foreword

Today, successful firms are establishing growth through all forms

of marketing (traditional, social, mobile and viral) in order to deliver
exceptional value to empowered customers. New challenges make this
one of the most exciting periods in the history of the discipline. More than
ever, marketing is essential to the success of companies, and the role of
marketing professionals will continue to evolve with new tools and new
responsibilities. This is why earning an MS/MSc Marketing degree at HEC
Paris is an important step toward a successful career.
Anne-Sophie BayleTourtoulou, Ph.D.,
Associate Professor,
Academic Director

Dominique Rouzis,
Ph.D., EDF Chair
Professor,
Academic Director

The faculty of MS/MSc Marketing at HEC Paris will provide you with a
comprehensive curriculum based on both marketing fundamentals and
advanced knowledge, with the most up-to-date field developments. Our aim
is to enhance your analytic and strategic skills, so that you will learn how
to adapt with a constantly changing environment that integrates tradition
and novelty, be it in terms of media, channels or market studies. You will
be equipped with a strong theoretical foundation thanks to courses taught
by world-class researchers, working alongside experienced professionals
and consultants to ensure that you will have real hands on experience. The
combination of theory and practice will allow you to be successful both upon
entry into the job market, and throughout your entire career.
Marketing has always been an essential teaching and research field at HEC
Paris. We are proud of our 130 year history of working in close partnerships
with companies that are recognized worldwide for their excellence in
marketing such as LOral, Procter & Gamble, Pernod Ricard, Publicis,
Danone, LVMH, Carrefour, Google, among many others. Our marketing
graduates receive multiple job offers and have a near 100% employment
rate even before their graduation. Our MS/MSc Marketing will also provide
you with the pathway to a successful career in international firms beyond
the boundaries of marketing such as consulting firms, pharmaceutical,
regional and national agencies, and NGOs.
Finally, the incredible strength of our alumni network, which represents a
key asset of HEC Paris will help you gain privileged access into firms and
industries throughout your professional career.
We look forward to welcoming you next year!

The campus is 20 km from La Dfense, the largest European

business district housing the headquarters of many multinational
companies. These companies interact with HEC Paris both as
partners and as potential recruiters.

JOIN a leading business

school in Europe

4 000

,
students enrolled
in degree programs

#1

business
school
in Europe

(2013 Financial Times general ranking

of European Business schools)

#5

business
school
worldwide

(2013 Times Higher Education - Alma

Mater index of Fortune 500 CEOs)

50 000
,

alumni of
107 nationalities

7 500
,

donors

HEC Paris Program Portfolio:

Grande cole Masters Programs:
Master in Management (MiM),
Master in Management &
Public Affairs (MPA), Master in
Management & Business Law (MBL)
One year Specialized Masters/
MSc Programs
MBA Program
(including a MIF-MBA dual Degree)
PhD Program
Executive Education Programs:
TRIUM Global Executive MBA,
Executive MBA, Executive Masters
Programs, Open-Enrollment
Programs, Custom Programs and
Coaching.
4

Marketing

HEC Paris is a leading business school in Europe, world renowned for the
quality of its degrees, faculty and research. HEC Paris consistently achieves
leading positions in numerous rankings and has been ranked #1 business
school in Europe by the Financial Times 7 times over the last 8 years. In
France, the school tops all rankings established by French magazines and
newspapers.
Commit to excellence
Join an institution dedicated to selecting the highest potentials and
guiding them all the way to professional success and personal thriving,
thanks to a unique academic approach and an effective career roadmap.
Become a leader
Expand your leadership skills by interacting with the brightest students
from all around the world, and learn how to grow your impact from both
world class faculty and successful professionals.
experience diversity every day
Interact with the 95 nationalities that live on campus and build your
personal network on a global scale. Living on the HEC campus is a unique
opportunity to create lifelong connections with the future global leaders
of tomorrow.
Make it to the top
Our career department is here to help you define and achieve your
professional goals, by providing you with the right tools, the right advice,
and connecting you with recruiters throughout the year.
BE PART OF A GLOBAL COMMUNITY
Founded in 1883, the HEC Alumni Association provides an efficient and
international platform to share experiences, ideas and information, and
facilitate entry into the professional world or career advancement. HEC
Alumni is organized around professional groups and 78 international
chapters.
enjoy the power of the HEC Foundation
Thanks to their 7,500 individual donors, their 46 partnerships with
leading companies and their 19 professional chairs and centers, the HEC
Foundation, a non-profit organization, contributes to the development policy
of HEC Paris in the fields of research, financial assistance to students, and
the development of innovative teaching material and technology.
Marketing 5

general overview
and program structure

8-10
months

100%
in english

Our ambition is to train our students so that they can readily adapt to new
situations. This is why our MS/MSc Marketing aims at enhancing their
analytic and strategic skills and providing them with both traditional and
up-to-date knowledge regarding marketing issues.
HEC Paris historic expertise in marketing
As France has long been recognized for fashion, luxury and a large
number of premium brands (LOral Paris, Pernod Ricard, etc.), it comes
as no surprise that one key asset of HEC Paris has always been its
expertise in the field of marketing. In fact, as the leading Business School
in France, HEC Paris has constantly fueled with talents and innovative
ideas leading global companies in French areas of excellence, such as
Luxury (cf. chair with Kering, focused on Luxury strategies), Cosmetics
and fashion at large (cf. Leadership Center with LOral Paris), Premium
brand management (cf. chair with Pernod Ricard), Aerospace (cf. chair
with Safran)
Today, HEC Paris expertise in marketing benefits to all sectors, both in
France and on a global scale, from the most traditional one to the most
modern one, including for instance the digital and entrepreneurship area
(cf. the Google chair and the Digital Innovation for Business chair).
A balanced combination of theory and applications
The objective of the program is to equip students with the necessary
knowledge and techniques that will enable them to successfully solve
a broad set of marketing problems. With that objective in mind, the
Marketing faculty is composed both of academics who publish top notch
research and of recognized professionals who bring with them a wealth of
real-world cases.
 trong connections with the business and marketing community
S
Participants will be given frequent opportunities to interact with key
players from the business world through conferences, workshops,
projects, internships and career fairs organized on campus. They will also
be given the chance to put their newly acquired knowledge into practice
through business cases with well-known companies, offering them an
invaluable opportunity to enrich their skills.

Marketing

two tracks with equal career opportunities

but different backgrounds
The Business Track is aimed at recent graduates with a degree
from a top institution in domains related to business administration,
management, applied economics, or equivalent. They should have taken
at least introductory level courses in Marketing.
The Accelerated Track is designed for students with no business related
academic background who have received first class education in other
fields such as engineering, law, life science, medical studies (etc.)
Students from both tracks are offered equal career opportunities at the
end of the program.
Program Structure
MS/MSc Marketing courses take place from September to April.
Students already holding a Masters degree can stop in April to finish
their professional thesis and fulfill a professional experience. Other
students continue courses until June within one of the HEC certificates
(cf. p 13 and 14).
Between September and April, the curriculum of the program is made
up of a set of compulsory core courses that will provide our students
with all the necessary tools and knowledge required to successfully
address todays main marketing challenges. As these core courses
are the foundations our students need to develop their expertise in
marketing, they are mainly offered during the first quarter.
The second and third quarters aim to provide our students with a strong
added value in the areas of their choice thanks to electives:
on specific sectors such as luxury, health care or consultancy
on specific topics for which they may wish to have a deeper insight.
Finally, all students must write a master thesis and fulfill a 4 month
professional experience requirement in order to graduate.

Sept. 2015

Accelerated track
Management Foundation Courses

Business track

April. 2016

Introductory courses

core courses

Develop Communication Skills

Cultural Awareness
Managing Interfaces

Deliver Value to Empowered Customers

Develop Lasting Relationships
Capture Value, Measure Performance

elective
courses
Industry Specific
Topic Specific

Hands-on Seminars
DigiAd Seminar
Business Model Reinvention Seminar
Capturing New Frontiers Seminar

certificates2

Professional
experience

master Thesis
Live case-studies, simulation games, conferences, meetings with alumni, networking events, career fairs...

management foundation
courses
For students in Accelerated Track only.

These courses cover the core

disciplines in management
sciences.
Job market workshops
Job market workshops aim to
better prepare students for their
job search and cover topics like CV
presentation, assessment centers
and handling interviews.
Hands-On Seminars
During an entire week, students
will dedicate themselves to
these group-based studies. They
will be asked to defend their
analysis of a concrete, current
issue raised by a company. The
group recommendations will be
presented in front of company
managers and faculty members.
Examples include DigiAd Seminar,
Business Model Reinvention
Seminar, Capturing New Frontiers
Seminar in close partnership with
LOral, EDF, Procter & Gamble,
DDB, Axa Global Insurance,
Capgemini Consulting

Marketing

Core Courses1
Advanced Consumer Behavior
Brand Management
Corporate Social Responsibility
and Marketing
CRM/Big Data
Cultural Awareness
Developing Communication
Skills
Digital Marketing
Driving Growth Through
Traditional, Social and Mobile
Marketing
Integrated Communication
Key Account Management
Managing Innovation for Growth
Managing Interfaces
Marketing Business Plan
Marketing Research
New Product Introduction
Simulation
Pricing Strategy
Retail Management
Social Media and Communication
Strategic Marketing Simulation.
Elective courses1
Advanced Customer Relationship
Management
Creativity
Datamining
Discovering Consulting in
Marketing
Entrepreneurship
Gestion de crise
Health Management
La pub est morte. Vive la pub !
Luxury Strategy/Fashion
 ...

certificates2
Sponsored by a company,
Certificates are a set of
interdisciplinary courses
corresponding to approximately
100 contact hours as well as
business projects and other types
of field work related to a given
sector. Each student selected3 for
a certificate will be awarded an
additional HEC certificate if he/
she validates all the requirements
of the course. HEC Certificates
are optional for students already
holding a Masters degree.
Digital Innovation for Business
chaired by Free, Price Minister
and Vente-privee.com
Digital Transformation chaired
by Axa
Luxury chaired by Kering
(Gucci, Saint Laurent, Alexander
McQueen, Balenciaga, Stella
McCartney, Sergio Rossi,
Boucheron...)
Social Business chaired by
Danone, Schneider Electric and
Renault
Innovation Management in
Aviation & Aerospace chaired by
Safran
Leadership chaired by Pernod
Ricard
Energy & Finance chaired by
Deloitte and Socit Gnrale
Mergers & Acquisitions
Advanced Management.

Live cases-studies
Students will have many
opportunities to work with
companies on live cases for
instance with LOral Paris, Procter
& Gamble, EDF...
preparatory Intensive
French Courses
Students do not need to speak
French to enroll in the program as
all core courses and most electives
are offered in English. However,
some knowledge of French can
be useful to enjoy the full HEC
experience, become professionally
bicultural and optimize networking
with French students and alumni.
This is why HEC Paris offers
French language classes free
of charge to its international
students. Students may also
register for a two week French
language course (TEF certificate
all levels) in August. This is an
exceptional opportunity to learn
French before joining the Campus.

Master Thesis
Students must write a master
thesis to graduate from this
program. It represents an
important component of the MSc
learning experience. The objective
of the thesis is to explore cuttingedge research implementation
in daily practice within a
highly competitive marketing
environment.
professional experience
The professional experience
requirement is satisfied when the
student completes a professional
experience of at least 4 months
in related fields subsequent to
coursework at HEC Paris. It is,
however, important to stress that
this professional experience may
not be an internship per se.
Our policy at HEC Paris is that the
best type of internship is a fulltime job! We strongly encourage
our students to look for permanent
hiring starting as soon as the
coursework period is over.

MS vs. MSc
MS (Mastre Spcialis) and MSc
are two degrees accredited by the
French Confrence des Grandes
Ecoles. They differ in two main
aspects: eligibility requirements
and length of study.
A
 n MS is a postgraduate degree
which requires having obtained a
Masters degree prior to joining
HEC. It corresponds to 75 ECTS
credits.
A
 n MSc is a graduate degree
open to students having obtained
a Bachelor degree outside France
or having obtained an M1 degree
in France. It corresponds to 90
ECTS credits.
The main implication for the
program is that students pursuing
an MS degree do not need to take
courses from a HEC certificate to
graduate. They are thus available
to start a full-time job as early as
mid-April.

(1) This program may be subject to

modifications.
All core courses and most electives are
taught in English. A few electives are offered
in French.
(2) Certificates are optional for students
holding a Masters degree.
(3) Selection in the first semester.

Marketing 9

9 certificates to enhance your expertise

Digital Innovation for Business
Chaired by Free, PriceMinister and Vente-privee.com
The Certificate provides HEC students with the opportunity to embrace
e-business through an entrepreneurial approach. They will explore
the various ways digital technologies enhance innovation through new
business models, e-commerce, digital communication, collaborative
marketing, funding of new ventures, etc.
Digital Transformation
Chaired by Axa
All large organizations deal with a major strategic issue: adapting and
embracing the digital economy. The digital Transformation certificate
aims at giving HEC students the tools to take advantage of this huge
career opportunity, training them to become tomorrows consultants
and managers of the Digital Economy. This certificate will immerse
students in the various aspects of digital transformation through lectures,
testimonials from top managers from diverse companies, and several
projects developed thanks to a close relationship with large leading
companies, as well as the collaboration of key consulting companies.
Luxury
Chaired by Kering (Gucci, Yves Saint Laurent, Alexander McQueen,
Balenciaga, Stella McCartney, Sergio Rossi, Boucheron...)
The Luxury Certificate is a business oriented program, seeking to provide
future managers with an in-depth understanding of the unique rules
for the effective management of luxury brands and companies. In the
context of modern conceptual and managerial confusion regarding the
luxury market, participants will revisit the essence of luxury, and, through
rigorous analysis, will assess its managerial challenges. The Luxury
certificate will challenge the participants marketing knowledge by setting
out the often paradoxical rules for success, such as break the rules of
marketing to build luxury brands (Kapferer and Bastien 2009).
Leadership
Chaired by Pernod Ricard
The objectives of the Leadership Certificate is to help students find
their leadership identity and test their skills across cultures under the
savoir-relier protocol. Students will challenge and experience strategic
leadership from a Personal, Interpersonal, Organizational and Social
perspective.

10

Marketing

Social Business
Chaired by Danone, Schneider Electric and Renault
The aim of the Social Business Certificate is to train students in the
innovative business approaches that reduce poverty by offering new
economic models for both developed and developing countries,
and investigating new methods of co-creation and distribution of wealth.
Mergers & Acquisitions
Positions in Mergers and Acquisitions are among the leading job
opportunities for HEC graduates. The M&A certificate will bring students a
multidisciplinary understanding of the sector (finance, strategy, legal, tax,
HR), which will help them make a difference in their career, as they will
have both a clearer view of the global picture behind financial operations
and a deeper understanding of these financial operations.
Innovation Management in Aviation & Aerospace
Chaired by Safran
The general objective of the course is to provide participants with a set of
skills and instruments to manage firms in high technology sectors and to
understand the industry dynamics in these sectors. To this end, the course
introduces conceptual frameworks based on cutting-edge research in
economics, strategy and technology management.
Energy & Finance
Chaired by Deloitte and Socit Gnrale
Investment decisions have become more and more complex with the
discovery that most current forms of energy have a negative climatic
impact. This reality requires corporations to deeply rethink their business
models and governments to adopt visionary policies. The Energy &
Finance Certificate is an exceptional opportunity for participants to
confront the issues in this sector, and acquire the knowledge and
analytical skills that will help them make informed decisions as important
contributors to the current industrial revolution.
Advanced Management
This certificate makes it possible for students to choose several advanced
courses among the following electives:
Communication, Culture and
International Financial
Leadership
Management
Country Risk Analysis: Emerging
Performing in Organizations
Asia
Strategy and Sustainable
Geopolitical Analysis
Development
Global Financial Services
Sustainable Procurement
Intellectual Capital, Intangible
Value Proposition, Business
Assets and Link With Sustainable
Models & Business Plan.
Development
Marketing 11

#5
faculty
in Europe

(2013 European Financial Times

ranking for research)

Kristine de Valck,
Associate Professor,
Marketing, HEC Paris

world-class Faculty and successful professionals

permanent
faculty of

110
65%
international

29

nationalities

12

Marketing

world-Class Faculty
HEC Paris has 110 permanent professors, all of them holding PhDs from
the worlds leading research universities such as Harvard, McGill, MIT,
Princeton, Stanford, UCLA, Wharton, Yale, INSEAD... 65% are non-French
and are of 29 different nationalities.
successful professionals
In addition, there are 57 permanent affiliate professors, who are generally
prominent members of the business community.
HEC programs also benefit from the close ties that have been developed
with the business community over the years: skills seminars, consultancy
projects with leading firms, business games, case competitions, etc.
Research, the Essence of Management Science
HEC Paris faculty is dedicated to pushing the frontier of knowledge
by actively engaging in research, regular publications in top academic
journals with an international audience, and also through active
participation in international academic conferences. To promote the
abundance and variety of HEC publications, the school has recently
launched a dedicated website named Knowledge@HEC that gives everyone
access to the research published by HEC professors.
Moreover, HEC Paris has specialized research units focusing on
entrepreneurship (Entrepreneurship Center and Center for Digital
Studies), International Matters (the Europe Institute) and other themes
such as The Finance Club, The Alternative Management Observatory and
The Society and Organizations Research Center.

who teaches in the program?

The courses are taught by academic professors from HEC and other
universities and by professionals holding key positions in the business world:
Anne-Sophie Bayle-Tourtoulou, Associate Professor, Academic Director,
HEC Paris
Dominique Rouzis, EDF Chair, Professor, Academic Director, HEC Paris
Frdric Dalsace, Associate Professor, Social Business, Enterprise and
Poverty Chair, HEC Paris
Aude Darrou, Affiliate Professor, HEC Paris and Marketing and
Innovation consultant at CEO Tagea
Kristine de Valck, Associate Professor, HEC Paris
Christian Dussart, Professor, HEC Montreal, Visiting Professor, HEC Paris
Vincent Fraitot, Affiliate Professor, HEC Paris and Managing Director at
vente-privee consulting
Jean-Nol Kapferer, Professor, HEC Paris
Tina Lowrey, Professor, HEC Paris
Laurent Maruani, Professor, HEC Paris
Anne Michaut-Denizeau, Affiliate Professor, Kering Chair, HEC Paris
Michael Segalla, Professor, HEC Paris
L.J. Shrum, Professor, HEC Paris
Marc Vanhuele, Associate Professor, HEC Paris
Stefan Worm, Assistant Professor, HEC Paris
Matthieu Bouin, Managing Director, Webhelp
Sandrine Cordier, Business Unit Director Hospital Immunology & CNS,
MSD France
Annal Dreymann (2008 graduate), Product Manager, SCA
Philippe Hannuna, Owner, PH Conseil and Customer Care, Pixmania
Gachoucha Kretz, Head of International MBA in Luxury Business, ISC
Paris, ModArt
Marc du Peloux, Head of Marketing Department, EBS Paris
...

some faculty publications

and books
D. Rouzis, J. Hulland, Does
Marketing and Sales Integration
Always Pay Off? Evidence from a
Social Perspective, Journal of the
Academy of Marketing Science, 2014.
M. Segalla, C. Ciobanu, D. Rouzis
and V. Lebunetel, Global Business
Travel Builds Sales and Stress,
Harvard Business Review Blog
Network, 2014.
P.M. Georges, A-S. Bayle-Tourtoulou,
M. Badoc, Neuromarketing in Action,
Kogan Page, 2014.
D. Hanssens, K. Pauwels, S.
Srinivasan, M. Vanhuele, G. Yildirim,
Consumer Attitude Metrics For
Guiding Marketing Mix Decisions,
Marketing Science, Forthcoming,
2014.
M.S. Yadav, K. de Valck-Carrel
Billiard, T. Hennig-Thurau, D.
L. Hoffman, M. Spann, Social
Commerce: A Contingency
Framework for Assessing Marketing
Potential, Journal of Interactive
Marketing, 2013

Marketing 13

Marketing students,
future international leaders

75

Marketing STUDENT BODY

Origin of students (class of 2014):
50%

students

10

30%

20%

nationalities

europe

asia

americas

Average age:

23

Students backgrounds (class of 2014):

36%
business
administration,
management

15%
Life science &
Medical Studies

14

Marketing

Michyl Culos
(2013 HEC graduate, Deans
List), from University of
British Columbia - Okanagan
College, Canada,
Co-Founder & Marketing
Director of Parisianist.com

field of
study

3%
other

46%
engineering

I chose HEC because

it represented both my
current and future goals.
By offering branding and
luxury courses taught by
professionals such as JeanNol Kapferer (internationally
recognized expert on
branding) it was an excellent
opportunity to dive deeper
into the realm of brand
management and luxury
communications.
Take advantage of the
opportunity that HEC provides
to meet with different
professionals from the
industry and keep in touch.
Also take advantage of living
very close to Paris; a luxury
capital that is always hosting
new exhibitions.

Examples of Institutions of Origin (2013-2014)

Europe/Middle East:
American University of Beirut, Lebanon
Kings College London, UK
Saint-Petersburg State University, Russia
Universit Commerciale Luigi Bocconi, Italy
Universit Saint-Joseph, Beyrouth, Liban
University of Mannheim, Germany
...
France:
AgroParisTech
Aix-Marseille Universit
Arts et Mtiers ParisTech
CELSA Paris-Sorbonne
Chimie ParisTech
ENS Lyon
INSA Lyon
Institut dOptique Graduate School ParisTech
SciencesPo
Universit Claude Bernard Lyon I
Universit Paris XI - Paris-Sud
...
America:
Cornell University, USA
McGill University, Canada
The Wharton School of The University of Pennsylvania, USA
University of British Columbia, Canada
...
Asia:
Fudan University, Shanghai, China
Mumbai University, India
Shanghai Jiao Tong University, China
Thammasat University, Thailand
Zhejiang University, China
...

close ties with

the Business world

22 000
,
job/internship
opportunities

(posted by companies on the

intranet every year)

250
companies
recruit
on campus
every year

19

chairs and
centers

(7 certificates supported by chairs,

8 research and specialized studies centers)

16

Marketing

the Career department at your service

Located at the heart of the school, the career department strives to
providing the best possible placement and business opportunities to all of
our students.
To do so, we have designed a 6-step career roadmap, which aims at helping
our students explore their options, understand the job market and their
personal priorities, and give them all the tools to achieve their goals.
On top of that, we also provide our students with up-to-date job &
internship opportunities, and organize many events throughout the year:
company presentations, seminars, conferences, round tables, mock
interviews with recruiters, career fairs
A few example of career events:
Finance Career Fair (in October)
Legal & Fiscal Career Fair (in October)
Consulting Career Fair (in November)
Alumni Career Fair (in January)
General Career Fair: Carrefours HEC (in January)
Finally, we also connect our students with inspiring alumni, not only
through a dedicated Alumni Fair in January, but also within the frame of a
mentoring program.
THE HEC INCUBATOR
Many students develop exciting ideas for new businesses before, during
and after their time at HEC Paris, but are sometimes deterred by the high
risks that setting up a new firm might entail. The HEC Incubator helps
participants manage these start-up risks so that they can pursue their
ambitions with greater confidence.
The Incubator program involves active mentoring from Faculty and Alumni,
and is supported by a three-step pre-incubation phase. Throughout
the Introducing Entrepreneurship, Sandbox and Springboard steps,
participants can gather constructive feed-backs on their ideas before
deciding whether to submit them for full Incubator selection.
Nineteen chairs and centers
Strongly backed by leading firms, they ensure that the content of
our courses are both in line with the latest research and the needs of
todays recruiters.

examples of companies
attending HEc job fairs
Accenture
Amazon
Bain & Company
Barclays Capital
BASF
Bloomberg
BNP Paribas
Coca Cola
Crdit Suisse
Deutsche Bank
EY
G.E. (General Electric)
Goldman Sachs
Google
Henkel
J P Morgan
Johnson & Johnson
KPMG
LOral
Linklaters LLP
LVMH
McKinsey & Company
Merril Lynch
Michelin
Morgan Stanley
Nestl
Oliver Wyman
Orange
Pepsico
PricewaterhouseCoopers
Procter & Gamble
Renault
Roland Berger Strategy
Consultants
Rothschild
Safran
Total
Unilever
White & Case
...

Marketing 17

Post-MS/MSc Marketing job location:

career opportunities

95%

found employment
within 3 months*

MS/MSc Marketing Students follow the same program as the students

enrolled in the Marketing concentration of the Grande Ecole Program
and benefit from the same exposure and the same access to our powerful
network.
placement key data*

after course completion

starting salary*:

41K

13%

Luxury

13%

Industry & Utilities

11%

30%

work outside their

home country*

Consulting

15%

10%

Pharmaceuticals
Media, Entertainment

9%

Advertising, Communication

9%

other

Post-MS/MSc Marketing job functions:

24%
Business
Development
46%
marketing

functions
sectors
15%
consulting
10%
sales

Maximilien Von Weisberg

(Class of 2014, Deans List),
from Wharton, University of
Pennsylvania,
Associate, Client Services,
eBay Enterprise, USA

Soon after graduating

from HEC Paris,
I started work at eBay in
Philadelphia. I work in a
digital marketing agency
that eBay owns and have a
number of demanding clients
that trust me to execute
digital initiatives on their
behalf, to always exceed
their expectations. This is a
demanding, but incredibly
rewarding, work environment.
Classes such as Strategic
Brand Management, Digital
Marketing, and Luxury
Strategies prepared me well
for such a career. Only now
do I realize how invaluable
my experience at HEC really
was, as I flourish in this work
environment and grow more
competent every day.

Consumer goods

20%

11%
france
United
States
11%

Post-MS/MSc Marketing job sectors:

5%
other

11%

32%

TOP recruiting Companies

Axa
Brainsonic
Burberry
Capgemini Consulting
Danone
EADS
Ebay
Google
Henkel
Johnson & Johnson

UK, Switzerland, 5%
Belgium
11%
china
11%

United Arab
india
Emirates

other

some recent alumni: where are they now?

J-C. Bailly (1994 graduate), Managing Director, Volvo Trucks Center Nord
A-C. Brilland (2002 graduate), Brand Director, LOccitane, USA
J. Dumont (2010 graduate), Marketing Brand Image Coordinator,
Peugeot China, PSA Peugeot Citron, China
J. Khoury (2013 graduate), Business Development Manager, LOral
A. Marola (2013 graduate), Group Digital Metrics Manager, LVMH
P. Ma (1996 graduate), Operation Director Canada & UK,
Servier International
G. Olivier (1997 graduate), Marketing Communication Director, Microsoft
B. Pallud (1999 graduate), VP Marketing Southwestern Europe,
Hilti France
L. Soeteman (2012 graduate), International Account Manager, Webhelp
B. Talbotier (1991 graduate), President and Chief Operating Officer,
BroadReach Healthcare, South Africa
L.Trapet (2001 graduate), European Director, Mars Chocolate
J-F. Yot (1994 graduate), Managing Director, Ekium Group
...

Kering
Kraft
LOral
Lafarge
Lagardre Services
LinkedIn
LVMH
Michelin
Microsoft
Novartis

 arfums Christian Dior

P
Procter & Gamble
Rocket Internet
Sanofi-Aventis
Sarenza
Unilever
Webhelp
Westwing
Wunderman
...

*Annual employment survey, 2013 graduates.

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Marketing 19

THE CAMPUS: A PLAce to live

and learn

340
acre wooded
campus

130
clubs and
associations

95

nationalities
on campus

Located close to Paris (20 km) and Versailles, the HEC campus is
one of the largest in Europe. It is also 20 km from La Dfense, the
largest European business districts housing the headquarters of many
multinational companies. These companies interact with HEC Paris both
as partners and as potential recruiters.
Community Life
HEC Paris considers community life as one of the cornerstones of
its education. It develops a sense of responsibility, boldness and an
enterprising mind.
The Campus Life Office allows all students to create their own association
within one week. Since its creation in January 2014, it has already enabled
the launch of the International Entrepreneurship Club and the Model
UN Club, which complement the 130 clubs and associations on campus
(sports, culture, professional activities, humanitarian aid, public affairs).
Students plan social events, sports tournaments, concerts and plays;
they invite politicians and business VIPs to speak and debate on current
affairs; they help people in need throughout the world; they welcome
foreign students
International Society
HEC IS is a student-run association aimed at bringing all students
together through events such as the welcome week, Discover France
weekends and various on-campus activities.
HEC Students Union
The union is run by a team of students who are elected annually. Its many
responsibilities include welcoming incoming students, organizing concerts,
theater productions and other social events such as the famous HEC Paris
parties and the annual HEC Gala. It also publishes the campus magazine
and coordinates the activities of the other clubs.
HEC Paris Sports Clubs and Competitions
HEC Paris has excellent indoor and outdoor facilities on campus, including:
a multipurpose gymnasium, an indoor mountain climbing wall, a weight
training room and facilities for aerobics, fencing and martial arts
2
10,000 m of outdoor fields including tennis courts, an athletics track and
two rugby/football pitches.
The Sports Office is managed by a permanent staff of 25 qualified
professionals and coaches who teach the various sports offered. Each sport
has its own club, run by students in collaboration with the Sports Office.
The HEC Paris teams compete with other universities in all sports, such
as the Business School Coupe de France competition, the World Business
School Rugby Tournament, and Les Mercuriales.

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Marketing

Marketing 21

how to join the program

Fees and Living Costs
Annual tuition (2015-2016):
17,900 for European Union students
20,900 for Non-European Union
students.
Tuition is paid in two installments, the
first upon confirmation of enrollment
and the second in September 2015.
Remaining costs (approximately
1,000 per month in 2014) include
housing and food, compulsory
insurance (health and civil liability),
sports and leisure, phone and IT
access
Funding your studies
The French Ministry of Foreign and
European Affairs allocates a large
number of grants to international
students. Use Campus France Grants Search Engine
(www.campusfrance.org/fria/bourse)
to learn about scholarships fitting
your nationality and background.
The main French Government Eiffel
Scholarship is open exclusively to
November session candidates, as
the application deadline is fixed to
the beginning of January. For more
information: www.campusfrance.org/en
Admitted students may apply for
the HEC Merit based Scholarship.
Special attention will be given to
applicants from non-EU countries.
Students may also finance the cost of
their education with student loans,
which typically carry low interest
rates and can be paid back following
graduation. However, French banks
generally require a guarantor living in
France.
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Marketing

The Profile We Value

HEC welcomes applications from candidates of all nationalities who are
fluent in English. They must also:
Business Track: Hold a Bachelor or a Masters degree in Business
Administration, Commerce or equivalent from a Tier-A international
institution with distinction. Have prior professional experience or
internships in the Marketing field.
Accelerated Track: Hold a Bachelor or a Masters degree in any field
from a Tier-A international institution with distinction, or a Masters
degree in any field from a French university or a French Grande cole.

HOW TO APPLY
The selection is a 2 phase process:
A first selection is made based on the evaluation of your application and
supporting documents.
The pre-selected candidates will then be invited for a face-to-face or
Skype interview.
Session
periods

Application
deadlines

invitation
to interviews

Final
results

November
January
March
April

November 5, 2014
January 15, 2015
March 5, 2015
April 15, 2015

2 to 3
weeks after
application
deadlines

3 to 6
weeks after
application
deadlines

Enrollment must be confirmed 3 weeks after final results are announced.

Apply online: https://admissions.hec.fr/en.
Supporting documents to be up-loaded:
Degree certificate(s) or current enrollment certificate
All official academic transcripts obtained in a higher education institution
(exchange programs included) with official GPA
Rsum (CV)
GMAT or GRE or TAGE MAGE official test score report
English language proficiency test score report (see our website for more
details and exemptions)
2 online letters of recommendation (at least one letter should be from a
professor)
Non-refundable application fee of 100 (see website for waivers).

HEC Paris
1, rue de la Libration
F-78351 Jouy-en-Josas
FRANCE
Tel: +33 (0) 1 39 67 70 00
Fax: +33 (0) 1 39 67 94 36
www.hec.edu

This Brochure is not binding. This program is indicative and may evolve over time. Photograph: Jean-Marc Blais and Carina Ferreira /HEC Paris
Printed by PDI PDI Productions Diffusions, labeled ImprimVert on a PEFC certified paper.

Contacts:

Tel.: +33 (0) 1 39 67 73 52

/ 95 40
/ 96 95
Fax: +33 (0) 1 39 67 73 04
hecprograms@hec.fr
www.hec.edu/Masters-programs