Fragrance

Unlimited Freshness Burst

Micro-encapsulated
Fragrance for long
lasting, heat stable and
exceptional delivery of
fragrance on fabric,
skin and hair substrates
post the drying stage
Top notes on clothes / hair in dry stage
are impossible ! Possible, if you read on !

Consumers rate fragrance as the second most

important reason for choosing a consumer good
as functional attributes are taken for granted

After use fragrance (post drying) remains the largest gap in

consumer need vs product delivery across all formats e.g.
talcum powder, detergents, soaps, shampoos, etc1.

Introducing MicroCap Fragrance capsules which deliver

exceptional fragrance performance during use and in dry stage

Formats

MicroCap WS available as dry powders suitable for wet stage fragrance performance in dry products

MicroCap Water Insoluble capsules, available as a slurry for dry stage fragrance performance in all products

Features and Benefits

When do encaps deliver ?

MicroCap WS
Encaps improve the delivery of
fragrance in later stages of the wash

- suitable for talcum powders, detergent powders,

dry cosmetics, sanitary napkins and baby nappy
liners, adult incontinence products

MicroCap
- releases fragrance by friction or with diffusion and
time, only when the substrate is dry

Perfume Intensity

- releases fragrance upon contact with water

MicroCap
MicroCap WS
Free Perfume
P o i n t o f In wash
Purchase

In wet

In wear
Source: Technical model

- suitable for detergent powders & liquids, fabric

conditioners, shampoos, tissue paper, dry wipes, coatings on packaging, ironing sprays,
fabric fragrance sprays, fabrics deodorizers, etc.

MR Study : TPS 2013

MicroCap WS structure

MicroCap showing release of active

Technology

Functional micro-encapsulation through spray drying and interfacial polymerisation

Is meant for controlled release of fragrance and not for visual or aesthetic appeal

Operates in micro & nanotech scale (0.1 to 20) unlike visual beads which operate in the millimetre scale
(>150)

MicroCap is not into visual beads/strips format until and unless it helps deliver a better product performance

Variants
Available in >20 different best selling variants

Complex full fragrances e.g. Jovan Musk, Cerruti, Dream Flower Magic, Fine Fragrance combinations

Accords e.g. Sandal, Amber

Notes like Floral, Fruity, Herbal, Woody, Amber, Musk, etc.

Custom Fragrances

We work on your fragrance brief with all fragrance houses, for developing the most optimized fragrance
combinations.
Tested and Certified at leading NABL approved laboratories in India for particle size distribution, TGA profile and
active loading, MicroCap Fragrance remains at the cutting edge of fragrance technology in the world. Give us a
call today to discover why more and more Product Developers and Owners / Stakeholders are vouching for
fragrance delivery from MicroCap Fragrance.

Ask for your demo today and get the leading edge through MicroCap Fragrance Technology !

Contact Persons :
Vineet Mital +91 9987 579 770 | Vaibhav Laddha +91 9820 084 485
Arvind Jadhav +91 9619 611 640 | Pravin Pawar +91 9930 869 684
Rajendra Pendse +91 9820 296 334
Office Address :
Tanishka Products, 225, 2nd floor, Powai Plaza, Opp.to Pizza Hut Hiranandani Gardens, Powai, Mumbai - 400 076 INDIA.
Tel.: +91 22 4215 3346 | Email : sales@tanishkaproducts.com | consumer.care@tanishkaproducts.com
Factory Address :
Gala 14, 1st Floor, Building 2, Arihant Complex, Purna Village, Bhiwandi, Greater Mumbai - 421 302 INDIA

www.tanishkaproducts.com