H M Patel Institute of English Training and Research.

Name: Dipika S Prajapati

Course: M.A (ELT) final

Topic:

Choose at least 10 advertisements (either from TV or newspaper/magazine).Prepare a

series of worksheets for secondary level learners. You must have at least the following in
each of them:

ƒ One pre-task
ƒ Reading comprehension questions
ƒ Two vocabulary tasks
ƒ Two grammar tasks
ƒ One writing task

Write a research report on your materials production.

ƒ The reasons for choosing the advertisements.

ƒ The principles that you had in mind while preparing the tasks.
ƒ What do you think are the tasks capable of achieving.
ƒ Any problems that you faced and how you overcame them.

Date of submission: 9/11/2009. Submitted To: Mr.kiran Chauhan

Date submitted: 9/11/2009 Dr. Atanu Bhattacharya

Signature of student:

1 
 
Introduction:

It is a general conception that the success of language teaching or acquisition lies solely
on the methodology of teaching .However, it should be noted that it is the materials
which play a crucial role in making language teaching a success. Materials are like a
compass which show the direction to the teachers for language teaching. They are equally
helpful to students in language learning.

‘One of the first role or function of material is that they provide opportunities for
learning’ good language learning’, Robin says,(1979:17-18) “depends on atleast three
variables: aptitude, motivation and opportunity”

Of the three, the third variable, opportunity includes materials and all those activities both
within and outside classrooms which expose the learners to the language and which
provide an opportunity to practice what has been learned.

Now the question arises, what is material?

Materials refer to anything that is used to facilitate the learning of language and increase
the learner’s knowledge and experience of the language. Materials can be of two kinds,

(1) Prescribed materials

(2) Authentic materials

“Materials could be cassettes, videos, CD-ROMs, dictionaries, grammar books, work

books or photocopied exercise. They could also be newspapers, food packages,
photographs, live talks by invited native speakers, instructions given by a teacher,
wrappers, advertisements, tickets etc. In other words, they can be anything which is
deliberately used to increase learners’ knowledge and or experience of the language.”

As the authentic materials contain the language of the real world, they provide learners
with the opportunities to explore the language of the real world and practice it. Moreover,
authentic materials focus on the meaning and uses of language in different contexts rather

2 
 
than on forms of grammatical structures and their relationship to one another. Authentic
materials see language as a system of communication.

Taking in to consideration the advantages of authentic materials, I chose advertisements

to prepare worksheets for secondary level and prepared various tasks based on them.

3 
 
Worksheet No: 1

™ ADVERTISEMENT OF INCREDIBLE INDIA

T.V Commercial

Pre-Task:

Look at these pictures and discuss with your partner, Why do such monuments attract the
tourists?.

Listening Comprehension Questions:

(1) What was the husband doing on the wall?

Ans._________________________________________________________________

4 
 
 (2) How many years old is the monument?

Ans.___________________________________________________________________.

(3) Which subject you think does Aamirkhan teach?

Ans.____________________________________________________________________

(4) According to Aamirkhan, what is our duty as an Indian citizen?

Ans._________________________________________________________________

(5) What is the message of this advertisement?

Ans._________________________________________________________________

Vocabulary tasks:

(1) Watch the advertisement again and Match ‘A’ with ‘B’.

A B

(1) Deface (1) feel wonder

(2) Marvel (2) structure of historical importance

(3) Monument (3) keep safe from harm

(4) Legacy (4) try to prevent or fight against

(5) Resist (5) something left to someone in a will

(6) Preserve (6) spoil the surface of something

(7) Protect (7) keep in its original form

5 
 
(2) Find the appropriate word which best suit to the sentences.

(1) People / public are watching ‘The kaun banega karorpati’ on T.V.

(2) Historical monument / historical building make us glimpse into history.

(3) Plastic spoils / defaces the earth.

(4) It is our duty / responsibility to give respect to the elders.

(5) Historical places mirror the history of ancient time / old time

Grammar Tasks:

Notice the following sentences.

ƒ People are watching.

ƒ What are you doing?
ƒ Monument which uncle is trying to deface is 2000 years old.

This is called the present continuous tense. It is used

¾ For an action going on at the time of speaking.

¾ For a temporary action which may not be actually happening at the time of
speaking
¾ For an action that has already been arranged to take place in the near future.

(1) Following sentences are formed in present continuous tense or progressive tense
but their functions are different .Classify them according to their functions.

(1) They are playing cricket now.

(2) Mr. Ramlal is writing a novel.

6 
 
 (3) Look! Somebody is picking the flowers.

(4) I am going to my home town on Saturday.

(5) Mr. Menon is flying to Singapore tomorrow.

(6) Your friends are waiting for you. Hurry up.

• An action happening at the time of speaking :

• An action which may not be happening at the time of speaking.:

• An action that indicates near future:

7 
 
Look at the picture and describe it by using present continuous tense.

8 
 
Writing Task:

Look at the following pictures and identify different cultures. For example:
Gujarati culture. Write three or four sentences about each culture .For exam:
people, language, costumes, food, festivals and tourist places.

(1)

(2)

9 
 
(3)

(4)

10 
 
 Worksheet -2

Advertisement of Air India :

Pre task:

Work in pairs. Watch the video clip and find out what is the advertisement about.

Reading Comprehension questions:

Read the advertisement carefully and answer the following question.

(1) For which sector does an air India offer a summer special fares?

Ans.____________________________________________________________________

(2) If one business man wants to travel to Delhi from Mumbai on 18th June 2009, on
which _date he will have to book his ticket to get the benefits.?

(1) 18th May, 2009.

(2) 15th May, 2009

(3) 15th April, 2009.

(3) What is the fare of the flight from Kolkata –Chennai?

Ans.___________________________________________________________________

(4) Say following sentences are true or false.

• Customers have to pay extra for taxes if they want to travel by Air India. _______
• The travelling from Mumbai to Goa is cheaper than travelling from Chennai-
Hyderabad in Air India _______

11 
 
Vocabulary Tasks:

(1) Arrange the given words categorically if you find words difficult, look them up in
dictionary. One is done for you.

(Aero plane, Air traffic controller, Runway, Supersonic aircraft , Hanger, pilot,
Tail, Ground staff, Wings ,Cockpit, Jet , Helicopter, Fuselage ,Duty free shops,
,Joystick, Departure lounge, Steward ,Nose)

Different kinds of Parts of vehicles People working Associated

vehicles with it facilities

Aeroplane Nose Pilot Runway

(2) Fill in the gaps by choosing the appropriate words from the bracket.

(Delayed, plane, airport, flew, take off, land, passengers)

Last week, he __________ to Newyork. It was an early morning __________.The

plane was to __________ at 6 am and ___________at 7am local time .He was
stranded at the ____________ overnight .The _________ was _________ by fog.
Air _______ often suffer such delays.

12 
 
Grammar tasks:

Look at the table of the fares in the advertisement and notice the following sentences.

• The ticket of air India flight from Kolkata to Chennai is costlier than
flight from Mumbai to Goa.
• Delhi is more far from Mumbai than Kolkata.

¾ The above sentences are the example of comparative degree. Comparative

degree is used to do comparison between the things or the persons. ‘than’ is
used in comparative degree after comparatives.
¾ We use -er for the comparative of short adjectives and adverbs.

For example: big – bigger , hard - harder

¾ We prefer - er with some two syllable adjectives, especially adjectives ending in

–y .

For example: lucky - luckier, funny – funnier.

¾ We use more for other two syllable adjectives and longer adjectives

For exam: more expensive, more comfortable.

(1) Frame the sentences from the given words by using comparative degree. You can
add more words while framing sentences wherever you feel necessary.

(1) Honey sweet sugar.

(2) Ashwarya beautiful Susmita

(3) Vodafone good service BSNL

(4) Ratan Tata rich Mukesh Ambani

(5) Australian cricket team play Indian cricket team

13 
 
(2) Notice the following chart and answer the question.

180
175
170
165
160
155
Hight in c.m
150
145
140
135
130
Priya Aashtha Shreya Tanya

(1) Who is shorter than priya?

(2) Who is tallar than Aastha?

(3) Who are tallar than Priya?

(4) Who is the tallest girl?

(5) Who is the shortest girl?

14 
 
Writing Task:

If your friend happens to travel from mumbai to Goa during your summer
vacation with his family and you come across this advertisement.Will you
recommend him to go by this Air India flight. If, yes.Why ? and If No,Why not
? Write it in about 50 words .you can take the help of following words.
¾ Fares
¾ Class
¾ Service
¾ Timing
¾ Food

Ans .________________________________________

_______________________________________
_______________________________________
_______________________________________
_______________________________________
_______________________________________
_______________________________________

15 
 
worksheet no - 3

™ Advertisement Of Ponds Age Miracle

Pre-task:
Work in pairs. Discuss what do people do to retain their beauty or to look more
beautiful or handsome .list out at list two ideas.

Reading Comprehension Questions:

(1) In this advertisement, which metaphor is used for eyes?

Ans.______________________________________________________________

(2) What does an under eye brightening cream do to help eyes look beautiful?
Ans.______________________________________________________________

(3) What is the impact of upper eye collagen cream on the skin?
Ans.______________________________________________________________

¾ Say following sentences are true or false.

(4) PONDS age miracle cream is a fairness cream.______

(5) PONDS age miracle cream helps in removing slight lines on the skin.______

16 
 
 Vocabulary task:

(1) From these jumbled words find combination for describing appearance of people ,
as in the example.

For example:- Good looking

Fine hair

Bright skin

Good chick

Beautiful looking

Wavy boy

Dark eyes

Sharp girl

Handsome lines

Chubby circles

(2) Match the words with the definition which best suit them in the context of
this advertisement.

1) Shimmer

a) To shine with a soft tremulous or fitful light.

b) To reflect a wavering sometimes distorted visual image.

2) Bright

a) Shining
b) Intelligent

17 
 
 3) Elasticity

a) Ability to return to normal cize or a shape after being

stretched.
b) Flexibility

4) Repair

a) Restore to a good condition

b) Expatriate

Grammar tasks:
Notice the following sentences.

• Your eyes are an ocean reflecting your dream.

• It leaves your skin looking visibly youthful.

• This is called the present participle in English. The present participle is

used for indicating a continuous action. In other words, it indicates an
action which is in progress or unfinished.

(1) In the following paragraph, there are some errors. Identify those errors and
rectify them.

Once, Mahesh and Arvind went to the bus stop to receive their friend. While they were sitting on
the bench, Mahesh saw a five hundred rupee note lie on the ground. He was in a dilemma whether
to pick the note or not. Arvind asked him to pick it up. Then Arvind heard someone talk on the
phone to someone about the loss of 500 rupees. Meanwhile Mahesh saw the same person search
desperately in his pockets. Both Mahesh and Arvind discussed what they saw and heard and
finally they came to the conclusion that they should give it back to the person who had lost his
money.

18 
 
 (2) Combine pair of sentences by using present participle and write them in a form of
paragraph.

(1) I saw a child .The child was crying.

(2) I gave him his toy. The toy was lying besides him.

(3) But he didn’t pick the toy .he saw his mom who was carrying a milk bottle in her hand.

Ans._________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Writing task:
Describe an actor or an actress which you like the most using the following points. You
can also take the help of adjectives given in the advertisement.

• Complexion
• Types of hair
• Height
• Acting
• Speech

Ans:_____________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

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Worksheet - 4

Advertisement of Yamaha bike ( T.V Commercial )

Pre task:

Work in pairs. Make a list of different kinds of vehicles which you are fond of driving.

Listening comprehension:

Watch and listen to the advertisement carefully and fill in the gaps.

It all started when my brother did not _________ me ride his bike. I had to have a bike. I
wanted to set my pulse ______________ feel ____________that’s what;
________________ .I had to buy Yamaha. You want to __________ it? Change the
rules.

Vocabulary tasks
(1) Match the words with the pictures.

(1) LED Tail Lamp & integrated rear turn signal.

(2) Sporty style head light.

(3) Majestic fuel tank

(4) Digital speedometer

(5) 150 CC engine with new design

20 
 
(2) Put the cross on the nouns which are abstract.

Bike, excitement, feelings, head light, pulse, knowledge, rules.

Grammar tasks:
Notice the following sentences.

I had to have a bike.

I had to buy Yamaha.

In above sentences, you must have noticed the use of ‘had to’ which is past form of the
form ‘have to’ .The form ‘have to’ is used to show compulsion. When one wants to
describe or narrate the things related to past, he is supposed to use the form had to.

(1) Rewrite the following sentences using ‘had to’.

1) He had exams yesterday so; he was forced to wake up early in the morning.

Ans.___________________________________________________________

2) Rakesh’s father passed away last year so, he was compelled to give up his studies.

Ans________________________________________________________________

3) He could not do his work in time so, he was asked to leave his job.

Ans.________________________________________________________________

4) He was caught in loot so; he was forced to go behind the bars.

Ans.________________________________________________________________

21 
 
(2) Choose the appropriate form of ‘have to’ from the brackets and fill in the gaps.

(has to, had to, will have to, have to)

(1) The greatest advantage of speaking truth is that you do not

____________ remember what you said.

(2) Oh my god! I missed my bus, now I ___________ catch the train.

(3) He does not have a vehicle, he _____________ go by bus to his office.

(4) India ____________ lose many heroes to get independence.

(5) People ___________flee the area on account of frequent earthquakes in

Gujarat.

22 
 
 Writing task:

Observe the given advertisement of Suzuki bike carefully and find out the special
features of this bike and write them down in the form of a paragraph. You can make
use of conjunctions like and, but, though, because and discourse markers like
moreover, however, in addition to.

23 
 
Worksheet - 5

™ Advertisement Of Indiabulls Power Ltd

Pre task:
Work in pairs. Look at the picture and discuss, what is it? What is it used for?

Reading Comprehension Questions:

1) To what is power compared?

Ans.___________________________________________________________________

2) Which are the major areas where power is used?

Ans.____________________________________________________________________

3) What is the challenge to India’s journey towards development?

Ans.____________________________________________________________________

24 
 
 4) What is the unit to measure the power?

Ans.____________________________________________________________________

5) Say whether the following sentences are true or false.

• The plant of India bulls are already developed in Maharashtra and

Chhattisgarh.______
• India bulls power Ltd proposes to deliver more than 66000 mega watts of
power.______

Vocabulary tasks:

(1) Match the words with the definitions which best suit them in the context of
this advertisement.
I. Power
a) A source or means of supplying energy.
b) Possession of control authority or influence over others.
II. Propose
a) To form or put forward a plan or an intention.
b) To make an offer of marriage.
III. Deliver
a) To set free.
b) To give birth to.
IV. Virtual
a) Being such in essence or effect though not formally
recognized or admitted.
b) Being on or simulated on a computer or computer network.

25 
 
 (2) There are some words which begin with ‘under’.

For example: underdevelopment.

™ List out some other words which begin with ‘under’.

Ans.________________________________________________________________

_________________________________________________________________

Grammar tasks:

Notice the following sentence.

¾ India bulls power, having projects underdevelopment in Maharashtra and

Chhattisgarh proposes to deliver approximately 6600 megawatts of power.
Because after all, uninterrupted power means uninterrupted progress.

ƒ Here the word ‘because’ is used as a connecting word. The clauses introduced
by subordinating conjunctions like because, as, that, since are called adverb
clause of reasons.
ƒ These subordinating conjunctions indicate the causes in subordinating clause
of the consequence of the main clause.

(1) Rewrite the following sentences using because, as, since, that.

1) Indian football team could not qualify in the world cup tournament because of
its poor performance.

__________________________________________________________________

26 
 
 2) Representatives of different countries got to gather in order to discuss the issue
of climate change.

__________________________________________________________________

3) Isro team was congratulated on its discovery of water on the moon.

__________________________________________________________________

4) People became homeless in Manila therefore; they will have to restart their life
again.

_________________________________________________________________

5) Realities shows often disguise the reality and therefore, they are criticized.

__________________________________________________________________

(2) Match A with B.

A B
1) We can’t advertise on T.V. 1) because they are always exaggerated.

2) I don’t watch television. 2) because they are paid a handsome

amount for them.

3) Since you say so. 3) because it’s expensive.

4) We never trust advertisement. 4) I must believe it.

5) Now a days, news papers are flooded 5) because I hate T.V. with ads.

27 
 
Writing task:
Write each sentence under the picture describing it. write all the sentences in the form
of paragraph or a story. You can use the discourse markers like once , moreover
,further more however ,that is to say.

(1) (2)

______________________ __________________________________

_______________________ _________________________________

28 
 
 29 
 
Ans.____________________________________________________________________

____________________________________________________________________

_____________________________________________________________________

______________________________________________________________________

_______________________________________________________________________

_____________________________________________________________________

30 
 
Worksheet -6

™ Advertisement of Lenova Laptop:

(T.V Commercial)

Pre-task:

List out atleast two electronic gadgets which you can carry everywhere.

Listening Comprehension:

Listen to the advertisement carefully and fill in the gaps.

I am with me and you will be in the world of _______________________ and however

you see in to your imagination. Will be in, with a spin, travelling in the world of
__________________

What will see will define ___________________

If you want to ____________________

Simply look around and you will and any thing you want to do is you want to change the
world.\

_________________ nothing to win.

Vocabulary tasks:
(1) Put the odd one out.

Creation imagination confusion

My yours hers

View due watch

Look seem see

31 
 
(2) Listen to the advertisement again and put tick mark on the words which are used as
verbs.

Spin, view, change, see, present.

Grammar tasks:
Notice the following sentence.

If you want to view paradise, simply look around.

The above sentence is called the conditional clause. It states a condition that condition
has not happen yet .It could happen in the future. If makes predictions about the
future. The result clause gives a possible result.

(1) Match the clauses to make logical conditional sentences.

A B

1) If government does not control the population 1) They are conscious about their
rights.

2) If you move to the city 2) unemployment will increase.

3) If there is a smaller population 3) India will wage a war.

4) If Pakistan does not take any action against terrorism 4) you will have to face
pollution.

5) If the people are educated. 5) there will be less competitions for

a job

32 
 
(2) Answer the questions with a future conditional clause.

If we don’t recycle the garbage ______________________________________________

If there is no board exams for standard 10th _____________________________________

If pollution gets increased day by day _________________________________________

If children watch television too much _________________________________________

Writing task:
Which of the modern inventions is most useful according to you in 21st century. Why ?
Support your answer with appropriate arguments. Write it down in about 50 words.

Ans.____________________________________________________________________

________________________________________________________________________

________________________________________________________________________ 

________________________________________________________________________

________________________________________________________________________

____________________________________________________________________________

____________________________________________________________________________

33 
 
Worksheet No : 7

™ Advertisement Of Tropicana 100% Mixed Fruit

Juice.

PRE-TASK:

Work in pairs. Watch the advertisement carefully and discuss What the children
are doing in the advertisement. (Teacher will mute the sound of the advertisement)

Reading Comprehension Questions:

(1) Tropicana 100% mixed fruit juice is made of which fruits?

Ans._________________________________________________________________

(2) Why is Tropicana 100% mixed fruit juice called 100% fruit juice?

Ans._________________________________________________________________

(3) What does Tropicana 100% fill the body with?

Ans._________________________________________________________________

™ Say following sentences are true or false.

(4) Tropicana 100% is not available in any other flavour.__________

(5) Tropicana 100% mixed fruit juice gives a slight lemon taste._______

34 
 
Vocabulary Tasks:

(1) Fill in the blanks by choosing opposite word from the bracket of the underlined
words.

( Sweet, spicy, mild, hot, natural )

(1) This is_________ chocolate .I want bitter one.

(2) Don’t take ________ food but have a mild food.

(3) Oh! It’s strong coffee. I forgot that you like the ________ one.

(4) I like to have __________ juice which is free from preservative.

(5) What would you like to have _______or cold coffee?

(2) Put the odd one out.

Delicious Yummy Superb

Juice Ice- cream Soup

Farms Wood Orchard

Vitamins Minerals sodium

Artificial Fake Real

Sip bite morsel

Grammar Tasks:
Notice the following sentences.

There is a 100% juice in every sip.

35 
 
Juice is made from the choicest fruits.

Fruits picked from the finest farms across the world.

This is called preposition in English .A preposition is a word which is placed before a

noun or a pronoun to show the relation in which the person or thing denoted by the
noun stands to something else.

(1) Fill in the blanks by using appropriate prepositions.

____ India, bangles, locket and a vermillion mark _____ the forehead are symbols _____
a married woman. Daily the husband applies the vermillion _____ the wife’s forehead as
it is believed to be connected his life line. When husband dies, professional mourners‘s
come and strip the woman ______ these symbols.

(2) Fill in the blanks by using ‘to’ or ‘of’.

(1) He complained _____the headmaster _____ his colleague.

(2) He acceded _______ my request.

(3) He gave it _____the man.

(4) He is fond _____ work.

(5) He has borrowed money _____several Marwaries.

(6) Dog is always faithful _____ his master.

(7) Neitik is committed _______Akshara.

(8) Rahul complained _____the injustice done ____him.

36 
 
Writing task:
Here the recipe of fruit cocktail is given but the sentences are jumbled.
Rearrange them and write them in the form of a paragraph.

¾ Mix the pineapple, grape and orange juices.

¾ Cut the pineapple in to big pieces. Add one teaspoon of water and put it in a
liquidizer. Strain the juice.
¾ Peel and chop the apples and add to the fruit juice.
¾ Just before serving, add the glucose, salt, pepper and crushed ice. Put the mixture
in a liquidizer.
¾ Put the grapes in liquidizer and strain the juices.

Ans.____________________________________________________________________

_______________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

37 
 
Worksheet - 8

™ Advertisement Of Dove Conditioner (T.V

Commercial)

Pre- Task:

Work in pairs. List out atleast three media through which we come to know about the
launch of new product.

Listening Comprehension Questions:

(1) What proof does Dove conditioner give to showcase its effectiveness?

Ans.____________________________________________________________________

________________________________________________________________________

(2) What happens when hair is damaged?

Ans.____________________________________________________________________

(3) What makes a new Dove different from other products?

Ans.____________________________________________________________________

(4) What does Dove conditioner repair?

Ans.____________________________________________________________________

(5) List out the words, which end with –age?

Ans.____________________________________________________________________

38 
 
Vocabulary tasks:
(1) Make compound nouns from the noun ‘hair’.

For example:- hairbrush

a) ________________ b) ________________ c) ___________________

d) ________________ e) _________________ f) ___________________

g) ________________ h) _________________

(2) Match the words with the pictures.

(Curly hair, wavy hair, crew cut, straight hair, receding hair, bald)

39 
 
Grammar tasks:

Notice the following sentences.

1) Its advance repairing cerium targets the damage preciously which repairs your
hair where it needs most.
2) New dove conditioner therapy repairs your hair where it needs most.

™ Under lined words are called relative pronouns. Relative pronouns join two
statements. They refer to some noun going before which is called their
antecedent. Moreover, relative pronouns refer to nouns and therefore they are
called relative pronouns.
™ Here in the first sentence, the word which refers to the nominal group “its
advance cerium” and there by does the function of pronoun.
™ In the second sentence ‘where’ refers to the place.

(1) Join to gather each of the following pairs of sentences by means of a relative
pronoun like whose, which, who, where.

(1) Karina Kapoor acted very well in ‘Jab We Met’ .she won film fair award.

Ans.____________________________________________________________________

(2) The serial ‘Tarak Mheta Ka Ulta Chasma is very popular among television viewers. It
is based on Gujarati culture.

Ans.____________________________________________________________________

(3) The rescue operation is going on in Indonesia. In Indonesia, the earthquake came
recently.

Ans.____________________________________________________________________

40 
 
(4) Balasaheb Thakare will have to work hard to regain power. His party lost very badly
in the vidhansabha election.

Ans.____________________________________________________________________

(5) The scientists are working on vaccine of swine flue .Swine flue took life of many
people.

Ans.____________________________________________________________________

(2) Find out the words which are referred to by relative pronouns in the following
sentences.

(1) I don’t remember the name of the person whom I met yesterday.

(2) The book ‘You Can Win’ which is lying on the table is written by Shiv Khera.

(3) I gave him a rupee which was all I had with me.

(4) The sun whose rays give life to the earth, is regarded by some people as a god.

(5) Tata Motors launched the car which is the cheapest car of the world.

Writing task:
Write down in about 50 words on advantages and disadvantages of the advertisements.
you can use the following discourse markers like first of all, firstly, secondly, moreover,
in addition to, that is to say, however, in conclusion. You can use the following points.

¾ Temp the people

¾ Exaggeration
¾ Trustworthiness
¾ Impact on the children
¾ Promotion of the product
¾ For the awareness

41 
 
Ans.___________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

42 
 
Worksheet -9

™ Advertisement Of Liverpool Fashion stop:

Pre -task:

Work in pairs. What difference do you find between shopping mall and store? List out
atleast two differences.

Reading Comprehension Questions:

(1) Which are the things available at Liverpool fashion stop?

Ans.____________________________________________________________________

(2) How much discount does Liverpool fashion stop give on children wear?

Ans.____________________________________________________________________

(3) By whom is this fashion stop going to be inaugurated?

Ans.____________________________________________________________________

(4) Give the names of the cities where the outlets of Liverpool are.

Ans.____________________________________________________________________

(5) Say weather the following sentences are true or false.

• Liverpool is the name of the fashion brand.________

43 
 
Vocabulary Task:

(1) Choose the correct option from the given bracket.

(Casual wear, formal wear, traditional wear, formal shoes, track suit, sport shoes,
designer wear)

(1) Meena wants to look elegant in her friend‘s wedding party and therefore she will buy
a ____________

(2) Come in a _____________ because tomorrow we have a Navaratri celebration.

(3) Do you have a good pair of ______________ because you will need it for tennis
tournament?

(4) When you go for an interview, Do wear a ______________

(5) People feel comfortable in jeans .it is a _____________

(6) If you are going for a walk, why don’t you wear ______________

(2) Make nouns of the following verbs.

Celebrate _____________

Invent _____________

Define _____________

Revise _____________

Imitate _____________

Examine ____________

Pronoun _____________

44 
 
Grammar tasks:

Notice the following sentence.

ƒ She took off her shoes and put on her slippers

.
™ The underlined phrases are called phrasal verbs. Phrasal verbs are basic verbs
which can combine with different prepositions to make verbs with completely
new –and often unguessable –meanings. Phrasal verbs are used more in
speaking than in writing.

(1) Put the tick mark on the correct meaning of the underlined phrasal verb.

1) He put his own name forward to the communities.

• to propose
• to register
2) He is good at putting his ideas across.
• To communicate to others
• To manipulate.
3) I find it very hard to take in his lectures.
ƒ To understand
ƒ To tolerate.
4) What do you make of him?
ƒ To think
ƒ To call.
5) This whether is really getting me down.
ƒ To depress
ƒ To make pleasant.

45 
 
(2) Read the following conversation between husband and wife carefully and Guess the
meanings of the underlined phrasal verbs .

Nihar: Turn on the light. Will you?

Viha : But, I turned it off just ten minutes ago. I thought you were a sleep. What woke
you up?

Nihar: Anyone can wake up with the noise on the next door. I will have to close the
windows just to get the sleep. It’s enough to make me want to take up drinking again.
Now I am going over to the neighbours and tell them to turn down the music.

Viha: Cool down, it is important to get along with the neighbours.

Nihar: But I just want to find out what is going on there.

Writing task:

Rearrange the sentences and write them in a form of an invitation card .Combine the
sentences wherever you feel necessary.

¾ We are happy to announce.

¾ We have cultural programme.
¾ Cultural programme will be on 31th Nov, 2009, Monday.
¾ Your presence will make the programme a remarkable one.
¾ And the programme will take place at H.M Patel School, Bakrol Road.V.V.Nagar.

Ans.
_______________________________________________________________________

________________________________________________________________________

_______________________________________________________________________

________________________________________________________________________

________________________________________________________________________

46 
 
Worksheet - 10

™ Advertisement Of Vediocon D2h.

Pre Task:

Work in pairs. List out the modern inventions which are now becoming quite used to in
21st century.

For example: computer

Reading Comprehension questions:

(1) Write down the full form of D2H?

Ans.
____________________________________________________________________

(2) What does D2H technology do?

Ans.____________________________________________________________________

(3) What is the scheme given by Videocon d2h?

Ans.
______________________________________________________________________

(4) Mention different packages offered by Videocon d2h.

Ans.
_______________________________________________________________________

(5) Give atleast two names of infotainment channels?

Ans.____________________________________________________________________

47 
 
(6) Say whether the following sentences are true or false.

ƒ The price of satellite LCD is 13,490 only. ________

ƒ Customers will have to pay extra for taxes to buy satellite LCD. _________
ƒ Before Videocon d2h, satellite LCD d2h were introduced in the market.
_________

Vocabulary tasks:

Notice the following example.

Information + entertainment = Infotainment

¾ This is an example of blending. When two separate forms are combined to form
a single new term is called blending. However, blending is typically
accomplished by taking only the beginning of the one word and joining it to the
end of the other word.
¾ Here, the word infotainment is accomplished by taking the beginning of the
word ‘Information’ (info) and joining it to the end of the word ‘entertainment’ (
tainment ).

(1) Make the blending of the following words.

(1) Channel + tunnel =

(2) Breakfast + lunch =

(3) Motor + hotel =

(4) Television + broadcast =

(5) Gujarati + English =

48 
 
(2) Match A with B.

(1) Revolution (1) An artificial object placed in the orbit.

(2) Technology (2) Amusement or divergence.

(3) Entertainment (3) Introduction of something new.

(4) Satellite (4) an act of discovering.

(5) Discovery (5) A dramatic and far reaching change.

(6) Innovation (6) The application of scientific knowledge for practical

purposes.

Grammar tasks:

Notice the following sentences.

ƒ Now sit back and enjoy crystal clear entertainment all the time.
ƒ It is direct therefore it is correct.

™ Underlined words are called conjunctions. A conjunction is a word which is

used to join words, group of words or sentences. Conjunctions are of four types.

(1) Additive: (adds two clauses)

For example: and

(2) Adversative: (establishes an opposite relationship)

For example: however

(3) Causal: (establishes relationship of cause and consequences.

For example: because.

(4) Temporal: (establishes relationship of time)

For example: afterwards

49 
 
(1) Find out types of conjunctions in the following sentences and put the tick mark
accordingly.

No Sentences additive adversative causal temporal

1 Indian people have showcased
their talent on the world platform.
For example : kalpana chawla
2 Though my friend‘s house is
small. It is beautiful.
3 Junior doctors in Kasmir went on
strike and as a result, patients
suffered a lot.
4 Let me complete my work
meanwhile you can play with my
baby.

(2) Complete the following sentences.

(1) I like to watch TV commercial because ___________________________________.

(2) Though advertisements are exaggerated ____________________________________

(3) The girl in Slum Dog Millionaire acted very well therefore______________________

__________________

(4) Many companies spend money on advertising because ________________________

(5) In summer, the days are very hot but_______________________________________

50 
 
Writing task:

You read the advertisement VIDEOCON d2h. Here, some questions are given based on
this advertisement. Answer the questions taking in to consideration what you felt about
this advertisement. You can use the conjunctions which you learned in the grammar
task.

¾ Is the advertisement eye catching? If yes, why? and If No, why not?
Ans.______________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

¾ What do you like the most about this advertisement?

__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
¾ Would you like to buy this product? Why and why not?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________

51 
 
 ™ Research report:
Authentic materials contribute to a great amount in creating a kind of learning
environment. However, it does not mean that any piece of paper or any video can do this
task. There are number of factors which one has to take in to account while choosing the
authentic materials. While choosing the advertisements, I took in to consideration the
following aspects.

The list of advertisements which I selected for the preparation of

worksheets.

1) Incredible India.
2) Air India.
3) Ponds age miracle cream..
4) Yamaha bike.
5) Indiabulls power limited.
6) Lenova laptop.
7) Tropicana 100% fruit juice.
8) Dove conditioner.
9) Liverpool fashion stop.
10) Videocon d2h

52 
 
 ™The Reasons for choosing the advertisements.

1) For providing comprehensible input:

The first reason behind choosing these advertisements was that, these advertisements
are capable of providing comprehensible input (i+1) .In other words, the advertisements
are not too easy or too difficult for the learners which could demotivate them. They are
challenging enough to sustain their interest and motivation of the learners.

2) To bring variation:

While selecting these advertisements, I tried to bring in variations so that, learners can
enjoy the tasks without any kind of stress or burden.

3) To include vocabularies of different domains:

Third, which I kept in mind while selecting these advertisements was that it should
include the vocabularies of different domains. For example: the advertisement of
‘Incredible India’ includes vocabularies related to history. ‘The Air India’
advertisement takes with it vocabulary of travelling so that, learners can learn the
vocabulary of aeronautics. Cosmetics advertisements of ‘Ponds cream’ and ‘Dove
conditioner’ are capable of teaching vocabularies related to physical appearance. On the
other hand, the food item ‘Tropicana’ consists of vocabulary of eatables and adjective
related to it. ‘Liverpool fashion stop’ advertisement can get the learners acquainted with
different kinds of clothes. Moreover, the advertisement of ‘Yamaha bike’ which
provides the learners with the information about the field of automobile.

I also tried to include the advertisements of the things which have now become an
integral part of our life. e.g. Lenova laptop

Indiabulls power limited.

Videocon d2h.

53 
 
4) To enhance their comprehensibility by providing audio visual
clue:

Among ten advertisements I chose 4 audio-video advertisements. The reason behind

choosing audio-video advertisements is that audio visual impact adds to the
comprehensibility of the learners and they help the learners grasp the thing easily and
give them practice to listen to the language of real world. The rest of the advertisements
are from the newspaper or from the magazines. They give learners practice of reading
comprehension.

5) To meet to learners’s interest:

I also took in to consideration the interests of the learners and therefore, I chose
advertisements of those things which are of learner’s interest. I also paid attention to the
interest of boys and girls categorically. The advertisement of bike attracts the boys
whereas, the advertisements of cosmetics like Ponds cream and Dove conditioners attract
the girls.

6) To include different language functions and structures:

Moreover, all the advertisements contain different language functions and different
structures so, it helps teachers teach these things in a different ways and students get rid
of monotony of learning grammar in a traditional ways.

54 
 
 ™Principles that I had in mind while preparing
the tasks.
While producing materials, I followed the following principles given by Tomlinson.

1) Materials should achieve impact. Materials should have expected effects on learners
that can be done by breaking up the monotony and by attracting their curiosity, interest
and attention and novelty in tasks and appealing content can help in achieving the
impact.

2) Materials should help learners to feel at ease. Learners can be made feel at ease by
providing enough space in the text, by providing them materials which help them learn a
language and which does not test their knowledge, by bringing variation in voice,
intonation and clarity.

3) Material should help learners develop confidence, by providing them activities which
push them a bit beyond their existing knowledge and by providing the activities which
are challenging but achievable.

4) What is being taught should be perceived by the learners as a relevant and useful.

5) Materials should require and facilitate learners self investment by engaging them in
learner centered activities.

6) Learners must be ready to acquire the points being taught and it can be done by
presenting activities or tasks which are different enough to encourage them.

7) Materials at all levels should provide frequent exposure to authentic input which is rich
and varied which provide the learners an opportunity to learn and practice the language of
actual world.

8) The learners ‘s attention should be drawn to linguistic features of the input and that can
be done by making learners pay attention to some linguistic features subconsciously.

55 
 
9) Materials should provide the learners with opportunities to use the target language to
achieve communicative purposes. materials should not teach only grammatical structures
but it should teach language functions and its meaning in different context.

10) Material should take in to account that learners differ in learning styles.

11) Material should maximize learning potential by encouraging intellectual,asthetic and

emotional involvement.

12) Materials should not rely too much on controlled practice.

13) Materials should provide opportunities for outcome feedback which is focused first
on the effectiveness of the outcome rather than just on the accuracy of the output.

™ What are the tasks capable of achieving.

While preparing materials, I had in my mind certain objectives and on the basis of these
objectives, I prepared tasks which are capable of achieving following things.

¾ Enable them to use the language of real world:

Tasks are capable of making the learners familiar with the language of real world which
will enable them to use the language, when they confront with different situations in
different domains.

For example:

vocabulary tasks, in all the worksheets help the learners learn the registers / terms or
jargons or adjectives of different domains like travelling, technology, eatables, cosmetics,
tourism, automobile etc.

56 
 
 ¾ Enhance their analytical skill:

Tasks are capable of enhancing the learners’s analytical and thinking skill. E.g. pre tasks
in all the worksheet lead them to think about different themes and in some of the tasks,
they are likely to compare the things and in some of the tasks they are asked to share their
own opinions. Thus, it improves their critical and analytical skills.

¾ Give them opportunities to practice different language

functions and structures:

Tasks are capable of teaching learners different structures or sentence patterns and
different language functions.

e.g. grammar tasks contain different structures like conditional clause, connectors,
prepositions, present participle, phrasal verbs, relative pronoun, progressive tense etc and
these grammar tasks are not prepared in a conventional ways but they are prepared in
such a way that learners come to know about their use and not their usage.

¾ Enable learners to improve their writing skill.

For example: Writing tasks make learners aware of discourse markers, cohesive devices.
Moreover, jumbled tasks teach the learners coherence. They are also given practice of
free writing where they are asked to write on particular topics by relating them to their
own experiences. They are also given the word limit which enables them to summarize
the things.

57 
 
 ™The problems that I faced and how I overcame
them.
While selecting T.V commercials, it was difficult to get commercials which include all
the things like comprehensibility, culture. Sometimes, if the commercials were
interesting, the language was above the level of the learners. Finally, I selected those
advertisements which were appropriate to the Indian context, sustain learners’s interest.

It was difficult to bring variation and avoid repetitions in selecting the grammatical items
to prepare grammar tasks. However, I tried to bring variation in all the grammatical items
by selecting sentences which contain different structures.

I had to be very careful while transcribing advertisements which were audio video
because; wrong transcription may lead the learners towards confusion and
misinterpretation. However, I overcame this problem by listening to them carefully.

Conclusion:

I enjoy the task of preparing worksheets based on authentic materials and these tasks will
help me a lot when I am in actual professional life .Moreover ,through this task, I came
to know about which are the principles to be kept in mind and which are the challenges
that we have to face while producing worksheets based on authentic materials.

58 
 
Bibliography:
(1) Tomlinson, Brian.1998.Materials Development in Language Teaching.Cambridge:
Cambridge University Press.

(2) McCarthy, Michael &Felicity O’Dell.2001.English Vocabulary in Use. Cambridge:

Cambridge University Press.

(3) You tube.com (accessed on 11/10/009).

. (4) Murphy,Raymond.1985. English Grammar in Use. Cambridge: Cambridge

university press.

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