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INTRODUCTION
The entire purpose of this program is to take what you know (or
what youre going to master and learn) and package it as a
product or program that people will pay for. And to do all of that
in a way that serves you and others. Its all about becoming the
Worlds Preeminent Expert on your topic.
Brendon made his first million on his own. Still, with several
multi-million dollar companies, he only has 4-5 core team
members. He outsources other stuff on an as-needed basis.
Mark Victor Hansen, the co-author of the Chicken Soup For The
Soul series and motivational speaker and author, has only 3
people in his office.
Writing
Speaking
Coaching
Seminars
Online
Marketing
These 5 pillars are the 5 primary ways to make money from your
expert knowledge. Lets take a look at each one in more detail.
Writing for $
Books
Blogs
Program
Materials
Booklets
Instructor
Guides
Speaking for $
On stage
On Video
Webinars
Teleseminars
At Your Own or
Others Events
FREE INFORMATION
HIGH END
TRAINING/CERTIFICATION
You draw the prospect into your marketing funnel with free
information such as a free newsletter, blog post, free report etc.
Once theyre in the funnel you persuade them to purchase a lowlevel entry product such as an eBook, audio or membership site.
For example, if you taught them about optin pages then the next
product could be about sales pages. Brendon calls this the buyers
trail. The better developed it is (the more products you have) the
more income, impact and influence you have in the industry.
If you have just one book or one product then you have no
foundation to build your business on. To build a sustainable
business, its vital to generate some sort of recurring income.
Brendon challenges you to set up some sort of recurring income
within the next 90 days.
Dont be afraid that youll have to sell to people. The age of the
hard, fast paced slick salesman is gone. We are now in the era of
transparency, authenticity and adding value.
BRENDON
BURCHARDS MILLION
DOLLAR MARKETING
PLAN
PRICING GUIDELINES
Your loves ones, the people close to you and even the other
experts out there will say Who do you think you are to do this?
or Youre taking a really big risk here and other statements
designed to make you doubt yourself.
Belief is what took Brendon Burchard from broke to $4,6 million
in two years and he now shares the stage with people like Tony
Robbins, Cynthia Kersey and the Dali Lama. Imagine what it can
do for you.
Even if you have the best information in the world, you need to
relate it in a way that others can understand, digest, believe and
be inspired by it. So tap into the power of your story and share it
with passion.
MILLIONAIRE EXPERT
MYTHS
MYTH 1
ASSUMING THAT OTHER SUCCESSFUL
EXPERTS STARTED RICH OR GOT LUCKY.
In the expert industry, wealth comes from struggle. If you want
to succeed as an expert, youve got to be able to create rapport
with people. People cant always relate to super-successful
people, but they always relate to struggle. So youve got to
become more comfortable talking about the hard times and
challenges that youve experienced and had to overcome.
Even if you share how successful you are now, youve got to
share you struggle first. As Brendon so eloquently puts it Until
they hear your struggle, they cant understand or believe your
success.
MYTH 2
FAME = SUCCESS
Thats a lie. There are lots of famous authors, speakers and
experts who are dead broke.
MYTH 3
POSITIONING = SUCCESS
Brendon knows people who have been on Oprah but who are
broke. There are several different elements to consider when
positioning.
1. Who are you?
2. What have you accomplished or achieved?
3. What are you struggling through?
4. Who do you help?
5. How do you help them?
If you dont have the positioning down, then you dont have a
business.
MYTH 4
KNOWLEDGE = POWER
Thats a lie as well. There are plenty of brilliant but broke people
out there.
The truth is that marketing = power. Having a message is not
enough. Youve got to know how to share the message with the
world in a way that makes them want to buy.
MYTH 5
YEARS OF EXPERIENCE = CREDIBILITY
Its not how many years youve been in the industry that matter.
What matters is that youre able to produce results.
Tony Robbins has a wonderful saying I dont have any
certifications. I have a PH.D in results!
MYTH 6
THE MEDIA MAKES YOU RICH
Brendon knows people who have struggled financially despite
being on all the major shows because they dont have recurring
revenue. They dont have recurring clients or customers. They
have no way to make money after their speech or book.
MYTH 7
YOU HAVE TO HAVE A BRAND OR BE A
BRAND
People who are their brands have a problem. What if they stop
speaking, touring or communicating? Thats right. Their business
dies.