordinary and Salary Savings Scheme (SSS) Policies.
Front End Operations
With a view to enhancing customer responsiveness and services, in July
1995, LIC started a drive of On-line Service to policyholders and agents
through computers which enables policyholders to receive immediate
policy status report, prompt acceptance of their premium and get Revival
Quotation, Loan Quotation on demand. Incorporating change of address
can be done on line. Quicker completion of proposals and dispatch of
policy documents have become a reality. All 2148 branches across the
country have been covered under front-end operations. So LIC claims that
all its 100 divisional offices have achieved the distinction of 100% branch
computerisation. New payment related Modules pertaining to both
ordinary and SSS policies have been added to the Front End Package
catering to Loan, Claims and Development Officers Appraisal to reduce
time lag and ensure accuracy.
Metro Area Network
A Metropolitan Area Network, connecting 74 branches in Mumbai was
commissioned in November, 1997, enabling policyholders in Mumbai to
pay their Premium or get their Status Report. Surrender Value Quotation,
Loan Quotation etc. from any branch in the city. The System has been
working successfully. More than 10,000 transactions are carried out over
this Network on any given working day. Such Networks have been
implemented in other cities also.
It has also set up call centres to provide information about our Products,
Policy Services, Branch addresses and other organisational information.
and
other
documents
can
be
automatically
efficiently
integrate
this
information
into
your
enterprise
Conclusion
Back to of How well is the life insurance industry keeping pace with rapidly
changing technology? It seems to me that the industry is not keeping pace but
rather falling behind.
There needs to be a real sense of urgency behind the seriousness of the situation
and the amount of change not just technological but organizational that is
required to get back in the game.
The technology itself is no longer the main challenge, nor is just getting a new
service online. These are hygiene factors in todays world.
The real challenge is how do life insurance companies organise themselves
differently to deliver a culture of constant change and evolution in order to
attract customers and keep them engaged.
As we have studied above how the IT is playing important role in insurance
sector and not only this, the developments in telecommunication, have
enabled networking of various
computer systems.
The computers have been interlinked same office through Local Area
Network (LAN). As the company has many offices all over the country and to
As the technology is developing very fast the crime rate IT is also increasing
and to protect the public interest the Govt. has implemented Indian
Information Technology Act 2000 toavoid any crime in IT sector.
BIBLIOGRAPHY
Books:
Insurance & Risk Management Dr. P.K. Gupta
Technology & Insurance ICFAI
Magazines:
The Windows Magazine
Insurance Journal
Websites:
Insurance & Technology http://www.insurancetech.com
http://www.networkmagazineindia.com
Microsoft Corporation http://www.mircosoft.com
Adobe Systems Incorporated http://www.adobe.com
Wikipedia http://www.wikipedia.com
How Stuff Works http://www.howstuffworks.com