Dissertation Report

On

Importance of Cross Cultural

Training in
Corporate Today
FOR
THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF
MASTER OF BUSINESS ADMINSTRATION
FROM GGS IP UNIVERSITY
DELHI
BATCH: 2013-2015

SUBMITTED BY:
Rashi Shukla

SUBMITTED TO:
Prof. Shalini Sharma

ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY,

GREATER NOIDA (UP) 201306

SYNOPSIS
Understanding the values, attitudes and behaviors of people in various countries is
the key to knowing how to do business with them. So often, we take for granted that
everyone's culture is not similar to ours. To help companies gain a competitive
advantage in the global marketplace by understanding and learning about other
cultures, training organizations, such as Windham International, offer cross-cultural
training. With this type of training, work can go more quickly and smoothly and
companies avoid costly mistakes.
Cross-cultural and intercultural training, a marginal idea 30 years ago, has boomed
into mainstream acceptance in the past 10 years with international businesses
tapping into a large and sometimes expensive array of cross and intercultural training
programs for their employees.
Trying to do international business without prior cross-cultural training is a recipe for
disaster. When organizations become cross-border entities, cross-cultural factors start
affecting every aspect of the business. Whether in multi-cultural teams or in business
interactions, the variants of cultural nuances eventually end up affecting the business.

Research Objectives
1. To Understand the importance of values, attitudes and behaviors of people from
diverse cultures that help companies to gain a competitive advantage in the
global marketplace.
2. To find out the impact of dealing with a different culture in todays competitive
environment.
3. To understand the objectives and benefits of cross cultural training to overcome
the cross border differences

Type of Research

Exploratory Research

Data sources

The research is based on secondary data and the data were collected from various
websites, Journals, Magazines, Articles and Research Paper.

Data Analysis
The report basically deals with the cultural differences that may affect motivational
factors, collectivism at work place, organizational structure design etc.
When organizations become cross-border entities, cross-cultural factors start affecting
every aspect of the business. The cross-cultural training can be seen as a tool for
improving the corporate culture and practices by constantly learning through
induction of foreign nationals in the organizations.
The study include the various training methods, International business etiquette tips
by Lydia Ramsey Hofstedes Cultural Dimensions of

understanding the language

abilities, beliefs and values, social system, business etiquettes in terms of making
appointments, guidelines for business dress, welcome topics of conversations,
selecting and presenting an appropriate business gifts by taking examples of few
countries like China, India, Malaysia, Germany and Japan that help the companies in
reducing the psychological stress and cultural shock which often lead to failure of
expatriates and gain a competitive advantage in the global marketplace by
understanding and learning about other cultures