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Students were given the chance to experience the dangers of texting while driving in a safe setting through AAAs
distracted driving simulator. They were also shown a powerful documentary produced by AT&T called The Last
Text that shares real stories about lives ended by someones decision to text and drive.
AT&T first launched the It Can Wait campaign in 2009 to educate the public about the dangers of texting while
driving and encourage consumers to take the pledge to not text and drive at www.ItCanWait.com.
The campaign has now turned into a national social movement with support from organizations all across the
country, including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have
partnered together to hold events in 65 cities throughout Wisconsin, reaching over 28,100 high school students.
While Wisconsin bans texting and driving, there are still too many people out on our roads who are texting behind
the wheel when their focus should be on the important task of driving, said State Rep. Todd Novak (RDodgeville). Thats why efforts like the It Can Wait campaign are so important to spread the message about the
dangers and encourage all drivers, especially our teens, to put their phones down.
The It Can Wait movement is making a difference. The campaign has now inspired over 6 million pledges to
never text and drive, and one in three people who have seen the texting while driving message say theyve
changed their driving habits. Texting while driving causes more than 200,000 car crashes on American roadways
each year, according to the National Safety Council.
Safe driving requires more than just your hands on the wheel and eyes on the road, said Vicki Hanson, Regional
President for AAA Wisconsin. The best way to avoid a crash is to give your undivided attention to driving.
Wisconsins law, effective as of December 1, 2010, prohibits sending an e-mail or text message while driving and
imposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for texting
and driving. Wisconsin is among 41 states and the District of Columbia that ban text messaging by all drivers.
For more information on the It Can Wait campaign, please visit: ItCanWait.com. For more information on AAAs
national initiative to ban texting and driving in every state, please visit www.TeenDriving.AAA.com.
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