TERRI

BEVACQUA

310-365-5431 terribev@yahoo.com

PROFILE:

Versatile advertising expert with over twenty years of broadcast production and account management experience. Established
leader, passionate producer and strategic thinker with proven expertise in driving projects from initial idea through completion on
major consumer brands including Taco Bell, Burger King and McDonalds.

Management of commercial production budgets in excess of $5M per year with proven track record of consistently
delivering projects on time and on budget.

Member of the team instrumental in repositioning Taco Bells Think Outside the Bun and Live Ms campaigns.

Core strengths lie in innovation, organization, vendor negotiations, problem solving, and analytical thinking without losing
sight of the big picture to create successful campaigns.

Unique point of difference of having the account management and strategic understanding of a Management Director,
with the production experience and tenacity of a producer.

EXPERIENCE:

FCB (2014-Current)
Freelance Management Director
Account lead brought in to help reinvigorate the Taco Bell merchandising business. Responsible for development and
execution of the in-store customer experience through merchandising and packaging.
PITCH (2013-2014)
Senior Producer Burger King
Managed the production of television and radio spots including negotiations, schedules, bidding and shoots.
Managed efficiently production and post-production companies, talent agents, and music houses.
Executed within tight timelines, while fostering cross-team collaboration and preserving the creative integrity.
Elevated production partnerships (i.e. Directors, Composers, Editors) resulting in a higher production value.
FCB (1997-2013)
Senior Producer Taco Bell
Managed and executed Taco Bells brand reinvention from Think Outside the Bun to Live Ms. The Live Ms campaign
launched Doritos Locos Tacos--One Hundred Million tacos sold in just 10 weeks.
Led successful production of over 50 commercials, including live action, tabletop, and animation while consistently meeting
deadlines and negotiating contracts with major production vendors.
Initiated strong relationships with production suppliers that would be of service to my future agencies and clients.
VP/Management Director Taco Bell
Managed communications strategy/vision/tone for 35+ television campaigns.
Successfully collaborated with cross-functional teams on all Taco Bells food strategies to differentiate and elevate the
brands positioning.
Account Director Account Supervisor Taco Bell
Managed the strategic development and execution of the Think Outside the Bun campaign.
Led the strategic and creative development of Taco Bells late-night initiative, Spice up the Night, resulting in a $40M
overall sales growth.
Oversaw the launch of Taco Bell Big Bell Value Menu resulting in an increase of $115M in incremental revenue.
Managed and mentored a team of two including Account Executive and Assistant Account Executives.
EFFIE awards: 2003 Bronze Think Outside the Bun; 2004 Silver Late Night; 2005 Gold Big Bell Value Menu.
DAVIS ELEN (1989-1997)
Assistant Account Executive - Senior Account Executive McDonalds
Supervised the creative development and broadcast production for all television, radio, and collateral projects in eight regional
McDonalds markets. High concentration of television production.

EDUCATION:

California State University, Fullerton: Bachelor of Arts - Communications/Public Relations