Documente Academic
Documente Profesional
Documente Cultură
reports
Tests using the item count technique
1.
2.
Abstract
Surveys usually yield rates of voting in elections that are higher than official turnout
figures, a phenomenon often attributed to intentional misrepresentation by respondents
who did not vote and would be embarrassed to admit that. The experiments reported
here tested the social desirability response bias hypothesis directly by implementing a
technique that allowed respondents to report secretly whether they voted: the item
count technique. The item count technique significantly reduced turnout reports in a
national telephone survey relative to direct self-reports, suggesting that social
desirability response bias influenced direct self-reports in that survey. But in eight
national surveys of American adults conducted via the Internet, the item count
technique did not significantly reduce turnout reports. This mode difference is
consistent with other evidence that the Internet survey mode may be less susceptible to
social desirability response bias because of self-administration.
Home
| EconLog
| Archives
PRINTEMAIL
SHARE
Thomas Szasz: A Life Well-Live...
When lies sound better than truth, people tend to lie. That's Social Desirability
Bias for you. Take the truth, "Half the population is below the 50th percentile of
intelligence." It's unequivocally true - and sounds awful. Nice people don't call
others stupid - even privately.
The 2000 American National Election Study elegantly confirms this claim. One
of the interviewers' tasks was to rate respondents' "apparent intelligence." Possible
answers (reverse coded by me for clarity):
0=
1=
2=
3=
4=
Very Low
Fairly Low
Average
Fairly High
Very High
hostility to intelligence research is all out of proportion to its flaws - and Social
Desirability Bias is the best explanation. Intelligence research tells the world what
it doesn't want to hear. It says what people aren't supposed to say. On reflection,
the amazing thing isn't that intelligence research has failed to vanquish its angry
critics. The amazing thing is that the angry critics have failed to vanquish
intelligence research. Everything we've learned about human intelligence is a
triumph of mankind's rationality over mankind's Social Desirability Bias.