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department. She also loves her brother and wants to help him. This is the first dilemma she
has ever faced. If Pricilla does appoint her brother, she might be ostracized by her family
and her brothers already precarious financial condition might get even worse. On the other
hand, she is responsible for hiring the best new team member she can identify.
If you found yourself facing a similar dilemma, what would you do and why?
Answer should not exceed 500 words.
5. CUSTOMERS (10)
Is it more, less or equally important for a company to gain new customers versus retaining
existing customers? Critically discuss these concepts and if possible prioritise them with
motivation why.
Answer should not exceed 500 words
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