Documente Academic
Documente Profesional
Documente Cultură
Category
Field Name
Demographic
Field Value
Age Range
Child 1 Gender
Child 2 Gender
Child 3 Gender
Child 4 Gender
Assimilation Code
Country of Origin
Non-Amazon Zips #
Non-Amazon Zips %
Amazon Zips #
Sweet Spot
Sweet Spot
20% to 29.9%
100 to 119.9
30% to 49.9%
120 to 139.9
>50%
150+
Amazon Zips %
fieldname
fieldvalue
Unknown
1,313,363
99.53%
153,722
99.72%
100
dem_18_19_flg
Yes
6,248
0.47%
429
0.28%
59
dem_18_19_flg
Unknown
1,104,131
83.67%
132,688
86.08%
103
dem_20_29_flg
Yes
215,480
16.33%
21,463
13.92%
85
dem_20_29_flg
Unknown
959,326
72.70%
105,259
68.28%
94
dem_30_39_flg
Yes
360,285
27.30%
48,892
31.72%
116
dem_30_39_flg
Unknown
877,495
66.50%
110,425
71.63%
108
dem_40_49_flg
Yes
442,116
33.50%
43,726
28.37%
85
dem_40_49_flg
Unknown
922,494
69.91%
116,065
75.29%
108
dem_50_59_flg
Yes
397,117
30.09%
38,086
24.71%
82
dem_50_59_flg
Unknown
1,160,790
87.96%
139,331
90.39%
103
dem_60_64_flg
Yes
158,821
12.04%
14,820
9.61%
80
dem_60_64_flg
Unknown
1,010,289
76.56%
125,560
81.45%
106
dem_65plus_flg
Yes
309,322
23.44%
28,591
18.55%
79
dem_65plus_flg
Age 18-20
5,477
0.42%
569
0.37%
89
dem_age_grp
Age 21-25
32,066
2.43%
3,945
2.56%
105
dem_age_grp
Age 26-30
45,637
3.46%
7,815
5.07%
147
dem_age_grp
Age 31-35
75,844
5.75%
12,153
7.88%
137
dem_age_grp
Age 36-40
97,133
7.36%
12,647
8.20%
111
dem_age_grp
Age 41-45
128,087
9.71%
14,358
9.31%
96
dem_age_grp
Age 46-50
133,945
10.15%
14,091
9.14%
90
dem_age_grp
Age 51-55
143,712
10.89%
14,431
9.36%
86
dem_age_grp
Age 56-60
121,677
9.22%
12,116
7.86%
85
dem_age_grp
Age 61-65
95,660
7.25%
9,555
6.20%
86
dem_age_grp
Age 66-70
71,839
5.44%
6,688
4.34%
80
dem_age_grp
Age 71-75
42,802
3.24%
3,942
2.56%
79
dem_age_grp
Age 76+
69,508
5.27%
6,283
4.08%
77
dem_age_grp
Unknown
1,319,442
99.99%
154,147
100.00%
100
dem_below18_flg
Yes
169
0.01%
0.00%
20
dem_below18_flg
Female
38,450
2.91%
2,475
1.61%
55
dem_child_1_gndr
Male
39,363
2.98%
2,431
1.58%
53
dem_child_1_gndr
Female
23,315
1.77%
1,173
0.76%
43
dem_child_2_gndr
Male
25,126
1.90%
1,204
0.78%
41
dem_child_2_gndr
Female
16,644
1.26%
668
0.43%
34
dem_child_3_gndr
Male
19,079
1.45%
845
0.55%
38
dem_child_3_gndr
Female
12,632
0.96%
477
0.31%
32
dem_child_4_gndr
Male
15,032
1.14%
538
0.35%
31
dem_child_4_gndr
Unknown
1,005,709
76.21%
114,346
74.18%
97
dem_assimilation_cd
Assimilated
49,877
3.78%
6,703
4.35%
115
dem_assimilation_cd
Bilingual English
31,256
2.37%
3,876
2.51%
106
dem_assimilation_cd
109,128
8.27%
13,017
8.44%
102
dem_assimilation_cd
Unassimilated
123,641
9.37%
16,209
10.52%
112
dem_assimilation_cd
Unknown
1,074,137
81.40%
125,267
81.26%
100
dem_country_of_orgin_cd
Mexico
237,486
18.00%
27,561
17.88%
99
dem_country_of_orgin_cd
Cuba
881
0.07%
60
0.04%
58
dem_country_of_orgin_cd
Puerto Rico
1,181
0.09%
343
0.22%
249
dem_country_of_orgin_cd
Ethnic Code
Nicaragua
67
0.01%
0.00%
dem_country_of_orgin_cd
Dominican Republic
235
0.02%
0.00%
dem_country_of_orgin_cd
Columbia
702
0.05%
196
0.13%
239
dem_country_of_orgin_cd
Honduras
827
0.06%
0.00%
dem_country_of_orgin_cd
Guatemala
25
0.00%
0.00%
103
dem_country_of_orgin_cd
El Salvador
2,128
0.16%
647
0.42%
260
dem_country_of_orgin_cd
Costa Rica
202
0.02%
0.00%
dem_country_of_orgin_cd
10
Ecuador
206
0.02%
0.00%
dem_country_of_orgin_cd
12
Venezuela
417
0.03%
0.00%
dem_country_of_orgin_cd
13
Chile
16
0.00%
0.00%
161
dem_country_of_orgin_cd
15
Peru
839
0.06%
10
0.01%
10
dem_country_of_orgin_cd
16
Bolivia
0.00%
0.00%
dem_country_of_orgin_cd
17
Paraguay
0.00%
0.00%
dem_country_of_orgin_cd
19
Spain
55
0.00%
60
0.04%
934
dem_country_of_orgin_cd
20
Brazil
0.00%
0.00%
dem_country_of_orgin_cd
22
African American
179,081
13.57%
19,215
12.47%
92
dem_ethnic_grp_cd
Southeast Asian
5,364
0.41%
642
0.42%
102
dem_ethnic_grp_cd
South Asian
23,619
1.79%
5,874
3.81%
213
dem_ethnic_grp_cd
Central Asian
793
0.06%
95
0.06%
103
dem_ethnic_grp_cd
D
E
Mediterranean
20,198
1.53%
2,687
1.74%
114
dem_ethnic_grp_cd
Native American
1,885
0.14%
230
0.15%
104
dem_ethnic_grp_cd
Scandinavian
15,090
1.14%
1,695
1.10%
96
dem_ethnic_grp_cd
G
H
Polynesian
383
0.03%
80
0.05%
179
dem_ethnic_grp_cd
Middle Eastern
12,315
0.93%
1,970
1.28%
137
dem_ethnic_grp_cd
Jewish
12,762
0.97%
1,643
1.07%
110
dem_ethnic_grp_cd
Western European
707,905
53.64%
79,238
51.40%
96
dem_ethnic_grp_cd
Eastern European
25,610
1.94%
3,199
2.08%
107
dem_ethnic_grp_cd
Caribbean Non-Hispanic
14
0.00%
0.00%
122
dem_ethnic_grp_cd
East Asian
40,619
3.08%
4,705
3.05%
99
dem_ethnic_grp_cd
Hispanic
246,668
18.69%
29,165
18.92%
101
dem_ethnic_grp_cd
Uncoded
27,305
2.07%
3,711
2.41%
116
dem_ethnic_grp_cd
Language Preference
Hispanic /Spanish
189,760
14.38%
21,907
14.21%
99
dem_language_cd
Religion Code
Buddhist
37,163
2.82%
3,666
2.38%
84
dem_religion_cd
Catholic
393,555
29.82%
46,670
30.28%
102
dem_religion_cd
Ethiopian Orthodox
1,921
0.15%
203
0.13%
90
dem_religion_cd
Greek Orthodox
2,040
0.15%
271
0.18%
114
dem_religion_cd
G
H
Generations Segment
Hindu
16,361
1.24%
4,360
2.83%
228
dem_religion_cd
Islamic
22,883
1.73%
3,793
2.46%
142
dem_religion_cd
Jewish
16,001
1.21%
2,059
1.34%
110
dem_religion_cd
J
K
Sikh
2,196
0.17%
474
0.31%
185
dem_religion_cd
Lutheran
726
0.06%
102
0.07%
120
dem_religion_cd
Eastern Orthodox
5,997
0.45%
799
0.52%
114
dem_religion_cd
Protestant
786,681
59.61%
86,987
56.43%
95
dem_religion_cd
Shinto
1,775
0.13%
356
0.23%
172
dem_religion_cd
Unknown
32,312
2.45%
4,411
2.86%
117
dem_religion_cd
Uncoded
94,386
7.15%
14,578
9.46%
132 dem_generations_segmentation
Strapped Seniors
406
0.03%
0.00%
13 dem_generations_segmentation
Rich Retirees
8,717
0.66%
896
0.58%
88 dem_generations_segmentation
38,808
2.94%
1,258
0.82%
28 dem_generations_segmentation
Retired Renters
23,468
1.78%
5,557
3.60%
203 dem_generations_segmentation
17,751
1.35%
2,159
1.40%
104 dem_generations_segmentation
Indulgent Intellectuals
16,873
1.28%
1,240
0.80%
63 dem_generations_segmentation
Family Friendly
390
0.03%
26
0.02%
57 dem_generations_segmentation
Retirement Retreats
594
0.05%
0.00%
0 dem_generations_segmentation
29,445
2.23%
1,756
1.14%
51 dem_generations_segmentation
Boomerang Bohemians
5,489
0.42%
371
0.24%
58 dem_generations_segmentation
10
774
0.06%
36
0.02%
40 dem_generations_segmentation
11
Gold'n'Gray
16,718
1.27%
1,007
0.65%
52 dem_generations_segmentation
12
8,858
0.67%
781
0.51%
75 dem_generations_segmentation
13
Mainstream Matures
14,859
1.13%
1,106
0.72%
64 dem_generations_segmentation
14
American Bedrock
6,615
0.50%
464
0.30%
60 dem_generations_segmentation
15
Urban Mix
20,041
1.52%
7,580
4.92%
324 dem_generations_segmentation
16
Urban Blues
7,839
0.59%
1,159
0.75%
127 dem_generations_segmentation
17
Credit Commandos
34,623
2.62%
1,892
1.23%
47 dem_generations_segmentation
18
Gender
Household Composition
Dwelling Type
8,613
0.65%
954
0.62%
95 dem_generations_segmentation
19
Settled Suburbanites
31,948
2.42%
2,639
1.71%
71 dem_generations_segmentation
20
Classic Rockers
41,059
3.11%
2,352
1.53%
49 dem_generations_segmentation
21
All-American Online
18,309
1.39%
1,056
0.69%
49 dem_generations_segmentation
22
Rural Outsiders
658
0.05%
36
0.02%
47 dem_generations_segmentation
23
Family Transitionals
82,654
6.26%
5,818
3.77%
60 dem_generations_segmentation
24
Urban Outsiders
26,695
2.02%
6,306
4.09%
202 dem_generations_segmentation
25
Suburban Mainstream
19,890
1.51%
904
0.59%
39 dem_generations_segmentation
26
Metro Influentials
21,364
1.62%
1,262
0.82%
51 dem_generations_segmentation
27
Wired Wanderers
1,842
0.14%
110
0.07%
51 dem_generations_segmentation
28
Urban Sophisticates
14,624
1.11%
6,420
4.16%
376 dem_generations_segmentation
29
Suburban Strivers
37,147
2.81%
2,017
1.31%
46 dem_generations_segmentation
30
11,037
0.84%
1,011
0.66%
78 dem_generations_segmentation
31
43,194
3.27%
2,514
1.63%
50 dem_generations_segmentation
32
4,589
0.35%
331
0.21%
62 dem_generations_segmentation
33
Urban Strugglers
14,331
1.09%
1,754
1.14%
105 dem_generations_segmentation
34
42,898
3.25%
2,947
1.91%
59 dem_generations_segmentation
35
Urban Singles
30,321
2.30%
9,783
6.35%
276 dem_generations_segmentation
36
80,639
6.11%
2,630
1.71%
28 dem_generations_segmentation
37
24,531
1.86%
789
0.51%
28 dem_generations_segmentation
38
5,711
0.43%
82
0.05%
12 dem_generations_segmentation
39
Struggling in Suburbia
44,940
3.41%
6,224
4.04%
119 dem_generations_segmentation
40
27,669
2.10%
7,347
4.77%
227 dem_generations_segmentation
41
24,073
1.82%
1,615
1.05%
57 dem_generations_segmentation
42
22,001
1.67%
2,185
1.42%
85 dem_generations_segmentation
43
63,501
4.81%
14,363
9.32%
194 dem_generations_segmentation
44
25,222
1.91%
846
0.55%
29 dem_generations_segmentation
45
21,375
1.62%
602
0.39%
24 dem_generations_segmentation
46
24,740
1.87%
989
0.64%
34 dem_generations_segmentation
47
Parents on the Go
85,121
6.45%
6,270
4.07%
63 dem_generations_segmentation
48
13,425
1.02%
851
0.55%
54 dem_generations_segmentation
49
Chronic Responders
10,860
0.82%
1,141
0.74%
90 dem_generations_segmentation
50
40,981
3.11%
17,634
11.44%
368 dem_generations_segmentation
51
Family First
6,995
0.53%
497
0.32%
61 dem_generations_segmentation
52
Female
360,219
27.30%
50,356
32.67%
120
dem_gender
Male
959,392
72.70%
103,795
67.33%
93
dem_gender
M
C
Child
2,169
0.16%
229
0.15%
90
dem_fam_position
Female Hoh
325,432
24.66%
47,335
30.71%
125
dem_fam_position
Grandmother
1,600
0.12%
159
0.10%
85
dem_fam_position
Husband
511,654
38.77%
32,931
21.36%
55
dem_fam_position
Male Hoh
443,053
33.57%
70,289
45.60%
136
dem_fam_position
M
O
Other
4,999
0.38%
576
0.37%
99
dem_fam_position
Grandfather
1,162
0.09%
139
0.09%
102
dem_fam_position
Wife
29,542
2.24%
2,493
1.62%
72
dem_fam_position
271,983
20.61%
14,236
9.24%
45
dem_hhld_comp
269,965
20.46%
21,258
13.79%
67
dem_hhld_comp
16,255
1.23%
1,088
0.71%
57
dem_hhld_comp
27,824
2.11%
2,749
1.78%
85
dem_hhld_comp
D
E
16,992
1.29%
1,267
0.82%
64
dem_hhld_comp
26,444
2.00%
3,053
1.98%
99
dem_hhld_comp
14,723
1.12%
1,128
0.73%
66
dem_hhld_comp
19,747
1.50%
2,036
1.32%
88
dem_hhld_comp
63,234
4.79%
7,107
4.61%
96
dem_hhld_comp
311,570
23.61%
56,817
36.86%
156
dem_hhld_comp
J
K
60,214
4.56%
6,769
4.39%
96
dem_hhld_comp
216,029
16.37%
36,196
23.48%
143
dem_hhld_comp
Composition Unknown
4,631
0.35%
447
0.29%
83
dem_hhld_comp
MFDU/Apartment
286,098
21.68%
76,737
49.78%
230
dem_dwelling_type
Business Address
35,636
2.70%
8,495
5.51%
204
dem_dwelling_type
2,473
0.19%
856
0.56%
296
dem_dwelling_type
35
0.00%
15
0.01%
367
dem_dwelling_type
Condominium
19,900
1.51%
2,802
1.82%
121
dem_dwelling_type
967,220
73.30%
65,134
42.25%
58
dem_dwelling_type
8,249
0.63%
112
0.07%
12
dem_dwelling_type
Homeowner Status
Length of Residence
Married
Number of Adults
Number of Children
Number of Persons
$1,000 - $49,999
4,833
0.37%
755
0.49%
134
dem_home_value_grp
$50,000 - $74,999
100,713
7.63%
4,155
2.70%
35
dem_home_value_grp
$75,000 - $99,999
105,635
8.01%
7,287
4.73%
59
dem_home_value_grp
$100,000 - $199,999
346,164
26.23%
18,711
12.14%
46
dem_home_value_grp
$200,000 - $299,999
188,142
14.26%
8,741
5.67%
40
dem_home_value_grp
$300,000 - $399,999
90,017
6.82%
6,492
4.21%
62
dem_home_value_grp
$400,000 - $499,999
44,353
3.36%
4,766
3.09%
92
dem_home_value_grp
$500,000 - $999,999
44,230
3.35%
4,766
3.09%
92
dem_home_value_grp
$1,000,000 +
10,678
0.81%
4,828
3.13%
387
dem_home_value_grp
Probable Homeowner
111,297
8.43%
14,969
9.71%
115
dem_homeowner_status
Renter
106,738
8.09%
12,414
8.05%
100
dem_homeowner_status
Probable Renter
80,904
6.13%
19,683
12.77%
208
dem_homeowner_status
Unknown
249,060
18.87%
53,760
34.87%
185
dem_homeowner_status
Homeowner
771,612
58.47%
53,325
34.59%
59
dem_homeowner_status
66,691
5.05%
10,906
7.07%
140
dem_lor
1 Year
139,349
10.56%
21,364
13.86%
131
dem_lor
2 Years
59,054
4.48%
7,015
4.55%
102
dem_lor
3 Years
107,514
8.15%
15,575
10.10%
124
dem_lor
4 Years
52,240
3.96%
6,420
4.16%
105
dem_lor
5 Years
46,895
3.55%
5,608
3.64%
102
dem_lor
6 Years
41,695
3.16%
4,833
3.14%
99
dem_lor
7 Years
128,914
9.77%
14,498
9.41%
96
dem_lor
8 Years
54,002
4.09%
5,284
3.43%
84
dem_lor
9 Years
43,010
3.26%
4,182
2.71%
83
dem_lor
10 Years
36,127
2.74%
3,381
2.19%
80
dem_lor
10
11 Years
30,605
2.32%
2,874
1.86%
80
dem_lor
11
12 Years
57,955
4.39%
5,200
3.37%
77
dem_lor
12
13 Years
33,885
2.57%
2,825
1.83%
71
dem_lor
13
14 Years
33,990
2.58%
2,786
1.81%
70
dem_lor
14
15+ Years
252,483
19.13%
19,277
12.51%
65
dem_lor
15
99 Unknown
135,202
10.25%
22,123
14.35%
140
dem_lor
99
Unknown
778,415
58.99%
118,727
77.02%
131
dem_marital_cd
Yes
541,196
41.01%
35,424
22.98%
56
dem_marital_cd
665,263
50.41%
108,396
70.32%
139
dem_nbr_adults
410,933
31.14%
29,604
19.20%
62
dem_nbr_adults
153,727
11.65%
9,949
6.45%
55
dem_nbr_adults
63,141
4.78%
4,195
2.72%
57
dem_nbr_adults
19,699
1.49%
1,392
0.90%
60
dem_nbr_adults
5,348
0.41%
485
0.31%
78
dem_nbr_adults
1,500
0.11%
130
0.08%
74
dem_nbr_adults
908,506
68.85%
125,300
81.28%
118
dem_nbr_children
167,022
12.66%
14,631
9.49%
75
dem_nbr_children
94,772
7.18%
6,629
4.30%
60
dem_nbr_children
63,291
4.80%
3,705
2.40%
50
dem_nbr_children
59,496
4.51%
2,868
1.86%
41
dem_nbr_children
17,769
1.35%
698
0.45%
34
dem_nbr_children
6,582
0.50%
234
0.15%
30
dem_nbr_children
1,639
0.12%
61
0.04%
32
dem_nbr_children
327
0.02%
13
0.01%
34
dem_nbr_children
38
0.00%
0.00%
dem_nbr_children
10
167
0.01%
12
0.01%
62
dem_nbr_children
10
11
0.00%
0.00%
dem_nbr_children
11
538,053
40.77%
94,220
61.12%
150
dem_nbr_persons
291,306
22.08%
28,445
18.45%
84
dem_nbr_persons
173,420
13.14%
13,172
8.54%
65
dem_nbr_persons
118,483
8.98%
7,796
5.06%
56
dem_nbr_persons
81,391
6.17%
4,782
3.10%
50
dem_nbr_persons
60,765
4.60%
2,957
1.92%
42
dem_nbr_persons
31,353
2.38%
1,556
1.01%
42
dem_nbr_persons
15,056
1.14%
690
0.45%
39
dem_nbr_persons
6,138
0.47%
326
0.21%
45
dem_nbr_persons
Presence of Child
Presence of Elderly
Occupation
10
2,349
0.18%
123
0.08%
45
dem_nbr_persons
10
11
864
0.07%
55
0.04%
54
dem_nbr_persons
11
12
306
0.02%
21
0.01%
59
dem_nbr_persons
12
13
104
0.01%
0.00%
33
dem_nbr_persons
13
14
23
0.00%
0.00%
149
dem_nbr_persons
14
Probable
169,057
12.81%
10,294
6.68%
52
dem_pres_child
Unknown
739,449
56.04%
115,006
74.61%
133
dem_pres_child
Yes
411,105
31.15%
28,851
18.72%
60
dem_pres_child
Uncoded
1,255,650
95.15%
150,401
97.57%
103
dem_pres_child_00_02
Male Present
6,247
0.47%
390
0.25%
53
dem_pres_child_00_02
Female Present
6,391
0.48%
342
0.22%
46
dem_pres_child_00_02
564
0.04%
40
0.03%
61
dem_pres_child_00_02
48,517
3.68%
2,870
1.86%
51
dem_pres_child_00_02
1,237
0.09%
56
0.04%
39
dem_pres_child_00_02
993
0.08%
52
0.03%
45
dem_pres_child_00_02
12
0.00%
0.00%
dem_pres_child_00_02
Uncoded
1,170,762
88.72%
144,342
93.64%
106
dem_pres_child_03_05
Male Present
15,476
1.17%
968
0.63%
54
dem_pres_child_03_05
Female Present
16,461
1.25%
1,072
0.70%
56
dem_pres_child_03_05
2,001
0.15%
103
0.07%
44
dem_pres_child_03_05
105,589
8.00%
7,178
4.66%
58
dem_pres_child_03_05
4,387
0.33%
212
0.14%
41
dem_pres_child_03_05
4,846
0.37%
267
0.17%
47
dem_pres_child_03_05
89
0.01%
0.01%
87
dem_pres_child_03_05
Uncoded
1,124,715
85.23%
141,271
91.64%
108
dem_pres_child_06_10
Male Present
25,457
1.93%
1,509
0.98%
51
dem_pres_child_06_10
Female Present
24,007
1.82%
1,443
0.94%
51
dem_pres_child_06_10
9,361
0.71%
444
0.29%
41
dem_pres_child_06_10
111,697
8.46%
8,297
5.38%
64
dem_pres_child_06_10
11,904
0.90%
581
0.38%
42
dem_pres_child_06_10
10,293
0.78%
514
0.33%
43
dem_pres_child_06_10
2,177
0.16%
92
0.06%
36
dem_pres_child_06_10
Uncoded
1,139,386
86.34%
143,297
92.96%
108
dem_pres_child_11_15
Male Present
30,584
2.32%
1,544
1.00%
43
dem_pres_child_11_15
Female Present
27,441
2.08%
1,462
0.95%
46
dem_pres_child_11_15
11,153
0.85%
500
0.32%
38
dem_pres_child_11_15
87,405
6.62%
6,433
4.17%
63
dem_pres_child_11_15
11,905
0.90%
464
0.30%
33
dem_pres_child_11_15
9,827
0.74%
395
0.26%
34
dem_pres_child_11_15
1,910
0.14%
56
0.04%
25
dem_pres_child_11_15
Uncoded
1,201,911
91.08%
147,276
95.54%
105
dem_pres_child_16_18
Male Present
29,548
2.24%
1,468
0.95%
43
dem_pres_child_16_18
Female Present
25,399
1.92%
1,274
0.83%
43
dem_pres_child_16_18
7,528
0.57%
347
0.23%
39
dem_pres_child_16_18
50,635
3.84%
3,576
2.32%
60
dem_pres_child_16_18
2,573
0.19%
117
0.08%
39
dem_pres_child_16_18
1,977
0.15%
92
0.06%
40
dem_pres_child_16_18
40
0.00%
0.00%
21
dem_pres_child_16_18
Unknown
1,235,150
93.60%
147,261
95.53%
102
dem_pres_elderly
Yes
84,461
6.40%
6,890
4.47%
70
dem_pres_elderly
Business Owner
14,851
1.13%
1,340
0.87%
77
dem_occupation_grp
Professional
14,287
1.08%
1,628
1.06%
98
dem_occupation_grp
Exec/Upper Mgmt
526
0.04%
57
0.04%
93
dem_occupation_grp
Middle Management
13,362
1.01%
1,091
0.71%
70
dem_occupation_grp
26,751
2.03%
2,524
1.64%
81
dem_occupation_grp
20,904
1.58%
1,464
0.95%
60
dem_occupation_grp
Health Services
8,314
0.63%
807
0.52%
83
dem_occupation_grp
Secretary
125
0.01%
11
0.01%
75
dem_occupation_grp
Homemaker
15,694
1.19%
949
0.62%
52
dem_occupation_grp
Retired
8,833
0.67%
586
0.38%
57
dem_occupation_grp
SOHO Household
Financial
Has 401K
Has Bankruptcy
Number of Tradelines
Military Personnel
2,021
0.15%
130
0.08%
55
dem_occupation_grp
Nurse
7,993
0.61%
772
0.50%
83
dem_occupation_grp
Computer
168
0.01%
11
0.01%
56
dem_occupation_grp
Civil Service
1,096
0.08%
106
0.07%
83
dem_occupation_grp
Part Time
0.00%
0.00%
dem_occupation_grp
Student
867
0.07%
132
0.09%
130
dem_occupation_grp
Disabled
0.00%
0.00%
dem_occupation_grp
Unknown
1,283,317
97.25%
151,797
98.47%
101
dem_soho_hhld
Yes
36,294
2.75%
2,354
1.53%
56
dem_soho_hhld
Unknown
1,309,010
99.20%
153,424
99.53%
100
fin_401k
Yes
10,601
0.80%
727
0.47%
59
fin_401k
Unknown
541,704
41.05%
81,685
52.99%
129
fin_active_credit_flg
Yes
777,907
58.95%
72,466
47.01%
80
fin_active_credit_flg
Unknown
1,298,723
98.42%
152,861
99.16%
101
fin_amex_prem_card
Yes
20,888
1.58%
1,290
0.84%
53
fin_amex_prem_card
Unknown
1,294,372
98.09%
152,561
98.97%
101
fin_amex_reg_card
Yes
25,239
1.91%
1,590
1.03%
54
fin_amex_reg_card
Unknown
1,293,394
98.01%
152,232
98.76%
101
fin_atm_card
Yes
26,217
1.99%
1,919
1.24%
63
fin_atm_card
Unknown
1,296,437
98.24%
152,938
99.21%
101
fin_discvr_prem_card
Yes
23,174
1.76%
1,213
0.79%
45
fin_discvr_prem_card
Unknown
1,290,350
97.78%
152,476
98.91%
101
fin_discvr_reg_card
Yes
29,261
2.22%
1,675
1.09%
49
fin_discvr_reg_card
Unknown
1,298,680
98.41%
152,997
99.25%
101
fin_oth_cc_prem_card
Yes
20,931
1.59%
1,154
0.75%
47
fin_oth_cc_prem_card
Unknown
1,281,214
97.09%
151,965
98.58%
102
fin_oth_cc_reg_card
Yes
38,397
2.91%
2,186
1.42%
49
fin_oth_cc_reg_card
Unknown
1,315,192
99.67%
153,951
99.87%
100
fin_store_prem_card
Yes
4,419
0.33%
200
0.13%
39
fin_store_prem_card
Unknown
1,305,264
98.91%
153,347
99.48%
101
fin_store_reg_card
Yes
14,347
1.09%
804
0.52%
48
fin_store_reg_card
Unknown
1,239,105
93.90%
149,567
97.03%
103
fin_visa_mc_prem_card
Yes
80,506
6.10%
4,584
2.97%
49
fin_visa_mc_prem_card
Unknown
1,222,694
92.66%
147,827
95.90%
103
fin_visa_mc_reg_card
Yes
96,917
7.34%
6,324
4.10%
56
fin_visa_mc_reg_card
Unknown
1,267,403
96.04%
150,393
97.56%
102
fin_bnkrptcy_hhld_flg
Yes
52,208
3.96%
3,758
2.44%
62
fin_bnkrptcy_hhld_flg
46,933
3.56%
4,521
2.93%
82
fin_credit_nbr_trdlns
440,436
33.38%
43,449
28.19%
84
fin_credit_nbr_trdlns
144,029
10.91%
12,984
8.42%
77
fin_credit_nbr_trdlns
84,005
6.37%
6,972
4.52%
71
fin_credit_nbr_trdlns
33,658
2.55%
2,778
1.80%
71
fin_credit_nbr_trdlns
16,061
1.22%
1,346
0.87%
72
fin_credit_nbr_trdlns
9,543
0.72%
788
0.51%
71
fin_credit_nbr_trdlns
4,589
0.35%
383
0.25%
71
fin_credit_nbr_trdlns
3,070
0.23%
251
0.16%
70
fin_credit_nbr_trdlns
5,541
0.42%
510
0.33%
79
fin_credit_nbr_trdlns
Unknown
1,035,621
78.48%
134,197
87.06%
111
fin_fin_srv_active_credit_flg
Yes
283,990
21.52%
19,954
12.94%
60
fin_fin_srv_active_credit_flg
Unknown
1,314,640
99.62%
153,847
99.80%
100
fin_furn_active_credit_flg
Yes
4,971
0.38%
304
0.20%
52
fin_furn_active_credit_flg
Unknown
1,153,158
87.39%
141,958
92.09%
105
fin_gas_active_credit_flg
Yes
166,453
12.61%
12,193
7.91%
63
fin_gas_active_credit_flg
Unknown
1,318,995
99.95%
154,125
99.98%
100
fin_groc_active_credit_flg
Yes
616
0.05%
26
0.02%
36
fin_groc_active_credit_flg
Unknown
1,077,303
81.64%
137,259
89.04%
109
fin_he_ret_active_credit_flg
Yes
242,308
18.36%
16,892
10.96%
60
fin_he_ret_active_credit_flg
Unknown
1,249,438
94.68%
150,854
97.86%
103
fin_home_active_credit_flg
Yes
70,173
5.32%
3,297
2.14%
40
fin_home_active_credit_flg
Unknown
1,307,166
99.06%
153,232
99.40%
100
fin_ins_active_credit_flg
Yes
12,445
0.94%
919
0.60%
63
fin_ins_active_credit_flg
Unknown
1,298,464
98.40%
153,303
99.45%
101
fin_mbr_club_active_credit_flg
Yes
21,147
1.60%
848
0.55%
34
fin_mbr_club_active_credit_flg
Unknown
1,299,009
98.44%
152,690
99.05%
101
fin_misc_active_credit_flg
Yes
20,602
1.56%
1,461
0.95%
61
fin_misc_active_credit_flg
Unknown
1,271,553
96.36%
151,567
98.32%
102
fin_offc_active_credit_flg
Yes
48,058
3.64%
2,584
1.68%
46
fin_offc_active_credit_flg
Unknown
694,182
52.61%
97,900
63.51%
121
fin_ret_active_credit_flg
Yes
625,429
47.39%
56,251
36.49%
77
fin_ret_active_credit_flg
Unknown
1,164,639
88.26%
140,378
91.07%
103
fin_spec_active_credit_flg
Yes
154,972
11.74%
13,773
8.93%
76
fin_spec_active_credit_flg
Unknown
1,302,634
98.71%
152,708
99.06%
100
fin_sport_active_credit_flg
Yes
16,977
1.29%
1,443
0.94%
73
fin_sport_active_credit_flg
Unknown
1,138,855
86.30%
140,844
91.37%
106
fin_trav_active_credit_flg
Yes
180,756
13.70%
13,307
8.63%
63
fin_trav_active_credit_flg
Most Likely
120,953
9.17%
4,788
3.11%
34
fin_dual_inc_idx
78,799
5.97%
4,372
2.84%
47
fin_dual_inc_idx
69,737
5.28%
5,022
3.26%
62
fin_dual_inc_idx
64,076
4.86%
5,325
3.45%
71
fin_dual_inc_idx
56,763
4.30%
5,045
3.27%
76
fin_dual_inc_idx
50,316
3.81%
4,486
2.91%
76
fin_dual_inc_idx
85,875
6.51%
6,844
4.44%
68
fin_dual_inc_idx
80,031
6.06%
6,824
4.43%
73
fin_dual_inc_idx
38,352
2.91%
2,422
1.57%
54
fin_dual_inc_idx
674,709
51.13%
109,023
70.72%
138
fin_dual_inc_idx
Least Likely
Net Worth
Household Income
95,029
7.20%
9,490
6.16%
85
fin_net_worth
147,062
11.14%
23,349
15.15%
136
fin_net_worth
175,537
13.30%
27,400
17.77%
134
fin_net_worth
167,481
12.69%
20,038
13.00%
102
fin_net_worth
90,186
6.83%
10,055
6.52%
95
fin_net_worth
71,149
5.39%
7,520
4.88%
90
fin_net_worth
62,428
4.73%
6,413
4.16%
88
fin_net_worth
101,857
7.72%
9,759
6.33%
82
fin_net_worth
134,559
10.20%
11,838
7.68%
75
fin_net_worth
99,788
7.56%
7,959
5.16%
68
fin_net_worth
59,819
4.53%
5,282
3.43%
76
fin_net_worth
50,208
3.80%
4,696
3.05%
80
fin_net_worth
27,203
2.06%
3,103
2.01%
98
fin_net_worth
M
N
$1,000,000+
37,305
2.83%
7,249
4.70%
166
fin_net_worth
56,707
4.30%
5,585
3.62%
84
fin_hhld_inc
$15,000 - $19,999
27,331
2.07%
3,253
2.11%
102
fin_hhld_inc
$20,000 - $29,999
75,939
5.75%
9,285
6.02%
105
fin_hhld_inc
$30,000 - $39,999
90,396
6.85%
11,033
7.16%
104
fin_hhld_inc
Has an IRA
Has Stocks
Lifestyle
Interests - Vitamins
Interests - Dieting
Interests - Grandchildren
$40,000 - $49,999
106,327
8.06%
14,539
9.43%
117
fin_hhld_inc
$50,000 - $59,999
102,453
7.76%
14,735
9.56%
123
fin_hhld_inc
E
F
$60,000 - $74,999
136,102
10.31%
19,166
12.43%
121
fin_hhld_inc
G
H
$75,000 - $99,999
193,413
14.66%
25,907
16.81%
115
fin_hhld_inc
$100,000 - $124,999
157,165
11.91%
18,990
12.32%
103
fin_hhld_inc
$125,000 - $149,999
92,029
6.97%
10,932
7.09%
102
fin_hhld_inc
$150,000 - $199,999
109,256
8.28%
9,013
5.85%
71
fin_hhld_inc
$200,000 - $249,999
66,658
5.05%
3,706
2.40%
48
fin_hhld_inc
$250,000 - $399,999
77,100
5.84%
4,167
2.70%
46
fin_hhld_inc
$400,000 - $499,999
6,280
0.48%
580
0.38%
79
fin_hhld_inc
$500,000+
22,455
1.70%
3,260
2.11%
124
fin_hhld_inc
Low Rank
131,284
9.95%
17,068
11.07%
111
fin_hhld_inc_decile
103,441
7.84%
13,197
8.56%
109
fin_hhld_inc_decile
96,282
7.30%
12,346
8.01%
110
fin_hhld_inc_decile
100,115
7.59%
12,195
7.91%
104
fin_hhld_inc_decile
107,294
8.13%
12,718
8.25%
101
fin_hhld_inc_decile
118,705
9.00%
12,835
8.33%
93
fin_hhld_inc_decile
132,662
10.05%
14,852
9.63%
96
fin_hhld_inc_decile
149,427
11.32%
16,177
10.49%
93
fin_hhld_inc_decile
175,476
13.30%
19,270
12.50%
94
fin_hhld_inc_decile
High Rank
204,925
15.53%
23,493
15.24%
98
fin_hhld_inc_decile
Unknown
1,194,490
90.52%
146,943
95.32%
105
fin_investments
Yes
125,121
9.48%
7,208
4.68%
49
fin_investments
Unknown
1,298,942
98.43%
152,681
99.05%
101
fin_ira
Yes
20,669
1.57%
1,470
0.95%
61
fin_ira
Unknown
1,213,626
91.97%
148,198
96.14%
105
fin_life_insurance
Yes
105,985
8.03%
5,953
3.86%
48
fin_life_insurance
Unknown
1,248,688
94.63%
149,919
97.25%
103
fin_mutual_funds
Yes
70,923
5.37%
4,232
2.75%
51
fin_mutual_funds
Unknown
1,302,710
98.72%
152,879
99.17%
100
fin_real_estate
Yes
16,901
1.28%
1,272
0.83%
64
fin_real_estate
Unknown
1,246,451
94.46%
149,918
97.25%
103
fin_stocks_bonds
Yes
73,160
5.54%
4,233
2.75%
50
fin_stocks_bonds
Unknown
1,315,473
99.69%
153,911
99.84%
100
int_fast_foods
Yes
4,138
0.31%
240
0.16%
50
int_fast_foods
Unknown
1,307,470
99.08%
153,312
99.46%
100
int_low_fat_food
Yes
12,141
0.92%
839
0.54%
59
int_low_fat_food
Unknown
1,249,622
94.70%
149,675
97.10%
103
int_organic_food
Yes
69,989
5.30%
4,476
2.90%
55
int_organic_food
Unknown
1,197,954
90.78%
146,938
95.32%
105
int_weight_loss
Yes
121,657
9.22%
7,213
4.68%
51
int_weight_loss
Unknown
1,234,959
93.59%
148,908
96.60%
103
int_vitamins
Yes
84,652
6.41%
5,243
3.40%
53
int_vitamins
Unknown
1,140,294
86.41%
142,771
92.62%
107
int_dieting
Yes
179,317
13.59%
11,380
7.38%
54
int_dieting
Unknown
1,251,637
94.85%
150,306
97.51%
103
int_grandchildren
Yes
67,974
5.15%
3,845
2.49%
48
int_grandchildren
Unknown
1,307,992
99.12%
153,345
99.48%
100
int_home_decorating
Yes
11,619
0.88%
806
0.52%
59
int_home_decorating
Unknown
1,265,732
95.92%
150,321
97.52%
102
int_use_coupons
Yes
53,879
4.08%
3,830
2.48%
61
int_use_coupons
Interests - Religion
Interests - Collecting
Interests - Hobbies
Unknown
1,287,534
97.57%
152,289
98.79%
101
int_medicare
Yes
32,077
2.43%
1,862
1.21%
50
int_medicare
Unknown
1,205,147
91.33%
147,540
95.71%
105
int_religious
Yes
114,464
8.67%
6,611
4.29%
49
int_religious
Unknown
1,196,649
90.68%
146,865
95.27%
105
int_collect
Yes
122,962
9.32%
7,286
4.73%
51
int_collect
Unknown
1,316,755
99.78%
153,916
99.85%
100
int_collect_art
Yes
2,856
0.22%
235
0.15%
70
int_collect_art
Unknown
1,267,076
96.02%
151,138
98.05%
102
int_collect_coins
Yes
52,535
3.98%
3,013
1.95%
49
int_collect_coins
Unknown
1,293,705
98.04%
152,742
99.09%
101
int_collect_dolls
Yes
25,906
1.96%
1,409
0.91%
47
int_collect_dolls
Unknown
1,302,246
98.68%
153,210
99.39%
101
int_collect_plates
Yes
17,365
1.32%
941
0.61%
46
int_collect_plates
Unknown
1,287,426
97.56%
152,292
98.79%
101
int_collect_sports_mem
Yes
32,185
2.44%
1,859
1.21%
49
int_collect_sports_mem
Unknown
1,305,137
98.90%
153,228
99.40%
101
int_collect_stamps
Yes
14,474
1.10%
923
0.60%
55
int_collect_stamps
Unknown
1,122,962
85.10%
141,497
91.79%
108
int_hobby
Yes
196,649
14.90%
12,654
8.21%
55
int_hobby
Unknown
1,189,539
90.14%
146,266
94.88%
105
int_hobby_baking
Yes
130,072
9.86%
7,885
5.12%
52
int_hobby_baking
Unknown
1,285,749
97.43%
152,163
98.71%
101
int_hobby_birds
Yes
33,862
2.57%
1,988
1.29%
50
int_hobby_birds
Unknown
1,300,512
98.55%
152,805
99.13%
101
int_hobby_career
Yes
19,099
1.45%
1,346
0.87%
60
int_hobby_career
Unknown
1,275,605
96.67%
151,547
98.31%
102
int_hobby_cars
Yes
44,006
3.33%
2,604
1.69%
51
int_hobby_cars
Unknown
1,283,801
97.29%
151,878
98.53%
101
int_hobby_casino
Yes
35,810
2.71%
2,273
1.47%
54
int_hobby_casino
Unknown
1,305,527
98.93%
153,184
99.37%
100
int_hobby_cigars
Yes
14,084
1.07%
967
0.63%
59
int_hobby_cigars
Unknown
1,161,047
87.98%
144,086
93.47%
106
int_hobby_cooking
Yes
158,564
12.02%
10,065
6.53%
54
int_hobby_cooking
Unknown
1,204,355
91.27%
147,660
95.79%
105
int_hobby_crafts
Yes
115,256
8.73%
6,491
4.21%
48
int_hobby_crafts
Unknown
1,296,824
98.27%
152,777
99.11%
101
int_hobby_diy
Yes
22,787
1.73%
1,374
0.89%
52
int_hobby_diy
Unknown
1,298,042
98.37%
152,772
99.11%
101
int_hobby_exercise
Yes
21,569
1.63%
1,379
0.89%
55
int_hobby_exercise
Unknown
1,208,779
91.60%
147,768
95.86%
105
int_hobby_garden
Yes
110,832
8.40%
6,383
4.14%
49
int_hobby_garden
Unknown
1,269,701
96.22%
151,673
98.39%
102
int_hobby_garden_flowr
Yes
49,910
3.78%
2,478
1.61%
43
int_hobby_garden_flowr
Unknown
1,260,092
95.49%
149,924
97.26%
102
int_hobby_gourmet_cooking
Yes
59,519
4.51%
4,227
2.74%
61
int_hobby_gourmet_cooking
Unknown
1,284,774
97.36%
151,891
98.53%
101
int_hobby_green_aware
Yes
34,837
2.64%
2,260
1.47%
56
int_hobby_green_aware
Unknown
1,201,574
91.06%
147,375
95.60%
105
int_hobby_home_imp
Yes
118,037
8.94%
6,776
4.40%
49
int_hobby_home_imp
Unknown
1,298,036
98.37%
152,757
99.10%
101
int_hobby_home_study
Yes
21,575
1.63%
1,394
0.90%
55
int_hobby_home_study
Unknown
1,314,707
99.63%
153,810
99.78%
100
int_hobby_jewelry
Yes
4,904
0.37%
341
0.22%
60
int_hobby_jewelry
Unknown
1,278,449
96.88%
151,850
98.51%
102
int_hobby_knitting
Yes
41,162
3.12%
2,301
1.49%
48
int_hobby_knitting
Unknown
1,234,037
93.52%
148,363
96.25%
103
int_hobby_lottery
Yes
85,574
6.48%
5,788
3.75%
58
int_hobby_lottery
Unknown
1,217,774
92.28%
147,443
95.65%
104
int_hobby_lowfat_cooking
Yes
101,837
7.72%
6,708
4.35%
56
int_hobby_lowfat_cooking
Unknown
1,295,296
98.16%
152,709
99.06%
101
int_hobby_org_garden
Yes
24,315
1.84%
1,442
0.94%
51
int_hobby_org_garden
Unknown
1,261,606
95.60%
150,113
97.38%
102
int_hobby_perf_arts
Yes
58,005
4.40%
4,038
2.62%
60
int_hobby_perf_arts
Unknown
1,300,247
98.53%
152,816
99.13%
101
int_hobby_photography
Yes
19,364
1.47%
1,335
0.87%
59
int_hobby_photography
Unknown
1,297,066
98.29%
152,895
99.19%
101
int_hobby_quilting
Yes
22,545
1.71%
1,256
0.81%
48
int_hobby_quilting
Unknown
1,287,831
97.59%
152,356
98.84%
101
int_hobby_scrapbook
Yes
31,780
2.41%
1,795
1.16%
48
int_hobby_scrapbook
Unknown
1,260,505
95.52%
150,125
97.39%
102
int_hobby_self_improv
Yes
59,106
4.48%
4,026
2.61%
58
int_hobby_self_improv
Unknown
1,312,695
99.48%
153,791
99.77%
100
int_hobby_sewing
Yes
6,916
0.52%
360
0.23%
45
int_hobby_sewing
Unknown
1,311,011
99.35%
153,528
99.60%
100
int_hobby_social_network
Yes
8,600
0.65%
623
0.40%
62
int_hobby_social_network
Unknown
1,301,033
98.59%
153,282
99.44%
101
int_hobby_vegs
Yes
18,578
1.41%
869
0.56%
40
int_hobby_vegs
Unknown
1,302,776
98.72%
152,869
99.17%
100
int_hobby_wellness
Yes
16,835
1.28%
1,282
0.83%
65
int_hobby_wellness
Unknown
1,273,544
96.51%
150,666
97.74%
101
int_hobby_wine
Yes
46,067
3.49%
3,485
2.26%
65
int_hobby_wine
Unknown
1,281,242
97.09%
152,185
98.72%
102
int_hobby_wood_work
Yes
38,369
2.91%
1,966
1.28%
44
int_hobby_wood_work
Unknown
1,252,704
94.93%
150,145
97.40%
103
int_mob_books
Yes
66,907
5.07%
4,006
2.60%
51
int_mob_books
Unknown
1,218,950
92.37%
148,127
96.09%
104
int_mob_books_mag
Yes
100,661
7.63%
6,024
3.91%
51
int_mob_books_mag
Unknown
1,280,783
97.06%
152,070
98.65%
102
int_mob_children
Yes
38,828
2.94%
2,081
1.35%
46
int_mob_children
Unknown
1,221,401
92.56%
148,026
96.03%
104
int_mob_clothing
Interests - Music
Yes
98,210
7.44%
6,125
3.97%
53
int_mob_clothing
Unknown
1,286,682
97.50%
151,956
98.58%
101
int_mob_cosmetics
Yes
32,929
2.50%
2,195
1.42%
57
int_mob_cosmetics
Unknown
1,282,514
97.19%
151,677
98.40%
101
int_mob_dvds
Yes
37,097
2.81%
2,474
1.60%
57
int_mob_dvds
Unknown
1,285,021
97.38%
151,908
98.54%
101
int_mob_food_prods
Yes
34,590
2.62%
2,243
1.46%
56
int_mob_food_prods
Unknown
1,257,550
95.30%
150,434
97.59%
102
int_mob_gifts
Yes
62,061
4.70%
3,717
2.41%
51
int_mob_gifts
Unknown
1,285,224
97.39%
151,929
98.56%
101
int_mob_home
Yes
34,387
2.61%
2,222
1.44%
55
int_mob_home
Unknown
1,311,148
99.36%
153,597
99.64%
100
int_mob_jewelry
Yes
8,463
0.64%
554
0.36%
56
int_mob_jewelry
Unknown
1,255,153
95.12%
150,346
97.53%
103
int_mob_mags
Yes
64,458
4.88%
3,805
2.47%
51
int_mob_mags
Unknown
1,305,018
98.89%
153,261
99.42%
101
int_mob_plus_size_clothing
Yes
14,593
1.11%
890
0.58%
52
int_mob_plus_size_clothing
Unknown
1,136,482
86.12%
142,799
92.64%
108
int_music
Yes
183,129
13.88%
11,352
7.36%
53
int_music
Unknown
1,312,081
99.43%
153,668
99.69%
100
int_music_alt
Yes
7,530
0.57%
483
0.31%
55
int_music_alt
Unknown
1,314,453
99.61%
153,813
99.78%
100
int_music_big_band
Yes
5,158
0.39%
338
0.22%
56
int_music_big_band
Unknown
1,256,849
95.24%
150,164
97.41%
102
int_music_classical
Yes
62,762
4.76%
3,987
2.59%
54
int_music_classical
Unknown
1,218,786
92.36%
148,765
96.51%
104
int_music_country
Yes
100,825
7.64%
5,386
3.49%
46
int_music_country
Unknown
1,246,032
94.42%
150,074
97.36%
103
int_music_gospel
Yes
73,579
5.58%
4,077
2.64%
47
int_music_gospel
Unknown
1,264,540
95.83%
150,440
97.59%
102
int_music_jazz
Yes
55,071
4.17%
3,711
2.41%
58
int_music_jazz
Unknown
1,251,805
94.86%
149,390
96.91%
102
int_music_rnb
Yes
67,806
5.14%
4,761
3.09%
60
int_music_rnb
Unknown
1,218,107
92.31%
148,115
96.08%
104
int_music_rock
Yes
101,504
7.69%
6,036
3.92%
51
int_music_rock
Unknown
1,277,792
96.83%
152,068
98.65%
102
int_music_soft_rock
Yes
41,819
3.17%
2,083
1.35%
43
int_music_soft_rock
Unknown
1,301,841
98.65%
152,904
99.19%
101
int_own_apple_device
Yes
17,770
1.35%
1,247
0.81%
60
int_own_apple_device
Unknown
1,318,477
99.91%
154,067
99.95%
100
int_own_atv
Yes
1,134
0.09%
84
0.05%
63
int_own_atv
Unknown
1,271,271
96.34%
150,573
97.68%
101
int_own_cable_tv
Yes
48,340
3.66%
3,578
2.32%
63
int_own_cable_tv
Unknown
1,246,947
94.49%
149,571
97.03%
103
int_own_cat
Yes
72,664
5.51%
4,580
2.97%
54
int_own_cat
Interests - Own RV
Interests - Reading
Unknown
1,193,927
90.48%
146,930
95.32%
105
int_own_dog
Yes
125,684
9.52%
7,221
4.68%
49
int_own_dog
Unknown
1,314,414
99.61%
153,822
99.79%
100
int_own_horse
Yes
5,197
0.39%
329
0.21%
54
int_own_horse
Unknown
1,129,709
85.61%
142,018
92.13%
108
int_own_cd_plyr
Yes
189,902
14.39%
12,133
7.87%
55
int_own_cd_plyr
Unknown
1,151,487
87.26%
143,341
92.99%
107
int_own_cell_phn
Yes
168,124
12.74%
10,810
7.01%
55
int_own_cell_phn
Unknown
1,277,832
96.83%
151,454
98.25%
101
int_own_dig_cam
Yes
41,779
3.17%
2,697
1.75%
55
int_own_dig_cam
Unknown
1,307,575
99.09%
153,388
99.51%
100
int_own_dvd
Yes
12,036
0.91%
763
0.49%
54
int_own_dvd
Unknown
1,303,487
98.78%
153,236
99.41%
101
int_own_dvr
Yes
16,124
1.22%
915
0.59%
49
int_own_dvr
Unknown
1,310,675
99.32%
153,622
99.66%
100
int_own_gps
Yes
8,936
0.68%
529
0.34%
51
int_own_gps
Unknown
1,297,768
98.34%
152,735
99.08%
101
int_own_hdtv
Yes
21,843
1.66%
1,416
0.92%
55
int_own_hdtv
Unknown
1,272,714
96.45%
150,995
97.95%
102
int_own_high_speed_internet
Yes
46,897
3.55%
3,156
2.05%
58
int_own_high_speed_internet
Unknown
1,306,187
98.98%
153,335
99.47%
100
int_own_home_thtr
Yes
13,424
1.02%
816
0.53%
52
int_own_home_thtr
Unknown
1,314,559
99.62%
153,806
99.78%
100
int_own_sat_radio
Yes
5,052
0.38%
345
0.22%
58
int_own_sat_radio
Unknown
1,296,266
98.23%
152,833
99.14%
101
int_own_sat_tv
Yes
23,345
1.77%
1,318
0.86%
48
int_own_sat_tv
Unknown
1,305,653
98.94%
153,176
99.37%
100
int_own_smrt_phone
Yes
13,958
1.06%
975
0.63%
60
int_own_smrt_phone
Unknown
1,281,792
97.13%
151,821
98.49%
101
int_own_video_game_cons
Yes
37,819
2.87%
2,330
1.51%
53
int_own_video_game_cons
Unknown
1,291,499
97.87%
152,782
99.11%
101
int_own_pool
Yes
28,112
2.13%
1,369
0.89%
42
int_own_pool
Unknown
1,299,976
98.51%
152,993
99.25%
101
int_own_mtrcycle
Yes
19,635
1.49%
1,158
0.75%
50
int_own_mtrcycle
Unknown
1,303,020
98.74%
153,307
99.45%
101
int_own_rv
Yes
16,591
1.26%
844
0.55%
44
int_own_rv
Unknown
1,143,337
86.64%
143,256
92.93%
107
int_read
Yes
176,274
13.36%
10,895
7.07%
53
int_read
Unknown
1,303,614
98.79%
152,884
99.18%
100
int_read_astrology
Yes
15,997
1.21%
1,267
0.82%
68
int_read_astrology
Unknown
1,305,780
98.95%
153,200
99.38%
100
int_read_best_seller
Yes
13,831
1.05%
951
0.62%
59
int_read_best_seller
Unknown
1,222,747
92.66%
148,624
96.41%
104
int_read_bible
Yes
96,864
7.34%
5,527
3.59%
49
int_read_bible
Unknown
1,317,038
99.81%
154,022
99.92%
100
int_read_book_club
Yes
2,573
0.19%
129
0.08%
43
int_read_book_club
Unknown
1,312,073
99.43%
153,736
99.73%
100
int_read_books_on_tape
Yes
7,538
0.57%
415
0.27%
47
int_read_books_on_tape
Unknown
1,261,514
95.60%
151,162
98.06%
103
int_read_chilodren
Yes
58,097
4.40%
2,989
1.94%
44
int_read_chilodren
Unknown
1,317,251
99.82%
153,953
99.87%
100
int_read_comics
Yes
2,360
0.18%
198
0.13%
72
int_read_comics
Unknown
1,283,565
97.27%
151,998
98.60%
101
int_read_computer
Yes
36,046
2.73%
2,153
1.40%
51
int_read_computer
Unknown
1,231,267
93.31%
148,698
96.46%
103
int_read_cooking
Yes
88,344
6.69%
5,453
3.54%
53
int_read_cooking
Unknown
1,289,516
97.72%
152,596
98.99%
101
int_read_country
Yes
30,095
2.28%
1,555
1.01%
44
int_read_country
Unknown
1,262,032
95.64%
150,795
97.82%
102
int_read_decorating
Yes
57,579
4.36%
3,356
2.18%
50
int_read_decorating
Unknown
1,249,161
94.66%
149,785
97.17%
103
int_read_entertainment
Yes
70,450
5.34%
4,366
2.83%
53
int_read_entertainment
Unknown
1,260,820
95.54%
149,964
97.28%
102
int_read_fashion
Yes
58,791
4.46%
4,187
2.72%
61
int_read_fashion
Unknown
1,240,352
93.99%
149,609
97.05%
103
int_read_fiction
Yes
79,259
6.01%
4,542
2.95%
49
int_read_fiction
Unknown
1,318,064
99.88%
154,013
99.91%
100
int_read_financial
Yes
1,547
0.12%
138
0.09%
76
int_read_financial
Unknown
1,307,642
99.09%
153,379
99.50%
100
int_read_garden
Yes
11,969
0.91%
772
0.50%
55
int_read_garden
Unknown
1,277,654
96.82%
151,469
98.26%
101
int_read_history
Yes
41,957
3.18%
2,682
1.74%
55
int_read_history
Unknown
1,301,484
98.63%
152,903
99.19%
101
int_read_magazines
Yes
18,127
1.37%
1,248
0.81%
59
int_read_magazines
Unknown
1,256,407
95.21%
150,307
97.51%
102
int_read_medical
Yes
63,204
4.79%
3,844
2.49%
52
int_read_medical
Unknown
1,300,460
98.55%
153,065
99.30%
101
int_read_military
Yes
19,151
1.45%
1,086
0.70%
49
int_read_military
Unknown
1,253,661
95.00%
150,124
97.39%
103
int_read_mystery
Yes
65,950
5.00%
4,027
2.61%
52
int_read_mystery
Unknown
1,278,912
96.92%
151,615
98.35%
101
int_read_natural_health
Yes
40,699
3.08%
2,536
1.65%
53
int_read_natural_health
Unknown
1,269,339
96.19%
151,222
98.10%
102
int_read_romance
Yes
50,272
3.81%
2,929
1.90%
50
int_read_romance
Unknown
1,284,322
97.33%
152,029
98.62%
101
int_read_scifi
Yes
35,289
2.67%
2,122
1.38%
51
int_read_scifi
Unknown
1,316,842
99.79%
153,926
99.85%
100
int_read_self_imp
Yes
2,769
0.21%
225
0.15%
70
int_read_self_imp
Unknown
1,255,099
95.11%
150,217
97.45%
102
int_read_sports
Yes
64,512
4.89%
3,934
2.55%
52
int_read_sports
Unknown
1,307,184
99.06%
153,349
99.48%
100
int_read_suspense
Interests - Sports
Yes
12,427
0.94%
802
0.52%
55
int_read_suspense
Unknown
1,283,630
97.27%
151,831
98.49%
101
int_read_tech
Yes
35,981
2.73%
2,320
1.51%
55
int_read_tech
Unknown
1,315,418
99.68%
153,794
99.77%
100
int_read_travel
Yes
4,193
0.32%
357
0.23%
73
int_read_travel
Unknown
1,265,907
95.93%
150,602
97.70%
102
int_read_world_news
Yes
53,704
4.07%
3,549
2.30%
57
int_read_world_news
Unknown
1,257,989
95.33%
150,520
97.64%
102
int_sports
Yes
61,622
4.67%
3,631
2.36%
50
int_sports
Unknown
1,230,217
93.23%
149,108
96.73%
104
int_sports_baseball
Yes
89,394
6.77%
5,043
3.27%
48
int_sports_baseball
Unknown
1,227,696
93.03%
148,413
96.28%
103
int_sports_basketball
Yes
91,915
6.97%
5,738
3.72%
53
int_sports_basketball
Unknown
1,305,872
98.96%
153,165
99.36%
100
int_sports_biking
Yes
13,739
1.04%
986
0.64%
61
int_sports_biking
Unknown
1,303,598
98.79%
153,141
99.34%
101
int_sports_boating
Yes
16,013
1.21%
1,010
0.66%
54
int_sports_boating
Unknown
1,249,884
94.72%
150,259
97.48%
103
bhv_boat_lics
Yes
69,727
5.28%
3,892
2.52%
48
bhv_boat_lics
Unknown
1,261,132
95.57%
150,706
97.77%
102
int_sports_camping
Yes
58,479
4.43%
3,445
2.23%
50
int_sports_camping
Unknown
1,313,576
99.54%
153,724
99.72%
100
int_sports_extreme
Yes
6,035
0.46%
427
0.28%
61
int_sports_extreme
Unknown
1,257,867
95.32%
150,701
97.76%
103
int_sports_fishing
Yes
61,744
4.68%
3,450
2.24%
48
int_sports_fishing
Unknown
1,215,009
92.07%
147,089
95.42%
104
int_sports_fitness
Yes
104,602
7.93%
7,062
4.58%
58
int_sports_fitness
Unknown
1,180,045
89.42%
145,901
94.65%
106
int_sports_football
Yes
139,566
10.58%
8,250
5.35%
51
int_sports_football
Unknown
1,247,521
94.54%
150,049
97.34%
103
int_sports_golf
Yes
72,090
5.46%
4,102
2.66%
49
int_sports_golf
Unknown
1,274,955
96.62%
151,664
98.39%
102
int_sports_hockey
Yes
44,656
3.38%
2,487
1.61%
48
int_sports_hockey
Unknown
1,288,260
97.62%
152,503
98.93%
101
int_sports_hunting
Yes
31,351
2.38%
1,648
1.07%
45
int_sports_hunting
Unknown
1,290,314
97.78%
151,795
98.47%
101
bhv_hunt_lics
Yes
29,297
2.22%
2,356
1.53%
69
bhv_hunt_lics
Unknown
1,313,170
99.51%
153,744
99.74%
100
int_sports_motocross
Yes
6,441
0.49%
407
0.26%
54
int_sports_motocross
Unknown
1,274,399
96.57%
151,709
98.42%
102
int_sports_nascar
Yes
45,212
3.43%
2,442
1.58%
46
int_sports_nascar
Unknown
1,315,009
99.65%
153,839
99.80%
100
int_sports_rollerblading
Yes
4,602
0.35%
312
0.20%
58
int_sports_rollerblading
Unknown
1,281,335
97.10%
151,322
98.16%
101
int_sports_running
Yes
38,276
2.90%
2,829
1.84%
63
int_sports_running
Interests - Travel
Unknown
1,316,314
99.75%
153,940
99.86%
100
int_sports_scuba
Yes
3,297
0.25%
211
0.14%
55
int_sports_scuba
Unknown
1,315,378
99.68%
153,870
99.82%
100
int_sports_skateboarding
Yes
4,233
0.32%
281
0.18%
57
int_sports_skateboarding
Unknown
1,298,176
98.38%
152,753
99.09%
101
int_sports_skiing
Yes
21,435
1.62%
1,398
0.91%
56
int_sports_skiing
Unknown
1,316,703
99.78%
153,920
99.85%
100
int_sports_snowboarding
Yes
2,908
0.22%
231
0.15%
68
int_sports_snowboarding
Unknown
1,311,756
99.40%
153,575
99.63%
100
int_sports_tennis
Yes
7,855
0.60%
576
0.37%
63
int_sports_tennis
Unknown
1,227,267
93.00%
148,623
96.41%
104
int_sports_walking
Yes
92,344
7.00%
5,528
3.59%
51
int_sports_walking
Unknown
1,318,575
99.92%
154,097
99.96%
100
int_sports_weightlifting
Yes
1,036
0.08%
54
0.04%
45
int_sports_weightlifting
Unknown
1,180,461
89.46%
144,920
94.01%
105
int_survey_grp_active
Yes
139,150
10.54%
9,231
5.99%
57
int_survey_grp_active
Unknown
1,229,866
93.20%
148,040
96.04%
103
int_survey_grp_arts
Yes
89,745
6.80%
6,111
3.96%
58
int_survey_grp_arts
Unknown
1,166,316
88.38%
144,829
93.95%
106
int_survey_grp_diy
Yes
153,295
11.62%
9,322
6.05%
52
int_survey_grp_diy
Unknown
1,100,737
83.41%
139,932
90.78%
109
int_survey_grp_home
Yes
218,874
16.59%
14,219
9.22%
56
int_survey_grp_home
Unknown
1,157,503
87.72%
143,317
92.97%
106
int_survey_grp_luxury
Yes
162,108
12.28%
10,834
7.03%
57
int_survey_grp_luxury
Unknown
1,202,222
91.10%
146,973
95.34%
105
int_survey_grp_outdoor
Yes
117,389
8.90%
7,178
4.66%
52
int_survey_grp_outdoor
Unknown
1,138,887
86.30%
142,883
92.69%
107
int_survey_grp_sports
Yes
180,724
13.70%
11,268
7.31%
53
int_survey_grp_sports
Unknown
1,140,232
86.41%
142,911
92.71%
107
int_survey_grp_tech
Yes
179,379
13.59%
11,240
7.29%
54
int_survey_grp_tech
Unknown
1,202,613
91.13%
147,053
95.40%
105
int_survey_grp_upscale
Yes
116,998
8.87%
7,098
4.60%
52
int_survey_grp_upscale
Unknown
1,142,943
86.61%
143,062
92.81%
107
int_travel
Yes
176,668
13.39%
11,089
7.19%
54
int_travel
Unknown
1,314,008
99.58%
153,865
99.81%
100
int_travel_business_inter
Yes
5,603
0.42%
286
0.19%
44
int_travel_business_inter
Unknown
1,275,896
96.69%
151,675
98.39%
102
int_travel_business_usa
Yes
43,715
3.31%
2,476
1.61%
48
int_travel_business_usa
Unknown
1,267,462
96.05%
150,885
97.88%
102
int_travel_casino
Yes
52,149
3.95%
3,266
2.12%
54
int_travel_casino
Unknown
1,207,774
91.53%
147,413
95.63%
104
int_travel_cruise
Yes
111,837
8.47%
6,738
4.37%
52
int_travel_cruise
Unknown
1,284,403
97.33%
152,515
98.94%
102
int_travel_family_vacations
Yes
35,208
2.67%
1,636
1.06%
40
int_travel_family_vacations
Unknown
1,291,057
97.84%
152,042
98.63%
101
int_travel_frequent_flyer
Yes
28,554
2.16%
2,109
1.37%
63
int_travel_frequent_flyer
Interests - Travel RV
Behavior
Donor - Animal
Donor - Arts
Donor - Children
Donor - Conservation
Donor
Donor - Environment
Donor - Health
Donor - Humanitarian
Donor - Liberal
Donor - Religious
Donor - Veteran
Unknown
1,235,400
93.62%
148,252
96.17%
103
int_travel_personal_inter
Yes
84,211
6.38%
5,899
3.83%
60
int_travel_personal_inter
Unknown
1,145,489
86.81%
142,850
92.67%
107
int_travel_personal_usa
Yes
174,122
13.19%
11,301
7.33%
56
int_travel_personal_usa
Unknown
1,317,277
99.82%
154,011
99.91%
100
int_travel_rv
Yes
2,334
0.18%
140
0.09%
51
int_travel_rv
Unknown
1,314,370
99.60%
153,789
99.77%
100
int_travel_theme_park
Yes
5,241
0.40%
362
0.23%
59
int_travel_theme_park
Unknown
1,292,822
97.97%
152,499
98.93%
101
int_travel_timeshare
Yes
26,789
2.03%
1,652
1.07%
53
int_travel_timeshare
Unknown
1,240,809
94.03%
149,636
97.07%
103
bhv_animal_donor
Yes
43,926
3.33%
2,806
1.82%
55
bhv_animal_donor
Unknown
1,277,154
96.78%
151,467
98.26%
102
bhv_arts_donor
Yes
8,030
0.61%
728
0.47%
78
bhv_arts_donor
Unknown
1,236,163
93.68%
149,638
97.07%
104
bhv_child_donor
Yes
62,637
4.75%
3,650
2.37%
50
bhv_child_donor
Unknown
1,238,211
93.83%
150,057
97.34%
104
bhv_consv_donor
Yes
22,269
1.69%
1,254
0.81%
48
bhv_consv_donor
Unknown
958,452
72.63%
127,028
82.40%
113
bhv_donor
Yes
345,553
26.19%
26,112
16.94%
65
bhv_donor
Unknown
1,262,377
95.66%
150,865
97.87%
102
bhv_envir_donor
Yes
36,056
2.73%
2,314
1.50%
55
bhv_envir_donor
Unknown
1,240,409
94.00%
149,562
97.02%
103
bhv_hlth_donor
Yes
66,346
5.03%
4,097
2.66%
53
bhv_hlth_donor
Unknown
1,254,281
95.05%
150,560
97.67%
103
bhv_humntrn_donor
Yes
24,359
1.85%
1,611
1.05%
57
bhv_humntrn_donor
Unknown
1,253,172
94.97%
150,366
97.54%
103
bhv_librl_donor
Yes
9,362
0.71%
835
0.54%
76
bhv_librl_donor
Unknown
1,235,463
93.62%
149,600
97.05%
104
bhv_relgn_donor
Yes
64,107
4.86%
3,717
2.41%
50
bhv_relgn_donor
Unknown
1,255,610
95.15%
151,025
97.97%
103
bhv_vet_donor
Yes
39,955
3.03%
2,153
1.40%
46
bhv_vet_donor
Unknown
1,305,743
98.95%
153,089
99.31%
100
bhv_cat_apparel_bigtall_shop
Yes
13,868
1.05%
1,062
0.69%
66
bhv_cat_apparel_bigtall_shop
Unknown
1,284,658
97.35%
150,578
97.68%
100
bhv_cat_apparel_child_shop
Yes
34,953
2.65%
3,573
2.32%
88
bhv_cat_apparel_child_shop
Unknown
1,229,244
93.15%
143,024
92.78%
100
bhv_cat_apparel_mens_shop
Yes
90,367
6.85%
11,127
7.22%
105
bhv_cat_apparel_mens_shop
Unknown
1,306,587
99.01%
152,750
99.09%
100
bhv_cat_apparel_petite_shop
Yes
13,024
0.99%
1,401
0.91%
92
bhv_cat_apparel_petite_shop
Unknown
1,297,448
98.32%
152,588
98.99%
101
bhv_cat_apparel_plus_shop
Yes
22,163
1.68%
1,563
1.01%
60
bhv_cat_apparel_plus_shop
Unknown
1,074,102
81.40%
128,694
83.49%
103
bhv_cat_apparel_shop
Yes
245,509
18.60%
25,457
16.51%
89
bhv_cat_apparel_shop
Unknown
1,284,527
97.34%
150,692
97.76%
100
bhv_cat_apparel_teen_shop
Yes
35,084
2.66%
3,459
2.24%
84
bhv_cat_apparel_teen_shop
Unknown
1,164,858
88.27%
138,384
89.77%
102
bhv_cat_apparel_women_shop
Yes
154,753
11.73%
15,767
10.23%
87
bhv_cat_apparel_women_shop
Unknown
1,291,708
97.89%
151,207
98.09%
100
bhv_cat_arts_shop
Yes
27,903
2.11%
2,944
1.91%
90
bhv_cat_arts_shop
Unknown
1,303,194
98.76%
152,979
99.24%
100
bhv_cat_auto_shop
Yes
16,417
1.24%
1,172
0.76%
61
bhv_cat_auto_shop
Unknown
1,258,723
95.39%
148,820
96.54%
101
bhv_cat_beauty_shop
Yes
60,888
4.61%
5,331
3.46%
75
bhv_cat_beauty_shop
Unknown
1,210,123
91.70%
145,617
94.46%
103
bhv_cat_books_shop
Yes
109,488
8.30%
8,534
5.54%
67
bhv_cat_books_shop
Unknown
1,184,918
89.79%
143,845
93.31%
104
bhv_cat_child_prods_shop
Yes
134,693
10.21%
10,306
6.69%
66
bhv_cat_child_prods_shop
Unknown
1,293,930
98.05%
152,323
98.81%
101
bhv_cat_collect_shop
Yes
25,681
1.95%
1,828
1.19%
61
bhv_cat_collect_shop
Unknown
1,288,238
97.62%
152,357
98.84%
101
bhv_cat_crafts_shop
Yes
31,373
2.38%
1,794
1.16%
49
bhv_cat_crafts_shop
Unknown
1,286,320
97.48%
151,192
98.08%
101
bhv_cat_elect_shop
Yes
33,291
2.52%
2,959
1.92%
76
bhv_cat_elect_shop
Unknown
1,284,732
97.36%
150,260
97.48%
100
bhv_cat_food_shop
Yes
34,879
2.64%
3,891
2.52%
95
bhv_cat_food_shop
Unknown
1,284,026
97.30%
149,365
96.90%
100
bhv_cat_furniture_shop
Yes
35,585
2.70%
4,786
3.10%
115
bhv_cat_furniture_shop
Unknown
1,279,513
96.96%
151,149
98.05%
101
bhv_cat_garden_shop
Yes
40,098
3.04%
3,002
1.95%
64
bhv_cat_garden_shop
Unknown
1,131,354
85.73%
138,492
89.84%
105
bhv_cat_gift_shop
Yes
188,257
14.27%
15,659
10.16%
71
bhv_cat_gift_shop
Unknown
1,249,862
94.71%
148,258
96.18%
102
bhv_cat_health_shop
Yes
69,749
5.29%
5,893
3.82%
72
bhv_cat_health_shop
Unknown
1,186,770
89.93%
143,320
92.97%
103
bhv_cat_holiday_shop
Yes
132,841
10.07%
10,831
7.03%
70
bhv_cat_holiday_shop
Unknown
1,251,136
94.81%
148,587
96.39%
102
bhv_cat_home_care_shop
Yes
68,475
5.19%
5,564
3.61%
70
bhv_cat_home_care_shop
Unknown
1,241,885
94.11%
145,200
94.19%
100
bhv_cat_home_furn_shop
Yes
77,726
5.89%
8,951
5.81%
99
bhv_cat_home_furn_shop
Unknown
1,258,854
95.40%
148,942
96.62%
101
bhv_cat_housewares_shop
Yes
60,757
4.60%
5,209
3.38%
73
bhv_cat_housewares_shop
Unknown
1,150,929
87.22%
142,823
92.65%
106
bhv_cat_jewelry_shop
Yes
168,682
12.78%
11,328
7.35%
57
bhv_cat_jewelry_shop
Unknown
1,252,208
94.89%
146,794
95.23%
100
bhv_cat_linens_shop
Yes
67,403
5.11%
7,357
4.77%
93
bhv_cat_linens_shop
Unknown
1,313,107
99.51%
153,608
99.65%
100
bhv_cat_music_shop
Yes
6,504
0.49%
543
0.35%
71
bhv_cat_music_shop
Unknown
1,263,473
95.75%
149,698
97.11%
101
bhv_cat_novlty_shop
Yes
56,138
4.25%
4,453
2.89%
68
bhv_cat_novlty_shop
Owns Aircraft
Owns ATV
Owns Snowmobile
College Graduate
Veteran
Registered Voter
Voter Party
Has Email
Unknown
1,302,079
98.67%
152,375
98.85%
100
bhv_cat_office_shop
Yes
17,532
1.33%
1,776
1.15%
87
bhv_cat_office_shop
Unknown
1,296,342
98.24%
151,912
98.55%
100
bhv_cat_pers_care_shop
Yes
23,269
1.76%
2,239
1.45%
82
bhv_cat_pers_care_shop
Unknown
1,293,510
98.02%
151,629
98.36%
100
bhv_cat_pets_shop
Yes
26,101
1.98%
2,522
1.64%
83
bhv_cat_pets_shop
Unknown
1,312,956
99.50%
153,601
99.64%
100
bhv_cat_photo_shop
Yes
6,655
0.50%
550
0.36%
71
bhv_cat_photo_shop
Unknown
1,239,019
93.89%
147,672
95.80%
102
bhv_cat_spec_food_shop
Yes
80,592
6.11%
6,479
4.20%
69
bhv_cat_spec_food_shop
Unknown
1,207,339
91.49%
146,078
94.76%
104
bhv_cat_spec_gift_shop
Yes
112,272
8.51%
8,073
5.24%
62
bhv_cat_spec_gift_shop
Unknown
1,236,386
93.69%
146,681
95.15%
102
bhv_cat_sports_shop
Yes
83,225
6.31%
7,470
4.85%
77
bhv_cat_sports_shop
Unknown
1,302,406
98.70%
152,088
98.66%
100
bhv_cat_travel_shop
Yes
17,205
1.30%
2,063
1.34%
103
bhv_cat_travel_shop
Unknown
1,307,277
99.07%
153,072
99.30%
100
bhv_cat_video_shop
Yes
12,334
0.93%
1,079
0.70%
75
bhv_cat_video_shop
592,882
44.93%
51,823
33.62%
75
bhv_mail_buyer
60,494
4.58%
5,514
3.58%
78
bhv_mail_buyer
Unknown
601,126
45.55%
87,379
56.68%
124
bhv_mail_buyer
65,109
4.93%
9,435
6.12%
124
bhv_mail_buyer
Multi
435,859
33.03%
29,956
19.43%
59
bhv_mail_resp
Unknown
843,159
63.89%
119,136
77.29%
121
bhv_mail_resp
Yes
40,593
3.08%
5,059
3.28%
107
bhv_mail_resp
Unknown
582,493
44.14%
81,973
53.18%
120
bhv_online_access
Yes
737,118
55.86%
72,178
46.82%
84
bhv_online_access
Unknown
1,318,795
99.94%
154,103
99.97%
100
bhv_own_aircraft_flg
Yes
816
0.06%
48
0.03%
50
bhv_own_aircraft_flg
Unknown
1,319,562
100.00%
154,149
100.00%
100
bhv_own_atv_flg
Yes
49
0.00%
0.00%
35
bhv_own_atv_flg
Unknown
1,319,549
100.00%
154,146
100.00%
100
bhv_own_snowmble_flg
Yes
62
0.00%
0.00%
69
bhv_own_snowmble_flg
Unknown
1,307,780
99.10%
153,331
99.47%
100
bhv_pilot_lics_flg
Yes
11,831
0.90%
820
0.53%
59
bhv_pilot_lics_flg
Unknown
1,319,414
99.99%
154,142
99.99%
100
bhv_concld_wpn_flg
Yes
197
0.01%
0.01%
39
bhv_concld_wpn_flg
Unknown
1,238,025
93.82%
147,065
95.40%
102
bhv_college_grad_flg
Yes
81,586
6.18%
7,086
4.60%
74
bhv_college_grad_flg
Unknown
1,267,777
96.07%
151,097
98.02%
102
bhv_veteran_flg
Yes
51,834
3.93%
3,054
1.98%
50
bhv_veteran_flg
Unknown
1,026,923
77.82%
122,985
79.78%
103
bhv_reg_voter_flg
Yes
292,688
22.18%
31,166
20.22%
91
bhv_reg_voter_flg
Democrat
10,219
0.77%
1,867
1.21%
156
bhv_reg_voter_party
Independent
1,014
0.08%
144
0.09%
122
bhv_reg_voter_party
Republican
14,221
1.08%
1,679
1.09%
101
bhv_reg_voter_party
Unknown
606,295
45.94%
86,878
56.36%
123
bhv_has_email
Yes
713,316
54.06%
67,273
43.64%
81
bhv_has_email
Unknown
1,317,645
99.85%
154,101
99.97%
100
bhv_ret_apparel_bigtall_shop
Yes
1,966
0.15%
50
0.03%
22
bhv_ret_apparel_bigtall_shop
Unknown
1,260,843
95.55%
150,476
97.62%
102
bhv_ret_apparel_child_shop
Yes
58,768
4.45%
3,675
2.38%
54
bhv_ret_apparel_child_shop
Unknown
1,224,754
92.81%
146,121
94.79%
102
bhv_ret_apparel_mens_shop
Yes
94,857
7.19%
8,030
5.21%
72
bhv_ret_apparel_mens_shop
Unknown
1,281,926
97.14%
150,477
97.62%
100
bhv_ret_apparel_petite_shop
Yes
37,685
2.86%
3,674
2.38%
83
bhv_ret_apparel_petite_shop
Unknown
1,308,692
99.17%
153,468
99.56%
100
bhv_ret_apparel_plus_shop
Yes
10,919
0.83%
683
0.44%
54
bhv_ret_apparel_plus_shop
Unknown
1,062,109
80.49%
130,304
84.53%
105
bhv_ret_apparel_shop
Yes
257,502
19.51%
23,847
15.47%
79
bhv_ret_apparel_shop
Unknown
1,247,243
94.52%
147,938
95.97%
102
bhv_ret_apparel_teen_shop
Yes
72,368
5.48%
6,213
4.03%
73
bhv_ret_apparel_teen_shop
Unknown
1,155,149
87.54%
138,990
90.16%
103
bhv_ret_apparel_women_shop
Yes
164,462
12.46%
15,161
9.84%
79
bhv_ret_apparel_women_shop
Unknown
1,318,733
99.93%
153,981
99.89%
100
bhv_ret_arts_shop
Yes
878
0.07%
170
0.11%
166
bhv_ret_arts_shop
Unknown
1,289,553
97.72%
152,764
99.10%
101
bhv_ret_auto_shop
Yes
30,058
2.28%
1,387
0.90%
40
bhv_ret_auto_shop
Unknown
1,280,078
97.00%
150,649
97.73%
101
bhv_ret_beauty_shop
Yes
39,533
3.00%
3,502
2.27%
76
bhv_ret_beauty_shop
Unknown
1,306,133
98.98%
151,545
98.31%
99
bhv_ret_books_shop
Yes
13,478
1.02%
2,606
1.69%
166
bhv_ret_books_shop
Unknown
1,224,437
92.79%
147,966
95.99%
103
bhv_ret_child_prods_shop
Yes
95,174
7.21%
6,185
4.01%
56
bhv_ret_child_prods_shop
Unknown
1,319,155
99.97%
154,138
99.99%
100
bhv_ret_collect_shop
Yes
456
0.03%
13
0.01%
24
bhv_ret_collect_shop
Unknown
1,319,584
100.00%
154,146
100.00%
100
bhv_ret_crafts_shop
Yes
27
0.00%
0.00%
159
bhv_ret_crafts_shop
Unknown
1,302,862
98.73%
152,428
98.88%
100
bhv_ret_elect_shop
Yes
16,749
1.27%
1,723
1.12%
88
bhv_ret_elect_shop
Unknown
1,308,552
99.16%
153,164
99.36%
100
bhv_ret_food_shop
Yes
11,059
0.84%
987
0.64%
76
bhv_ret_food_shop
Unknown
1,318,583
99.92%
153,984
99.89%
100
bhv_ret_furniture_shop
Yes
1,028
0.08%
167
0.11%
139
bhv_ret_furniture_shop
Unknown
1,304,549
98.86%
153,131
99.34%
100
bhv_ret_garden_shop
Yes
15,062
1.14%
1,020
0.66%
58
bhv_ret_garden_shop
Unknown
1,270,973
96.31%
150,381
97.55%
101
bhv_ret_gift_shop
Yes
48,638
3.69%
3,770
2.45%
66
bhv_ret_gift_shop
Unknown
1,303,305
98.76%
151,902
98.54%
100
bhv_ret_health_shop
Yes
16,306
1.24%
2,249
1.46%
118
bhv_ret_health_shop
Unknown
1,308,090
99.13%
152,758
99.10%
100
bhv_ret_holiday_shop
Yes
11,521
0.87%
1,393
0.90%
104
bhv_ret_holiday_shop
Unknown
1,262,017
95.64%
150,637
97.72%
102
bhv_ret_home_care_shop
Yes
57,594
4.36%
3,514
2.28%
52
bhv_ret_home_care_shop
Unknown
1,277,808
96.83%
149,398
96.92%
100
bhv_ret_home_furn_shop
Yes
41,803
3.17%
4,753
3.08%
97
bhv_ret_home_furn_shop
Unknown
1,281,393
97.10%
150,327
97.52%
100
bhv_ret_housewares_shop
Yes
38,218
2.90%
3,824
2.48%
86
bhv_ret_housewares_shop
Unknown
1,246,259
94.44%
147,357
95.59%
101
bhv_ret_jewelry_shop
Yes
73,352
5.56%
6,794
4.41%
79
bhv_ret_jewelry_shop
Unknown
1,262,230
95.65%
150,134
97.39%
102
bhv_ret_linens_shop
Yes
57,381
4.35%
4,017
2.61%
60
bhv_ret_linens_shop
Unknown
1,319,196
99.97%
154,076
99.95%
100
bhv_ret_music_shop
Yes
415
0.03%
75
0.05%
155
bhv_ret_music_shop
Unknown
1,316,263
99.75%
153,965
99.88%
100
bhv_ret_novlty_shop
Yes
3,348
0.25%
186
0.12%
48
bhv_ret_novlty_shop
Unknown
1,312,549
99.46%
153,513
99.59%
100
bhv_ret_office_shop
Yes
7,062
0.54%
638
0.41%
77
bhv_ret_office_shop
Unknown
1,281,269
97.09%
151,473
98.26%
101
bhv_ret_pers_care_shop
Yes
38,342
2.91%
2,678
1.74%
60
bhv_ret_pers_care_shop
Unknown
1,319,252
99.97%
154,108
99.97%
100
bhv_ret_pets_shop
Yes
359
0.03%
43
0.03%
103
bhv_ret_pets_shop
Unknown
1,318,557
99.92%
153,961
99.88%
100
bhv_ret_photo_shop
Yes
1,054
0.08%
190
0.12%
154
bhv_ret_photo_shop
Unknown
1,313,026
99.50%
153,996
99.90%
100
bhv_ret_spec_food_shop
Yes
6,585
0.50%
155
0.10%
20
bhv_ret_spec_food_shop
Unknown
1,316,930
99.80%
153,976
99.89%
100
bhv_ret_spec_gift_shop
Yes
2,681
0.20%
175
0.11%
56
bhv_ret_spec_gift_shop
Unknown
1,289,985
97.75%
152,246
98.76%
101
bhv_ret_sports_shop
Yes
29,626
2.25%
1,905
1.24%
55
bhv_ret_sports_shop
Unknown
1,310,411
99.30%
153,342
99.48%
100
bhv_ret_travel_shop
Yes
9,200
0.70%
809
0.52%
75
bhv_ret_travel_shop
Unknown
1,319,593
100.00%
154,150
100.00%
100
bhv_ret_video_shop
Yes
18
0.00%
0.00%
48
bhv_ret_video_shop
No Buyer Data
678,552
51.42%
92,959
60.30%
117
bhv_spend_segmentation
Occasional Frugality
33,401
2.53%
3,426
2.22%
88
bhv_spend_segmentation
Occasional Moderation
40,491
3.07%
4,124
2.68%
87
bhv_spend_segmentation
Occasional Spending
24,494
1.86%
2,577
1.67%
90
bhv_spend_segmentation
Occasional Indulgence
3,440
0.26%
502
0.33%
125
bhv_spend_segmentation
Sporadic Frugality
38,011
2.88%
4,171
2.71%
94
bhv_spend_segmentation
Sporadic Moderation
91,781
6.96%
8,873
5.76%
83
bhv_spend_segmentation
Sporadic Spending
59,918
4.54%
6,109
3.96%
87
bhv_spend_segmentation
Sporadic Indulgence
6,787
0.51%
906
0.59%
114
bhv_spend_segmentation
Frequent Frugality
15,993
1.21%
1,549
1.00%
83
bhv_spend_segmentation
Frequent Moderation
75,875
5.75%
6,487
4.21%
73
bhv_spend_segmentation
10
Frequent Spending
58,599
4.44%
5,325
3.45%
78
bhv_spend_segmentation
11
Frequent Indulgence
5,778
0.44%
803
0.52%
119
bhv_spend_segmentation
12
Habitual Frugality
10,125
0.77%
894
0.58%
76
bhv_spend_segmentation
13
Habitual Moderation
81,391
6.17%
5,706
3.70%
60
bhv_spend_segmentation
14
Habitual Spending
86,186
6.53%
8,144
5.28%
81
bhv_spend_segmentation
15
Habitual Indulgence
8,789
0.67%
1,596
1.04%
155
bhv_spend_segmentation
16