HUMAN RESOURCE MANAGEMENT

UNIT I

PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT - Evolution of human

resource management The importance of the human factor Objectives of human
resource management Inclusive growth and affirmative action -Role of human
resource manager Human resource policies Computer applications in human
resource management Human resource accounting and audit.

UNIT II

THE CONCEPT OF BEST FIT EMPLOYEE - Importance of Human Resource

Planning Forecasting human resource requirement Internal and External sources.
Selection process screening Tests - Validation Interview - Medical examination
Recruitment introduction Importance Practices Socialization benefits.

UNIT III

TRAINING AND EXECUTIVE DEVELOPMENT - Types of training methods

purpose benefits resistance. Executive development programmes Common practices Benefits Self development Knowledge management.

UNIT IV

SUSTAINING EMPLOYEE INTEREST - Compensation plan Reward

Motivation Theories of motivation Career management Development of mentor
Protg relationships.

UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS - Method of

performance evaluation Feedback Industry practices. Promotion,
Demotion, Transfer and Separation Implication of job change. The control
process Importance Methods Requirement of effective control systems
grievances Causes Implications

Redressal methods.
TEXT BOOKS:
th

1. Decenzo and Robbins, Human Resource Management, Wiley, 11 Edition,

2013.
th
2. Dessler, Human Resource Management, Pearson Education Limited,13
edition, 2007
REFERENCE BOOKS:
1. Mamoria C.B. and Mamoria S. Personnel Management,
th
Himalaya Publishing Company, 5 edition, 2011
th
2. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,6 edition 2012.
3. Eugence Mckenna and Nic Beach, Human Resource Management, Pearson
nd
Education Limited, 2 edition, 2008.
th
4. Wayne Cascio, Managing Human Resource, McGraw Hill, 8 edition, 2009.
th
5. Ivancevich, Human Resource Management, McGraw Hill, 7 edition, 2010.

TRAINING AND DEVELOPMENT

UNIT I

INTRODUCTION - Training, Development and Performance consulting

Design of HRD systems Development of HRD strategies Learning and
Learning organizations Training Policies organizational climate for
training and development a system

model.
UNIT II
analysis -

TRAINING NEEDS ANALYSIS - Objectives of training needs

Identification of training needs and the process, tools and techniques
organizational

analysis, task analysis and individual analysis consolidation.

UNIT III
DESIGN OF TRAINING PROGRAMS - Linking training needs and
objectives of
various theories of learning and methods of training Learning cycles
factors for
fixing duration selection of participants choice of trainers course contents
inhouse arrangements and outsourcing E learning training for
trainers.
UNIT IV
DELIVERING THE TRAINING PROGRAMS - Conducting the
programs ice
breaking and games relevance of culture of participants layout
facilitating
interactions audio visual aids.
UNIT V
micro and

EVALUATION OF TRAINING PROGRAMS - Objectives of evaluation

macro levels methods of evaluation reaction, learning, behavior and
results Cost
benefit analysis Role of trainer and line manager in evaluations Design of
Evaluation

Kirkpatrics model
REFERENCE BOOKS:
1. Human Resources Development Theory and Practice, Tapomoy Deb Ane Books India,
(2008)

2. Human performance consulting, James. S. Pepitone, Guely publishing Company,

Houston, 2006

3. How to write and prepare training materials, Stimson N, Kogan page,2

edition, 2002
4. Journals of Indian Society for Training and Development, New Delhi, 2010.

nd

MANAGERIAL BEHAVIOR AND EFFECTIVENESS

UNIT I
DEFINING THE MANAGERIAL JOB - Descriptive Dimensions of
Managerial Jobs
Methods Model Time Dimensions in Managerial Jobs Effective
and Ineffective
Job behaviour Functional and level differences in Managerial Job
behaviour.
UNIT II
Selection

DESIGNING THE MANAGERIAL JOB - Identifying Managerial Talent

and Recruitment Managerial Skills Development Pay and Rewards
Managerial
Motivation Effective Management Criteria Performance Appraisal
Measures
Balanced Scorecard - Feedback Career Management Current
Practices.

UNIT III
person,

THE CONCEPT OF MANAGERIAL EFFECTIVENESS - Definition The

process, product approaches Bridging the Gap Measuring Managerial
Effectiveness

Current Industrial and Government practices in the Management of

Managerial
Effectiveness- the Effective Manager as an Optimizer.
UNIT IV
-

ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS

Organisational Processes Organisational Climate Leader Group
Influences Job

Challenge Competition Managerial Styles.

UNIT V
Efforts

DEVELOPING THE WINNING EDGE - Organisational and Managerial

Self Development Negotiation Skills Development of the
Competitive Spirit
Knowledge Management Fostering Creativity and innovation .

REFERENCE BOOKS:
1. Peter Drucker, Management, Harper Row, 2008.
th

2. Milkovich and Newman, Compensation, McGraw-Hill International, 10

edition, 2010.
3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson,
th

4 ed, 2010.

th

4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 6

edition, 2009.
rd
5. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3
edition,2006.
6. T.V.Rao,Appraising and Developing Managerial Performance, Excel Books,
2009.
7. R.M.Omkar, Personality Development and Career Management, S.Chand, 1 st

Edition, 2008.
8. Richard L. Daft, Leadership, Cengage, 1st Indian Reprint,2008.

SOCIAL PSYCHOLOGY
UNIT I
Origin and

INTRODUCTION TO SOCIAL PSYCHOLOGY - Social Psychology

development Social behaviour and social thought Applications in

society and
business.
UNIT II
Nonverbal

PERCEIVING AND UNDERSTANDING OTHERS - Social perception

communication Attribution Impression formation and impression
management.

UNIT III COGNITION IN THE SOCIAL WORLD - Social cognition Schemas

Heuristics
Errors Attitudes & Behaviour Persuasion Cognitive dissonance Self, Self
Esteem

& Social Comparison.

UNIT IV
INTERPERSONAL RELATIONS - Social identity Prejudice
Discrimination
Aggression Interpersonal attraction.
UNIT V
APPLIED SOCIAL PSYCHOLOGY - Social Influence Conformity
Compliance
Social Influence - Prosocial behaviour Groups Social issues.
TEXT BOOKS:
th

1. Baron, Byrne and Brascombe, Social Psychology, 11 Edition, Pearson, 2006.

th

2. David G. Myers, Social Psychology, Tata McGraw Hill, 8 Edition, 2005.

REFERENCE BOOKS:
th

1. Baron and Byrne, Social Psychology, PHI, 13 edition2011.

2.
3.
4.
5.

th

Howitt. Social Psychology. Tata McGraw Hill, 5 edition, 2010.

nd
Rohall et al. Social Psychology. PHI Learning. 2 edition, 2010.
Ajzer, Attitudes, Personality and Behaviour, Tata McGraw Hill,2005
Hollway. Social Psychology Matters. Tata McGraw Hill, 2006

SECURITY ANALYSIS AND PORTFOLIO

MANAGEMENT
.
UNIT I

INVESTMENT SETTING - Financial and economic meaning of

Investment Characteristics and objectives of Investment Types of
Investment Investment alternatives Choice and Evaluation Risk
and return concepts.

UNIT II

SECURITIES MARKETS - Financial Market - Segments Types - - Participants in

financial Market Regulatory Environment, Primary Market Methods of floating new
issues, Book building Role of primary market Regulation of primary market, Stock
exchanges in India BSE, OTCEI , NSE, ISE, and Regulations of stock exchanges
Trading system in stock exchanges SEBI.

UNIT III

FUNDAMENTAL ANALYSIS - Economic Analysis Economic forecasting and

stock Investment Decisions Forecasting techniques. Industry Analysis : Industry
classification, Industry life cycle Company Analysis Measuring Earnings
Forecasting Earnings Applied Valuation Techniques Graham and Dodds investor
ratios.

UNIT IV

TECHNICAL ANALYSIS - Fundamental Analysis Vs Technical Analysis Charting

methods Market Indicators. Trend Trend reversals Patterns - Moving Average
Exponential moving Average Oscillators Market Indicators Efficient Market
theory.

UNIT V

PORTFOLIO MANAGEMENT - Portfolio analysis Portfolio Selection Capital

Asset Pricing model Portfolio Revision Portfolio Evaluation Mutual Funds.

TEXT BOOKS:
1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio
th
Management, PHI Learning., New Delhi, 8 edition, 2011.
2. Prasannachandra, Investment analysis and Portfolio Management, Tata McGraw Hill,
2011.

REFERENCE BOOKS:
1. Reilly & Brown, Investment Analysis and Portfolio Management, Cengage
th
Learning, 9 edition, 2011.
2. S. Kevin, Securities Analysis and Portfolio Management, PHI Learning, 2012.
th
3. Bodi, Kane, Markus, Mohanty, Investments, 8 edition, Tata McGraw Hill,
2011.
4. V. A. Avadhan, Securities Analysis and Portfolio Management, Himalaya
Publishing House, 2011.
5. V. K. Bhalla, Investment Management, S. Chand & Company Ltd., 2012.

e-BUSINESS MANAGEMENT

UNIT I
commerce,

INTRODUCTION TO e-BUSINESS - e-business, e-business vs eEconomic forces advantages myths e-business models, design,
develop and
manage e-business, Web 2.0 and Social Networking, Mobile
Commerce

UNIT II
internet

TECHNOLOGY INFRASTRUCTURE - Internet and World Wide Web,

protocols - FTP, intranet and extranet, information publishing technologybasics of web

server hardware and software.

UNIT III

BUSINESS APPLICATIONS - Consumer oriented e-business e-tailing and

models Marketing on web advertising, e-mail marketing, affiliated programs - eCRM; online
services, Business oriented e-business, e-governance, EDI on the
internet, Delivery

management system, Web Auctions, Virtual communities and Web

portals
UNIT IV
e-BUSINESS PAYMENTS AND SECURITY - E-payments Characteristics of
payment of systems, protocols, e-cash, e-cheque and Micro payment
systems- internet

security cryptography security protocols network security.

UNIT V
Protection

LEGAL AND PRIVACY ISSUES - Legal, Ethics and privacy issues

needs and methodology consumer protection, cyber laws, contracts and
warranties,

Taxation and encryption policies.

TEXT BOOKS:
1. Harvey M.Deitel, Paul J.Deitel, Kate Steinbuhler, e-Business and eCommerce for Managers, Pearson, 2011.
2. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban,
Electronic Commerce A Managerial Perspective, Pearson Education Asia,
2010.
REFERENCE BOOKS:
1. Parag Kulkarni, Sunita Jahirabadkao, Pradeep Chande, e-Business, Oxford
University Press, 2012.
2. Hentry Chan & El, E-Commerce Fundamentals and Applications, Wiley India Pvt.
Ltd., 2007.

3. Gary P. Schneider, Electronic Commerce, Thomson Course Technology,

Fourth Annual Edition, 2012.

4. Bharat Bhasker, Electronic Commerce Frame Work Technologies and

rd
Applications, Tata McGraw Hill Publications, 3 Edition, 2009.
5. Kamlesh K. Bajaj and Debjani Nag, e-Commerce- The Cutting Edge of
th
Business, Tata McGraw-Hill Publications, 7 Reprint, 2009.
6. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
7. Micheal Papaloelon and Peter Robert, e-Business, Wiley India, 2006.