ECOUTURE

MARCH 19 2015 - KARINAS CLUB LOUNGE

ECOUTURE

Who are we?

The term sustainability gets
tossed around as if its weightless. What makes Ecouture
a sustainable fashion show?
Sustainability is more than an
initiative, a practice and an
adjective its a movement
with a goal of awakening people from an unconscious ignorance to the relationship between their daily choices and
the world around
them. In this society,
its not a matter of
trying to change the
game; its a matter of
trying to change the
players because the
game depends on
the players. Spreading an idea through
example is underrated. Every person has
power, every choice
has power and every
day has potential.
The society we live
in revolves around
consumption of
energy, resources
and
materialistic

goods. Fashion often gets the

criticism of promoting this by
encouraging a never-ending
necessary wardrobe update.
Ecouture wants to change
that reputation. Sustainability in fashion is not black and
white it is a gradient of different aspects you can incorporate into your purchases.
Whether you strive to sup-

port local labels, look for environmentally friendly production methods, get creative
with your old clothes or are a
thrift-master, every conscious
effort counts. Every purchase
acts as a vote towards sustainability as well as a living,
breathing promotion for it.
Choose well, choose consciously, choose sustainability.

SCENES

#THROWBACKS
FEAT. EFFUSION
Effusion is a McGill-based a cappella group that draws inspiration from a wide range of
genres including R&B, jazz, pop and soul. Next Sunday, March 22nd Effusion is holding
their annual spring concert at Le National, featuring SHYRE. Please visit their Facebook
page or speak with one of the members after their set to get more information.

INCIW
Our first scene features Its Not
Cool Its Weird, a Montral startup who believe that your values
should not compromise your style.
They believe in balance,
In uniqueness,
And in the next generation.
In moving forward with our fashionable and fast-paced lives, Its
Not Cool Its Weird believes we
can incorporate our old sense of
style with the new, so as to waste
less. Even if its not be a trend yet,
the weird will always catch on. You
can maintain your style AND help
the earth.
We are so excited to welcome Its
Not Cool Its Weird, and their fashion line of recycled, vintage clothing.

SCENES

BRING
LIFE
Miik
Miik is a clothing line constituting
sustainably-sourced luxury fabrics
like rayon from bamboo, modal,
sorona and tencel. 95% of the line
is machine wash cold in water, lay
flat to dry. The pieces are timeless
and ageless, and the fabrics dont
fade, pill or lose their shape. Miik
is a 100% Canadian company that
dyes their own fabric and designs
and tailors their clothing in the Toronto area, minimizing their carbon footprint. The brand also supports local mills, dye houses and
manufacturers.
Their dedication to using natural
material is inspiring and something we look forward to from
more brands. The future ahead of
us is as we make it. By using outside of the box thinking and finding unique techniques we can give
our old habits new life.

SCENES

BREAKING
DOWN
BARRIERS

Redminded X Foxy
When planning this show, there
were strong considerations toward straying away from the stigmatization accompanying sustainable fashion. Dressing and living
in an environmentally friendly
way does not mean wearing
only hemp and becoming vegan.
Breaking Barriers is about making
sustainable living a reality without sacrificing trends or price. Our
featured designer Redminded is
a company founded in 2012 that
makes unique homemade bowties
celebrating the renewal of masculinity. Their products can be found
online or on their Facebook. Foxy
jewellery is a company founded by
two Western University students
supporting locally made goods
and women embracing their fun
and bright side at a great price.
They also have a new recycling
program in place in which you will
receive 15% off for returning used
jewellery to reduce waste and
their effects on the environment.

FEAT. VENUS
VENUS is a four-piece
nu-disco outfit from Montreal, Canada. The group
draws from disco, new wave,
and jangle pop to create a
sound that is contemporary
yet nostalgic. Washed out
guitars and bright synths
are complemented by nonchalant, airy female vocals,
drum machine rhythms,
and disco bass grooves. The
bands members met at McGill University where they
are undergraduates.

SCENES

Blank & Voyou

Following a theme of sustainability
and local practices, Blank and Voyou
utilizes sustainable materials and produces everything in Canada. These
comfortable and casual clothes are for
the ethically aware consumer. Blank
and Voyou provide beautiful everyday
options for the eco-conscious fashionista. Its not about following some preconceived idea of fashion, but making
fashion accessible to all while having a
minimal impact on the environment.
The ECOuture show supports the
grand idea of living better not just
on special days, but everyday of year,
and this shouldnt be difficult. Living
in accordance with the enviornment
doesnt need to be dificult, it can be
easy, and doesnt mean you have to
sacrifice.

it can be
easy and
doesnt
mean you
have to
sacrifice

SCENES

OUR MONTREAL
Heart
City
Apparel

Montreal. What does this city mean

to you? This vibrant city is glistening
with interconnected communities,
however small they may be, that play
an important role. As communities,
we seek different goals. It is however the moment that we unify when
all the goals are met. In fact, there
are plenty of individuals around us
that inspire us in our community.
Our designer for this scene, Heart
City Apparel, is an inspiration. Right
from the heart of Montreal, Heart
City Apparel provide opportunities
for the artist and also for the home
of the artist.

FEAT. 2K SQUAD
2KSQUAD is a collective of young passionate performers (dancers, singers,
musicians, etc.) who strive to take
their talent to the next level. The performing crew puts on an annual show
every year and shows up as guest-performers in various local shows, in
which it strives to fully entertain the
audience. Mother earths wellbeing
is essential to the group, so when
ECOUture reached out concerning
their amazing project, they jumped in

without hesitation. We only have one

planet and nature is a crucial source
of inspiration in art and the crew realizes this as a fact. With their passions
and hard work, the talented members
all hope to be able to demonstrate
the best sides of 2KSQUAD, as well as
giving a fun stage performance to all
of you! More awareness needs to be
brought to the environment. Let us
not wait for it to be too late before
getting involved!

SCENES

CITY IN THE WOODS

Lustre
The designers of LUSTRE have always been
environmentally mindful of the way we
produce our clothes.
Today, we are showcasing some of the finest pieces from their
spring collection. Not
only is LUSTREs clean
design optimal for
springtime city-wear,
but the gracefulness
also invokes a kind of
soft tranquility inspiring the beauty of
nature in the city.

fashion goes beyond

floral-printed
pants
and pastel colour palettes. If we must borrow symbols of nature
in our designs, it is integral to examine the
impact of our fashion
choices on the very environment that birthed
our craft.

inspiring

scribed as ethereal and innocent in a marriage of orchestra and pop.

The group began as an experimental
online-based
project in which musicians of
all kinds, from violin to harp,
came together to produce
something cinematic and
fantastic. Their debut performance as a collective occurred at Montreals inaugu-

ral Festival de la voix concert

in March 2014. Since then,
from performances on Global TV, to features on CBC,
CIBL, and more, the group
has continued to gain popularity in the greater Montreal
region. Their first single Let
Go earned them a spot in
CBC Searchlights Top 10 in
the region of Montreal.

the beauty
of nature in
the city.

For the upcoming

Spring season, LUSTRE
aims to demonstrate
that nature-inspired

FEAT. SHYRE
SHYRE is a creative collaboration launched by Montreal-native vocalist/ pianist Sarah Rossy in November 2013.
SHYRE mixes instrumental
textures with ethereal ambiance all while taking the listener on a journey through
passages of prose in a unique
aesthetic. Lush strings and
angelic harmonies combine
in a soundscape often de-

OUR CHARITY

GREEN WEEK &

ACTION COMMUNITERRE
GreenWeek is a week of student-run
workshops, events and activities that
are both entertaining and informative,
but mainly geared towards promoting
a culture of sustainability. This year,
GreenWeek will take place during the
week of March 16th 20st, 2015
This year, all GreenWeek proceeds will
be going to Action Communiterre, a
Montreal charity with a focus on food
security. Action Communiterre aims
to provide a variety of communities
with a stable source of food through
sustainable urban agriculture and various community workshops

OUR MODELS

ANDREW DIXON
AI-VI NGUYEN
BERYL MENG
CAI CHENG
CELINA HAN
CELINE THOMAS
CHLOE LAU
CINDY TAT
CLARIE HO
DEANNA DUXBURY
FANTA KAMARA
FIONA LIANG
JEREMY DE VUYST
JOLINE JANG
JONG YUN WON
JULIE HALOTEL

MARIA BENCHEIKH
MAY WHITE
MEGAN GU
MENG MIAO WU
NINA LIU
RYAN PECORE
SAMARA ST.LOUIS
SARAH ROSSY
SARINA GUPTA
SEAN TAYLOR
SOPHIE VAN BASTELAER
TANBIN RAFEE
TIFFANY LE
TYLER RAYCRAFT
YAQEEN JOMMA
ZHI YUN MIAO

SPONSORS

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SPONSORS

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