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For mor e infor mation co ntact: Debra Kahn , Wells of Lov e program directo r (240) 418 -1143 debbie@ammanimman.o rg
Us e this gui de (h ttp: //www.am mani mman. or g/WO L/R eso u rces_and_T ool s_files /A Wal k for Wa ter walk_planning_ gu ide. pdf) in conjunction with A WFW Fund raising Kit, ht tp:/ /www.am m animman. or g/WO L/R es ources_and_To ols_fil es/ A Walk f or Water walk_fundraisin g_kit. zip
Table of Contents
Overview..3 Mission and Go als ...4 Steps for Organizing a W alk for W ater.......5 Our H ero es of Comp ass ion in Stories and Photos.........8 Sample Volunteer Check list ..............................12 Sample Budget ...............14 Wells of Love Reg istration Form............16
This could not be truer than in the Azawak of Niger and Mali, West Africa. Climate change has drastically shortened the rainy season, leaving half a million people with no water for up to ten months each year. Without rain, the people and animals have no water to drink or bathe with. Living on the brink of survival, the regions 500,000 inhabitants are constantly searching for water; these daily trips can cover 35 miles and are performed often by children. They have no access to roads, schools or health centers; few development organizations work to improve their lives.
Water is Life
There is hop e.
Clean and sustainable sources of water exist deep underground, but are unreachable without expensive mechanical equipment. Amman Imman: Water is Life is drilling permanent sources of water for these resilient people, providing a chance to live without the indignity of daily thirst and fear of water-borne illness. Each well provides water for up to 25,000 people and animals, and serves as a catalyst for community development. Freely flowing water stabilizes these communities allowing them to address further needs such as schools for children and adults, reforestation and environmental protection programs, opportunities for economic development, agriculture, and food and health aid.
Wells of Love
News of the water crisis in the Azawak spread early and quickly among an international network of Montessori schools; a support system was created and the value of involving compassionate children in relief efforts was soon realized. Established in 2006, Wells of Love is the service-learning program of Amman Imman: Water is Life. Its mission is to unite and empower students as Heroes of Compassion - future leaders with a caring, philanthropic spirit by engaging them to help bring water and hope to the 500,000 people of the Azawak of West Africa. Students in over 50 Montessori schools around the world have participated in educational awareness activities and creative fundraisers such as A Walk for Water. The efforts of these dedicated Heroes of Compassion culminated in the construction of a borehole well, named Montessori Well of Love, in the village of Kijigari in June 2010. New schools and communities around the world are joining our Wells of Love brigade to save lives in the Azawak.
Amman Imman : Water is Life invites schools and communities around the world to participate in our Wells of Love service learn ing program by conducting A Walk for Wat er.
A Walk For Water is a collaborative fundraising event for students to raise funds to build permanent sources of water in the Azawak of West Africa.
2009, Lak e Frank, D erwo od, MD Students and families from Oneness-Family School, Barrie School and Aidan Montessori collaborate
Use the forms and samples in A Walk For Water Fundraising kit Download here: http://www.ammanimman.org/WOL/Resources_and_Tools_files/A Walk
for Water walk_fundraising_kit.zip
The kit contains what you need to register your event and sign up your participants, raise awareness and promote your event, inform parents and encourage students, raise funds and submit your donation. Most of these documents can be tailored to meet your schools needs. Tip: Prepare a timeline for all tasks. Think backward from the date of the event. Announce the event to your community approx. two months prior. Open the registration and begin collecting sponsorships approx. one to two months in advance. 5. Register the students Conduct a campaign in your school and announce the Walk. Provide students the opportunity to make presentations outlining the water crisis in the Azawak and Amman Immans work in the region, inviting students and members of the community to register for the Walk. Option: Invite an Amman Imman representative to make a presentation or even work with your students to raise awareness in your community.
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Students register other students
6. Collect sponsorships Encourage students to tell their friends, neighbors and relatives that they are raising funds to erect a permanent structure drilled to reach sustainable water sources a borehole - that will meet the water needs for 25,000 people and animals who currently do not have any access to water. Tip: Learn more about the Azawak region on our website or watch a video on one of our YouTube channels: http://www.youtube.com/user/djoie or http://www.youtube.com/user/ammanimman 7. Design a banner with the Amman Imman logo A banner will add a celebratory note and create an expressive background for a community photo. Add your corporate sponsor logos. 8. Send out a Press Release a week before the event Tell media outlets including websites, newspapers, television stations and radio stations about your event by sending out a press release. Use our media kit to write a press release tailored to your event. 9. Publicize the event Hang posters around town; seek free advertising on bulletin boards and in local newspapers. Comment about the event on websites and blogs. Post a notice on Facebook, Twitter, your schools website, your personal blog and other places. Invite people to participate.
10. Seek corporate sponsors Create community responsibility and raise awareness by working with local merchants to match your donation. Businesses may want to provide in-kind donations by offering their services as incentives. They may want to supply snacks and drinks,make the banner, print posters and donate other needed supplies to support the cause. Credit these businesses in your press release and put their logo on your banner. Everyone can benefit! Tip: Set a fundraising target for your school. Think high! Find a corporate sponsor to match the funds raised by your students. 11. Create your own merchandise with the Amman Imman logo, like buttons or t-shirts Provide a memento for the students and highlight your corporate sponsors. (This is optional, but the kids love it!) Option: You can sell merchandise at the walk to raise more money. 12. Prepare a certificate to give to your Heroes of Compassion Celebrate your students accomplishments by giving them a certificate at the end of the Walk. 13. Organize your volunteers Secure people to help with making signs, marking the trail, checking in participants, collecting money, selling merchandise, handing out refreshments, chaperoning during the walk, cleaning up the trail, etc. Tip: When you start to plan, form a committee to organize the event. Use our sample Volunteer Guide and Checklist provided in this guide.
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Students receive a certificate to honor their effort
14. Prepare the venue Mark the trail with clear signs, decide on where to set up the check-in table, refreshment table, etc. Tip: Pick a route that is a little challenging and a lot of fun. A length of 3 miles or 5 kilometers is ideal. Students can ask their sponsors for a minimum of $5 per mile or kilometer. 15. Plan the rally Make the event more meaningful for everyone by holding a rally on the day of the walk just before it begins. Remind everyone why they are walking. Discuss how to be safe while walking.
16. Inform the participants about the details Send out Participation Guidelines, Driving Directions, Parking Instructions, and whatever other information is needed. Tip: Plan the event for a Saturday and invite the whole family! Everyone will benefit and enjoy serving together. 17. Reconcile the collected funds Total the number of participants and reconcile the funds collected on the Participant Tally Sheet. Record the totals on the Event Response and Donation Submission form. 18. Checks should be made payable to Amman Imman Send the funds along with the Participant Tally Sheet, Registration Forms, Sponsorship Forms and Event Response and Donation Submission Form to:
A rally is held to bring everyone together
Amman Imman : Water is Life, 7036 Strathmore Street, Suite 111 Chevy Chase, MD 20815
Lawrencev ille Intermediate School teacher Lisa Charles has this to say: As soon as our students heard about the situation in the Azawak, and that other students were helping, they wanted to help, too. It is natural for them to want to make the world a better place. For them, preparing for this walk has been a lesson in global citizenship. Ms. Charles hopes that A Walk for Water will inspire children to know that they are needed and have an ability to make some changes in the lives of children and families on a global scale.
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A W ALK F OR W AT ER
S A MP LE V OLU N TEE R C HE CKLIST A successful event requires working together. This means more opportunities for people to contribute. Plan your volunteer team in advance. Meet with them prior to the Walk. Go over the flow of the event. Give them a job description including their time of arrival and task description. A bette r-informe d te am will result in a w ell-pla nned a nd sm oot h eve nt. Following is a list of the volunteer jobs offered for A Walk For Water in May 2009 at Lake Frank in Derwood, Maryland. This is just an example. You can tailor this list to meet your needs and resources.
Event Preparation and Coordination Team
Job # Of Peo ple Descri ption Time R equir ement Day of event (unles s oth erwis e not ed) Nam es and Contact Info
Eve nt Coord i na tor Reg istra ti on Coord i na tor Si gn Coord i na tor Trai l prep ara tio n MC Ral ly Sp ea ker s Ral ly F ie ld Ma na ger s Wal k Ma na ger s Ba nne r Ma na ger s Vol unte er Coord i na tor Tuare g Aza wa k r ep
Job
1 1 1 4-5 1
Overall coordinator Work with school leaders to encourage participation, registration and fundraising Make signs to place around trail Place signs around the trail the evening before MC at the Rally Short directed and inspiring speeches prior to walk Reflect purpose of the walk, help focus the students on why they are there Gather the crowd for the rally, get the walk started with kids holding the banner, etc. Assist along the trail Carry first aid backpack Coordinate trail clean up Secure banner to poles (pre-walk) and into the ground at the walk Direct the volunteers, place walkie-talkies Speak to the children on behalf of the people of the Azawak
2 4-5 2 1 1
1-2
create spreadsheet of registrants for registration table track registration and sponsorships coordinate financial accounting after the walk
Descri ption
Transportation Team
Job # Of Peo ple Time R equir ement Day of event (unles s oth erwis e not ed) Nam es and C ontact Info
2 2
Provide transportation fr OFS to Lake Frank (lv 7:30 & 8:00 am, ret 12:30 & 2:00 pm) Operate shuttle bus between parking lots In Lake Needwood lot In Lake Frank lot
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2 4-5
Assist people across small stream crossing Assist people across bigger stream crossing
7 am 7 am
Reg istra ti on Ma na ger Reg istra ti on vol unte er s Refr eshme nts Mer cha ndi se
1 2
3 3
Sets up, coordinates and manages check-in Responsible for cash box, and onsite registration Check in registrants and chaperones Collects contact information for mailing list on sign in sheet Distribute Amman Imman button to each registrant Pick up refreshments, including coffee Distribute Honest Tea, MOMs snacks, Bagels Take orders, distribute t-shirts
7 am 7 am
1 2
Coordinate certificate distribution Ensure that each registrant has a signed certificate Writes name of registrants on certificates Distribute certificate to each registrant upon completion of Walk
7 am 7 am
Press Rel ea se Wri ter Grap hic De si gner Pub lic ity Press a nd Med ia Coord i na tor Pho togr ap her Vide ogra pher
1 1 Lots 1 2 1-2
Writes press releases Distributes to media outlets Design t-shirt Design flyers and brochure Post flyers on bulletin boards on in storefronts Greets and directs the press during the walk Directs the photographer and videographer Positions her/himself to get the best photographs Videos the rally, the walk, and does interviews
Feature
Unit Cost
# Of Units
Basic Cost
Description
Orga ni zi n g the eve nt/ Prepari n g the stu dent s AI Speaker Presentation AWFW Planning Package AWFW Registration Kit Educational CD about the Azawak TOTAL $4.50 1 $0.00 Fee to be arranged Free $4.50 $4.50 Contact AI for costs Download from AI website Contains photos, curriculum materials. Cost includes shipping.
Promoti n g/ Market in g the Event at the sch ool Posters Brochures School fundraising kit/ sponsorship package Media Kit TOTAL Registeri ng the parti ci pa nts Printed forms Online registration TOTAL $1.00 30 Free $30.00 To promote the event and Amman Imman. Download from AI website. About the Walk, Amman Imman, Includes shipping
$0.00
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Materia ls for the Eve nt Signs - poster board Signs - markers Sign installation- tape and/ or wood stakes Speaker system Banner Banner set up - poles Banner set up - twine Banner set up - stakes Trash bags Portable Toilets Volunteer Refreshments Walk refreshments Honest Kids Snacks Tables/Chairs TOTAL Trans portati on Fuel Vehicle costs TOTAL Mer cha ndise Certificates T-shirts other (water bottles, buttons) TOTAL Docu mentati on Photography Video TOTAL
$0.60 $7.00
30 1
$18.00 $7.00
$20.00 $255.00 $14.00 $2.49 $4.49 $12.00 $81.00 $35.00 $18.00 $10.00 4 2 1 2 1 4 1 3
$20.00 $125.00 $255.00 $28.00 $2.49 $17.96 $12.00 $243.00 $35.00 $72.00 $20.00 $360.45 $495.00
To mark the trail used megaphone but not very effective Ive always gotten this donated. Save this to use the next year!
To stake the banner in place during the Rally if needed, # depends on how many people Coffee, Bagels, Crme Cheese - donated Honest Tea drinks, Moms snacks has always been donated has always been donated contributed by school
$90.00
GRA ND TO TA L
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C ONTACT I NF ORMAT IO N
Address _______________________________ _______________________________ City State _______________________________ ______ Zip/Postal code __________ E-mail _______________________________ Phone ______________________________ Website _____________________________
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