SWOT ANALYSIS FOR 'ORGANISATIONAL

ANALYSIS'
Purpose
1.
The purpose of SWOT Analysis during the summer training
is to carry out 'Organisational Analysis' of the Existing
company/firm/organisation, where student is conducting
summer training.
2.
Students are required to present 'CURRENT STATUS'
of the company/firm/ organisation in respect of its
Strengths, Weaknesses, Opportunities & Threats.
3.
SWOT Analysis can be conducted for (a) New Launch of a
Company, (b) Strategy Formulation, (c) Problem solving. But,
in such cases focus of 'factors of analysis shall be different.
SWOT Analysis 2x2 Approach
In this approach Strengths & Weaknesses are 'mapped' against
Opportunities & Threats.
Aspect

Focus

Attributes/Factors of
Analysis

Strengths
and
Weakness
es

On the internal
environment,
i.e., the situation
inside the
company or
organization

Examples:
Related
to
products,
pricing,
costs,
profitability,
performance,
quality,
people,
skills,
adaptability, brands, services,
reputation,
processes,
infrastructure, etc.

Opportuni On the external

ties and
environment,
Threats
i.e., the situation
outside the
company or
organization

Examples:
Related
to
markets, sectors, audience,
fashion, seasonality, trends,
competition,
economics,
politics,
society,
culture,
technology,
environmental,
media, law, etc.

The approach of analysis entails collecting data of the company

and about the environment of the company under study and
draw inferences about the attributes/factors of analysis; club
the inferences under four heads Strengths, Weaknesses,
Opportunities & Threats.
Numbers of attributes/factors, on which inferences can be
drawn depends on the availability of data.
Strength
Resource Assets, People
Customer Base
Market Position Location and
geographical Price, value, quality

Financial Resources Financial

reserves, likely returns

Sales Channels

reach, distribution,

awareness

Product/Services USP's (unique selling

points)

Profitability
Growth Potential:
o
o
o
o
o
o

Weakness
Resource
Low Profit Margins
Market Position
Financial Resources
Sales Channels
Lack of New
Products/Services
Competitive
Vulnerability

Experience, knowledge, data,

Innovative aspects,
Accreditations, qualifications,
certifications,
Cultural, attitudinal, behavioural
Management cover, succession
Philosophy and values

Systems, Processes,
Structure, ITeS,
communications

Opportunities
New Competitive Markets
Strategic Alliances
o Funding
o Sales
o Product/Services
o Merger/Acquisitions
Exploiting strengths for
opportunities
Creating opportunities by
eliminating weaknesses

Threats
Economy
Lose of Key Staff
Lack of Financial
Resources
Cash Flow
New Technology
Increased Competition
New Govt Regulations
Failing Sales

 Decreasing Profits
Attributes/Factors for Analysis