Documente Academic
Documente Profesional
Documente Cultură
Submitted By
Aamir Saleem
A01012213021
MBA (Marketing and Sales) Class of 2015
Declaration
Michael Porters five forces Model and Marketing Strategy of Investors clinic
I declare that (a) the work presented for assessment in this Dissertation/ Company Report/ Minor Project
is my original work, that it has not previously been presented for any other assessment and that my debts
(for words, data, arguments and ideas) have been appropriately acknowledged; (b) work conforms to the
guidelines laid by the University, and (c) Plagiarism for this report has been checked using Turnitin
software and is 9 %. The summary of report is attached along with for reference.
Date:
Aamir Saleem
A0102213021
MBA M&S (Class of 2013)
Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals and the organization INVESTORS CLINIC, NOIDA. I
would like to extend my sincere thanks to all of them.
I am highly indebted to Mr. SACHIN JAIN, General Manager, for his guidance and constant
supervision as well as for providing necessary information regarding the project & also for his
support in completing the project.
I would also like to express my gratitude towards my faculty mentor, Mr. Vinamra Jain & my
parents for their kind co-operation and encouragement which helped me in completion of this
project.
I would like to express my special gratitude and thanks to industry persons at INVESTORS
CLINIC, NOIDA and its employees for giving me such attention and time.
My thanks and appreciations also go to my colleagues in developing the project and people who
have willingly helped me out with their abilities.
Thank You
Aamir Saleem
A0102213021
CERTIFICATE
3
This is to certify that AAMIR SALEEM student of Masters of Business Administration M&S
at Amity Business School, Amity University Uttar Pradesh has completed the Summer Internship
Report Michael Porters five forces model and Marketing Strategy of Investors Clinic, in
Partial Fulfilment of the Requirements for the Degree of Master of Business Administration
Marketing & Sales under my guidance.
The report has been checked for the plagiarism and it is acceptable.
Table of Contents
Chapter
Content
Page No.
Abstract
Objective
Introduction
Literature review
10
5.1
Company history
10
5.2
Milestone achieved
11
5.3
11
5.4
Product Range
12
5.5
Business strategy
12
5.6
Geographical presence
13
5.7
14
5.8
Competitors of IC
14
Research Methodology
15
7.1
Industry analysis
18
7.2
26
7.3
34
7.4
43
7.5
Marketing strategy of IC
45
48
8.1
Findings
48
8.2
Recommendations
52
Conclusion
54
10
55
Appendices
56
Annexure I
6
LIST OF TABLES
7.1
19
7.2
Economic force
26
7.3
29
7.4
Population growth
30
7.5
Intensity of rivalry
34
7.6
Barrier of entry
38
7.7
41
7.8
Threat of substitute
42
LIST OF FIGURES
3.1
6.1
Research design
16
6.2
Research framework
17
7.1
19
7.2
20
7.3
Residential demand
20
7.4
22
7.5
23
7.6
26
7.7
Infrastructure development
27
7.8
Population growth
31
7.9
35
ABSTRACT
Today every single business is under cut throat competition, same is with Real estate. Anyone
can find vacant and un-leased properties in big cities. A company without proper marketing plan
generally fails. A Real estate marketing access requires a research based awareness about market
bid, micro and macro-economic market effect and the study of historic sales graphs of a
particular project. These understanding can give an authentic and anticipated road map of what
the market wants now as well as in the future as understanding is extremely important from the
belief that marketing of a project always begins much before construction begins. Today, endusers look down on a project that gives them what they want within their budgets which can be
influenced by the promotional tools which a builder uses to create a competitive edge. With the
increasing real estate sector, one of the fastest growing business sector it is very prone to
entrance of new competitor in its business that could lead customer base reduction. So the
marketing strategy and market in terms of sector has to be investigated to keep pace with market.
The business size of the Indian land division remained at US$ 55.6 billion in 201011 and is
relied upon to touch US$ 180 billion by 2020. Actually, the interest is relied upon to develop at a
compound yearly development rate (CAGR) of 19% for every penny in the period 20102014,
with Tier I metropolitan urban communities anticipated that will represent something like 40 for
every penny of this development.
The five forces model of porter is an outside-in business unit strategy tool that is used to
make an analysis of the attractiveness of an industry structure. The competitive Forces analysis is
made by the identification of 5 fundamental competitive forces:
1.
2.
3.
4.
5.
Entry of competitors.
Threat to substitutes.
Bargaining power of buyers.
Bargaining power of suppliers.
Rivalry among the existing players.