Allison J.

Houtz

Port f olio

J. H. DESIGN

Contact
Allison J. Houtz

6897 Shannock Ave.

Castle Rock, Colorado
80104
970.692.1886
hou12008@byui.edu

Table of Contents
Montage
Logos
Letterhead
Business Card
Brochure
Web Page
Event Ad
Flier
Imaging
Resume

J. H. DESIGN

Montage
Description: A Photoshop montage that is spiritual
in nature.
Process (Programs, Tools, Skills, Steps taken while
designing): This project was so great. Once I had an
understanding of how to work the Adobe Photoshop
tools I could pull myself away from the computer.
For this photoshop project I pondered what images
I wanted to use in this montage. So as usual, I
consulted pinterest. I searched for portraits of people
in color or in black and white. Next I looked for some
of my favorite quotes that mean something to me;
quotes that could mean something to someone else.
Next I looked at pictures of nature. After making ve
different montages I wanted to try something with
animals, which led to getting owls, bears, lions and
possibly wolves. I settled on Andrew Gareld with the
lion and the quote I am convinced that different
people awaken different beats in you. Once I had
these things I set out to arranging them properly in
photoshop. I set Andrew as the background and
copied the picture. Once I had a copy I put a mask
on it. Next I added the picture of the black and
white lion. I made the picture to the proper size and
placed it right over Andrews left eye. After I place
the lion I went back to the mask on the copy. While
on the mask I use the paintbrush tool and change
the opacity various times so that I could blend the
image of the lion with Andrew. After I nished with
the paintbrush I added the blue square and made
it opaque. Next I added a text box and placed
my quote.
Message: I wanted to portray that we all have
beasts. The picture of Andrew Gareld looks
distressed and some of our personal beasts have that
effect on us.
Audience: Anyone who agrees with the idea
that we have beast in us that are awakened by
different people.
Top Thing Learned: When I was working on a different
picture I used the quick selection tool to take one
section of an image and place it on another. When
doing that I had to get the pictures to match and I
was able to change the colors so that it didnt stand
out so bad. I also learned that blending takes time
and patience.

J. H. DESIGN

Logos
Description: Three variations of a logo created in
Adobe Illustrator.
Process (Programs, Tools, Skills): For this project we
were to create three different logos that have various
styles like type, shape, symbol or illustration. For this
project I used Adobe Illustrator for the rst time and it
was so great. I had a lot of fun guring out how to use
the tools by watching the instruction videos provided
as well as many from Youtube. While creating I used
many tools that included: the shape builder tool,
the pen tool, the direct selection tool, the shape
tool, the line tool, the type box and the eyedropper
tool. Before I started messing around with Adobe
Illustrator I had sketched some possible designs for
my personal logo. Once I had some concepts down I
tried to make it happen in Illustrator; most of my logos
transformed from there.
Message: Allison Julia Houtz Design
Audience: Those who are looking for someone to
design something for them.
Top Thing Learned: The pen tool as well as the direct
selection tool. I was able to move the anchors
exactly were I needed them.

Allison Julia Houtz Design

a.j. Houtz

Design

J. H. DESIGN

ajh
D E S I G N

J. H. DESIGN

Letterhead
Description: This project is learning how to match
a letterhead and business card design from a
personally created logo.
Process (Programs, Tools, Skills): For this project I
used Adobe Illustrator. For this project I decided
to recreate one of my favorite animals the grizzly
bear. I had sketched other possibilities out but
when I tried to make them they just opped. For
this project I used the pen tool and the width tool.
When creating the logo I had various business ideas
like a bear shop, a national park, etc. I decided
to stick with recycling because of the way I drew
the bear. There was space to put the leaf. After I
nished creating it in Adobe Illustrator I then moved
to creating my Stationary and business card in
Adobe InDesign. I started by sketching out ideas
and looking at possible layout ideas on Pinterest. I
wanted to keep it simple and unied so I kept the
same type throughout and added a watermark at
about 8% opacity on the page. When working on my
business cards I wanted the information to be found
quickly and easy to read. For repetition I used the
same font as well as colors. I also liked the idea of
the watermark so I put that on the back behind the
contact info to play with the whitespace.
Message: The company is a recycling center for
people to use so that there footprint on the world
isnt as big as others. I chose a bear because they
are in the wild and are affect by peoples footprints
as well as other animals. I added the green so that I
could add the leaf to tie it back to the environment
along with the bear.
Audience: Anyone interested in recycling and
minimizing their footprint.
Top Thing Learned: How to keep a nice ow from the
logo to the stationary for the company. I also had a
great time learning how to use the width tool.

Manger:
Phone:
Address:

Jane Doe
555.555.1234
1234 Mountain Lane
Grizzly, Colorado
80526

J. H. DESIGN

Business Card
Description: This project is learning how to match
a letterhead and business card design from a
personally created logo.
Process (Programs, Tools, Skills): For this project I
used Adobe Illustrator. For this project I decided
to recreate one of my favorite animals the grizzly
bear. I had sketched other possibilities out but
when I tried to make them they just opped. For
this project I used the pen tool and the width tool.
When creating the logo I had various business ideas
like a bear shop, a national park, etc. I decided
to stick with recycling because of the way I drew
the bear. There was space to put the leaf. After I
nished creating it in Adobe Illustrator I then moved
to creating my Stationary and business card in
Adobe InDesign. I started by sketching out ideas
and looking at possible layout ideas on Pinterest. I
wanted to keep it simple and unied so I kept the
same type throughout and added a watermark at
about 8% opacity on the page. When working on my
business cards I wanted the information to be found
quickly and easy to read. For repetition I used the
same font as well as colors. I also liked the idea of
the watermark so I put that on the back behind the
contact info to play with the whitespace.
Message: The company is a recycling center for
people to use so that there footprint on the world
isnt as big as others. I chose a bear because they
are in the wild and are affect by peoples footprints
as well as other animals. I added the green so that I
could add the leaf to tie it back to the environment
along with the bear.
Audience: Anyone interested in recycling and
minimizing their footprint.
Top Thing Learned: How to keep a nice ow from the
logo to the stationary for the company. I also had a
great time learning how to use the width tool.

BearlyThere
RECYCLING
Jane Doe

Manager:
555.555.1234

Phone:
Address:
1234 Mountain Ln.
Grizzly, Colorado
80526

J. H. DESIGN

Brochure
Description: This is a self-made brochure for my Comm130 class. We had to use the various things from the
Adobe suit like Illustrator, InDesign and Photoshop. I
made the new Colorado Flag with the Horsetooth rock
as my new logo in Illustrator with the pen tool as well as
the shape tool. Then I found the images for the project
and edited one of them in Photoshop. After nishing
that I put them in the correct placement in InDesgin.
Process (Programs, Tools, Skills): Adobe Illustrator,
InDesign and Photoshop. At rst I made prototypes
of three different brochure possibilities and narrowed
it down to the one I wanted to use. After getting the
measurements I gured out the text I would have and
its specic placement. Next I created my new logo
which includes the Colorado state ag with a little bit
of Fort Collins in it with the Horsetooth rock. I made
that logo in Adobe Illustrator. After completing that
I moved to the computer to start laying out. This is
where is got tricky for me because the measurements
got all screwy so I ended up print A LOT. After getting
the text done properly and the layout where I wanted
it to go I picked my fonts. I really like the Century
Gothic because it is light and crisp. I feel like even
though Fort Collins is an outdoors city it has a light feel
to it. It is a clean town and I wanted that to come
across in the type. After nishing this project I realized
that I shouldve made it a bigger brochure than and
118.5.
Message: This is for anyone who wants to travel to Fort
Collins, Colorado and see want is there to see.
w
Audience: People who want to go on an adventure.
Top Thing Learned: How to layout pages that are
going back to back in InDesign and having patience
when it doesnt work even after the fth try.

J. H. DESIGN

Web Page
Description: This is a simple website design to showcase
a logo that we have made. We used html and css to
create it.
Process (Programs, Tools, Skills): We starting this project
we were given the skeletons to build off of. We had to
work in html and css within Text Wrangler.
Message: This is a showcase of my logo that I have
made and the creative process that went into its
creation.
Audience: This is for anyone who is interested in
reading about how I do my work and want to have
me to make one for them.
Top Thing Learned: This is the rst time I have touched
html to actually make something nice. I am nowhere
near a pro but I was able to get a hang of it pretty
fast. With changing colors, placing the logo and
getting the background. I was also able to make
the website layout change as you go from bigger to
smaller devices or webpage size. One thing I tried
to do was add the logos in for twitter, pinterest and
wordpress and having the link to my accounts with
those from there but that idea crashed after trying
countless times.

J. H. DESIGN

Event Ad
Description: For this project we had to create and
Event Ad in Microsoft Word. We had to come up
with a ctional event/place/time/etc. as well as
scan the picture for the project.
Process (Programs, Tools, Skills, FOCUS principles): We
used Microsoft Word in the Publishing Layout. We
had to scan in a photo for the project itself. I started
with doodles for the FOCUS principles. I asked
myself: What kind of event would I want to go to?
The answer: something with furniture. So I planned
my message around that but I aimed for an older
crowd. After I got that I went and looked for
pictures to plan around and pick my colors. I chose
shapes that matched the picture for ow, gestalt,
etc. When I nished with that I tried out different
types and found two that felt right for not only the
ad but also the Events subject matter.
Message: The message is an invitation to an annual
furniture auction at The Edwards House: Historic
Boutique in Fort Collins, Colorado.
Audience: The audience is for a people age 2545ish. For people who like gently used/nice furniture.
Color scheme and color names:
Monochromatic, Green
Top Thing Learned: That I hate word and prefer
InDesign. I also enjoyed learning how to scan in the
necessary pictures for the project. That was the part
that I worried about most for this project.

Youre invited to the annual

Furniture
Auction
Fundraiser
It is to be held at
The Edwards House:
Historic Boutique
In Fort Collins, Colorado
402 W. Mountain Ave.
80526

During the weekend of

Feb. 27, 2015

Entrance fee: $25.00

All proceeds will go to:
St. Judes Children
Research Hospital

For more information please

call: Allison Houtz
(970) 692.1886

J. H. DESIGN

Flier
Description: This is the rst project for my Visual
Media Course at BYU-Idaho. We were to
make a ier for a company using a photo, the
company logo and the provided information of
the event.
Process (Programs, Tools, Skills): For this project
I used Adobe InDesign. I used the many
available tools within the program to create the
shapes, type the title and body copy. When I
understood what the message is and who the
audience is I started my sketches. I wanted to
make them light in design but informative. I
wanted to get away from your normal ier look
so that it would catch a students eye. Once
I chose to do the triangle shape I made sure
that the proximity was appropriate and that
the alignment helped the viewers eye follow
the ow of the yer appropriately. I was able
to repeat the triangle shape through out the
piece to create a nice rhythm. After the group
critique I made some more changes to increase
the appeal to students and help the ow.
Message: The message is for college students
getting ready to become leaders in their future
careers. It is for a three-day seminar where
the students who attend will learn leadership
techniques and to help students develop
marketable attributes.
Audience: Recent College graduates looking to
gain a competitive edge in business and how
to become a leader in a future career.
Top Thing Learned: One of the top things I
have learned rom this project is how to insert
pictures and how to get an appropriate
distance between the text box and the body
copy. Another thing that I learned was that
group critiques are important because I, having
looked at the same screen for a long time,
might have a hard time nding things that
need touching up. Having their opinion and
suggestions was great.

Graduate
Leadership Conference
Do you want to have the competitive edge in business?

Come learn how at

Vouant Communications
annual Graduate
Leadership Conference.
October 21 - Lincoln
Convention Center - 8 a.m. - 5
p.m.
More information and Registration
avaliable at:
http://www.vouantcomm.com/leaders

Gain essential leadership skills

that will impress any employer.

J. H. DESIGN

Imaging
Description: For this project we needed to learn
basic photography skills, pick a color scheme and
then take photos that correspond with that color,
use Photoshop to edit the picture and create a
poster layout with an original photo.
Process (Programs, Tools, Skills, FOCUS principles):
I spend a lot of time in the Scroll ofce and these
three ceramic pieces are things I look at often.
I wanted to photograph and I picked my color
scheme around them. To be honest I had three or
four different color schemes I wanted to try and I
settled on the analogous with orange, gold and
brick. To take the photo I used my friend Lindseys t3i
Canon Rebel. I had fun trying to work that camera.
I love the look that the natural light has on the
ceramic pieces I photographed. After I nished
taking the pictures I downloaded them and edited
them in Photoshop. The specic editing techniques
I used were: levels, sharpness, saturation and color
balance. While using Photoshop command t
became my best friend as well as my coworker
Willy, since he is a Photoshop guru. I had drafted
multiple layouts for this photo and some of them
depressed me. I had a ridiculously hard time with
Photoshop but I made it through! I had planned
to list the colors of the swatches with in the
rectangles themselves but I liked having the small
squares on the left of the picture. I wanted to use
the rectangles because it would work well with
the ceramic piece that had lines on it. I believe it
contrasts well with the other two pieces that have
no specic set of lines.
Message: I wanted a poster that would be for the
BYU-Idaho ceramics group. I also wanted to make
sure my color scheme to show my understanding of
the color wheel.
Audience: BYU-Idaho students who like ceramics.
Top Thing Learned: I learned how to take pictures
with a DSLR camera, photographing things around
a specic color scheme and how function while
using Photoshop.

J. H. DESIGN

Resume

hello, my name is

ALLISON

HOUTZ
experience:
Cafe Rio

April 2013-Sept. 2013/April 2014-Sept. 2014

Line Worker, Cashier and Tortilla Cook.

I-Comm Scroll

skills:

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Microsoft Word
Microsoft PowerPoint

Sept. 2014 - Dec. 2014

Writer for the Campus Section of the Scroll

I-Comm Scroll

Jan. 2015 - April 2015

Asst. News Editor

Fast learner
Good with deadlines
Honest
Responsible
Detail Oriented
Outgoing

education:
Rocky Mountain High School
1300 W. Swallow Rd Ft. Collins, CO 80526
2009-2012

Brigham Young University - Idaho

525 South Center St. Rexburg, ID 83440
2012 - Projected to graduate in April of 2017

contact:
340 South 1st West
Royal Crest Apt. #312
Rexburg, ID 83440

Cell: 970.692.1886
Email: hou12008@byui.edu

facebook.com/HOUTZ1994
@hou12008
pinterest.com/the5thhoutz

J. H. DESIGN