Autosport

MARKETING INFORMATION
 What is FACTS
GRAND -AM ROAD RACING?
IS ONE OF THE BEST RACING SERIES ON THE PLANET.
ROLEX GRAND-AM Sports Car Series presented by Crown Royal Cask No. 16 which begins its
11th season of competition in 2010 has established itself as the most competitive professional
ENDURANCE ROAD RACING in North America. The Rolex Series Daytona Prototype category has
attracted the attention of superstar drivers and universally recognized teams through its extremely
raceable and relatively affordable format, and has revolutionized sports car racing with plentiful
battles at the front of the field and close finishes in virtually every race.
Like the Daytona Prototype class that has redefined prototype sports car racing, the Rolex Series
GT class has done the same for high-performance, production-based sports car racing. With an eye
toward the cost-containment and close competition that has propelled the popularity of the Daytona
Prototype class, the GT category provides a stable battleground for the world's top automobile
manufacturers. Perhaps best of all, the Rolex Series two-class format allows race fans watching from
the grandstands or on television and the media covering the sport to follow the action with just two
easy-to-distinguish classes of race cars Daytona Prototypes and GT.
GRAND-AM races at some of the world's most prestigious venues Daytona, Montreal and Watkins
Glen and has taken the role of a top annual attraction at some of the newest venues in the industry
such as Miller Motorsports Park, Barber Motorsports Park, Virginia International Raceway and New
Jersey Motorsports Park.
GRAND-AM is also making a newest form of circuit racing "Stadium Road Racing" on the road
course layouts at tracks like Homestead-Miami Speedway or Daytona International Speedway.
The Rolex Series is also home to some of the best and most recognized names in motorsports
Scott Pruett, Max Angelelli, Alex Gurney, Jon Fogarty and more and is a road racing showcase for
NASCAR notables such as Jimmie Johnson, Juan Pablo Montoya, Casey Mears.
Open-wheel stars like Dario Franchitti, Scott Dixon, Danica Patrick, Ryan Briscoe, and many others
will also make spotlight appearances in the Rolex Series this season.

In 2010, Grand-Am Road Racing continues to grow. Our acquisition by

NASCAR gives our series the added clout of the World´s largest and
most prestigious sanctioning body.

TV RATINGS
HAVE RISEN

32% IN PAST
FIVE YEARS

ROLEX GRAND-AM
IS BROADCAST IN
20
AROUND THE WORLD
183COUNTRIES
MILLION
GRAND-AM FANS
IN THE
UNITED STATES
DAYTONA PROTOTYPE CLASS / DP

Daytona Prototypes are mid-engine race cars

purpose-built for competition. Capable of speeds in
excess of 190 mph, Daytona Prototypes also feature
the latest in safety technology, including carbon fiber
side-impact panels and a multi-point roll cage. Daytona
Prototypes are produced by five chassis constructors.
Each chassis is designed and manufactured
independently but highly limited by Grand-Am rules to
keep the competition very close.

Each chassis costs about $500,000. Engines are

producting-based and include power plants from
Ford, Pontiac, Lexus, BMW, Honda, Porsche and
Infinity.
All engines produce about 500 horsepower and have
five- or six speed sequential gearboxes.
In addition to Grand-Am specified chassis designs and
engines, all Daytona Prototypes have a minimum
weight of 2,275 pounds.

GT / GRAND TOURING CLASS

The GT division is home to production-based race

cars that are similar in appearance to the latest
sports cars.
But with carbon fiber bodies and similar technology
found in the Daytona Prototypes underneath, GT
cars are all business. The rules for GT -short for
GrandTouring - employ several methods of
equalization, including weight, tire size and engine
rev limits, to provide an even playing field for a
variety of international and American-made cars.

Only in GT can one see nimble, flat-six Porsche GT3s

take on big-bore V-8 Corvettes and Pontiacs while
also mixing it up with Mazda RX-8s and BMW M6
coupes. GT engines produce between 400 and
450 horsepower and minimum weights range from
2,340 to 2,800 pounds. The top speed for GT cars
is 180 mph. Costs for a GT car range from
$250,000 to $400,000.

ROLEX GRAND-AM

CATEGORIES
 47%
OF FANS ARE AGE 18-34

55-54 65+
65+ 55-54
7% 9% 16% 15%
45-54
18-24
20% 18-24
12%
15%
45-54
35-44
21% 25-34

18%
17%
25-34 35-44
32% 18%
GRAND-AM FANS GENERAL POPULATION

DEMOGRAPHICS

ATTITUDES TOWARD
GRAND-AM SPONSORS PASSION FOR MOTORSPORTS
100%

83%
80 % I like foreign/exotic cars
70% 80%
I am a car enthusisast
60 % 78%
I like to attend car shows
78%
I prefer American cars
40 %
74%
I enjoy working on my own car
20 %
64%
I am a member of a car club
44%
Grand-Am drivers Im very familiar 0 10 20 30 40 50 60 70 80
could not run their with companies
cars without that sponsor
sponsors support Grand-Am and GRAND-AM FANS MEDIAN HOUSEHOLD
its drivers

THERE ARE
MILLION INCOME
20 GRAND-AM ROAD
RACING FANS IN THE
UNITED STATES
GRAND-AM FANS
$72,000

GENDER MALE 68%

FEMALE 32%
 MEDIA
EXPOSURE

Grand-Am enjoys substantial coverage in print media. During the season more
than 200 magazines and daily newspapers run articles or reports on Grand-Am.
Those articles account for a total circulation of more than 500 million readers.
Grand-Am is covered by 75 of the top 100 daily newspapers in the U.S.
by circulation.

The 2009 Rolex 24 At Daytona SPEED broadcast featured 14 and a half hours
of live coverage, with a rating increase of 47 percent over the 2008 broadcast.
The initial tune-in on FOX averaged nearly one million households and 1.2 million
viewers.

SPEED reaches more than 73 million homes and the Rolex Series ratings on
are up to 24 percent over 2008 year-to-date.

Grand-Am news is also covered on MRN Radio. And is also proud to partner
with Azteca American Central Florida for "Al Volante con Grand-Am." the first
Spanish-language news magazine show devoted to Grand-Am.

Grand-am.com features video highlights, daily news and editorials, full race
coverage, team bios, message boards, photos, question and answer sessions,
driver interviews, chat sessions, up-to-date points standings, contents,
live timing and scoring and much more.

SPEED featured all the season for Latin America (Colombia) on

LIVE COVERAGE by Jorge Koechlin and Roberto J.Guerrero.

INTERNATIONAL EXPOSURE
GRAND-AM ROLEX SPORTS CAR SERIES RACES OR HIGHLIGHTS
PROGRAMS ARE DISTRIBUTED BY 15 TELEVISION PARTNERS IN 187
COUNTRIES ANS TERRITORIES, REACHING MORE THAN 114 MILLION
HOMES.
THE AMERICAS EUROPE MIDDLE EAST AFRICA ASIA
SPEED Eurosport Eurosport ESPN Africa aESPN Australia
ESPN 2 Channel 5 Orbit/ESPN Eurosport ESPN Pacific Rim
FOX Latin America Sport 5 ESPN Israel J-Sport
ESPN Latin America
ESPN 2 Caribbean
 MAZDA RX8

MOTOR: 20B Peripheral Port

3 Rotor Engine,1950 c.c.
415 HP @ 8500 RPM
8600 Max. RPM

CHASSIS: Riley Technologies, MK XV

BODYWORK: All Carbon Fiber

GEARBOX: Emco, Daytona Prototype

6 Speed Transaxle

SUSPENSION: DSSV

BRAKES: Alcon Racing

WHEELS: BBS

TIRES: Pirelli Racing

2010
ROLEX GRAND-AM

CAR & TEAM

In 1995, Sylvain Tremblay established

SpeedSource to provide full-service race
services and custom components to both
club level and professional series drivers.
With countless wins, and multiple driver and
team championships, SpeedSource is now
one of the largest road racing teams in the
country. SpeedSource is committed to
develop emerging technologies and build
in-house each of its cars to remain at the
forefront of road racing in the US.

SpeedSource Facilities:

Engine Development
Suspension Development
Transportation and Racing Equipment

2008 Rolex 24 Hours at Daytona, GT winners.

SPEEDSOURCE
BIOGRAPHY

BIRTHDATE: August 2,1989

BIRTHPLACE: Bogotá, Col.
CITIZENSHIP: Colombia-Spain
HEIGHT: 5’8
WEIGHT: 154 Lbs
STUDIES: Industrial Design - UniBosque

CAREER HIGHLIGHTS
Karting 2001
Karting 2004

Ford Racing Drivers School 2005

Fórmula Renault 1600 Corona Cup
TC 2000 Colombia - 12 Hours Doria

Fórmula Renault 1600 Corona Cup 2006

TC 2000 Colombia - 12 Hours Petrobras

Fórmula Renault 2000 - Panam GP Series 2007

6 Hours Petrobras-Motor

12 Hours Petrobras-Motor 2008

6 Hours Petrobras-Motor 2009

SEBASTIANMARTINEZ
Rolex Grand-Am Series 2010

2010
ROLEX GRAND-AM

DRIVERS

BIOGRAPHY
JULIANMARTINEZ
BIRTHDATE: May 19,1992
BIRTHPLACE: Bogotá, Col.
CITIZENSHIP: Colombia-Spain
HEIGHT: 5’9
WEIGHT: 157 Lbs
STUDIES: Industrial Design - UniBosque

CAREER HIGHLIGHTS
Karting 2001
Karting 2004

Ford Racing Drivers School 2005

Fórmula Renault 1600 Corona Cup
TC 2000 Colombia - 12 Hours Doria

Fórmula Renault 1600 Corona Cup 2006

TC 2000 Colombia - 12 Hours Petrobras

Fórmula Renault 2000 - Panam GP Series 2007

6 Hours Petrobras-Motor

12 Hours Petrobras-Motor 2008

6 Hours Petrobras-Motor 2009

Rolex Grand-Am Series 2010

 March 6 - 7 HOMESTEAD-MIAMI 2 Hours 45 Min.
Homestead Miami Speedway
Miami, FL

April 9 - 10 PORSCHE 250 2 Hours 45 Min.

Barber Motorsports Park
Birmingham, AL

April 24 - 25 BOSCH ENGINEERING 250 2 Hours 45 Min.

Virginia International Raceway
Alton, VA

May 28 - 31 LIME ROCK 2 Hours 45 Min.

Lime Rock Park
Lakeville, CT

June 5 - 6 SAHLEN’S SIX HOURS OF THE GLEN 6 Hours

Watkins Glen International
Watkins Glen, NY

June 19 - 20 EMCO GEARS CASSIC 2 Hours 45 Min.

Mid-Ohio Sports Car Course
Lexington, OH

July 2 - 3 DAYTONA 250 2 Hours 45 Min.

Daytona International Speedway
Daytona Beach, FL

July 17 - 18 NEW JERSEY 2 Hours 45 Min.

New Jersey Motorsports Park
Milville, NJ

August 6 - 7 CROW ROYAL AT THE GLEN 2 Hours 45 Min.

Watkins Glen International
Watkins Glen, NY

August 27 - 28 MONTREAL 2 Hours 45 Min.

Circuit Gilles Villeneuve
Montréal, Québec

September 11-12 MILLER MOTORSPORTS 2 Hours 45 Min.

Miller Motorsports Park
Tooele, UT

2010
ROLEX GRAND-AM

SCHEDULE
 TEAM
SPONSORSHIP

SHOW SPONSORSHIP
Mazda SpeedSource Team
Driver Endorsements
Camera Car
Merchandising
Show Cars
Brand Awareness
Hero Card
Branding on:
Race Car
Driver’s Suits
Equipment
Transporter
Team Apparel

SPECIAL PROMOTIONS
The series continues to grow
where it matters most return Merchandising
on investment. Special Race Track Events
Companies have seen a VIP and Pit Box Passes
dramatic growth in the value Hospitality Accommodations
of their involvement in less End Season’s Press Release
than three years based on Track Days
record viewer ship and
attendance every year.
This return will continue to
outpace other properties.

The GROWTH [of Grand-Am]

that we’ve seen in the last five
years is really
UNPRECEDENTED... That’s a
WIN FOR EVERYBODY.
Krista Massey
SVP, Director of Sponsorship
And Event Marketing
SunTrust Bank
 LOGO
PLACEMENT

5
3
1
4 2
RILEY TECHNOLOGIES

m2autosport.com
1 2

3
5

2 3
1

4 4
1 2
 Sponsorship Package Prices

1 290.000 US

2 260.000 US

3 120.000 US

4 50.000 US

5 40.000 US

Sponsorship package prices applies for 10 races.

Real Racing
A thousand of attendees and over 20 million T.V. viewers all over the world.

Smart Advertising ...

The sponsorship package can be modified or customized to fit your exact need.

5 4
1 2
3
5 4

1 2
3

2010
ROLEX GRAND-AM
SPONSORSHIP
PACKAGES
“The marketing people at
GAINSCO attribute most NO. 99 GAINSCO /BOB STALLINGS
of our GROWTH to the RACING PONTIAC RILEY
STRENGTH of the brand
that we have gotten, frankly,
by being here [at Grand-Am].”
Bob Stallings
Executive Chairman
And Chief Strategic Officer,
GAINSCO, Inc.
GAINSCO credits its four-year-old Grand-Am sponsorship with gaining
new business in the ultra-competitive market of low-cost auto insurance.
The Grand-Am team sponsorship has been the main focus in GAINSCO’s
marketing efforts, integrating advertising, website, community and agent
outreach. “We have internationally built our corporate grand and culture
around the race car - it is the unifying icon of our company and represents
our quest to build a truly outstanding, competitively distinctive auto
insurance company,” said Glen Anderson, GAINSCO’s president and CEO.
The company reports an average 67% increase in new policy sales during
the two weeks following each os its showcar visits to agent locations. The
showcar also visits industry trade shows to recruit new reps and travels
to community events. GAINSCO has also use the team sponsorship for
incentive programs that offer race tickets and hospitality passes to
agents selling the most policies. GAINSCO’s success has mirrored the
Grand-Am team’s success, with revenues nearly doubling from $99,6
million in 2005 to $190.5 million in 2008.

SPONSORSHIP
CASE STUDY
ROLEX GRAND-AM

PARTNERS
 Contact Us:

Oscar Martinez - Phone: 01157 3165291200 - 305 3180081

oscar@m2autosport.com

Yesid Pamplona - Phone: 01157 311 5711794 - 830 2612081

yesid@m2autosport.com

Ciro Medina - Phone: 01157 3105749742 - 321 4435163

ciro@m2autosport.com

www.grand-am.com