Sunteți pe pagina 1din 3

Social desirability bias in voter turnout

reports
Tests using the item count technique
1.
2.

Allyson L. Holbrook* and


Jon A. Krosnick 2010

Abstract
Surveys usually yield rates of voting in elections that are higher than official turnout
figures, a phenomenon often attributed to intentional misrepresentation by respondents
who did not vote and would be embarrassed to admit that. The experiments reported
here tested the social desirability response bias hypothesis directly by implementing a
technique that allowed respondents to report secretly whether they voted: the item
count technique. The item count technique significantly reduced turnout reports in a
national telephone survey relative to direct self-reports, suggesting that social
desirability response bias influenced direct self-reports in that survey. But in eight
national surveys of American adults conducted via the Internet, the item count
technique did not significantly reduce turnout reports. This mode difference is
consistent with other evidence that the Internet survey mode may be less susceptible to
social desirability response bias because of self-administration.

Social Desirability Bias vs. Intelligence Research


Bryan Caplan sept 11, 2012
Individualism: True and False...

Home

| EconLog

| Archives

| Permanent Link and Comments

PRINTEMAIL

SHARE
Thomas Szasz: A Life Well-Live...

When lies sound better than truth, people tend to lie. That's Social Desirability
Bias for you. Take the truth, "Half the population is below the 50th percentile of
intelligence." It's unequivocally true - and sounds awful. Nice people don't call
others stupid - even privately.
The 2000 American National Election Study elegantly confirms this claim. One
of the interviewers' tasks was to rate respondents' "apparent intelligence." Possible
answers (reverse coded by me for clarity):

0=
1=
2=
3=
4=

Very Low
Fairly Low
Average
Fairly High
Very High

Objectively measured intelligence famously fits a bell curve. Subjectively


assessed intelligence does not. At all. Check out the ANES distribution.

The ANES is supposed to be a representative national sample. Yet according to


interviewers, only 6.1% of respondents are "below average"! The median
respondent is "fairly high." Over 20% are "very high." Social Desirability Bias interviewers' reluctance to impugn anyone's intelligence - practically has to be the
explanation.
You could just call this as an amusing curiosity and move on. But wait. Stare at
the ANES results for a minute. Savor the data. Question: Are you starting to see
the true face of widespread hostility to intelligence research? I sure think I do.
Suppose intelligence research were impeccable. How would psychologically normal
humans react? Probably just as they do in the ANES: With denial. How can
stupidity be a major cause of personal failure and social ills? Only if the world is full
of stupid people. What kind of a person believes the world is full of stupid people?
"A realist"? No! A jerk. A big meanie.
My point is not that intelligence research is impeccable. My point, rather, is that

hostility to intelligence research is all out of proportion to its flaws - and Social
Desirability Bias is the best explanation. Intelligence research tells the world what
it doesn't want to hear. It says what people aren't supposed to say. On reflection,
the amazing thing isn't that intelligence research has failed to vanquish its angry
critics. The amazing thing is that the angry critics have failed to vanquish
intelligence research. Everything we've learned about human intelligence is a
triumph of mankind's rationality over mankind's Social Desirability Bias.

S-ar putea să vă placă și