NO 9 IN A SERIES

Building a smarter enterprise: The essential building blocks

Infrastructure Matters:
The Future of Systems
How will Systems affect business in the future?:

Cloud computing improves

business agility.

Fast insights are the key to

competitive advantage.

Infrastructure is the engine

of brand loyalty.

Businesses are reinventing themselves

and looking for new ways to gain value from
technology. Almost 90% of large organizations
believe that IT infrastructure enables business
strategy and drives business results. With the
rapid adoption of cloud, IT infrastructure is no
longer constrained by the walls of your data
center. Efficiency and cost optimization have
become table stakes. IT resources can be
dynamically consumed, interconnected and
orchestrated across all types of infrastructures
to speed innovation and readily adapt to
business conditions and changing
business requirements.

By the end of 2014, digitized data will grow

by 50% to 6 trillion terabytes. The potential of
analytics provides an irresistible opportunity
to mine this valuable information. Line-of-business (LOB) leaders expect IT organizations to
put in place the right infrastructure to efficiently handle the growing volume of structured
and unstructured data. Greater access, increased collaboration and higher availability
of data are needed across the organization
to improve growth opportunities.

Mobile and social technologies are virtually

ubiquitous and are being embraced at
unprecedented rates. Worldwide purchase
volumes over mobile devices are expected to
exceed $1 trillion by 2017. Companies seek to
use mobile platforms to increase engagement
and grow loyalists. This requires that critical
business systems work in lockstep with customer expectations for faster responses and
greater personalization. Fundamentally, this is
driven by how quickly computer systems are
able to recognize us, review our history, anticipate our intentions, and tailor the experience
to our needs and expectations.

Scale infrastructure to meet

growing demands.

Blaze the trail or fall behind.

Personalize engagement and

drive more revenue.

Budgets are under pressure; 76% of IT

decision makers are concerned or very concerned by the rising pressure to reduce costs.
Careful choices must be made to select the
right set of integrated cloud capabilities to
improve efficiency and support changing
business needs.

Organizations need the value of insights faster

than IT leaders can deliver them. Less than 1%
of organizations believe their existing IT infrastructure is fully prepared to address big data
and analytics challenges.

Loyal customers are far more valuable than

one-time customers. Long-term customer
engagement requires IT to expand the data
centers boundaries changing its architecture enabling every system to interact, scale
and adapt as needed.

Act now:

The requirements for a cloud infrastructure are clear: Manage heterogeneous

environments. Integrate increased number of
third parties. Meet new workload demands
and new Service Level Agreements. Guard
against more pervasive security threats.
Ultimately, infrastructure requirements will
continue to grow exponentially as will
expectations of greater agility, efficiency,
and responsiveness.

Next Action:

Deploy hybrid cloud infrastructures to

embrace new workloads and support
changing business needs.

The requirements for an analytics-enabled infrastructure are clear: Handle huge

and unpredictable volumes of data from new
sources. Integrate into the enterprise information lifecycle. Provide consistent and secure
interfaces to ingest, manage, and provision
data for analytics.

The requirements for a customerengagement infrastructure are clear:

Connect back-end systems with systems
that touch customers. Orchestrate systems
to evolve and deepen knowledge to grow
customer relationships.

The infrastructure must enable rich,

actionable insights at specific points in time
and optimize all applications and resources
for the greatest efficiency.

With so much competitive advantage at

stake, its important to deliver an engaging
customer experience.

Next Action:

Next Action:

Build an analytics infrastructure that

ensures right time decisions.

Integrate the front- office with the

back-office to drive engagement
and personalization.

WHY IBM? Prepare for the future with infrastructure capabilities from IBM optimized for Cloud, Big Data & Analytics and Engagement.

Improve infrastructure agility

to drive growth.

Infuse analytics into everyday

decision-making.

Be proactive, not reactive. Improve utilization

of virtual pooled IT resources to create dynamic clouds to adapt to market conditions as
opportunities arise and requirements change.
Let technology free you to do exactly what
business growth demands.

Use an integrated, high-performance infrastructure to access, process and share data

and information at virtually unparalleled
speeds; Empower real-time operational
decisions through intelligence embedded in
transactional environments with the highest
levels of security.

Increase virtualized resource utilization

up to 20% via IBM Cloud Manager
with OpenStack and IBM Platform
Resource Scheduler

Create an integrated
infrastructure greater than
the sum of its parts.
Tune workloads for tasks to work together, as
compared to individual elements working in
isolation. Leverage Software Defined Environments to integrate physical and virtual infrastructure, and manage across multiple platforms and hypervisors for quicker results.
Up to 1 yottabyte of data managed by
IBM Software Defined Storage

Take business into

the no-fail zone.
Build trust and confidence through reliability.
Predict and mitigate failures across every layer
of technology. Better manage risk and compliance. Use infrastructures self-healing capabilities to deliver a high quality experience and
drive the right insights to the people and
processes that need themevery time. Finally,
deploy cloud services to cut costs and improve bottom line business results.

2.5X performance for Big Data/Hadoop

IBM Power Systems

Grab the microsecond

advantage.
Get the jump on innovation. Respond to opportunities faster. Efficiently manage resources to optimize networks, servers and storage
for the purpose of accelerating the flow of
data and insights to significantly improve
right-time availability. Be more responsive in
the business-moment, to advance and evolve
engagement and new revenue opportunities.
Use real-time technology to create
real-time responsiveness.
Up to 45X performance improvement
with IBM FlashSystem

Increase engagement and

turn customers into valuable
advocates.
Identify who your customers are with cognitive
computing, invest in their experience, and
create an environment that rewards advocacy.
Use learnings from superior customer experiences to build upon your capabilities. Engage
loyalists in the development of new products
and services.
Up to 82X faster analysis with IBM Power
Systems & Cognos

Improve speed and quality

through Open collaboration
Creativity takes a village of developers. Enlist
the flexibility of choice and power of the many:
Enlist peer review and crowd-sourcing to tap
into community-created innovation, applications and technology. A collaboration mindset
helps enable hardware solutions, dramatically
accelerates compute- and data-intensive
tasks, and improves cloud economics.
>$1B investment in Linux on Power
and opening of global Mainframe
Linux Centers

Deliver an integrated
mobile experience.

Infrastructure
Matters

Rapidly extend, develop and deploy

mobile services that are integrated with core
business operations across the enterprise.
Build on a scalable and robust infrastructure
that ensures trusted service delivery creating
a high quality client experience.
91% of customer facing applications
access IBM systems

Up to 73% lower cost than public

cloud offerings with IBM Enterprise
Cloud System

Accelerate business growth with

IBM Cloud solutions:

Jump ahead of the competition with IBM

Big Data & Analytics:

Drive deeper customer engagement with

IBM mobile and social solutions:

In 2013, over 5,000 private and hybrid cloud

client engagements in nearly 100 countries

Organizations get up to 4x faster

performance with IBM storage to
accelerate insights

Clients see quicker response times with up

to 93% improvement in write latency with
IBM Storage solutions

Companies optimize unstructured Big

Data performance with IBM Solutions for
Hadoop and also see faster response times
for complex queries

IBM has nearly 6000 Mobile and Social

experts and delivery professionals and Over
4,300 intellectual property patents in mobile,
social and security

Our clients experience up to 70% reduction

in administration time and up to 50%
reduction in IT labor costs
With IBM zEnterprise EC12, organizations
can run 1000s of virtual machines on a
single system

Businesses see reduced storage costs of

up to 90% with automated policy driven
management to access their data