NeoNiche

NeoNiche denes, designs and delivers tailor made experiential marketing solutions for its
Clients.

Sports Events: A Boost in India

Tourism
NeoNiche Integrated Solutions Pvt. Ltd. 02:04 Marketing , NeoNiche

No comments

Imagine a trip to watch your

favorite sport with family and
friends- The thrill and fun will
be absolutely worth all the
money you spend. This

is

exactly the reason why sports

enthusiasts are ever so ready
to shell out a good amount of
money to watch their favorite
player play.
Basic advertising does a decent job of attracting visitors to a city, country or place. Lets
think about creative

promotional tourism strategies

that go

beyond

just basic

advertising..Sports Events! Hosting a major sports event could undeniably be one of the
methods to augment the countrys tourism.

Throughout the sports event being held, many sports lovers will unswervingly be attracted
to the host country, in order to watch and participate in the events. For example, the IPL
matches held in India almost every year helps attract an enormous amount of tourists,
especially those from neighboring countries. This also engenders massive revenue to the
local catering as well as the hospitality industry and is less probable to be aected by
political uncertainty or oscillations in the economic development of the country.

Furthermore, holding sports events can also work as a resilient inducement for the

generated with http://html-2-pdf.com

Page 1 of 5

Government to expand local infrastructure, in turn stimulating the progress and expansion
of the regions tourism. An outstanding example elucidating this is the hosting of the
Commonwealth games in 2010 in Delhi- The largest international multi-sport event to be
staged in Delhi and India, casting a shadow on the Asian Games in 1951 and1982. A
noteworthy fact is that the Commonwealth Games village was built on the ood plains of
the Yamuna with the purpose to host the games. The ocial mascot of the Games was
Shera and the ocial song of the Games, "Jiyo Utho Bado Jeeto", was composed by
celebrated Indian musician A.R. Rahman. This speaks about the grandeur and signicant
eects of this event.

Finally, like aspiring athletes, aspiring host cities seek their moment of fame, the
opportunity to show the world what they can do better than anyone, and anywhere, else.
The tourists visiting the country at the time of the event being hosted work as live
advertisements, why not do our best and bank on them?

Major sporting events are actively sought after by governments. The long-term benets far
outweigh the short-term cost. Through major events critical initiatives can be addressed,
core attitudes shifted, key strategic priorities fullled. To take on the responsibility of host
city (or nation) of a major sporting event demands unprecedented levels of commitment to
delivery of a very tightly dened, carefully watched and painstakingly engineered set of
contracted deliverables. Hire the experts to execute these deliverables and the entire
nation enjoys the benets of a job well done!!!

Related Posts

Scaling up your business-

CHANGE IN BRAND

Pre-Budget expectation

Lesson f...

STRATEGY; PROMISE T...

2015-16 by M...

generated with http://html-2-pdf.com

Page 2 of 5

Older Post

No comments :

Post a Comment

CATEGORY

BRAND
EVENT
MARKETING
NEONICHE
NEWS RELEASE
PRATEEK N KUMAR

generated with http://html-2-pdf.com

Page 3 of 5

VALAY LAKDAVALA

POPULAR POSTS

Google Atmosphere Apps Event concludes in Mumbai - NeoNiche

Google Atmosphere App multi city tour, a platform for decision makers and inuencers of leading
organisations, to discuss and learn h...

Innovation in Event Management space & Creation of a tangible Brand presence - Valay Lakdavala
Innovation in Event Management space & Creation of a tangible Brand presence. Perspective from a
students future. It all began wit...

NeoNiche: Best in class Exhibitions and Event Organisers

NeoNiche is an integrated experiential marketing company committed to achieve brand marketing
objectives and deliver measurable results...

Entrepreneur's Better Half : Prateek N Kumar, NeoNiche Integrated Solutions

Entrepreneurs are dreamers. We are full of ideas, we have a life of roller coaster with its own ups
and down that we have chosen. My lif...

Times Ascent - NeoNiche

Many organisations today require their employees to possess business acumen and strategic
thinking in order to tackle the challenges thr...

generated with http://html-2-pdf.com

Page 4 of 5

Build Your Business With an Online Seminar

The era of Webinars The art of engaging as many people as you want, without having the trouble of
arranging a venue, caterer and the...

Unlock your Brand potential -Developing an understanding of Why Brand matters

Today there is an explosion of newer and better products, trending technologies, economic
uncertainty and great competition between variou...

Good advertising can lead to action: Prateek N Kumar

In today's digital environment with all the broadband connectivity and smart devices, the line blurring
between the real and virtual, ...

Siemens organizes annual day event for employees

Siemens recently organized Siemens Annual Day, an annual day event for their employees in
Bangalore that took place on May 25. The event w...

Todays branding is a function of media fragmentation: Prateek Kumar

Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and
consumer outreach programmes and has ex...

NeoNiche 2014 . Powered by Blogger

generated with http://html-2-pdf.com

Page 5 of 5