Program Schedule

International Conference on Evidence Based Management 2015 (ICEBM2015)

March 20-21, 2015, BITS Pilani, Pilani, Rajasthan, India
Day 1, 20th March, 2015
08:00-09:00

: Delegates Welcome (NAB Auditorium)

09:00-10:45

: Conference Inaugural Session

Lightning of lamp
Saraswati Vandana
Opening Address- Prof. Anil K Bhat (Conference Chair)
Welcome Address Prof. G. Raghurama, Director, BITS Pilani, Pilani campus
Release of Conference Proceedings
National Anthem
Photo session
Key Note Speech 1 Prof. Hemant Merchant, Kate Tiedemann College of Business,
University of South Florida St. Petersburg, FL 33701 (USA)
Chief Patron Speech Prof. B.N. Jain, Vice Chancellor, BITS Pilani
Key Note Speech 2 Prof. Snehendu B. Kar, Department of Community Health Sciences,
University of California at Los Angeles (UCLA)

10:45 11: 00 : Coffee Break

11:00 12: 30 : Theme Session 1 Plenary (NAB Auditorium)
In Chair

: Prof. Hemant Merchant, Kate Tiedemann College of Business,

University of South Florida, St. Petersburg

Keynote Speakers:
1. Prof. M.J. Xavier, Executive Director, VIT Business School, Vellore / Chennai
2. Dr. Balwant Singh, Ex-Principal Advisor, Department of Statistics and Information
Management (DSIM) of Reserve Bank of India (RBI)
3. Dr. Vasudevan Sundararajan, Vice President - Business Analytics, HSBC

12:30-14:00

: Lunch Break (Institute Canteen)

14: 00 15: 30 : Technical Session 1 Parallel Tracks

Session 1. A
20th March, 2015
|
Time: 14.00-15:30
|
Venue: 6103
Track M.1 (Marketing): Consumer Behavior
Session Chairs
: Dr. Mrinalini Pandey, Department of Management Studies, ISM,
Dhanbad
S.No. Paper Code
Title
Author(S)
1
P.Nalini;
ICEBM15MK52 Consumer Awareness On Environmental
Issues And Its Impact On Consumer Green
Muruganandam
Products Purchase Behaviour
Duraiswamy
2

ICEBM15MK53

ICEBM15MK62

4
5
6

An exploratory study of organisational factors

required to facilitate customer learning in cocreation

Environmentally Concerned Consumer

Behavior: Evidence from Consumers in
Rajasthan
ICEBM15MK91 Psychological Pricing Strategy and Consumers
Buying Behavior: A Review
ICEBM15MK92 Role of Green Marketing in Consumer
Behaviour
ICEBM15MK93 Examining the mediating role of satisfaction in
the relationship between perceived quality and
behavioral intentions of mobile subscribers
ICEBM15MK138 Study of Consumer Buying Behaviour With
Respect to Tea in Nagpur & Wardha Region

Session 1. B
20th March, 2015
|
Time: 14.00-15:30
|
Venue: 6104
Track S.1 (Strategy)
: Corporate Social Responsibility
Session Chairs
:
S.No. Paper Code
Title
1
ICEBM15SM54 Corporate Social Responsibility Disclosures
Activism A Csonstituent Or Compliance
2
ICEBM15FM72 Relationship between CSR activities and
Earnings Management practices A study of
select Indian mining firms
3
ICEBM15SM79 Association of Levels of Corporate Social
Responsibility with Financial Performance of
Indian Medium-Sized Companies
4
ICEBM15FM88 Corporate Governance & Its Convergence
into Corporate Social Responsibility
2

Amit Kumar
Agrawal,
Arun Kaushik,
Zillur Rahman
Pradeep Kautish;
Ganesh Dash
Santosh Kumar
Deepankar Upreti,
Priyank Sharma
Suresh Kandulapati;
B. Raja Shekhar
Gayathri Swapnil
Band; Neeta V Shah

Author(S)
Nidhi Sahore
Binoti Patro;
J.K Pattanayak
Nikita Sharda;
Anil Bhat
Satish Kumar Kushwaha;
Praveen Choudhry

ICEBM15FM92 Impact of Corporate Social Responsibility

practices on Employees of Luxury Chain
Hotels in India and its effect on Corporate
Performance
ICEBM15SM94 Corporate Social Responsibility: An
analysis of CSR initiatives of Private Sector
Banks and its Impact on Beneficiaries with
special reference to Lucknow District

Session 1. C
20th March, 2015
Track H.1 (HR)
Session Chairs
S.No. Paper Code
1
ICEBM15HR53
2

ICEBM15HR60

ICEBM15HR74

ICEBM15HR79

ICEBM15HR82

ICEBM15HR98

|
Time: 14.00-15:30
|
Venue: 6154
: Employee and Talent 1
:
Title
Work Procrastination: A Causative Analysis In
Organization
Performance measurement of Public and
Private sector banks in India: An Empirical
Analysis
Top Management teams (TMTs) and its impact
on internationalization and firms performance:
A relationship model
Servant Leadership and its Impact on Employee
Job Satisfaction: The Moderating Effect of
Employee Trust in Leader
Organization Culture and Its Relationship with
Public Trust Mediated by Service Quality: A
Study of Elite Hotels of Uttarakhand Region
Tacit Knowledge Sharing in IT organizations:
Analysis of Training Methods

Session 1. D
20th March, 2015
|
Track O.1 (Operations)
Session Chairs
S.No. Paper Code
1
ICEBM15OR51

ICEBM15OR57

ICEBM15OR60

Savita Sharma;
Pratika Mishra

Namrata Singh;
Rajlaxmi Srivastava

Author(s)
Richa Mishra
Karam Pal Narwal;
Shweta
Payal Anand

Swati Mittal;
Rajib Lochan Dhar
Akansha Tyagi;
Jyoti Sharma
Shikha N. Khera;
Karishma Gulati

Time: 14.00-15:30
|
Venue: 6157
: Supply Chain Management
: Dr. Surya Prakash Singh, Department of Management Studies,
IIT Delhi, India.
Title
Author(s)
A Study of Lean Adopting Practices among Swati Alok
Indian Manufacturing Employees: a Case
Study At Awarpur Cement Works
Optimisation of Green Supply Chain cost in P.Baba Gnanakumar
Performance with Purpose model A
case study on Agriculture Supply Chain
PPP in urban drinking water supply
Roopali Sharma;
3

ICEBM15OR61

ICEBM15OR70

ICEBM15OR71

management: surveillance of operation and

maintenance for better service quality
Process and System in executing large
project in Kuwait Oil Company
Evidence based Management of Coastal
Zone and CRZ Violations in Mumbai:
Urgency of Integrated Coastal Zone
Management Plan (ICZMP) in Maharashtra

Dharmendra Kumawat

Deployment of E- Tools for Supply Chain

Integration: A Review

Rajeev Sharma;
Gaurav Tripathi

S.Yogananth;
N.Thangavel
Hemantkumar A.
Chouhan

Session 1. E
20th March, 2015
|
Time: 14.00-15:30
|
Venue: 6159
Track IT.1 (IT)
: Business Intelligence 1
Session Chairs
:
S.No. Paper Code
Title
Author(s)
1
ICEBM15IT56
A study of corporate web based reporting
Sushila Soriya;
in Indian hotel industry
Amol Subhash Daigude
2
ICEBM15IT59
Business Intelligence as a Competitive
A. Suryanarayana,
advantage: A Study into its current Status
P. Prasada Rao,
in Indian Retailing
V.Sailaja
3
ICEBM15IT63
A Predictive Data Mining Model for
J. Alamelu Mangai,
Customer Response in Bank Telemarketing Bharat B Gulyani
4
ICEBM15IT66
Health Management Facilitated by Content Moin Siddiqui;
Based Image Recognition (CBIR)
Pushkala Muralidharan
5
ICEBM15IT67
Prototype Of Controversy Mapping
Moin Siddiqui;
Application
Pushkala Muralidharan
Session 1. F
20th March, 2015
|
Time: 14.00-15:30
|
Venue: 6162
Track Eco-Fin.1
: Capital Market 1
Session Chairs
: Shri D.P. Singh, Ex General Manager, Reserve Bank of India
S.No. Paper Code
Title
Author(s)
1
ICEBM15FM51 Correlation Structure, Optimal Portfolio
Himanshu Joshi
Size And Foreign Institutional Investments
In Post Crises Period: An Investigation Of
U.S. And Indian Equity Market
2
ICEBM15FM55 Investor Sentiment, Stock Market Returns
Pramod Kumar Naik
And Volatility: Evidence From National
Stock Exchange India
3
ICEBM15FM56 Do Transmission Of Volatility Across
Amarnath Mitra
International Markets Follow Pattern? An
Empirical Investigation
4

ICEBM15FM57

ICEBM15FM126

ICEBM15FM127

ICEBM15FM52

15:30-16:00

Elections And Stock Market Volatility: An

Empirical Study.
Mutual Fund Investment Strategies
Analysis- A Comparative Study on Equity
Diversified Schemes
Adjustment Dynamics In Causal Linkages
Between Oil & Gold : An Empirical
Investigation
Eva & Earnings Management Evidence

Abhishek Behl;
Shreya Sethi
Mamta Pareek

Rakesh Shahani;
Yash garg;
Ankita Sharma
Sandeep Goyal

: Tea Break

16: 00 17: 30 : Technical Session 2 Parallel Tracks

Session 2. A
20th March, 2015
|
Time: 16: 00 17: 30 |
Venue: 6103
Track M.2 (Marketing)
: Advertising and Marketing Communication
Session Chairs
: Dr. R. P. Sharma, Indian Institute of Foreign Trade- Kolkata
S.No. Paper Code
Title
Author(s)
1
ICEBM15MK59 Effective Marketing Communication: A Code
Priyanka Pareek;
Mixing Approach
Kavale Rohit
2
ICEBM15MK64 Pleasure And Suspicion As The Prop Up Of
Sanjay Jerath;
Advertisement: The Study Of Advertising
Mrinalini Pandey
Schema Congruity And Emotional Response To
Indian Television Advertisement
3
ICEBM15MK83 Post graduate students' perceptions towards
Arun kumar;
online advertising : An empirical study
Mrinalini Pandey
4
ICEBM15MK94 Online Advertising as a Promotional Strategy:
Tanu Narang
A study of consumer preferences in North India
5
ICEBM15MK113 An Exploration of Feminising of Social
Fareya Siddiqui;
Media: Its role in ending Gender Stereotyping
Kaleem Mohammad
in Media & ther Implications
Khan
6
ICEBM15MK131 Advertising and ethical theories A
Sudeep Limaye;
Milind Pande
comparative studies of select campaigns
Session 2. B
20th March, 2015
|
Time: 16: 00 17: 30 |
Venue: 6104
Track S.2 (Strategy): Evidence based practices in Strategy and Entrepreneurship 1
Session Chairs:
S.No. Paper Code
Title
Author(S)
1
ICEBM15SM53 Risk management practices and their effect
Ankur Roy;
on firms strategy: A study of Rajasthan SMEs Satyendra Sharma
5

2
3

ICEBM15SM58 The Gaps In Strategy Formulation And

Implementation In Nepalese Organizations
ICEBM15SM61 Evidence Based Talent Analytics For
Competitive Advantage: A Study Into Real
World Practices
ICEBM15SM62 Evidence-Based Management, Actionability,
And Systematic Review: Theory, Model, And
Template
ICEBM15SM64 Measuring Business Strategy and Information
Systems Alignment For Sustainable
Organizations
ICEBM15SM83 Sustainability incorporated in the decisions at
General Motors - A case study

Sateesh Kumar Ojha

A. Suryanarayana

Farimah
Hakemzadeh,;
Vishwanath Baba
Amit Saraswat;
Ruchi Tewari
Amrinder Kaur;
Jitender Bhandari

Session 2. C
20th March, 2015
|
Time: 16: 00 17: 30 |
Venue: 6154
Track H.2 (HR): Employee and Talent 2
Session Chairs: Dr. Anubha Dadhich; Department of Management; BITS Pilani; Pilani
S.No.
1

Paper Code
ICEBM15HR54

Title
Review of Performance Appraisal Practices:
A Pilot Study of Preferences of Young HR
Professionals
ICEBM15HR61 Analysis of the strategic HRD interventions
and employee competencies towards
building organizational effectiveness
ICEBM15HR65 Reward and Recognition as predictors for
Organizational Commitment-An empirical
dissection of IT industry
ICEBM15HR67 Influences of Training on Administrative
Staff`s Job Involvement and Organizational
commitment
ICEBM15HR121 Impact of Worklife Balance Measures on
Employee Engagement- A Study Conducted
in Dehradun District Of Uttrakhand Balance
Measures On Employee Engagement- A
Study Conducted In Dehradun District Of
Uttrakhand
ICEBM15SM78 Dimensions of Training Effectiveness in
Telecom Companies of Madhya Pradesh: A
Perceptual Study Of Executives

Session 2. D
20th March, 2015
|
Time: 16: 00 17: 30 |
Track O.2 (Operations): Risk & Project management
6

Venue: 6157

Author(s)
Lokinder Kumar Tyagi

Rama Krishna Gupta;

Chandan Kumar
Sahoo
Surekha Rana;
Pooja Agrawal
Prachi Ajeet Murkute

Neha Joshi

Alok Bansal;
Suyash Jhawar

Session Chairs
S.No.
1

3
4

5
6

: Dr. Srikanta Routroy; Mechanical Engineering Department; BITS Pilani;

Pilani Campus
Paper Code
Title
Author(s)
ICEBM15OR59
Ascertaining Key Risks in the Construction M. Manikandan;
Projects from Stakeholder and Life Cycle
N.Thangavel.
Perspectives
ICEBM15OR65
Using last planner system (lps) for
Salim Siddiqui;
performance improvement of projects
Arshi Farid;
Pushkala Muralidharan
ICEBM15OR72
AHP-IRP: An Integrated Approach for
Ravi Kumar;
Decision Making
S P Singh
ICEBM15OR76
Integrated SA-DEA-TOPSIS based solution Akash Tayal;
approach for Multi Objective Stochastic
S P Singh
Dynamic Facility Layout Problem
ICEBM15OR87
Analysis of the Barriers to Reverse Logistics Anil Jindal;
using DEMATEL
Kuldip Singh Sangwan
ICEBM15OR89
Risk Management in Infrastructure Projects Satyendra Sharma;
Vijay Sharma

Session 2. E
20th March, 2015
|
Time: 16: 00 17: 30 |
Venue: 6159
Track IT.2 (IT): Business Intelligence 2
Session Chairs:
S.No.
Paper Code
Title
1
ICEBM15IT61 Information Data Mining in Renewable
Energy Domain - A new route for mapping
energy sustainability of Resurgent India
2
ICEBM15IT75 Hybrid Ensemble of classifiers to Enhance the
Student Performance Prediction
3
ICEBM15IT76 Word-of-mouth, Trust and perceived risk in
online shopping: An extension of the
technology acceptance model
4
ICEBM15IT78 A Change Point Based Discrete SRGM For A
Multi-Release Software System
5

ICEBM15IT79 A Review on the Complexity of Code Changes

Based Bug Prediction

ICEBM15IT80 Internet Marketing with Consumer Balking

and Optimal Allocation of Promotional Effort
using Genetic Algorithm

Session 2. F
20th March, 2015
|
Time: 16: 00 17: 30
Track Eco-Fin.2 (Eco-Fin): Banking
7

Venue: 6162

Author(s)
Himansu Sekhar
Rauth
Mrinal Pandey;
S Taruna
Farrah Zeba;
Shirshendu Ganguli
Anu G. Aggarwal;
Nidhi Nijhawan;
Abhishek Tandon
Sameer Anand;
Ajay Jaiswal;
V.B.Singh
Anu G. Aggarwal;
Gurjeet Kaur

Session Chairs:
S.No.
1
2

3
4
5

Paper Code
ICEBM15FM56

Title
Operating Efficiency of Indian Banks: An
Empirical Study
ICEBM15FM74 A Study on Management of Non Performing
Assets in Public Sector Banks with special
reference to State Bank of India
ICEBM15FM105 Capital Adequacy Requirement and its
Impact on Profitability of Indian Banks
ICEBM15FM121 Role of Technology in Financial Inclusion : A
Decision Making System for Banking Sector
ICEBM15SM56 Public Sector Banks in India in the Period of
Financial Liberalization: Performance,
Survival and Endurance Strategies
ICEBM15SM75 Growth Strategy of Indian Banking Sector
MSME Sector Financing

17:30-18:00

Author(s)
Bashir Ahmad Joo
Hem Ahuja

Kapil Sharma
Vaniki Joshi
Arwah Madan

Monojit Banerjee;
Amit Kundu

: Tea Break

18: 00 19: 00 : Technical Session 3 Parallel Tracks

Session 3. A
20th March, 2015
|
Track M.3 (Marketing)
Session Chairs:
S. No.

Paper Code

ICEBM15MK103

ICEBM15MK104

ICEBM15MK106

ICEBM15MK114
ICEBM15MK127

Time: 18: 00 19: 00|

: Relationship marketing

Venue: 6103

Title

Author(s)

Social Business Culture: A Growth Avenue

For Manufacturing Sector
Empirical Study on the Relationship
between Website Characteristic and
Consumer Online Buying Behavior
An empirical study on changing consumer
perception towards Flipkart after Big Billion
day
Marital Decision Making and Tourist
Destinations: An Empirical Study
A Study on Impact of Pester Power on
Family Buying Behaviour

Mushir Khan
Krity Gulati Mehta;
Shishirant Rahul
Deeksha Chawla

Maria Ashraf; Kaleem

Mohammad Khan
Punam Mishra

Session 3. B
20th March, 2015
|
Time: 18: 00 19: 00 |
Venue: 6104
Track S.3 (Strategy): Evidence based practices in Strategy and Entrepreneurship 2
Session Chairs: Dr. Dr. Arvind Sudarsan; Department of Economics Finance; BITS Pilani; Pilani
8

S.No.
1

Paper Code
ICEBM15SM66

Title
Author(S)
My Expression- A Case Study Of Value Co- Bijoylaxmi Sarmah,
Creation In Indian Firms
Jamid Ul Islam

ICEBM15SM80

ICEBM15SM82

ICEBM15FM82

Entrepreneurial Intention Study among Students Swati;

of Bits-Pilani
K.Nithya;
Beernelly Satwik
Application of principles of Evidence- Based Bhavna Ghatge
Management towards implementation of egovernance in India: Developing a conceptual
model
Behavioral Finance and its Applicability to Sarita Choudhary
Investment Strategies

Session 3. C
20th March, 2015
|
Time: 18: 00 19: 00 |
Venue: 6154
Track H.3 (HR): Evidence based practices in Human Resource Management 1
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15HR55 Emerging Challenges of HR
Rajni Singh
2
ICEBM15HR58 Organizational Learning as a Determinant of Nitin Simha Vihari;
Organizational Sustainability: An Evidence
M.K. Rao
Based Approach
3
ICEBM15HR63 A Critique of Evidence Based Management in C.V. Jayanthi
Ethics
4
ICEBM15HR85 Understanding the Impact of Strategic HR
Abhilash Acharya
Management System on Organizational
Performance : An Evidence-based
Management (EBMgt) Approach
Session 3. D
20th March, 2015
|
Time: 18: 00 19: 00 |
Venue: 6157
Track O.3 (Operations): Inventory & Supply Chain Management
Session Chairs
: Dr.Sameer Anand; Shaheed Sukhdev College of Business Studies; Delhi
University
S.No. Paper Code
Title
Author(s)
1
ICEBM15OR63
Inventory Model for Permissible Delay in Alok Kumar;
Payments of New Products under Dynamic Udayan Chanda
Pricing and Advertising Expenditure
2
ICEBM15OR75
An application of reliability centered G. Gupta;
maintenance
using fuzzy
logic
on R P Mishra
conventional lathe machine
3
ICEBM15OR79
Various aspects of green issues in Indian Shishir Goyal;
steel supply chain: An overview
Srikanta Routroy
4
IICEBM15OR81 Demystifying Supplier Satisfaction through C V Sunil Kumar;
9

Kano Model

Srikanta Routroy

Session 3. E
20th March, 2015
|
Time: 18: 00 19: 00 |
Venue: 6159
Track IT.3 (IT): Business Intelligence 2
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15IT53
Evidence Based Management in Information Mridul Arora
Technology Management
2
ICEBM15IT71
Quality of Mobile Applications: Literature Pooja Yadav;
Review for Identification of Quality Factors
Neha Singh;
Poonam Sharma
3
ICEBM15IT77
Effectiveness of ICT and E-governance in Sakshi Chhabra;
Development : Issues, Challenges and Ramesh Chhabra
Opportunities
4
ICEBM15OR77 Development and Application of e-commerce Aqila Rafiuddin;
and the Story of Success in SCM
Anuragbeiju;
Anomitra Banerjee
5
ICEBM15IT81
Simulating water distribution network using Vishal Gupta;
EPANET
Sagar Gupta
Session 3. F
20th March, 2015
Track Eco-Fin.3
Session Chairs
S.No.
1

2
3
4

|
Time: 18: 00 19: 00 |
Venue: 6162
: Micro Finance and Insurance
: Dr. VIjay S. Jariwala; Department of Economics; M K Bhavnagar
University; Gujarat
Paper Code
Tit le
Author(s)
ICEBM15FM130 Advantages of Micro Finance: Is It Reaching Asmita Vyas;
the Poorest of the poor in Rural India?
Rupali Ambadkar;
Jyoti Bhargava
ICEBM15FM93 Management of University Finance: Past and Sarita Agrawal;
Present
Heena R. Upadhyaya
ICEBM15MK55 An Evidence based study of HealthDipak M.Sanki;
insurance in India
Anjali K .Patel
ICEBM15MK56 Micro Insurance In India: An Emgering
Rupali Shah;
Market
Dipak M.Sanki

19:30 19:30

: High Tea

19:30 20:30

: Cultural Program (BITS Auditorium)

20:30 22: 00

: Welcome Dinner (VFast Canteen)

10

Day 2, 21st March, 2015

09:00-10:00
In Chair

: Theme session Plenary, (NAB Auditorium)

: Prof. Hemant Merchant, Kate Tiedemann College of Business,
University of South Florida, St. Petersburg

Keynote Speakers:
1. Dr. Amit Bardhan, Faculty of Management Studies, University of Delhi, Delhi 110007
2. Dr. Kanhaiya Singh, Professor, FORE School of Management, New Delhi
10:00 10: 15 : Coffee Break
10: 30 12: 00 : Technical Session 4 Parallel Tracks
Session 4. A
21th March, 2015
|
Time: 10: 30 12: 00 |
Venue: 6161
Track M.4 (Marketing): Branding
Session Chairs:
S.No. Paper Code
Title
1
ICEBM15MK60
Impact of Brand Prominence, Game
Involvement and Persuasion Knowledge
on Brand Recall and Brand Attitude in
Advergames
2
ICEBM15MK74
An Empirical Study on Factors Affecting
the Brand among Indian Politicians
3
ICEBM15MK84
Rural Consumers Acceptability of A Hul
Brand A Block Level Study in The State
of West Bengal
4
ICEBM15MK111
Effect of Carrying National Brands on
Consumer Inferencing and Evaluation of
Private Labels
5
ICEBM15MK115
Private Label Brand: A Study on
Relationship between Store Image, Brand
Association and Perceived Quality
6
ICEBM15MK120
A Review of Frokan`s Match-Up
Hypothesis: Analysis of Factors
Responsible in Employing the Endorsers
for a Brand
7
ICEBM15MK136
A Study of College Students about
Perception of Brand "RDIAS"

Session 4. B
21st March, 2015

Time: 10: 30 12: 00

11

Venue:6162

Author(s)
Devika Vashisht

Amanpreet Singh Brar;

Pankaj Goel
Kaberi Bhattacharyya;
Biswajit Bhadra
Ramakanta Mishra

Chandra Kumar;
Bijuna C Mohan
Arif Anwar;
Bilal M. Khan

Poonam Khurana;
Deepika Varshney;
Kapil Sharma

Track Eco-Fin.4 (Eco-Fin): Corporate Governance and New paradigm in Financial Policy
Session Chairs
: Dr. Sarita Agrawal; Department of Business Economics; M.S. University
of Baroda; Vadodara, Gujarat
S. No. Paper Code
Title
Author(S)
1
ICEBM15FM68
Impact of Corporate Governance on Cost of
Varnita Srivastava;
Equity Capital: Current Status of Research in Niladri Das;
India
J.K. Pattanayak
2
ICEBM15FM87
Corporate Debt Restructuring A Tool for
Pritpal Singh Bhullar
Debt Management (An Analytical Case Of
Wockhardt And Arvind Mills)
3
ICEBM15FM95
Assessing Corporate Financial Distress:
Vimala.S; J.P.Kumar;
Empirical Evidence from Selected Indian
Saranya.P.B
Pharmaceutical Companies
4
ICEBM15FM98
Critical Analysis of Influence of Financial
Krunal Parekh;
Liberalization on Corporate Finance
D. S. Jagnade
Measures
5
ICEBM15FM129 Corporate finance -An analysis of short term Kanhaiya Singh
financial instruments in the Indian context
6
ICEBM15FM131 Corporate Debt Market: An Alternate Source Khushboo Agnihotri
of Corporate Finance with Special Reference
to India
Session 4. C
21st March, 2015
|
Time: 10: 30 12: 00 |
Venue: 6158
Track H.4 (HR): Faculty Motivation and Job Satisfaction
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15HR64 Teachers Academic optimism and role
Anugamini Priya
behaviours: an Indian perspective
Srivastava;
Rajib Lochan Dhar
2

ICEBM15HR84

ICEBM15HR89

5
6

Job Stress and its Impact on Faculty

Performance-A sample study

The Study of Job Satisfaction Among

Academicians in Panjab University
ICEBM15HR103 Rejuvenating Standards in Higher
Education: Professional Ethics and
Performance Management of Teachers
ICEBM15HR123 Mentoring: An Imperative for the Careers
of Academicians
ICEBM15HR70 Good people are ours and our people are
good practices in the organizations

12

Payal Mehta;
Sudatta Banerjee;
Jyothirmayee Mocherla
Lipika K.Guliani;
Jagdeep Singh
Tanu Shukla

Elisha Arora;
Lokinder Kumar Tyagi
Sateesh Kumar Ojha

Session 4. D
21st March, 2015
|
Time: 10: 30 12: 00 |
Venue: 6152
Track O.4 (Operations): Operations Research, Supply Chain and Quality
Session Chairs
: Prof. Kuldip Singh Sangwan; Mechanical Engineering Department; BITS
Pilani; Pilani Campus
S.No. Paper Code
Title
Author(s)
1
ICEBM15OR64
Innovation Diffusion Based Inventory Model Udayan Chanda;
under Dynamic Advertising and Pricing Alok Kumar
Policy
2
ICEBM15OR80
Relationship
between
total
quality Venkataiah
management
(tqm)
practices
and Chittipaka
organizational performance- an empirical
investigation
3
ICEBM15OR83
Scale Efficiency with Fuzzy Data
Shivi Agarwal
4
ICEBM15OR84
Prioritization
of
Critical
Factors
in Sunil Luthra
Implementing Reverse Logistics Practices:
An Analytical Hierarchy Process Approach
5
ICEBM15OR88
Supppy chain resdisgn and its impact on Pramod Kumar
performance: A dairy industry perspective
Mishra;
B. Rajashekhar
6
ICEBM15SM98
Analysis of Priorities of Indian apparel SMEs V G Venkatesh;
in Post MFA period - a MCDM approach
Rameshwar Dubey;
Sonali Bhattacharya
Session 4. E
21st March, 2015
|
Time: 10: 30 12: 00 |
Venue: 6159
Track M.5 (Marketing): Online Marketing
Session Chairs: Dr. Arun Kumar; Department of Management; BITS Pilani; Pilani
S.No. Paper Code
Title
Author(s)
1
ICEBM15MK61 A Capability Based View on Social Media Shampy Kamboj;
Technologies
and
Firm
Performance Z. Rahman
Relationship: A Study on Mediating Role
2
ICEBM15MK81 Applying Risk-Focused e-CAM Model for Artee Aggrawal;
M-Commerce in Metro-India
Deb Burman
3
ICEBM15MK132 A study on consumer behaviour of online Arun kumar.V
shopping with special reference to
Coimbatore city
4
ICEBM15MK139 Multi-Faces of Online Shopping in Emerging Mandavi Sahu;
Economies: How Generation X, Y, Z and Tribhuvan Nath
Baby boomers Are Driving Consumer Goods
Market?
5
ICEBM15MK141 The influence of media marketing on online A.Vanmathi;
customer buying decision
N.Thangavel
6
ICEBM15MK222 Facebook Content Strategy of Industry Nirankush Dutta;
Leaders in India: An Exploratory Analysis
Arunima Rana;
13

Anil Bhat
Session 4. F
21st March, 2015
Track Eco-Fin.5
Session Chairs
S.No.
1

3
4

|
Time: 10: 30 12: 00 |
Venue: 6157
: Capital Market 2
: Prof. NV Muralidhar Rao; Department of Economics Finance; BITS
Pilani, Pilani Campus.
Paper Code
Title
Author(s)
ICEBM15FM54 A Comparative Study of Returns Generated Vishal Mehta;
by Nifty, MF (Equity) and Gold ETFs with a Vandana Gandhi;
Target Rate for a given Investment Horizon
Prashant Chhajer
ICEBM15FM55 A Study of Market Efficiency in Commodity Vishal Mehta;
Spot and Futures Indices in India
Prashant Chhajer;
Vandana Gandhi
ICEBM15FM86B An
augmented
Fama-French
model: Samreen Akhtar
evidence from India
ICEBM15FM78 Empirical study on Business and Emotions Selvarani Mariappan;
(Market) Cycles and sector performance in S.Sakthivel
Indian Stock Market
ICEBM15FM81 Impact of FIIs and Foreign Exchange on Vijay Gondaliya
Indian Stock Market (BSE-Sensex and CNXNifty)
ICEBM15FM90 Price Elasticity of India's Oil Exports and Devi Prasad Panda;
Imports: An Econometric Analysis
Pushpa Trivedi

12:00-13:30

: Lunch Break (Institute Canteen)

13:30-15:00

: Technical Session 5 Parallel Tracks

Session 5. A
21st March, 2015
|
Time: 13:30-15:00
|
Venue: 6161
Track M.6 (Marketing): Evidence based practices for Business Excellence
Session Chairs:
S.No. Paper Code
1
ICEBM15MK58

ICEBM15MK63

ICEBM15MK73

Title
To identify the effective evidence based
marketing tools in Indian Pharmaceutical
industry
A Study of Perception of Doctors towards
Product Mix Factors of Pharmaceutical
Industry
Sales organization effectiveness and
salesforce control system - A Research
Oriented Perspective
14

Author(s)
Shubhendra Singh
Parihar
Neeti Kasliwal

M. Khalid Azam;
Zoha Fatima

ICEBM15MK77

ICEBM15SM86

ICEBM15MK121

ICEBM15SM86

The role of sales leaders in sales effectiveness:

perception of sales reps in India
Evidence in Management Research Some
Conceptual Issues
Prevalence of evidence based management in
Pharmaceutical Sales management in India
Corporate Sustainability: A Mantra for
Business Excellence

Rajendra Prasad
Sharma
Vasant V. Banga;
Milind T. Phadtareb
Swapnil Undale;
Milind Pande
Khushboo Agnihotri;
Rashmi Tripathi

Session 5. B
21st March, 2015
|
Time: 13:30-15:00
|
Venue: 6162
Track Eco-Fin.6
: New paradigm in Financial Policy1
Session Chairs
: Prof. Kanhaiya Singh, FORE School of Management, New Delhi
S. No. Paper Code
Title
Author(S)
1
ICEBM15FM116 Demand for Money in India An
Vijay jariwala
Econometric Analysis A Sectoral Estimation
2
ICEBM15FM51
Agrarian Crisis in India: Evidences and
Archana Singh;
Reasons
Pushpa Trivedi
3
ICEBM15FM52
Determinants of Financial Inclusion
K. Sukumaran
4
ICEBM15FM59
Financial Inclusion in Rural Punjab An
Parul Grover;
Empirical Study
Anju Singla
5
ICEBM15FM61
Indian Financial Institutions and international Hitesh Keserwani;
market linkages: An exploratory study
Sana Moid
6
ICEBM15FM97
Relationship Between Mean and Skewness of Manjusha Senapati;
Relative Price Distribution
Pushpa Trivedi
Session 5. C
21st March, 2015
|
Time: 13:30-15:00
|
Venue: 6158
Track H.5 (HR): Employee and Talent 3
Session Chairs: Dr. Lokinder Kumar Tyagi, BVIMR, New Delhi
S.No. Paper Code
Title
1
ICEBM15HR73 Impact of Organization Culture on
Employee Performance: A Study on
Hospitality Sector
2
ICEBM15HR75 Impact of Job Stress on Intentions to Quit
among Indian Bank Employees: Moderating
Role of Positive Affectivity
3
ICEBM15HR76 Job Satisfaction and Quality of Work Life:
An Influential Socio-Demographic
Association
4
ICEBM15HR97 Organizational Culture, Attitude towards
Change and Performance: A Conceptual
Review
5
ICEBM15HR115 Facilitating Employee Engagement and
15

Author(S)
Rekha Khosla

Shreya Garg;
Rajib Lochan Dhar;
Swati Mittal
Pavitra Dhamija;
Anju Singla
Sana Amjad

Shiney Chib

Retention through Employee Commitment

ICEBM15HR122 Long working hours, Work Life Conflict and
Health issues among IT Professionals in
India

Sandhya Taneja

Session 5. D
21st March, 2015
|
Time: 13:30-15:00
|
Venue: 6152
Track O.5 (Operations): Evidence based practices in Operations and Quality Management
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15OR56
Evidence based management by
Dhanya. J. S
applying six sigma principles and
DMAIC technology
2
ICEBM15OR58
Ignored energy consumption:
S.V Patil;
sustainable source of energy
Jayant M Alagawdi;
conservation
Dhanya. J. S
3
ICEBM15OR68
The Indian textile industry and its
Hasanuzzaman;
impact on the environment
Chandan Bhar
4
ICEBM15OR85
Lifecycle costing-benefits and
Ravinder Dala
challenges of cost breakdown structure
5
ICEBM15OR86
Evidence Based Management in
Satyendra Kumar Sharma;
Information Technology and
Praveen Ranjan Srivantava;
Management
Imlak Shaikh
6
Yashvardhan Sharma;
ICEBM15IT69
Political Opinion Mining from Twitter
Mayank Garg;
Ekansh Mittal
Session 5. E
21st March, 2015
|
Time: 13:30-15:00
|
Venue: 6159
Track M.6 (Marketing): Customers & Market 1
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15MK96 The e-Merging Face of Rural Markets in
V.J Byra Reddy;
India
K.N.Veena;
Shashidhar Channappa
2
ICEBM15MK99 Stepping in to Rural Markets of India: A
Jamid Ul Islam;
Distinct Approach
Bijoylaxmi Sarmah;
Z. Rahman
3
ICEBM15MK109 Facilitating and Inhibiting factors
Sunpreet Kaur Sahni;
influencing purchase intention of Green
Maneet Kaur Bhamra
Products.
4
ICEBM15MK138 Study of Consumer Buying Behaviour
Gayathri Swapnil Band;
With Respect to Tea in Nagpur &
Neeta V Shah
Wardha Region
16

ICEBM15MK140

ICEBM15SM66

Evidence based management in social

marketing: A case study on Open
Defecation free India plan by 2nd Oct.
2019
My Expression- A case study of Value
Co-Creation in Indian Firms

Sandeep Choudhary

Bijoylaxmi Sarmah;
Jamid Ul Islam;
Zillur Rahman

Session 5. F
21st March, 2015
|
Time: 13:30-15:00
|
Venue:6157
Track Track H.6 (HR): Evidence based practices in Human Resource Management 2
Session Chairs:
S.No. Paper Code
Title
Author(s)
1
ICEBM15HR77 Examining the link between Psychological
Upasna A Agarwal;
contract and Work Outcomes: Evidence from Rajen K Gupta
an Indian Firm
2
ICEBM15HR83 Indentifying & designing Talent
Jayanti Belur;
Development process in the Manufacturing
Prashant V Yatgiri;
Industries-a case study of companies in
G.S.Hiremath
Hubil-Dharwad region (Karnataka State)
3
ICEBM15HR94 A re-inventive approach towards role of
Vijit Chaturvedi;
Organization Fairness and Justice as
Shikha Pabla
Evidence based HR intervention to restrengthen organization citizenship behavior:
A conceptual relook
4
ICEBM15HR106 Evidence Based Contribution To Integral
B.Shanmuga Priya
Personality Towards Performance
Management Through FIRO-B Instrument
Measure
5
ICEBM15HR114 Management by What Evidence?
Arvind Sudarsan;
Management by Whose Evidence?
C. V. Jayanthi
6
ICEBM15HR117 Engagement And Retention
Shreya Mishra;
Krishna Kanth. S;
Hemanth Kumar
15:00-15:15

: Tea Break

15:15-16:45
: Technical Session 5 Parallel Tracks
Session 6. A
21st March, 2015
|
Time: 15:15-16:45
|
Track M.7 (Marketing): Customers & Market 2
Session Chairs:

17

Venue: 6161

S.No. Paper Code

1
ICEBM15MK54

ICEBM15MK89

ICEBM15MK112

ICEBM15MK126

ICEBM15MK144

Title
The Role of Seasonal Frugal Markets as
Precursors of Sustainable Business: An
Interpretative Phenomenological Paradigm
Evidences From Rural Market-The
Challenges of Profitable Expansion with
Reference to Mobile Operators In India
Affiliate Marketing- An Exploratory Research
of Independent Distributors
Conspicuous Consumption & Value
Consciousness of Millennials
A Study of Awareness Level of
Environmental Sustainable Consumption
Issues Among Children

Author(s)
Rajneesh Choubisa

Rachanaa Datey;
Kavita Tiwari
Sushma Rani
Nishkant Bohra;
Latika Dhuria;
Savita Karwasra
Meenakshi Sharma;
Leela Rani

Session 6. B
21st March, 2015
|
Time: 15:15-16:45
|
Venue: 6162
Track Eco-Fin.7
: New paradigm in Financial Policy2
Session Chairs
:
S. No.
Paper Code
Title
1
ICEBM15FM57
Forensic Accounting: A Multidimensional
Approach to Investigate Financial Fraud and
Scams
2
ICEBM15FM60
The Conformity of Disclosure of Accounting
Policies in Accordance with Accounting
Assumptions:An Empirical Study of Indian
Automobile Companies
3
ICEBM15FM83
Drivers of Efficiency of Microfinance
Institutions in India
4
ICEBM15FM89
Indian Microfinance Institutions Are they
Financially Sustainable?-An empirical study
6
ICEBM15FM132 Developmental Impact of Micro-finance
Initiatives in India: An Evidence Based Study

Author(S)
Rajesh S. Patel;
Jignesh B. Parekh
Shrikrishna
Mahajan;
Walvekar Sagar
Puran Singh
S.Sangeetha;
K.Chitra
Rashmi Tripathi

Session 6. C
21st March, 2015
|
Time: 15:15-16:45
|
Venue: 6158
Track H.7 (HR): Evidence based practices in Human Resource Management 2
Session Chairs:
S.No.
1

Paper Code
ICEBM15HR66

ICEBM15HR99

Title
Author(S)
A conceptual model of retention of
Mohammad Faraz Naim;
Generation Y employees
Usha Lenka
Linking anticipated Work-Family conflict
Sasmita Dash
and maternal employment-In Indian Context
18

3
4
5

ICEBM15HR101 Better Performance and Employee

Engagement: An Evidence Based Analysis
ICEBM15HR107 The influence of Quality of Work Life on
Employee Job Satisfaction
ICEBM15HR110 Factors contributing towards the
Effectiveness of Training & Development
programs in Indian Power Sector: An
Empirical Study
ICEBM15HR111 Impact of marital status on Work Family
Conflict, Work Family Guilt and Meaning of
Life
ICEBM15HR116 Impact of Information Technology on
Human Resource Management: An
exploratory research on Select Indian Banks

Session 6. D
21st March, 2015
|
Time: 15:15-16:45
|
Venue: 6152
Track M.8 (Marketing): Customers & Market 3
Session Chairs:
S.No. Paper Code
Title
1
ICEBM15MK67 Next Gen Retailing: An Emperical Study On
The Paradigm Shifts Of Indian Retailing
2

ICEBM15MK69

ICEBM15MK71

ICEBM15MK82

Exploring The Motivations Of Tourist For

Travelling: From The Literature
Analyzing Performance And Competitiveness
Of Hotel Electronic Distribution

An Investigation Of International And

Domestic Tourists Satisfaction With Goa:
Implications For Destination Marketing
ICEBM15MK87 Effect Of Kids Presence In Shopping Trips To
Organized Retail Outlets On Impulse Buying
Among Women Of Kottayam Municipality
ICEBM15MK123 A Classification Of Supermarket Customers

Session 6. E
21st March, 2015
|
Time: 15:15-16:45
|
Venue: 6159
Track M.9 (Marketing): Customers & Market 4
Session Chairs:
S.No.
Paper Code
Title
1
ICEBM15MK98 Fashion Consumers Engagement In
Electronic Word of Mouth Communication
Through Social Media Platforms
19

Sharad R. Kulkarni
Manisha Choudhary;
Dipti Sharma
Mohit Alimchandani;
Anil Bhat;
Arya Kumar
Hansika Singhal

Neha Gupta,
Divya Mehta,
Jyoti Tikoria,

Author(s)
Priyanka Tripathy;
P.K. Tripathy;
S.C. Kumar
Alok Acharya;
Z. Rahman
P. R. Sahoo;
B. B.Pradhan;
S. K. Lenka
Pinky Pawaskar;
Mridula Goel
Siby Zachariahs;
Joshy John
Grishma Padhye;
Meenakshi Rawani

Author(s)
Mohd.Sarwar Alam;
Bilal Mustafa Khan

ICEBM15MK105

Content Analysis of Growth Potential of

B2B Marketing-A Case Study

ICEBM15MK124

ICEBM15MK135

ICEBM15MK142

ICEBM15MK65

Engaging Minds: The Rational Use Of

Emotional Appeal In Advertising
Impulse Buying, No Conscious Planning
Leads To Social And Economic Risk- With
Special Reference Shopping Of Consumer
Durables In Superstores-Allahabad
Market Analysis of Mobile Applications
With Respect to Television Channels,
Entertainment and Live Broadcast Media
A Study On Consumer's Choice Of
Preference For The Green Attributes Of The
Hotel Industry

Session 6. F
21st March, 2015
Track Eco-Fin.8
Session Chairs

S.No.
1
2
3

Omvir Gautam;
V.K Singh;
Naman Sharma
Surabhi Mukherjee
Chakravarty
Devaraj Badugu;
Harshit Eric Williams;
Piyush Kumar Singh
Pranjal Verma;
Ashish Darji
Neeti Kasliwal
Srishti Agarwal

|
Time: 15:15-16:45
|
Venue: 6157
: New paradigm in Financial Policy3
: Mr. K. Sukumaran; School for Investor Education & Financial Literacy;
National Institute of Securities Markets, Vashi, Navi Mumbai

Paper Code
ICEBM15FM64

Title
Are Independent Directors Independent?
--Critical Evaluation
ICEBM15FM76 Ownership, Fund Characteristics And Fund
Performance
ICEBM15FM117 Time Driven Activity Based Costing can be
used for Budgeting to predict the actual
expenditure: A case study with special
reference to Textile Spinning Mills in
Coimbatore district, Tamilnadu
ICEBM15FM125 A Study of Public and Private Sector Mutual
Funds Performance During Pre-Recession,
Post- Recession And Recession Period 2008
Special Reference to UTI And ICICI
Prudential Mutual Funds.

16: 50 17: 20

: Valedictory Session (NAB Auditorium)

17:20-18:00

: High Tea

20

Author(s)
Jitendra Kumar
Inderjeet Kaur Oberoi;
K.P. Kaushik
Jelsy Joseph

N. Jayaprada