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Acknowledgement
I take this opportunity with much pleasure to thank all the people who helped me through the
course of final project report on Comparitive Analysis of two Automobile Companies. As I
write this acknowledgement, I must mention that this is not just a formal acknowledgement but
also a sincere note ofthanks and also regard from my side. I feel a deep sense of gratitude and
affection for those who helped and guided me in this project.
The successful completion of my project is all due to co-operation and encouragement extended
to me. First of all I would avail this opportunity to thank Prof. Amrinder Sandhu with his
guidance and encouragement; I am able to complete this project in depth. Sir gave me moral
support and guided me in different matters regarding the topic. He had been very kind and
patient while suggesting me the outline of this project and correcting my doubts. I thank him for
his overall support.
1I hereby acknowledge my sincere gratitude to all the faculty members of Amity Global
Business School, who gave their valuable assistance and co-operation to complete my summer
project report. Their support is valuable for me. It is warmth efforts of parents, friends and well
wishers who had been source of strength and confidence to me in this endeavor.
Page | 2
Index
Index
Introduction
Project Detail
Establishment of both the companies
History of both the companies
Types of vehicles by both companies (Products)
Annual Balance Sheet
Profit & Loss Account
Yearly Report
Sales Comparison of both companies
Tie ups with other automobile companies
Conclusion
Page No.
Page | 3
Introduction:
Tata Motors:
Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its
products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is
the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck
manufacturer and second-largest bus manufacturer by volume.
&
Mahindra
Limited (M&M)
headquartered
is
an
in Mumbai,
Page | 4
Project Detail
Title of the Project:
Comparitive Analysis of two Automobile Companies.
Objective of the project:
To compare the ranking, status, sales, market and price value of two
automobile companies Tata Motors and Mahindra & Mahindra.
Page | 5
Schedule:
Page | 6
Methodology:
I had taken the help of internet and magazine of automobile companies.
Evaluation Component:
(Date Planned)
Synopsis:
Amrinder Sandhu
Page | 7
Date:
June 15, 2013
Signature
Karan Kamboj
Tata Motors Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its
products include passenger cars, trucks, vans, coaches, buses and military vehicles. It is
the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck
manufacturer and second-largest bus manufacturer by volume.
Page | 8
Tata
Motors
has
auto
manufacturing
and
assembly
India,
as
well
plants
as
in
Argentina, South Africa, Thailand and the United Kingdom. It has research and development
centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the
United Kingdom. It has a bus manufacturing joint venture with Marcopolo S.A., Tata Marcopolo,
and a construction equipment manufacturing joint venture with Hitachi, Telcon Construction
Solutions.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata
Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra and in
1998 launched the first fully indigenous Indian passenger car, the Indica. Tata Motors acquired
the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and the
British premium car maker Jaguar Land Rover in 2008.
Tata Motors is listed on the Bombay Stock Exchange, where it is a constituent of the BSE
SENSEX index, the National Stock Exchange of India and the New York Stock Exchange. Tata
Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the world's biggest
corporations.
Mahindra
&
Mahindra
Limited (M&M)
is
an
headquartered
Page | 9
&
Mohammed
by
Ghulam
brothers
K.C.
Mahindra
Mohammed. After
and J.C.
India
Page | 10
History of Tata Motors Tata entered the commercial vehicle sector in 1954 after forming a joint venture with DaimlerBenz of Germany. After years of dominating the commercial vehicle market in India, Tata
Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility
vehicle. After the launch of three more vehicles, Tata Estate (1992; a station wagon design based
on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (1994; LCV) and Tata
Safari (1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although
initially criticised by auto-analysts, its excellent fuel economy, powerful engine and an
aggressive marketing strategy made it one of the best selling cars in the history of the Indian
automobile industry. A newer version of the car, named Indica V2, was a major improvement
over the previous version and quickly became a mass-favourite. Tata Motors also successfully
exported large quantities of the car to South Africa. The success of Indica played a key role in the
growth of Tata Motors.
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo
Commercial Vehicles Company, later renamed Tata Daewoo.
Page | 11
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach
manufacturer Hispano Carrocera. Tata Motors continued its market area expansion through the
introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary
Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to
manufacture fully built buses and coaches.
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the
Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company.
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata
Daewoo. Debuting in South Korea, South Africa, the SAARCcountries and the Middle-East by
the end of 2009.
Tata acquired full ownership of Hispano Carrocera in 2009.[14]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix
for 1.85 million. The acquisition formed part of the company's plan to enhance its styling and
design capabilities.[15]
History of Mahindra and Mahindra Mahindra & Mahindra was set up as a steel trading company in 1945. It eventually saw business
opportunity in expanding into manufacturing and selling larger MUVs, starting with assembly
under licence of the Willys Jeep in India. Soon established as the Jeep manufacturers of India,
the company later commenced upon the task of expanding itself, choosing to utillize the
manufacturing industry of light commercial vehicles (LCVs) and agricultural tractors. Today,
Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding
Page | 12
sectors in the Indian automobile industry with its flagship UV Scorpio and swiftly exploits
India's growing global market presence in both the automotive and farming industries to push its
products in other countries.
Over the past few years, the company has taken interest in new industries and in foreign markets.
They entered the two-wheeler industry by taking over Kinetic Motors in India.[6] M&M also has
controlling stake in REVA Electric Car Company[7] and acquired South Korea's SsangYong
Motor Company in 2011.[8]
The US based Reputation Institute once ranked Mahindra amongst the top Ten Indian companies
in its 'Global 200: The World's Best Corporate Reputations' list.
Jaguar
Page | 13
Land Rover
Nano -
Vista -
IndicaeV2 -
Page | 14
Manza -
Indigo eCS -
Safari Storme -
Safari Dicor -
Page | 15
Sumo Gold -
Sumo Grande -
Venture -
Xenon XT -
Page | 16
Aria -
Pickups -
Prima -
Construck -
Page | 17
Ace -
Tata Venture -
Buses -
Page | 18
Magic -
Winger -
Page | 19
Page | 20
Page | 21
Jaguar
Land Rover
Commercial Vehicles.
Personal Vehicles.
Two Wheelers
Scooters
Motercycles
Defense Vehicles.
Commercial Vehicles:
Page | 22
Alfa -
Gio -
Genio -
Page | 23
Loadking -
Maxximo -
Tourister Buses -
Personal Vehicles:
Page | 24
Bolero -
e2o -
Scorpio -
Thar -
Page | 25
Verito -
Xylo -
Actyon -
Actyon Sports -
Page | 26
Chairman W -
Korando -
Kyron -
Rexton -
Page | 27
Rodius -
XUV 500 -
Quanto -
Two Wheelers:
Scooters:
Page | 28
Rodeo RZ -
Duro DZ -
Duro -
Flyte -
Page | 29
Kine -
Motercycles:
Pantero -
Centuro -
Military Defense:
The company has built and assembled military vehicles, commencing in 1947 with the
importation of the Willys Jeep for use in World War II. Its line of military vehicles include
the Axe. It also maintains a joint venture with BAE Systems, Defence Land Systems India.
Conclusion:
Tata Motors have more products then Mahindra and Mahindra.
Tata is larger producer than Mahindra and Mahindr
Page | 30
Mar '11
Mar '10
Mar '09
Mar '08
12 mths
12 mths
12 mths
12 mths
12 mths
634.75
634.65
570.60
514.05
385.54
634.75
634.65
570.60
514.05
385.54
0.00
3.06
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Reserves
Revaluation Reserves
23.75
Networth
Secured Loans
6,915.77 7,766.05
7,742.60
5,251.65
2,461.99
Unsecured Loans
4,095.86 8,132.70
8,883.31
7,913.91
3,818.53
Total Debt
Total Liabilities
Sources Of Funds
Mar '12
24.19
Mar '11
24.63
Mar '10
25.07
Mar '09
25.51
Mar '08
Page | 31
12 mths
12 mths
12 mths
12 mths
12 mths
Application Of Funds
Gross Block
9,965.87 8,466.25
6,259.90
5,443.52
Net Block
5,387.31
2,073.96 4,058.56
5,064.96
Investments
Inventories
4,588.23 3,891.39
2,935.59
2,229.81
2,421.83
Sundry Debtors
2,708.32 2,602.88
2,391.92
1,555.20
1,130.73
1,115.08 638.79
612.16
638.17
750.14
8,411.63 7,133.06
5,939.67
4,423.18
4,302.70
6,400.65 5,852.42
5,248.71
5,909.75
4,831.36
Fixed Deposits
725.88
1,141.10
503.65
1,647.17
Deffered Credit
0.00
Current Liabilities
Provisions
3,600.82 3,222.71
-9,334.11 -4,187.79
-7,343.25
-2,009.63
-1,248.57
Miscellaneous Expenses
0.00
0.00
2.02
6.05
Total Assets
Contingent Liabilities
3,284.12 4,798.83
1,790.13
0.00
0.00
7,212.92
5,232.15
0.00
2,763.43
3,708.33
6,954.04
0.00
1,877.26
5,433.07
0.00
1,989.43
5,590.83
Page | 32
60.95
314.93
259.03
240.64
202.70
Sources Of Funds
Total Share Capital
Equity Share Capital
Share Application Money
Preference Share Capital
Reserves
Revaluation Reserves
Networth
Mar '09
12 mths
12 mths
12 mths
12 mths
12 mths
295.16
295.16
0.00
0.00
14,363.76
0.00
14,658.92
294.52
294.52
0.00
0.00
11,799.26
10.91
12,104.69
293.62
293.62
33.97
0.00
9,974.62
11.18
10,313.39
282.95
282.95
8.01
0.00
7,527.60
11.67
7,830.23
272.62
272.62
0.00
0.00
4,959.26
12.09
5,243.97
Page | 33
Secured Loans
Unsecured Loans
Total Debt
Total Liabilities
266.67
2,960.40
3,227.07
17,885.99
Mar '13
400.18
2,774.04
3,174.22
15,278.91
Mar '12
407.23
1,998.06
2,405.29
12,718.68
Mar '11
602.45
2,277.70
2,880.15
10,710.38
Mar '10
981.00
3,071.76
4,052.76
9,296.73
Mar '09
12 mths
12 mths
12 mths
12 mths
12 mths
Application Of Funds
Gross Block
Less: Accum. Depreciation
Net Block
Capital Work in Progress
Investments
Inventories
Sundry Debtors
Cash and Bank Balance
Total Current Assets
Loans and Advances
Fixed Deposits
Total CA, Loans & Advances
Deffered Credit
Current Liabilities
Provisions
Total CL & Provisions
Net Current Assets
Miscellaneous Expenses
Total Assets
9,373.72
4,047.92
5,325.80
495.54
11,833.46
2,419.77
2,208.35
1,781.41
6,409.53
3,389.26
0.00
9,798.79
0.00
7,662.13
1,905.47
9,567.60
231.19
0.00
17,885.99
8,063.18
3,552.36
4,510.82
922.26
10,310.46
2,358.39
1,988.36
630.57
4,977.32
2,767.19
557.86
8,302.37
0.00
6,921.73
1,845.27
8,767.00
-464.63
0.00
15,278.91
5,849.27
2,841.73
3,007.54
1,364.31
9,325.29
1,694.21
1,354.72
447.62
3,496.55
2,653.52
167.02
6,317.09
0.00
5,289.67
2,005.88
7,295.55
-978.46
0.00
12,718.68
4,866.18
2,537.77
2,328.41
1,374.31
6,398.02
1,188.78
1,258.08
475.17
2,922.03
2,034.47
1,268.06
6,224.56
0.00
3,822.50
1,796.54
5,619.04
605.52
4.12
10,710.38
4,653.66
2,326.29
2,327.37
886.96
5,786.41
1,060.67
1,043.65
635.61
2,739.93
1,402.45
938.82
5,081.20
0.00
3,520.20
1,277.56
4,797.76
283.44
12.55
9,296.73
Contingent Liabilities
Book Value (Rs)
2,722.47 2,633.99
248.32
205.32
2,632.10
174.85
2,307.70
138.02
1,220.39
191.91
Page | 34
Income
Sales Turnover
Excise Duty
Net Sales
Other Income
Stock Adjustments
Total Income
Expenditure
Raw Materials
Power & Fuel Cost
Employee Cost
Other Manufacturing Expenses
Selling and Admin Expenses
Miscellaneous Expenses
Preoperative Exp Capitalised
Total Expenses
Operating Profit
PBDIT
Interest
Mar '08
12 mths
12 mths
12 mths
12 mths
12 mths
59,220.94
5,003.72
54,217.22
-11.16
623.84
54,829.90
52,067.87
4,110.63
47,957.24
341.53
354.22
48,652.99
38,173.39
2,800.10
35,373.29
1,220.86
606.63
37,200.78
28,538.20
2,877.53
25,660.67
921.29
-238.04
26,343.92
33,123.54
4,355.63
28,767.91
734.17
-40.48
29,461.60
41,081.79
550.89
2,691.45
2,386.91
3,248.91
1,610.69
-907.13
50,663.51
Mar '12
35,047.05
471.28
2,294.02
1,753.46
2,790.19
2,067.42
-817.68
43,605.74
Mar '11
25,366.12
362.62
1,836.13
1,289.60
2,126.10
1,707.06
-740.54
31,947.09
Mar '10
18,801.37
304.94
1,551.39
866.65
1,652.31
1,438.89
-916.02
23,699.53
Mar '09
20,891.33
325.19
1,544.57
904.95
2,197.49
964.78
-1,131.40
25,696.91
Mar '08
12 mths
12 mths
12 mths
12 mths
12 mths
4,032.83
5,253.69
1,246.25
1,723.10
2,644.39
704.92
3,030.52
3,764.69
471.56
4,177.55 4,705.72
4,166.39 5,047.25
1,218.62 1,383.79
Page | 35
PBDT
Depreciation
Other Written Off
Profit Before Tax
Extra-ordinary items
PBT (Post Extra-ord Items)
Tax
Reported Net Profit
Total Value Addition
Preference Dividend
Equity Dividend
Corporate Dividend Tax
Per share data (annualised)
Shares in issue (lakhs)
Earning Per Share (Rs)
Equity Dividend (%)
Book Value (Rs)
2,947.77
1,606.74
0.00
1,341.03
0.00
1,341.03
98.80
1,242.23
9,581.72
0.00
1,280.70
181.54
3,663.46
1,360.77
106.17
2,196.52
0.00
2,196.52
384.70
1,811.82
8,558.69
0.00
1,274.23
192.80
4,007.44
1,033.87
144.03
2,829.54
0.00
2,829.54
589.46
2,240.08
6,580.97
0.00
859.05
132.89
1,939.47
874.54
51.17
1,013.76
15.29
1,029.05
12.50
1,001.26
4,898.16
0.00
311.61
34.09
3,293.13
652.31
64.35
2,576.47
0.00
2,576.47
547.55
2,028.92
4,805.58
0.00
578.43
81.25
31,735.47
3.91
200.00
60.95
6,346.14
28.55
200.00
314.93
5,705.58
39.26
150.00
259.03
5,140.08
19.48
60.00
240.64
3,855.04
52.63
150.00
202.70
Mar '12
Mar '11
Mar '10
Mar '09
Page | 36
12 mths
12 mths
12 mths
12 mths
12 mths
Income
Sales Turnover
Excise Duty
2,971.49 2,518.43
Net Sales
Other Income
639.79
574.99
563.13
285.09
132.65
Stock Adjustments
87.31
597.33
202.23
23.69
-156.29
Total Income
2,092.02
1,807.30
1,587.05
Expenditure
Raw Materials
206.39
Employee Cost
175.78
143.93
120.97
98.69
1,866.45 1,603.81
1,445.56
1,199.85
1,024.52
141.16
125.81
98.33
96.92
75.36
0.00
1,811.88
1,735.63
1,439.26
1,109.96
Miscellaneous Expenses
3,013.02 760.05
261.10
264.21
165.83
-83.12
-50.87
-59.55
-42.83
Total Expenses
-73.53
Mar '13
Mar '12
Mar '11
Mar '10
Mar '09
12 mths
12 mths
12 mths
12 mths
12 mths
Operating Profit
4,709.30 3,769.79
3,441.20
3,016.80
1,284.55
PBDIT
5,349.09 4,344.78
4,004.33
3,301.89
1,417.20
Interest
191.19
70.86
156.85
134.12
162.75
Page | 37
PBDT
5,157.90 4,182.03
3,933.47
3,145.04
1,283.08
Depreciation
710.81
576.14
413.86
370.78
291.51
0.00
0.00
0.00
0.00
0.00
4,447.09 3,605.89
3,519.61
2,774.26
991.57
Extra-ordinary items
0.00
0.00
72.49
48.97
4,447.09 3,605.89
3,519.61
2,846.75
1,040.54
Tax
1,094.27 727.00
857.51
759.00
199.69
3,352.82 2,878.89
2,662.10
2,087.75
836.78
5,143.90 4,403.80
3,633.68
3,061.66
2,431.53
Preference Dividend
0.00
0.00
0.00
0.00
0.00
Equity Dividend
798.17
767.48
706.08
549.52
278.83
92.98
101.13
96.56
74.23
33.23
0.00
5,903.23 5,890.30
5,872.47
5,659.08
2,726.16
56.80
48.88
45.33
36.89
30.69
260.00
250.00
230.00
190.00
100.00
248.32
205.32
174.85
138.02
191.91
Page | 38
Mar '13
Net Sales/Income from operations 44,373.04
Other Operating Income
392.68
Total Income From Operations
44,765.72
EXPENDITURE
Consumption of Raw Materials
27,244.28
Purchase of Traded Goods
5,864.45
Increase/Decrease in Stocks
-143.60
Power & Fuel
-Employees Cost
2,837.00
Depreciation
1,817.62
Excise Duty
-Admin. And Selling Expenses
-R & D Expenses
-Provisions And Contingencies
-Exp. Capitalised
-953.80
Other Expenses
8,199.41
P/L Before Other Inc. , Int., Excpt.
-99.64
Items & Tax
Other Income
2,088.20
P/L Before Int., Excpt. Items & Tax 1,988.56
Interest
1,387.76
P/L Before Exceptional Items &
600.80
Tax
Exceptional Items
-425.87
Mar '12
Mar '11
Mar '10
Mar '09
27,058.47
7,363.13
-354.22
-2,294.02
1,360.77
-----817.68
7,831.60
20,392.60
--606.63
-1,836.13
1,033.87
-----740.54
10,677.24
16,218.62
-238.04
-1,551.39
874.54
-----916.02
6,867.49
2,570.81
3,304.37
--
--
574.08
3,144.89
1,218.62
183.26
3,487.63
1,143.99
1,853.45
-1,103.84
925.97
-673.68
1,926.27
2,343.64
3,749.99
1,079.02
-585.24
-147.12
--
--
Page | 39
1,341.03
98.80
2,196.52
384.70
-589.46
-12.50
1,242.23
1,811.82
--
--
--1,242.23
634.75
--1,811.82
637.71
--920.45
2,240.08
570.60
--65.26
1,001.26
514.05
--
--
--
3.90
3.77
30.28
28.92
---
---
3.90
3.77
30.28
28.92
---
---
131.91
49.00
24.11
44.78
25.88
51.11
20.32
45.17
7.85
4.40
--
--
8.38
23.47
--
--
2.92
8.17
--
--
85.86
14.35
--
--
91.62
76.53
--
--
31.90
26.66
--
--
Page | 40
Mar '13
Net Sales/Income from operations
Other Operating Income
Total Income From Operations
EXPENDITURE
Consumption of Raw Materials
Purchase of Traded Goods
Increase/Decrease in Stocks
Power & Fuel
Employees Cost
Depreciation
Mar '12
Mar '11
Mar '10
Mar '09
18,804.52
5,292.58
-597.33
-1,701.78
576.14
14,708.94
--202.23
-1,445.56
413.86
11,695.56
--23.69
-1,198.47
370.78
8,771.79
-156.29
-1,024.61
291.51
Page | 41
Excise Duty
-Admin. And Selling Expenses
-R & D Expenses
-Provisions And Contingencies
-Exp. Capitalised
-Other Expenses
3,450.17
P/L Before Other Inc. , Int., Excpt.
3,998.49
Items & Tax
Other Income
549.17
P/L Before Int., Excpt. Items & Tax 4,547.66
Interest
191.19
P/L Before Exceptional Items &
4,356.47
Tax
Exceptional Items
90.62
P/L Before Tax
4,447.09
Tax
1,094.27
P/L After Tax from Ordinary
3,352.82
Activities
Prior Year Adjustments
-Extra Ordinary Items
-Net Profit/(Loss) For the Period
3,352.82
Equity Share Capital
295.16
Reserves Excluding Revaluation
14,352.92
Reserves
Equity Dividend Rate (%)
-EPS Before Extra Ordinary
Basic EPS
56.85
Diluted EPS
54.61
EPS After Extra Ordinary
Basic EPS
56.85
Diluted EPS
54.61
Public Share Holding
No Of Shares (Crores)
42.64
Share Holding (%)
69.45
Promoters and Promoter Group Shareholding
a) Pledged/Encumbered
- Number of shares (Crores)
1.26
- Per. of shares (as a % of the total
8.18
sh. of prom. and promoter group)
-----2,881.25
-----4,085.27
-----2,776.53
-----2,048.36
3,194.58
3,042.32
--
--
465.79
3,660.37
162.75
309.52
3,351.84
-50.29
199.35
-27.81
270.34
-45.26
3,497.62
3,402.13
2,756.00
1,026.20
108.27
3,605.89
727.00
-3,402.13
857.51
--759.00
--199.69
2,878.89
2,544.62
--
--
--2,878.89
294.52
-117.48
2,662.10
293.62
-90.75
2,087.75
282.95
-10.27
836.78
272.62
4,977.37
--
--
--
--
48.97
46.89
46.21
44.33
---
---
48.97
46.89
46.21
44.33
---
---
42.46
69.15
42.46
69.16
39.61
68.49
17.89
64.15
1.18
1.13
--
--
7.63
7.41
--
--
Page | 42
2.06
Share Cap. of the company)
b) Non-encumbered
- Number of shares (Crores)
14.20
- Per. of shares (as a % of the total
91.82
sh. of prom. and promoter group)
- Per. of shares (as a % of the total
23.12
Share Cap. of the company)
1.93
1.84
--
--
14.33
14.15
--
--
92.37
92.69
--
--
23.33
23.06
--
--
Conclusion:
Tata Motors have more sales as compare to Mahindra and Mahindra. As, in year 2012
annual sales of Tata Motors is 54,005.40 ,where as the sale of Mahindra and
Mahindra is 31,392.03.
Tata Motors have more annual income then Mahindra and Mahindra.
Page | 43
Page | 44
Page | 45
Conclusion:
Page | 46
Tie ups of Mahindra and Mahindra and Tata Motors with other
automobile companies:
Tata Motors tie up with other companies Tata Motors collaboration with Daimler-Benz AG((Mercedes Benz):
The company manufactured its first commercial vehicle in 1954 in a collaboration with DaimlerBenz AG((Mercedes Benz), which ended in 1969.
Indicas high success gave Tata Motors the financial power to take over Daewoo Motors. This
gave the company an opportunity to give their brand international exposure. Tata Motors
acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004,
now known as Tata Daewoo Commercial Vehicle. Daewoos trucks are sold as Tata Daewoo
Page | 47
Commercial Vehicle in South Korea. Tata Motors first acquired a 21% stake in Hispano
Carrocera SA in 2005, and acquired the remaining 79% for an undisclosed sum in 2009, making
it a fully owned subsidiary, subsequently renamed Tata Hispano.
In March 2008, it finalised a deal with Ford Motor Company to acquire their British Jaguar Land
Rover (JLR) business, which also includes the Rover, Daimler and Lanchester brand names.
Page | 48
Page | 49
has its auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad
and Pune in India, and in Argentina, South Africa, South Korea and Thailand. It is further
planning to set up more plants in Turkey, Indonesia and Eastern Europe.
Tata Motors, which is countrys largest commercial vehicle maker, is all set to come up with a
new series of buses along with partner Marcopolo that will supply to both inter and intra- city
transport.
Mahindra and Mahindra tie up with other companies Mahindra and Mahindra a joint venture with Ford Motor Company:
In the year 1996, Mahindra Ford India Limited was established, a joint venture with Ford
Motor Company, USA, to manufacture passenger cars.
Ford has entered the Indian market through a tie - up with Mahindra Motors to
manufacture the Ford Escort. Sold to over 18 million owners worldwide, the models
available in India are specially engineered for Indian conditions. Ford has sold over
260,000,000 vehicles around the world, and is all geared to make India a global player in
automobiles.
With an investment of over Rs. 1700 crores, and in an area encompassing 350 acres, Ford
has set up its own new, integrated manufacturing plant at Maraimalai Nagar near
Page | 50
Chennai. It has been the endeavor at Mahindra Ford to manufacture India's top quality
cars.
Acknowledgement has come in the form of the J D power 1997 India Initial Quality and
Customer Satisfaction Awards. These internationally acclaimed and recognized awards
voted the Ford Escort as the Best Quality car and the Mahindra Ford and its dealerships
were rated the highest in Customer Satisfaction. This is an honour as it its only the second
time in automotive history that the same brand/manufacturer has received both the
awards in the same year.
WITH
vehicle manufacturer
formed
in
2005
from
a joint-
venture between Navistar International (49%) of the United States and Indian automobile
maker Mahindra & Mahindra (51%).
Mahindra Navistar has started its manufacturing activities for the production
of commercial vehicles ranging from 3.5 49 tons GVW/GCW. The products of MNAL
are currently sold under the trademark of Cabking, Loadking and Tourister.[5]
In December 2012, Navistar announced that they were selling their stake to Mahindra and
exiting both joint ventures, Mahindra Navistar andMahindra Navistar Engines.
Page | 51
Mahindra & Mahindra (M&M) announced that it took over complete ownership to sell
products of MNAL and MNEPL. Navistar however decided that it would source the
components from India. M&M would forward its engineering services to Navistar, which
in turn would facilitate support to it through the license agreements.
In early 2008, Mahindra commenced its first overseas CKD operations with the launch of
the Mahindra Scorpio in Egypt,[21] in partnership with the Bavarian Auto Group. This was
soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in
Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles
as well as SUVs. The Mahindra Scorpio is being exported to Europe, Africa, Asia,
Middle East, South America and Australia.
This launch is a significant milestone for Mahindra as it not only expands our footprint
in Africa but also marks the first time the Scorpio is being assembled from CKD kits
outside India. With its unique combination of rugged utility and style, the Scorpio has
carved a distinct niche for itself in markets across the globe and we are confident that it
will create its own space in the Egypt market
Page | 52
Over the past year, the Scorpio has been successfully launched in markets including
Morocco, Kenya, Ghana, Nigeria and Sudan
Renault
Limited was
a JV between India's
largest Utility
vehicle manufacturer Mahindra & Mahindra Limited & Renault S.A. of France(51% &
49% respectively). The joint venture was formed in 2007. On April 15. 2010 Mahindra &
Mahindra and Renault together announced restructuring plans by which Mahindra would
buy Renault's share in the joint venture and Renault would continue to provide the
support for M&M through license agreement and continue to be supplier of key
components.
Mahindra
Renault
Limited currently
has
manufacturing
plant
Page | 53
The Renault Logan was launched 2007 and became the Mahindra Verito after the ending
of the join venture in 2010.
Mahindra
and
Mahindra
joined
with
Ssangyong
Motor
Company:
Page | 54
Page | 55
One of the oldest car makers in India, Tata motors was founded in the year
1945. Headquartered at Mumbai with at headcount of about 60000 people
Tata motors stands at 3rd rank with a share of 13.3%.
Always being known for its tractors and farm equipment Mahindra and
Mahindra
has made huge leaps in the Indian car market. This started
happening with the launch of its iconic brand Scorpio. M&M utility vehicle
segment grew by almost 60% in past couple of years taking it to 4 th rank with
a total market share of 11.4%.
Conclusion:
By year 2012 Tata Motors was leading over Mahindra and
Mahindra.
Page | 56
Globalization:
Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV)
and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It
faces higher competition in the LCV segment, where its Tata ACE has been a
huge success. Internationalization forms a key component of Tata Motor's
strategy and it has successfully entered countries having a demand similar
to
India
like
South
Africa,
Thailand
and
Argentina,
mainly
through
Page | 57
success in other markets. Some of the recommendations for Tata Motors are
exploring mass customization options in the Small Commercial Vehicle (SCV)
segment, improving brand reputation and technology appropriation to bring
out a world class ultra-HCV segment.
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Shaping the FUTURE of Mobility (Clean, green & lowest cost of commuting):
Pertinent issues like environmental degradation, pollution related health concerns, climate
change, energy security and rising oil prices have come to the forefront in recent times. The
depletion and distribution of non-renewable conventional fuel is pushing alternate energy and
propulsion technologies centre stage on the global agenda.
Commenting upon the Mahindra Groups focus to shape the future of mobility, Mr. Anand
Mahindra, Vice Chairman and Managing Director, Mahindra Group said, l firmly believe that
Mahindra is on the threshold of shaping the way we will commute in the 21st century. Today, we
usher in a new paradigm to bring in products and mobility solutions which will bear testimony to
our commitment to a cleaner environment on planet Earth, and lay emphasis on the mobility
needs of tomorrow's consumer. The sheer versatility of the product suite that the Mahindra
Group has on display at the Auto Expo 2012 is representative of the direction our brands are
taking to bring in positive change and to be regarded as game changers in the mobility space."
Page | 60
The Mahindra Group has for some time now worked on shaping the future of mobility with
cutting edge product innovation to find new solutions for urban mobility needs that will provide
clean, green and far more economical personal transportation to customers for their daily
commutes. A first step in that direction has been the NeXt Generation concept of Electric
Vehicles (EVs) from Mahindra Reva.
Speaking on the occasion of the NeXt Generation Mahindra Reva Concept vehicle unveil at the
Auto Expo, Dr. Pawan Goenka, President, Automotive and Farm Sectors said, Imagine
travelling from Connaught Place to the Delhi International Airport for an energy cost of just Rs
10! Now imagine doing this in air conditioned climate controlled comfort and without emitting a
single molecule of harmful gases. That is how we believe we could shape the future of mobility.
To enable this, we are already working on integrating a comprehensive eco-system of sustainable
mobility solutions, encompassing alternative technologies such as electric, hybrid and fuel cells
into our research, development and commercialisation plans.
To support the intra city transportation, the country will need new infrastructure to source,
distribute, and charge a range of electric vehicles. Integrated with public transportation, this
infrastructure will provide seamless congestion-free urban mobility solutions. The Government
of India has initiated an accelerated program to find new solutions that will harness the
opportunities in using electrical energy from both conventional and renewable sources to power
such mobility solutions.
Page | 61
Conclusion:
Made By:
Karan Kamboj
Submitted To:
Amrinder Sandhu