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1. STUDENT DETAILS
Name:
Roll Number:
Specialization:
Semester:
Session:
Name of LC:
LC code:
03416
Contact Number:
E Mail:
MBA
semester III
Mrs.
1. INTRODUCTION:
1.1. Industry profile:
Indias retail market which is seen as THE GOLDMINE by global players has
grabbed attention of the most developed nations. This is no wonder to the one
who knows that the total Indian retail market is US $350bn. (16, 00,000 crore
INR approx.) of which organized retailing is only around 3 percent i.e. US $8bn
(36,000 crore INR approx).
Retailing includes all activities involved in selling goods or services directly to
final consumers for personal, non-business use. A retailer or retail store is any
business enterprise whose sales volume comes primarily from retailing. Retail is
India's largest industry, accounting for over 10 per cent of the country's GDP and
around eight per cent of the employment. Retail industry in India is at the
crossroads. It has emerged as one of the most dynamic and fast paced
industries with several players entering the market.
The presence of 15million kirana stores brings into light the very fact that the
Indian retail industry is highly fragmented/ unorganized. Retailing in India is
gradually inching its way toward becoming the next boom industry, organized
retailing in particular. The whole concept of shopping has altered in terms of
format and consumer buying behavior, ushering in a revolution in shopping in
India. Modern retail has entered India as seen in sprawling shopping centers,
multi-storeyed malls and huge complexes offer shopping, entertainment and
food all under one roof.
The future of Indian retailing may even witness the concept of 24 hour retailing.
Even though this concept has been in existence in few retail segments like
pharmaceuticals and fuel, it still remains to be a challenge for other segments
like food and groceries, apparel etc to adopt this trend.
Although the organized retailing in India is coming up in a big way, it cannot
simply ignore the competition from the conventional stores because of various
factors like reach, extending credit facility and other intangible factors like the
human touch which are provided only by the conventional stores.
The urban retail market has been embracing various new formats and the malls
turned out to be the trend setters by promising the concept of shoppertainment.
The trends in the rural market also have been changing from the old Haats and
Melas to the rural malls like Chaupal Sagar launched by ITC, DCM Shriram
Groups one-stop shopping destination called Hariyali Bazaar, Godrej groups agri
store Adhar etc.
It
vertically
integrated.
This
resulted
in
formation
of
many
2. RESEARCH METHODOLOGY:
2.1. RESEARCH PROBLEM:
The major limitations which I faced during my project were:
A particular stores trend cannot be generalized over the entire shows in Ranchi.
Lack of expertise.
Descriptive studies provides a sound basis for the solution of the problem; even
though they do not explain the relationship among the variables.
I took the base of DESCRIPTIVE RESEARCH because I worked on the data
provided by the store i.e. it was secondary data (total footfall, total sales, total
no. of customers etc.) for a month and I knew which parameters to work upon.
Also I interviewed the customers and observed their buying behavior towards
Store. As Descriptive research design are used when the researcher has a
substantial data about the problem and of the variables that are to be measured.
In this case I knew which all areas need to be covered up and analyzed
thoroughly.
2.3. RESEARCH METHODOLOGY Research Design:
Research Methodology is the master plan for conducting the research study. It
should be noted that a Research Methodology is unique to a Research Design. As
the project undertaken by me primarily emphasizes on the Store Operations of
Reliance Fresh Store, Hinoo so I took help of Descriptive Research Studies.
Descriptive Research involves the description of the characteristics of the
variable, description of the extent of association between variables and it allows
the researcher to infer about the variables. Like in this case, the variables were
analyzing Foot-fall, Catchment Area and the Average Ticket Size of the
customers. Another reason was that I worked on the data provided by the store
i.e. it was secondary data (total footfall, total sales, total no. of customers etc.)
for a month and I knew which parameters to work upon. Also I interviewed the
customers and observed their behaviour towards Store.
The projects data collection was through Primary and Secondary sources.
Primary data was the one where I interviewed and observed the customers and
gave them questionnaires to fill for the purpose of Catchment Area. Secondary
data included the analysis part through the data given by the Store.
I gathered data of one month from the Reliance Store i.e. from 1 st of May
to 31st of May as the Sample Size. It included Total Footfall, Total Customers,
Total Sales, Average Sales per Customers, No. of items sold and Conversion
Ratio. For the questionnaire filling I took a sample of 50 people from the nearby
locations (Hinoo Housing colony, Doranda, Sector, Dhurwa etc.). I also
interviewed those who visited the store regarding the Store Ambiance,
Assortments of products and services provided.
The type of Sampling Procedure which I have chosen is Convenience
Sampling. Convenience sampling is a generic term that covers wide variety of
Ad-hoc procedures for selecting respondents.
Since sampling units were accessible, convenient, easy to measure, co-operative
and articulate, I used Convenience Sampling. I interviewed the customers and
analyzed the given data through my own convenience and expertise.
3. TOOLS / TECHNIQUES TO BE USED FOR DATA ANALYSIS:
The projects data collection was through Primary and Secondary sources.
Primary where I interviewed and observed the customers and also gave them
questionnaires to fill for the purpose of Catchment Area.
It was Secondary when I carried out the analysis part through the data given by
the Store. The analysis part included:
1. Descriptive Analysis.
2. Correlation Analysis.
3. Regression Analysis.
4. Testing of hypothesis.
Research Type:
Sample Size:
Sampling Procedures:
Time of Collection:
Limitations of Research:
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7.
Company source.
www.ril.com
www.wikipedia.com
www.reliancefresh.info