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Ans.
1. 18-23 Years
2. 24-29 Years
3. 30-35 Years
4. 35 Years and above
Base 50 respondents:
10 Person
20 Person
10 Person
10 Person
Interpretation
From above response it can be seen that
20% respondents age are 18 to 23 years.
35% respondents age are 24 to 29 years.
30% respondents age are 30 to 35 years.
15% respondents age are 35 to above years.
Q2.Marital Status?
1. Married
2. Single
No. of Children: __________
Ans.
Married 32 Person
Single 18 Person
No. of Children Nil
Interpretation
From above response it can be seen that
70% respondents are married.
30% respondents are unmarried.
Q3. Educational Qualification?
1. Undergraduate
2. Graduate
3. Postgraduate
Ans.
Undergraduate 10 Person
Graduate 22 Person
Postgraduate 18 Person
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Interpretation
From above response it can be seen that.
25% respondents are Under graduate.
40% respondents are Graduate.
35% respondents are Post graduate.
Q4. Numbers Of years are you in Indore?
Less than five years
More than five years
Ans.
Interpretation
From above response it can be seen that.
39% respondents are in Indore for less than five years.
61% respondents are in Indore for more than five years.
Q5.Your Occupation?
1. Business
2. Profession
3. Service
Ans.
Business 13 Person
Profession 17 Person
Service 20 Person
Interpretation
From above response it can be seen that.
20% respondents Occupation is Business.
26% respondents Occupation is Profession.
54% respondents Occupation is Service.
Q6. Your annual household income?
1. Less than 2 lacs
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2. Between 2 to 5 lacs
3. Between 5to 8 lacs
4. More than 8 lacs
Ans.
Interpretation
From above response it can be seen that.
49% respondents annual household income is less than 2 lacs.
31% respondents annual household income is between 2 to 5 lacs.
15% respondents annual household income is between 5 to 8 lacs.
5% respondents annual household income is more than 8 lacs.
Q7.What is your perception about different products/services provided by HDFC bank?
1. Lucrative
2. Not lucrative
3. No idea
Ans.
Lucrative 12 Person
Not lucrative 33 Person
No idea 5 Person
Interpretation
From above response it can be seen that.
25% respondents perception about different products is lucrative.
6 0 % r e s p o n d e n t s p e r c e p t i o n a b o u t d i f f e r e n t products is not lucrative.
15% respondents have no idea.
Q8. Do you want to open an account with HDFC bank?
1. Yes
2. No
3. Will tell later
Ans.
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Yes 8 person
No 5 Person
Will tell later 37 Person
Interpretation
From above response it can be seen that.
80% respondents are not interested to open an account with the bank.
5% respondents are interested to open an account with the bank.
15% of the respondents say that they will tell later.
Q9.Do you have all the documents which are required to open an account?
1. Yes
2. No
Ans.
Yes 15 person
No 35 Person
Interpretation
From above response it can be seen that.
60% respondents have all the documents which are required to open an account with the bank.
25% respondents do not have all the documents which are required to open an
account with the bank
Q10. Are you aware that the bank provides you free phone banking & net banking
services. If you open a new savings account with HDFC bank?
1. Yes
2. No
Ans.
Yes 32 Person
No 18 Person
Interpretation
From above response it can be seen that
20% respondents are aware of it.
40% respondents are not aware of it.
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Yes 15 Persons
No 35 Persons
Interpretation
From above response it can be seen that
12% respondents are familiar with different terms and conditions which are very much essential to maintain
account with the bank.
88% respondents have no idea about it.
6.2 SUGGESTIONS:
Finally some recommendations for the company are as follows:To make people aware about the benefit of becoming a customer of HDFC Bank, following activities
of advertisement should be done through
1. Print Media.
2. Hoarding & Banners.
3. Stalls in Trade Fares
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CHAPTER 7- LIMITATIONS
Every work has its own limitation. Limitations are extent to which the process should not exceed.
Limitations of this project are:
The project was constrained by time limit of two months.
Mindset of people may vary depending upon their age, gender, income etc.
Getting appointment from the concern person was very difficult.
People mind set about the survey was obstacles in acquiring complete Respondents were very busy in
their schedule. So it was very time consuming for information & positive interaction, them to answer
all the questions properly.
HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers
through Telephone banking
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HDFC bank has the high degree of customer satisfaction when compared to other private banks
The attrition rate in HDFC is low and it is one of the best places to work in private banking sector
HDFC has lots of awards and recognition, it has received Best Bank award from various financial
rating institutions like Dun and Bradstreet, Financial express, Euromoney awards for excellence,
Finance Asia country awards etc
HDFC has good financial advisors in terms of guiding customers towards right investments
Weakness
HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct competitor is
expanding in rural market.
HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard core loyals in terms of
banking services.
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The share prices of HDFC are often fluctuating causing uncertainty for the investors
Opportunities
HDFC bank has better asset quality parameters over government banks, hence the profit growth is
likely to increase.
The companies in large and SME are growing at very fast pace. HDFC has good reputation in terms of
maintaining corporate salary accounts.
HDFC bank has improved its bad debts portfolio and the recovery of bad debts are high when
compared to government banks
Greater scope for acquisitions and strategic alliances due to strong financial position
Threats
HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a slight variation
its not a good sign for the financial health of the bank
The non banking financial companies and new age banks are increasing in India
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The government banks are trying to modernize to compete with private banks
RBI has opened up to 74% for foreign banks to invest in Indian market
ANNEXURES1. QUESTIONNAIRE
Dear Sir/Madam,
Name:
Address:
Contact No :( O) (M)
City: ...............Pin: .State:
I am a student of International School of Business Insight (ISBI) Studies presently doing a project on
STRETEGIES TO INCREASE CUSTOMER IN HDFC BANK
.I request you to kindly fill the questionnaire below and I assure you that the data generated shall be
kept confidential.
1) Your Age: ____________________
2) Education Qualification.
Undergraduate
Graduate
Postgraduate
3) Marital Status .
Married
Single
No. of Children: __________
4) .Number of years Are You in Indore.
Less than five years
More than five years
5) Occupation.
Business
Profession
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BIBLIOGRAPHY
1. BOOKS
2. NEWS PAPERS
Times of India
Financial Express
3. WEBSITE
www.hdfcbank.com
www.google.com
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