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Google SWOT analysis 2013

Strengths

Weaknesses

1.

Open source products and services

2.

Quality and customer experience are the


2.
primary objects

1.

3.

3.

Financial situation

4.

Access to the widest group of internet

Relies on one source of income


Unprofitable products
Patent litigations

users worldwide
5.

Strong patents portfolio

6.

Product integration

7.

Culture of innovation

Opportunities

Threats

1.

Growing number of mobile internet users


1.

Growing number of mobile internet users

2.

Obtaining patents through acquisitions 2.

Unprofitable products

3.

Driverless electronic cars

3.

EU antitrust laws

4.

Growing into electronics industry

4.

Competition from Microsoft

5.

Google fiber cables

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