DATA ANALYSIS

1) Gender
MALE
70%
Total

FEMALE
30%
100

Sales
MALE

FEMALE

30%

70%

ANALYSIS:
From the survey it was found that amongst 100 respondents.
a) 70% of the respondents are male
b) 30% of the respondents are female.

2) Age group
18-24

25-50
60

50 above
30

10

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 83% of the respondents likes soft drinks.
b) 17% of the respondents dont likes soft drinks.

3) Frequency of consumption of soft drink in19a week?

Daily

2-4 Times

More than 4 times

once in a week

6%

3%

11%

58%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 6% of the respondents consume Soft Drinks daily.
b) 25% of the respondents consume Soft Drinks 2-6 times.
c) 11% of the respondents consume Soft Drinks more than 4 times.
d) 58% of the respondents consume Soft Drinks once in a week.

4)

In what occasions, do you do you often consume

20 the soft drinks?
Feeling
thirsty
38%

Without any
reason
36%

Parties
Celebrations
36%

Hard
work
1%

ANALYSIS:
From the survey it was found that amongst 100 respondents.
a) 38% of the respondents consume Soft Drinks when they feel thirsty.
b) 36% of the respondents consume Soft Drinks at the time of celebrations.
c) 36% of the respondents consume Soft Drinks without any reason.
d) 1% of the respondents consume Soft Drinks on other occasions.

5) What induces you to buy Soft Drinks?

Price &
Quantity
8%

Health
Drink
5%

Status 21
symbol
5%

Taste
50%

Variety
13%

Advertisem
ent
13%

ANALYSIS:
From the survey it was found that amongst 100 respondents.
a) 08% of the respondents consume soft drinks because of its price.
b) 05% of the respondents consume soft drinks because it is a health drink.
c) 05% of the respondents consume soft drinks because it is a status symbol.
d) 50% of the respondents consume soft drinks because of its taste.
e) 13% of the respondents consume soft drinks because of variety.
f) 13% of the respondents consume soft drinks because of Advertisement

6)

Do advertisements affect your purchases?

22

To Greater
Extend
13%

To Great
Extend
30%

Neutral

To Less Extend

35%

13%

To Lesser
Extend
10%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 13% of the respondents think that advertisements affect their purchases to
greater extend
b) 30% of the respondents think that advertisements affect their purchases to
great extend.
c) 35% of the respondents thinks that advertisement affects their purchases to
neutral
d) 13% of the respondents thinks that advertisement affect their purchases to
less extend
e) 10% of the respondents thinks that advertisement affect their purchases to
lesser extend.

7) Which soft drink do you like more?

23
Coca cola
10%

Pepsi
21%

Miranda
28%

30%

Limca
5%

Maaza
18%

Other
19%

28%

25%
21%
20%

18%

19%

15%

10%

10%

5%

5%

0%
Coca cola

Pepsi

Miranda

Limca

Maaza

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 10% of the respondents consume Cocacola.
b) 21% of the respondents consume pepsi.
c) 28% of the respondents consume miranda.
d) 5% of the respondents consume Limca
e) 18% of the respondents consume Maaza
f) 19% of the respondents consume other soft drink

Other

 These are the other soft drink which are preferred by people
24
7-UP
5

Dew
3

Tropicano
1

8) Do you take the soft drink every time?

YES
31%

NO
69%

Slice
2

Frooti
1

Fanta
1

Sprite
2

ANALYSIS:
25
From the survey it was found that amongst 80 respondents.
a) 31% of the respondents consume soft drink every time.
b) 69% of the respondents doesnt consume soft drink every time.

9) Which Flavor do you like most?

Mango
24%

Orange
31%

Lemon
21%

Apple
10%

Others
14%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 24% of the respondents like mango flavor.
b) 31% of the respondents like orange flavor
c) 21% of the respondents like lemon flavor.
d) 10% of the respondents like apple flavor
e) 14% of the respondents like some other flavor
10)

f) Other flavours include strawberry, vanilla, grape, etc

How do you rate canned juices as compared to fresh juices?
26
Equivalent to
fresh juice

Have artificial added

flavor

healthy with
preservatives

not as healthy

8%

33%

10%

50%

50%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

33%

10%

8%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 8% of the respondents think canned juices are Equivalent to fresh juices.
b) 33% of the respondents think canned juices Have artificial added flavor.
c) 10% of the respondents think canned juices are Healthy but have preservatives.
d) 50% of the respondents think canned juices are not as healthy.

11)

27cause health problems?

Do you think taking too much soft drink would
Yes

No

No comment

65%

15%

20%

20%

Yes
No
15%

No comment
65%

ANALYSIS:
From the survey it was found that amongst 80 respondents
a) 65% of the respondents think that too much consumption would cause health
problem.
b) 33% of the respondents think that soft drink consumption will not cause any
health problem.
c) 10% of the respondents didnt have any opinion on this.

12) Have these drinks caused any health problems for you?
28

Yes
15

No
65

19%

81%

Yes

No

ANALYSIS:
From the survey it was found that amongst 80 respondents
a) 81% of the respondents didnt have any health problem after having soft drink.
b) 33% of the respondents did have some health problem after the consumption of soft
drink.

Are you aware that you are priced more than 10 times than of the real price of the drink?

13)
13)
13)
13)
13)
13)
13)

29

Yes
50%

No
50%

50%

50%

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Yes

No

ANALYSIS:
From the survey it was found that amongst 80 respondents
Only 50% of the respondents know that they are priced 10 times more than of real
price.

14) Considering the TV ad. Which soft drink ad do you like more?
30
Coca cola
13%

Pepsi
23%

Mirinda
20%

Thumsup
29%

Maaza
5%

Other specify
11%

29%

30%
23%

25%

20%
20%

15%

13%
11%

10%
5%
5%

0%
Coca cola

Pepsi

Mirinda

Thumsup

Maaza

Other specify

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 13% of the respondents like the advertisement of cocacola.
b) 23% of the respondents like the advertisement of pepsi
c) 20 % of the respondents like the advertisement of Miranda
d) 29% of the respondents like the advertisement of thumpsup
e) 5% of the respondents like the advertisement of maaza
f) 11% of the respondents like the advertisement of other softdrink .

15) After seeing the ad did you like to switch on to that one?
31

Yes
38%

No
63%

38%
62%

Yes
No

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 41% of the respondents didnt switch to other soft drink after seeing the ad .
b) 39% of the respondents did switch to other soft drink after seeing the ad .

16) After the plachimada incident have you reduced consuming soft drinks?
Yes
49%

No
51%

51%

32

49%
Yes
No

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 51% of the respondents did reduce consumption after plachimada incident.
b) 49% of the respondents didnt reduce consumption after plachimada incident.

33
17) Do you think the superstar should stop promoting unhealthy soft drinks?
Yes
46%

No
23%

No comments
31%

31%
46%

Yes
No
No comments

23%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 46% of the respondents feel that super star should stop promoting unhealthy
soft drinks.
b) 23% of the respondents dont have any problem.
c) 31% of the respondents dont have any comment.

18) What all changes do you want the manufacture to make in it to promote sale?
Quality
48%

50%

Price
33%

Advertisement
34
14%

More flavour
10%

Other specified
0%

48%

45%
40%
33%

35%
30%
25%
20%

14%
15%

10%

10%
5%
0%
Quality

ANALYSIS:

price

0%
Advertisement More flavour Other specified

From the survey it was found that amongst 80 respondents

a) 48% of the respondents want manufacture to increase quality to promote sale.
b) 33% of the respondents want manufacture to change price to promote sale.
c) 14% of the respondents want manufacture to put more concentration on
advertisement to promote sale.
d) Only 10% of respondent want manufacture to add more flavour to soft drink so
as to promote sale.

19) In your opinion which all deceases could the pesticides in the soft drinks cause?
35
Cancer
25%

30%

Tooth
decaying
26%

Paralysation
13%

Pregnancy
issues
11%

26%

25%

Dont know
25%

25%

25%
20%
13%

15%

11%

10%
5%

ANALYSIS:
0%
From the survey it was found that amongst 80 respondents.
a) 25% of the respondents think that cancer is caused by the pesticides in soft
drinks
b) 13% of the respondents think that paralysation is caused
c) 26% of the respondents think that tooth decaying is caused by the pesticides in
the soft drinks.
d) Out of this about 7% of the respondents thinks that all the above deceases are
caused by pesticides.
e) 25% of the respondents dont know what decease is caused by the pesticides in
the soft drinks.

20) Soft drinks such as colas contain significant quantities of?

Caffeine
40%

Nicotine
10%

36 Tannin
3%

Rennin
4%

Dont know
43%

43%
45%

40%

40%
35%
30%
25%
20%
15%

10%

10%
3%

4%

5%
0%
Caffeine

Nicotine

Tannin

Rennin

Dont know

ANALYSIS:
From the survey it was found that amongst 80 respondents
a)
b)
c)
d)
e)

40% of the respondents know that soft drinks contain caffeine.

10% of the respondent thinks that there is nicotine in soft drinks.
3% of the respondents know that soft drinks contain tannin.
4% of the respondents know that soft drinks contain rennin.
43% of the respondents dont have any knowledge what soft drink contain.

21) W
h
a
t

are the things that govt. need to do, to stop the unhealthy practices carried down by soft
drink companies?
Increase standards
30%

Frequent quality check

59%

Control on Advertisement
11%

37

59%
60%
50%
40%

30%

30%
11%

20%
10%
0%

ANALYSIS:
From the survey it was found that amongst 80 respondents.
a) 30% of the respondents feel that government should increase the standards.
b.) 59% of the respondents feel that there should be frequent quality check.
c) 11% of the respondents feel that there should be control on advertisement.

38

22) Do you prefer the usage of plastic bottles of soft drinks?

Yes
64%

No
36%

36%

64%

Yes
No

ANALYSIS:
From the survey it was found that amongst 80 respondents
a) 64% of the respondents prefer the usage of plastic bottles.
b) 36% of the respondents do not prefer the after use of plastic bottles.

39