SESSION PLAN

Session
No
1.

Topic

References

Background Material

Introduction of the subject and explanation of the assignments and projects to be undertaken as part of the
course.
Briefing on requirement of individual assignment (to be done on own time, outside college hours):
a)

Each student to identify one company that have gained major competitive advantage on the basis
of doing their business online may be chosen for the study.
b) The short summary of the report (max 1000 words) will be presented to the class on an assigned
date.
c) Group projects (including Case Study analysis) are to be done as part of field work/ off hours work
and would have major impact on internal assessment.
2

Descriptors/Topics

Foundation
commerce

of

E-

Definitions
Advantages
and Limitations of EC;The
Driving Forces behind EC

Turban, Lee, King

The purpose of this unit, on
and Chung, Electronic
Benefits and Limitations of
Commerce- A
Managerial
e-business / e-commerce, is
Perspective, Pearson
Education
to give the tools to answer
to people who question the
value, or purpose, of having
an online component of their
marketing program.
Most people appreciate the
basic benefit that e-business
may help them sell more, but
beyond that they are not too
clear here we point out
more benefits so it will
become
obvious
that
ebusiness is an advantasgeous
thing

3 and 4

Impact of EC on business
operations Launching a
Business
on
the
Internet;Internet
Architecture

Awad Elias M, 2004,

Electronic Commerce:
From Vision To
Fulfillment Prentice
Hall, 4th Edition

5 and 6

The Life Cycle

Approach;Understanding
the Network Information
Transfer on the net;

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

7 and 8

Hosting a web site

Turban, Lee, King

Much research has been done

on how e-commerce has
allowed
companies
to
integrate business processes
and reduce operational costs.
The intent of this study,
however, is to understand
how e-commerce has affected
companies' abilities to serve
the customers' needs and to
raise
their
level
of
satisfaction.
No one person, company,
organization
or
government
runs
the
Internet. It is a globally
distributed
network
comprising
many
voluntarily interconnected
autonomous networks. It
operates without a central
governing body with each
constituent
network
setting and enforcing its
own
policies.
Its
governance is conducted
by a decentralized and
international
multistakeholder network
of
interconnected
autonomous
groups
drawing from civil society,
the
private
sector,
governments,
the
academic and research
communities and national
and
international
organizations. They work
cooperatively from their
respective roles to create
shared
policies
and
standards that maintain
the
Internet's
global
interoperability
for
the
public good.
There are a lot of

and Chung, Electronic

Commerce- A
Managerial
Perspective, Pearson
Education

uncertainties about buying

web hosting. We know
because we have been doing
it for several years. There are
a lot of factors to consider,
and it's hard to know which
are most important. o learn
what people want when they
are looking for a web host.

E-Business Models, E- Marketing & E-Advertising

9,10,11

Descriptors/Topics

E-business:
Characteristics ;Models of
B2B EC;E-advertising ;Emarketing; E-Tailing
(Retailing in EC - B2C)

12,13,1
4

Business Models of
Electronic Marketing;
Online Customer
Service;Global versus
Regional Marketing

Turban, Lee, King

and Chung, Electronic
Commerce- A
Managerial
Perspective, Pearson
Education

Turban, Lee, King

and Chung, Electronic
Commerce- A
Managerial
Perspective, Pearson
Education

What are the implications of

changes in marketplace
structures for how we trade
with customers and other
partners?

Which business models

and revenue models
should we consider in
order to exploit the
Internet?

What will be the

importance of online
intermediaries and
marketplace hubs to
our business and what
actions should we take
to partner these
intermediaries?

These days, the customer

journey has grown more
complex. Before making an
online purchase decision, a
customer may engage with
many brands through many
different media channels over
several days.This module will
focus on these issues.

15,16

Success & Failure of E

commerce ventures,

Turban, Lee, King

and Chung, Electronic
Commerce- A
Managerial
Perspective, Pearson
Education

The difference between a

successful e-commerce
venture and a "dot-bomb" is a
mixture of many elements.
Most of them amazingly
obvious. Of course, hindsight
is an exact science. If we look
at the mistakes of the past,
we can ensure we don't make
them again.
The major question addressed
here is, how do we define "ecommerce success"?

E-Security & Electronic Payment Systems

17,18,
19

20

21,22

Electronic Payment
Media;Payment System
Models

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

The emergence of ecommerce has created new

financial needs that in many
cases cannot be effectively
fulfilled by the traditional
payment systems.
Recognizing this, virtually all
interested parties are
exploring various types of
electronic payment system
and issues surrounding
electronic payment system
and digital currency. This
section will help understand
these issues better

Class Test
Cyber Banking

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce

Electronic Banking also known

as Cyber banking, on-line
banking,
virtual
banking,

Addison Wesley

home banking includes all

various
banking
activities
conducted from home, office,
on the road or in any location
other than the bank premises.
Electronic banking services
range
from
simple
bill
payment and account balance
monitoring to securing a loan.
Such services have been
offered for quite some time
but
they
depended
on
proprietary
software
and
private network solutions.
After
the
emergence
of
Internet it was possible for
these services to be offered
publicly.
The benefits are significant for
both
parties, banks and
customers: For the bank it is
a quick, inexpensive way of
offering
services,
relieves
personnel from the paperwork
and offers 24-hour services,
which no physical branch
could offer. It may eventually
lead to reducing the number
of branches. The role of the
remaining
ones
may
be
different, as they will be
relieved from part of the
transactional load and will, be
allowed to redirect efforts to
more
productive
activities
such as financial consulting
and other financial services.

23,24,2
5

Risks in Cyberspace

26,27,2
8

Protection and
Recovery;Encryption

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

Cyber security breaches can

lead to devastating losses for
companies across all sectors
both reputationally and
financially: from loss of
valuable data during an
M&A, to loss of clients
(through fear of cyber
security risks) as well as the
potential for large fines from
the ICO and other bodies for
failure to adhere to data
protection regulation; all
factors that can have a
serious and direct impact on
the companys future.
a working knowledge of
fundamental data protection
techniques for protecting data
at rest, data in motion, and data
in
processing.
Techniques
include encryption algorithms
and
systems
(symmetric,
asymmetric, standard, digital
certificates,
and
hashes),
Steganography, data masking,
and data obfuscation. The
course will also examine
access controls, availability,
authentication, confidentiality,
data
integrity,
and
nonrepudiation as well as defenses
against DDOS and other data
attacks. Security by diversity
and security in depth will be
presented
as
fundamental
requirements. Formerly TECH

6350 Cryptography.

Legal and Ethical Issues

29,30,3
1

Taxation Issues;Legal
Disputes

32,33,3
4

Indian IT Act and Right to

Information Act

35,36

Cyber Laws:
Perspective

Global

Awad Elias M, 2004,

Electronic Commerce:
From Vision To
Fulfillment Prentice
Hall, 4th Edition

examines legal, privacy and

compliance
environments
facing organizations globally.
Students
will
build
an
understanding
of
the
complexities
of
these
compliance
and
legal
obligations starting with a
general foundation of laws and
industry standards that apply
across most organizations that
handle
sensitive
data.
Examination
of
industry
verticals will expand the
student's
knowledge
of
particular federal and state
regulatory and industry-based
obligations.
Course
also
examines the relevant laws and
regulations with regard to law
enforcement
and
civil
investigation of digital crimes

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley
Awad Elias M, 2004,
Electronic Commerce:
From Vision To
Fulfillment Prentice
Hall, 4th Edition

the ability to learn,

understand, explore and
acquire
a
critical
understanding
of
the
many issues that fall
under the umbrella of the

new area of socio-legal

studies known as cyber
law.It
introduces
the
concepts and principles
of professional practice in
forensic
computing,
cybercrime investigation,
policy development and
legal aspects of the
broader
online
environment. It contains
a mix of online content,
applied
research
and
hands-on
practical
experience.
M-Commerce & Global EC
37,38

M-commerce in Indian
and global
perspective;Market Place
versus Market space

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

In the last few years, Mobile

commerce
has
attracted
considerable attention in
India. It will enable millions of
people around the world to
access web
information services easily. It
is believed to be driving
substantial changes in the
way business is conducted in
many industries, especially in
information
technology,
telecommunications,
and
financial services. In this
paper the
importance
of
mobile
commerce is argued because
the m-commerce represents
the extension of the Internet
beyond the static terminal of
the personal
computers, or even the TV,
into a more nimble, anytime,

anywhere and
anyplace context. We attempt
to prepare a deep overview
on mobile and mobile
commerce in the Indian
context
39,40

Virtual
Communities;Global
EC;Beyond e commerce

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

Revision
41

Foundation
commerce

of

E-

Turban, Lee, King

and Chung, Electronic
Commerce- A
Managerial
Perspective, Pearson
Education

42

E-Business
Marketing
Advertising

Models,
&

EE-

Turban, Lee, King and

Chung, Electronic
Commerce- A
Managerial
Perspective, Pearson
Education

43

E-Security & Electronic

Payment Systems

44

Legal and Ethical Issues

45

M-Commerce & Global EC

Ravi Kalakota and

Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley
Awad Elias M, 2004,
Electronic Commerce:
From Vision To
Fulfillment Prentice
Hall, 4th Edition
Ravi Kalakota and
Andrew B Whinston,
2002, Frontiers of
Electronic Commerce
Addison Wesley

Student
Learning
Outcomes

Delete

On the successful completion of this course the student will be able to understand
and demonstrate evolution, role, function and impact of E commerce in global
business operation. Use common models to describe business to business and
business to customer transactions.

After study of this course students will understand business security issues,
including internet risks, protections, privacy, policies, and emerging business
practices on the Net.

Develop a view how to track electronic payment systems and various aspects of ecommerce transactions.

Knowledge: To acquaint the students with basic principles e-commerce and to

develop a broad understanding of e-business and its dimensions, including driving
forces and impact on business, individuals, culture, and global economics. Also, to
know the various aspects of e-commerce transactions.

Comprehension: To introduce practical aspects of e-business models as it is being

used more and more in business today. They will be able to Use common models to
describe business to business and business to customer transactions.

Understanding: It will provide understanding of key concepts of E commerce

dimensions, including driving forces and impact on business, individuals, culture, and
global economics. Examine the evolution, role, function and impact of E commerce in
global business operation.

Analysis: To expose the students in designing and implementation of some e-business

model like portal or vortals.

Synthesis: This course aims at making students conversant with the key concept
WWW, Internet and Internet technologies and applies these technologies in
developing, understanding and promoting web business.

Evaluation: Develop the ability to design the website, know the steps required for
website planning and hosting it on various domains.