3).

Strategy options for Facebook:

Facebook is growing rapidly over the past few years. With its constant update and
the support from the large number of users in it, Facebook has been skyrocketing
with its success in reality as well as in the stock market. What is important is
whether can it sustain over the next few years/ decade. After a careful evaluation, 4
strategies can be implemented for Facebook in future if they wish to remain
successful. They are as follows:

The solar powered drones

The usage of solar power drones is so unique that it enables an entire rural area or
an internet free-zone to capture the internet above 50000 altitude. It mainly uses
lasers which enables to beam the internet for access for the people who are in the
ground. Since the drone is solar-powered, it will have the capacity to stay in the sky
for a very long time. The advantage of having this drone is that, it helps in covering
12 percent of the population in a country.

Facebook at work

Facebook has the option of adding the job title under the space that they have
provided for the users which has benefited the users itself by measuring their
performance with the help from a system known as Social system. Facebook
initiating with this idea helps their users to find jobs even quicker. Though there are
certain competitors like LinkedIn, Monster Jobs etc. Facebook can be generate huge
responses with the adequate users they have.

Face-Droid

One of the major strategy that should be considered is Facebook developing a

platform for mobile devices which has all the features like android, iOS etc. By
providing unlimited internet access and a stunning Mobile service (network). This
helps in boosting current users and gaining additional users. The platform can be
done in an open-source coded method (Java), making it affordable to develop them.
Though there will be stiff competition from iOS and android, fb can tie-up with them
and release the platform in API format.

Current position of Facebook:

Total no: of monthly active Facebook users

1,320,000,000

Total no: of mobile Facebook users

690,000,000

Increase in Fb users from 2013 to 2014

23 %

Total no: of minutes spent on Facebook each month

620,000,000

% of all Facebook users who log on in any given day

47 %

Avag time spent on Facebook

19 minutes

Total no: of Facebook pages

54,100,000

% of 19-36 year olds who check Facebook when they wake up

46 %

% of 19-36 year olds who check Facebook before they get out of bed

24 %

Avg number of friends per Facebook user

120

Avg number of pages, groups, and events a user is connected to

70

Avg number of photos uploaded (per day)

204

No: of fake Fb profiles

82,000,000

Fb Company Statistics

Data

Total no: of Facebook employees

4,719

Total 2013 Facebook revenue

$5,090,000,000

Total 2014 Facebook revenue

$6,150,000,000

(statisticbrain,2015) there

Competitors: In terms of competitors, there is twitter, Google+, etc. which holds a

very strong position in reality as well as in the stock market. Facebook is currently
the leader in terms of social media ranking. With the highest number of users,
Facebook currently holds a strong position in the market.

SWOT Analysis

Strengths:

It allows assimilation with various applications and websites

There are more than a billion active users

The experience of users is excellent

Understanding the users needs

Weaknesses:
The rate of click through advertisements is weak

Facebooks major source of revenues is advertisement only

Attitude towards users protection creates a negative picture

It lacks the option of website customization

Less protection of personal information of users

Opportunities:
Increasing mobile users

Expansion to China

Revenue sources addition

Open Facebook marketplace

Threats:
Increasing mobile users

Ad-block extensions to users

Privacy problems such as identity theft

Business model is weak

Strengths
Assimilation with various websites and applications - To advance user experience
and connect with more clients to utilize Facebook, the social community has
propelled numerous highlights which permit closer joining with different sites and
applications that run by means of Facebook. Utilization of applications results in
competitive advantage over other social sites.
There are more than a billion active users - For a social network to develop, it must
have users. The more users it has, more socially interfacing it is. With one billion
dynamic month to month users, Facebook has the capacity interface individuals by
regional standards as well as universally too

Weaknesses
The weak rate of click through advertisements - Facebook has a lower active
clicking factor (CTR) than a normal site, which is just 0.05% and around 4%
separately. Keeping in mind to earn more pay from the ads, Facebook needs to
change the way it shows the advertisements.
Less protection of personal information of users - Facebook, having such a large
number of users that transfer personal data, is a target for assaults that take
passwords and other personal data of the users. Such attacks happen consistently
and a large number of passwords are stolen. However, Facebook is not doing what's
necessary to shield users' from identity attacks.

Opportunities
Increasing mobile users - Presently Facebook has more than 600 million clients who
use Facebook through cell phones. Regardless of that this gathering makes 60% of
all Facebook users, the mobile advertising records for just 14% revenue for the
company. Facebook has a chance to make a platform that could be utilized to show
advertisements for mobile users and build association's income.
Expansion to China - Facilitating government regulations and recently chosen
government may open a route for Facebook to enter China's social market. Until
then, Facebook ought to set itself up for such a passage.

Threats
Increasing mobile users - Presently Facebook has more than 600 million users who
use Facebook through cell phones. Regardless of that this gathering makes 60% of
all Facebook clients, the mobile advertising records for just 14% salary for the
business. On the off chance that the company will be not able to adapt mobile
users, it will face diminishing advertising wage as more PC users will turn to
portable users.
Weak business model - Facebook's point is to draw in social network users, show the
advertisements for them and charge the businesses for the advertisements showed.
Despite the fact that Facebook's plan of action searches sound for the moment, the
organization may confront serious troubles if a few conditions change that are not in
firm's control. For example, moderate growth of internet advertising, new informal
organization, shift from promoting on Facebook to different sites, developing
number of mobile users.

Forecast:
More than 73 percent of fbs advertising revenue will be coming from mobiles by
2015. Increased by 64 percent in 2015 from 44 percent in 2013, this will benefit fbs
earnings which can be estimated around 10.8 billion from mobile ads alone and due
to this, at least 1.5 billion fb users will use a phone to seek information in every 2
months.
Recommendation:
Facebook should try to reach the whole world, enabling and engaging more users
across the world. This Helps in user-growth and gives the company a boost.
Facebook has already taken the initiative to set-up free Wi-Fi zones across India.
This is actually a start in taking the kind of initiative in setting up internet access for
the poor and needy people. Facebook should concentrate more on the advertising
part, since their revenue mainly comes from that part. Facebook should build a
software which uses geolocation with augmented reality which is mainly attractive
towards tourists. The purpose of this is that, Fb gets a brand recognition through
this and with this help, tourists can post and comment on whatever they see in an
actual reality. For example, if there are tourists in U.S.A and wishes to see statue of
Liberty whenever a user passes by, he/she can comment on it and when a new
person comes by, he/she can view the comments and suggestion. The basic idea is
for promoting Fb, by which they will be creating the application and promoting it via
the mobile phones, tablets, etc.

Conclusion:
This assignment has been carefully analyzed and evaluated Facebooks background,
current position, the strategies which they possess, recommendable strategies,
SWOT, and recommendations for the future existence of the company. Fb, which

dominates the current era of the online social networking industry, would tend to
grow even bigger if the current strategies are met. This assignment has taught us
on how to implement the tools such as Porters five force, PESTEL, VRIN, SWOT
analysis while identifying a companys structure, its strategies, current position, and
reputation and other information relating to Facebook, to apply and identify them
for other businesses and use them in a contemporary business world.