PATRICIA BEILMAN, BA

917.968.1880 beilmanpatricia8@gmail.com
MARKETING COMMUNICATIONS PROFESSIONAL
Lead high performing creative, client-centric communications teams
Resourceful manager with solid experience developing and implementing strategic high profile marketing
and corporate communications campaigns. Create consistent messaging for brand management and
reputation. Develop positive public relations and media relations programs and serve as corporate
spokesperson. Produce strategic content driven materials including collateral, annual reports, constituent
newsletters, press materials, speeches, website and social media content, electronic presentations and
thought leadership. Special Events expert. Strong interpersonal skills and significant experience working
with and influencing all levels of stakeholders and constituents.
Strategic Planning Brand Reputation Social and Digital Media Public Relations
Media Relations Outstanding Writing/Editing/Presentation Skills
Content Strategy/Development across all Media
Team Leadership Strong Project Management
Result / Detail Oriented High Energy / Responsiveness Fiscally Responsible
PROFESSIONAL EXPERIENCE
JEWISH HOME LIFECARE, New York, New York 11/1999 7/2014
Long-term care and short-term rehabilitation facility serving over 12,000 individuals annually through a
continuum of care focused on elders. (Position eliminated)
Vice President Communications and Public Affairs
Created and managed system-wide, strategic, long and short term corporate communications, brand
management, media relations, public relations and CEO positioning to construct and maintain awareness
and support of strategic business initiatives, programs, and services. Collaborated with development
department in creation and promotion of $100M capital campaign to facilitate cutting edge care for
elders. Oversaw marketing campaign for 3 HUD 202s and assisted living senior residences providing
affordable housing for over 280 elders annually with a budget of $100M+. Directed outside agency and
vendor relationships and managed departmental budget; supervised staff. Planned and produced all
system special events.
Achievements:
Established and directed first government affairs and advocacy program by fostering and leveraging
relationships with city, state and national advocacy organizations, legislators, and policy influencers
increasing facility visibility that resulted in project funding. Presided over 100% growth of program
and addition of 4 staff.
Increased organizational awareness 20% leading first branding initiative in over 20 years including
implementation of new name and logo as well as managing brand consistency across signage,
collateral material, advertising and community and public relations efforts
Optimized reader/open rate 60%, adding 15K new names to CRM, through creation of a suite
impactful newsletters and a wide range of e-blasts for levels of constituents. Led internal content
management team that identified news and story ideas for electronic, print, website and social media
vehicles.
PARKER JEWISH INSTITUTE FOR HEALTHCARE & REHABILITATION, Hyde Park, New York
11/1997 11/1999
Long term care and rehabilitation center for elders, serving Queens and Nassau.

Resume

Director of Public Affairs

Established public relations, marketing, media and advertising programs. Served as counsel to CEO and
corporate spokesperson as well as partnering with Development to promote donor and fundraising
efforts. Planned and executed special events and led policy development for government relations/
legislative issues.
Achievements:
Raised brand awareness 60% over two year period through launch of first print and radio campaign.
Garnered positive coverage by local press boosting fundraising and donor recognition event success
based on opening of Alzheimer's Center Discovery Garden providing clients an enclosed secure
place to "wander" including Guest of Honor former NY Met Keith Hernandez.
Supported achievement of $50M capital campaign goal by creating campaign materials, case
statements and direct mail to bolster fundraising and development efforts.
SISTERS OF CHARITY HEALTHCARE SYSTEM, Staten Island, NY 8/1994 11/1997
Largest acute healthcare system on Staten Island. (No longer in existence. Part of larger closure of St.
Vincent's Medical Center in NYC.)
Director of Corporate Communications
Managed all internal / external communications for staff, patient education and consumers. Directed
media relations and served as spokesperson. Produced TV and video projects supporting educational
material and managed all special events.
Achievements:
Received American Society for Healthcare Marketing & PR Touchstone Award for excellence in radio
campaign produced in conjunction with major NYC radio station "Coats for Kids" campaign.
CURRENT WORK: Pro Bono consulting for Ageless Secret Anti-Aging Energy Skin Formula:
marketing/public relations, Palm Desert, CA. Volunteer New York Public Radio (NYPR).
CAREER NOTE: Additional experience includes roles as Public Relations Director, MONTCLAIR
COMMUNITY HOSPITAL, Public Relations and Special Events Director, MACYS. Details available on
request.
EDUCATION
Bachelor of Arts in Journalism
Rutgers University New Brunswick, New Jersey
PUBLICATIONS / PRESENTATIONS
Leading Age National Conference 2006 Washington DC
PROFESSIONAL ORGANIZATIONS / AFFILIATIONS
Greater NY Hospital Association / Continuing Leadership Coalition
Leading Age National & NY Healthcare Marketing & Public Relations Society NY & NJ
TECHNICAL SKILLS
Microsoft Office Suite, Social Media, Film/Video Production

Resume