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Lighting
a sparkling proposal
O P E R AT I N G I M P A C T
We began researching LED jewelry store lighting about five years ago
and got really serious about two years ago when Dakota Supply Group
introduced us to GE. After looking at a number of options, GEs LED
replacement lamps offered the best combination of energy savings
and the best look for our merchandise once its out of the cases.
- Dan Casanova, Vice President of Riddles
At locations that have used GEs LED replacement lamps for more than one
year, Riddles has seen lighting energy cost savings between $100 and $150
a month in smaller stores (80-100 fixtures) and from $175 to $225 in larger
stores (up to 210 fixtures), based on a $.10 per kWh rate and 4,000 hours of
operation annually.
E N V I R O N M E N TA L I M P A C T
These savings are also the result of reduced loads on building cooling
systemseach Riddles store, even those in colder climates, typically runs its
air conditioning throughout the year because of the heat generated by in-store
halogen lighting. GEs new LED replacement lamps stay much cooler than the
halogen bulbs, and though Riddles has not yet recorded exact load reductions,
store managers have reported a noticeable decrease in the cooling demand on
HVAC units.
Once all 57 locations are complete, Riddles expects to save about $100,000
a year in lighting energy costs, not including reduced maintenance as the result
of longer-lived LED technology. The retailer also said it plans to specify GEs LED
lamps for all jewelry store lighting projects moving forward.
GE and Dakota Supply also assisted Riddles in analyzing rebate opportunities
from local utilities for each store, then applying for the rebates as rollouts
occurred. At its Rapid City, S.D., store, Riddles received a rebate of $11.25 per
lamp. At another in Minn., Xcel Energy provided a rebate of $27 per lamp.
We operate in markets that have fairly low energy costs, but the return on
investment is still good. With rebates, we expect a 14-month ROI per store.
In markets with no rebates, payback becomes 20 to 22 months, which is still
a good return, said Casanova.
Riddles is also retrofitting parabolic lenses in store walkways, moving
from 32-watt fluorescent lamps to GEs 25-watt T8 lamps. And based on the
success Riddles has achieved to date, the retailer is considering switching from
fluorescent to LED lighting in its display cases, as well.
For more information, visit gelighting.com/retail.