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Editoria l project:
maomao publications
Tallers, 22 bis, 3 1a
08001 Barcelona, Spain
Tel. +3493481 57 22
Fax +3493317 42 08
wwwmaomaopublications.com
Printed in Spain
All rights reserved No part of th is book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critica l articles and reviews.
mao mao affirms that it possesses all the necessary rights for the publication of this material and has duly paid all
royalties related to the authors' and photographers' rights. maomao also affirms that it has violated no property
rights and has respected common law, all authors' rights and other rights cou ld be relevant Finally, maomao affirms
that this book conta ins no obscene nor slanderous material.
Whole or partial reproduction of this book without editor authorization infringes reserved rights: any utilization must
be previously requested
Contents
Introduction
Fishscales HelenAm\:jMurra\:j
8
10
12
14
16
18
Star HelenAm\:jMurra\:j
Lace Fence Demakersvan
Prickar Jakob Elmgren
Beautiful Florencejohann
Menu 4 Karim Rashid
Vege Mikko Laakkonen
20
24
26
30
Lips Tunt:;o
Grafik 2 James Owen
Spots WOODlondon
Flow Dots Markus Benesch
Porcelain Doorknobs Delo Lindo
One Savant:;
Krenkerup Amazed
Heatwave Joris Laarman
Cirkus Plast:;isock
Manhole Don Funderburgh
Architectural Red Zaishu
Little World Lula
42
96
98
100
102
104
38
40
44
46
48
50
52
54
56
58
60
64
66
Don Funderburgh
68
70
72
76
78
80
82
84
86
88
108
110
112
114
116
118
120
122
124
126
128
130
132
134
136
140
142
144
146
148
111
154
156
158
162
164
166
168
186
188
190
192
194
196
198
200
204
206
208
212
214
216
218
220
222
224
88 Lot:;t:;a KOhlhorn
Noon Lot:;t:;a KOhlhorn
Folded Caroline St:;r6mgren
Dutch Eldorado Pet:;er Zuiderwijk
King's Court Birgit:; Amadori
Star Structure SEW
228
230
232
234
238
242
244
246
248
250
252
254
256
258
260
262
Directory
264
Deadl\:j Squire
170
172
174
178
180
182
184
Tamora Henriques
Manhattan Storage
Spoon Spoonped
32
34
Boating IVANAhelsinki
Shroom Swigg
Crow's Feet
Bisazza b\:j Carlo del Bianco
Ost:;rovska\:ja
ASCII Nouveau
Mat:;t:;hew Birt:;ch I Vest:; Collect:;ive
92
94
Moths Sukie
Protozoa Sukie
Find Your Luck Olga Cudakova
When we t:;ouch on t:;he subject:; oP pat:;t:;ern, our old but:; ever resurPacing
dichot:;om~
--.
tJerns cla im natJural, Asian, and Midd le-EastJern inpluences, and tJhatJ, on
tJhe contJrar\j, all oP tJhose using VictJorian lace, damask, and otJher classic WestJern patJtJerns putJ a tJwistJ on itJ, or contJextJua lize itJ,
- -...... In tJh is book, \jou will see tJhatJ tJhere are tJwo main tJendenc ies: designers ..
_~.
who embrace tJhe ornamentJal, and designers who tJackle tJhe patJtJern
b\j imbu ing itJ witJh contJentJ (as opposed tJo meaning, as one wou ld rePel"
tJo tJhe intJrinsic, m\jstJica l bearing oP Midd le-EastJern patJtJerns, POI"
example), SometJimes, tJhese tJendencies blend especiall\j in tJhe case oP
illustJratJion-orientJatJed designers.
PatJtJerns have gone in and outJ oP stJ\jle POI" centJuries, and arguabl\j,
tJhe\j never rea ll \j disappear The PascinatJion tJhe\j exertJ on human
beings, whetJher m\jstJical, pS\jcholog ica l, or sensor\j, has never real l\j
PaltJered-tJhere are simpl\j tJimes when itJ is deemed more acceptJable
tJhan otJhers.
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2x4
Michael Rock, Susan Sellers, and Georgie Stout are Found ing
Partners and Creative Directors of 2x4, a multidisciplinary design studio opened in 1994 By engaging print film/video, web and environmental design, 2x4 ensures intimate involvement in every project
from concept to delivery. They start every major project with an open,
studio-wide brainstorm that mines the collective intelligence and
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creativity of the entire staff. Final design teams are assembled based
on performance in this initial phase, and every team works under the
guidance of a partner to develop and deliver the fina l product. 2x4
studio was founded upon, and continues to be defined by, a commitment to collaboration.
www2x4.org
Amazed
In 1995, Madeleine and Dudley Edwards combined their talents to
form Amazed They produce rugs and wall hangings that often fall
into the category of art rather than commerce. Together or independently, the Dudleys have exhibited at majOr galleries and museums around the world As applied artists, they enjoy working with
interior designers and architects. They like to think of these as jam
sessions, creating entirely new things that would not have existed
otherwise. The Dudleys have learned to assess what a space needs
and create work that harmonizes or contrasts with its surroundings,
ensuring that it always becomes an integral part of a whole.
wwwamazedltd.com
Amy Ruppel
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woods. To this day, she stil l searches for the perfect oval and that
Immaculate orange-yellow or grassy green. The birds that frequent
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her art stem from an illustration job that never came to fruition. Not
wanting to discard them, Amy felt the birds could somehow be
incorporated into her work. This proved fortuitous for both Amy and
her clients- the birds have become the focus of most of her design
.- -
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work and paintings. Ruppel has worked with Apple, Converse, Nike,
Burton Snowboards, Target The Mercy Corps, Klutz, Vigo Cards, and
many others.
wwwamyruppel.com
264
Angry Retail
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wwwangryretail,com
Ariane Spanier
Born in 1978 In Weimar, which was in East Germany at the time,
Ariane Spanier is a g raphic designer who currently lives and works
in Berlin, After receiving her degree in visua l communications at the
BerlinWeissensee art college in 2004, she was awarded a DAADGrant to New York City, During her stay there, she also worked at
--
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Atelier Blink
Atelier Blink is a team of two, located in Brussels, Belgium, Celine
Poncelet and Emilie Lecouturier graduated from the Ecole nationale
superieure des arts visuels de La Cambre in 2000, and went thei r
separate ways to broaden thei r knowledge, They gained experience
in a variety of areas from scu lpture to architecture, as well as c ultural
events, exhibitions, and international travel. Their ultimate goal was to
create their own design company, which they did in August 2005
blink,
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when Celine came back from Austral ia Atelier Blink's catch phrase,
"Producer of new ideas in product and environmental design," defines
their objective: to create unexpected features in fam ilia r objects that
might not be detected at first glance,
wwwatelierblinkcom
265
Barnbrook
Barnbrook, created in 1990, is one of the most wel l-known design stu dios in London, The studio's clients range from international museums to underground music magazines, Our featured project was
commissioned by Beams, wh ich is part of a two generation-old
shopping revolution from Japan, Lifestyle brands are more than a
way of life, Beams claims, and aims to be the "happy life solution
company," be it in the treatment of its employees, or customers, They
promise (and often deliver) utmost quality at a reasonable price, "in
all areas of life," One question remains: whether the "you are how you
shop" turns out any deeper than the "you are what you buy" philosophy,
www.barnbrook.net
... -
Birgit Amadori
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the education was very hands-on, Her techniques are basically selftaught, and although Adobe Illustrator has become her main tool,
five years ago, she didn't know how to turn on a computer, Amadori
spends a lot of time creating patterns for clothes that her characters
wear in the il lustrations, After all these years, Mucha is still her favorite
artist, but it is obvious when looking at her portfolio that she has a
strong interest in the Far East, especially Japan, Since she moved to
www,amadorLorg
the greater Los Angeles area, most of her jobs have to do with the
enterta inment industry.
Bisazza
Bisazza is the leading producer of glass mosaic, Incorporated in
1956 in Alte, Vicenza, Northern Italy, the company is marked by a
dynamic entrepreneurial spirit, a mastery of modern technolog ies,
and its designer collaborations, Since 2004 the Bisazza Design
Studio, a team of young deSigners directed by architect Carlo Dal
Bianco, has been coordinating the company's style, designing its
flagship stores and product collections, Over the years, the company has worked with leading figures in architecture, design, art, and
fashion, notably Michael Graves, Jaime Hayon, Isao Hosoe,
Alessandro Mend ini, Paola Navone, Fabio Novembre, Fabrizio Plessi,
Andree Putman, Ettore Sottsass, Studio Job, Patricia Urquiola and
www.bisazza.it
Marcel Wanders,
266
Blake E. Marquis
Blake E. Marquis is originally from Boston. He studied design at the
Pratt Institute, during which time he designed graphics for SSUR. He
went on to work for Ryan McGinness, and later left New York City to
take a design position with Shepard Fairey at Studio Number One in
Los Angeles, and
IS
can be traced through the .3 mechan ical pencil he's had since the
7th grade. The pencil wrote poetry in 8th grade, took math tests in
9th, SATs in 12th, drew still-lives in college, sketched logos for work,
and has written a whole slew of love letters along the way. Much like
the people he adm ires the most (Duchamp, Haacke, and Warhol),
Marquis enJoys the thought of provoking his peers th rough his work.
wwwcamecrashing.com
..... ..
Caitlin Keegan
--......- ..._-----
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Caroline Stromgren
Caroline Stromgren was born in Stockholm in 1979. She studied art,
film theory, and worked in advertising before she started her studies
at Beckmans College of Design in Stockholm, where she focused
on graphic design. She obta ined her bachelor's in 2007 and then
started her own company. Stromgren has since redesigned and laid
out Blatt magazine, created illustrations, and designed logotypes
and posters for many clients, including Citypaketet, MUF,
Kulturmejeriet, Debaser, B-line and Music First Creating patterns has
been a rather personal activity until now, as she had only used them
for self-promotion. Recently she has been combining her patterns
with graphic design and animation.
wwwcarolinestromgren.se
267
..-.
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Dan Funderburgh
Brooklyn, New York-based Funderburgh believes there are two main
requirements to making a great pattern: a solid concept. and a
few elements of imperfection. Indeed, patterns are cu ltura lly loaded,
and indivisible from their physicality. Applications that inspire Funderburgh the most include Arabic tessellations used in Middle Eastern
and Turkish architecture, Japanese kimono, and woodblock prints.
Where there are humans, there are patterns. Funderburgh seems
capable of exploring pretty much any avenue, so his custom installations as well as his commissioned work for bigger companies find
their roots in very diverse sources, giving birth to a multi-faceted yet
focused body of work.
wwwdanfunderburgh.com
db
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houses on Christmas, dyed them Kool-Aid green on St Patrick's Day,
and had entire rooms dedicated to craft projects. Garett started db
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right out of high school; it was the perfect fit for his childhood trainIng in making things. The db clay line as such was launched in 2005
as a manufacturing solution to the previously 100 percent hand
made crafts; the entire start-up of the company was funded by
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hand making and selling duct tape wa llets by the thousands. Today,
db clay combines elements from traditiona l craft making as wel l as
cutting edge technology.
Deadly Squire
Deadly Squire was founded in 2004 by husband and wife Anna and
Tim Harrington. Each found the others art and personal style so
attractive that they were compelled to work together. Tim admired
the way Anna, who is also a painter, used color and shape. Anna
found it refreshing that Tim, who is also frontman for the well known
punk band Les Savy Fav, had no idea what a home and apparel
crossover line was. Their can-do attitude and unique set of skil ls
form the backbone of Deadly Squire. As individuals, they are attracted to patterns as the place "where the irrational and the rational
commune". Theirs are crisp and bold, intricate, but not too unnervIng for daily use.
wwwdead lysquire.com
268
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Delo Lindo
Delo Lindo was created in 1985 by Fabien Cagani and Laurent
Matras, both born in 1961. They graduated from the Ecole Nationa le
Superieure des Arts Decoratifs in Paris in Interior Design, and still live
and work in the French capital. Their work could be qualified as sim ple, almost child -like: bold co lors, rounded shapes. One of Delo
Lindo's main assets is that they have developed a talent for blend-
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---
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ing this playfulness with the object's function quite seam lessly, which
results in user-friendly, effortless designs. Indeed, their work has
become very popula r with furn iture and electrical appliance manu facturers. Our featured project was executed through CRAFT, the
Centre of Research for Ceramic and Enamel Applications in Art and
Design, situated in Limoges, France.
wwwdelolindo.com
.-
Demakersvan
What if a cupboard would change itself, if it could feel the weight of
the books it carries? How would a loudspeaker change if it could feel
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---www.ellenberggren.se
269
Florencejohann
Florence and Johann share one young, but promising website. Both
are 2006 graduates of the ECAL (University of Art and Design in
Lausanne), which overlooks Lake Geneva in Switzerland. Florence is
a designer, illustrator, and Art Director; Johann is a photographer.
Their aesthetic is dark, and in their pictures, light only hits the image
in specific, often brightly-colored and somewhat gaudy places.
Florencejohann's work is imbued with a quality that is offbeat but not
always humorous. Fashion conscious but natura lly subversive, their
eye seems equally influenced by beautiful countryside sunsets and
the graphic, sometimes harsh heritage of our modern world.
wwwflorencejohann.com
-...
Gabrielle Lewin
Gabrielle Lewin is a practicing designer in her native New York City.
A Parsons School of Design graduate, Lew in has specialized in product development and industria l design. She is committed to creating utilitarian and egalitarian objects that are adaptable to many
environments. In true big c ity spirit she is aware that people with
---- ---
wwwgabriellelewin.com
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division in Italy in 2007 Both countries have very strong, very contrastIng design cultures, and Gam"plus"Fratesi find the challenge of com-
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bining the two extremely inspiring. The ir working together was a natural consequence of conversations and observations that gradually
grew into concepts and projects. At some point they reached the
understanding that the union of their two characters might complement each other in interesting ways. Their design focuses on simple
everyday gestures, which they retrace to the deeper parts of their
respective cultures in a fusion of technology, poetry, and tradition.
wwwgamplusfratesi.com
270
GVA Studio
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----.- -
GVA Studio is the story of three people Herve Rigal, Alban Thomas
and Gerald Mouliere, who have chosen Geneva as their base.
Hanna Werning
Hanna Werning was educated as a graphic designer at Central St
Martins College of Art & Design in London. Werning worked for
Swedish television and at an Internet agency called Moonwalk,
both in Stockholm, and then at Foundation 33 in London. She has
also lectured and set workshops at Beckmas College of Design,
Forsbergs Skola and the national museum of Sweden. Nowadays,
she works as an independent designer in various disciplines: communication design, visual arts, Illustration, product design, and also
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HelenAmyMurray
Helen Murray was born in Somerset in 1980. She studied Textiles at
the Chelsea College of Art and Design, in London. Her upbringing in
the countryside is infused with a resol utely urban influence, as she
draws Inspiration from nature as well as from products and interiors.
Murray's exploration of surface relief came together in 2001 after she
took a trip to India and discovered fine wood and marble carvings.
Her desire to translate this effect into textile has lead her to develop
--
Henrik Vibskov
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ates visual art, music, and fashion from his base in Copenhagen. The
Henrik Vibskov fashion label is sold in select stores around the
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globe His shows, which are part of the official London, Berl in, and
Paris Fash ion Week, are al l-encompassing performance pieces. Not
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space, or funds, Vibskov also makes award-winning short films, conceptual/sensua l fine arts projects, and plays the drums on
Trentemoeller's latest record, as wel l as in the clubs and streets of
Copenhagen with Mikkel Hess.
www.henrikvibskovcom
-----.... _-. .
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IVANAhelsinki
IVANAhelsinki is a Finnish art brand It is proudly part of an emerging
Scandinavian scene called Fennofolk, which, in their own words, delicately Joins Slavic melancholy and purely Scandinavian moods.
"IVANAhelsinki started as my personal project, now It'S a way of living
to us. Hell yeah it's a cliche, but that's how it is." Paola Ivana Suhonen
(designer) and her sister Pirjo (who is in charge of the brand) are an
embodiment of all the paradoxes embraced by Fennofolk.
Outspoken, sometimes blunt, and always charming, in the words of
their manifesto: "If something is too perfect, It is not perfect anymore,
it is boring. There has to be some edge to grab on."
www.ivanahelsinkLcom
-==============~
Jakob Elmgren
Elmgren is an art director, and is in his fina l year at the advertising
and graphic design program at Beckmans College of Design. He
has participated in exhibitions at Kulturhuset and Fargfabriken in
Stockholm, and his work is shown in design contexts and art spaces
alike. Several of his images have also been presented in more com mercial spaces such as Face Stockholm and Gallerian, as well as in
the Helsingborgs Fiftieth anniversary cata logue entitled "Allrum", and
"Arctic Volume 2 - Spot the Difference." Elmgren was also curator for
several exhibitions at Marie Laveau, a hip alternative space located
in Stockholm.
wwwyesyesyes.nu
272
James Owen
James Owen is the principal and owner of James Owen Design, a
design firm based in Portland, Oregon, With over twelve years of
expertise he has created and developed products and strategies for
clients such as Philips, Michelin, HP, Fed Ex, Design Within Reach,
Whirlpool, Altec Lans ing, Intel, COCIF Ita lia, NSR, Fiskars, and Sharp.
He has won several IDSA and Chicago Athenaeum Good Design
awards, and holds multiple patents, He makes both sleek and very
decorative products, Whether it is high end or scrap wood, steel or
aluminum, electro active polymer or simple acrylic, fiber glass or
vegetation, his highly aesthetic work often combine unexpected
materials and functions,
wwwjamesowendesign.com
JB Classics
JB Classics was officially launched in San Francisco during the winter of 2001, when founder Jason Bass noticed a void in the footwear
industry The lack of personality and added details he spotted
encouraged him to start this journey, In late 2004, JB Classics joined
forces with Mdot to steer the brand away from its ultra-niche platform
and take it to the next level. JB Classics Lab was formed, with an aim
to cover all remaining areas and create an all-around lifestyle experience, One gets the distinct impression that JB works because the
people involved have a life, travel, observe, and have a good timea cycle which Bass perpetuates thanks to an assiduous, constant
hands-on approach, from design to production,
wwwsuite2206,com
Jenny Wren
Illustrator Jennifer Playford applies her passion for color, pattern, textiles and nature to her illustration, At age ten, she belonged to a
wildlife club where she was given her first and favorite nickname,
Jenny Wren, Playford's stylized line work and brilliant co lor palette
combine to create clean graphic imagery with an exotic twist She is
inspired by nature, her upbringing in Europe, and her travels to Asia
and Africa She now lives by the beach in Victoria, British Columbia,
with her husband and two children, where she illustrates and develops her line of stationary and gift wrap called Jenny Wren Paperie.
She recently exhibited at the La Perla Showroom in Milan, Italy dur-
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Jethro Macey
Jethro Macey graduated from the University College of Falmouth,
UK, with a degree in 3D design in 2005. He established his business
there in early 2006, and spent the first few months developing his
product range. The prototype Lace Embossed tiles were exhibited at
the Milan International Furniture Fair in April 2006 and received a very
positive reception, so Macey sourced a manufacturer to produce
them. He has won a slew of awards and commissions in the past
year, but best of all was being awarded the Hidden Art award for
most inspiring and influential member, "which was great" A modest
man who understands that subtle ideas can make a wave, he is now
researching the use of recycled concrete and how it may be incorporated in his product range.
www.jethromacey.com
Jo Meesters
Jo Meesters graduated from the Design Academy Eindhoven,
Netherlands, in 2001 Three years later, in 2004, he founded the
Meesters & Van der Park Design Studio in collaboration with Marije
van der Park. In 2007, Meesters had fine -tuned his design vision, and
he started his own studio out of a desire to develop this vision. Over
time, he has become more and more passionate about combining
technology and craftsmansh ip, wh ich now translates into a search
for balance between aesthetics and innovation. Historic awareness
is essentia l to Meesters as a departure point for his projects. His creative process explores the ways in which concept and product may
be intuitively linked
www.jomeesters.nl
Joris Laarman
Joris Laarman was born in 1979, in a small Dutch village ca lled Borculo.
As a child, he wanted to become either an architect or a scientist He
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studied fine arts for one year, and in 1998, he decided to attend the
Design Academy Eindhoven. Design was going to allow him to combine all of his interests. He gained notoriety with the Heatwave radiator In 2003, and that same year he created his own studio, which concentrates on product design and architecture Laarman seamlessly
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274
Julia Rothman
Rothman's studio is located in Park Slope, Brooklyn, New York. She
grew up on a small island in the Bronx cal led City Island, which most
New Yorkers are unaware exists, and graduated from the Rhode
Island School of Design In 2002. That same year, she created a com pany named Also with designer Jenny Volvovski and animator Matt
Lamothe. Rothman's illustrations are rem iniscent of movie stills; it is
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easy to spin a whole story from just one of her images. Her patterns
and their applications are simultaneously wh imsical, colorful, and
airy, which gives them th is highly sought-after modern classic feel.
For fun, she runs a blog called Book by It's Cover that features a different art book every day.
wwwjuliarothman.com
Karim Rashid
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Ultra prolific (to date, he has had some 2000 objects put into production), omn ipresent Karim Rashid is a leading figure in the fields of
product and interior design, fashion, furn iture, lighting and art Born
in Cairo, and raised in Canada - half Egyptian, half English - Rashid
now practices in New York. He is best known for bringing his democratic design sensibility to the masses, and he works for an impressive range of clients from Alessi to Georg Jensen, Umbra to Prada,
Miyake to Method Recently, he has successfully infiltrated the realm
of architecture and interiors, and won countless awards, and his
work features in the permanent collections of fourteen museums
worldwide. He has also released two CDs on the label Neverstop.
wwwkarim rashid.com
Lacaton et Vassal
Anne Lacaton and Jean Philippe Vassal graduated from the Ecole
d'architecture et de Paysage in Bordeaux in 1980. and in 1987, they
created their own studio, which has since been awarded a few of the
most important prizes in their field Lacaton Vassa l's approach to
architecture is well known for being very ethically driven . They con -
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Lena Corwin
Lena Corwin lives in Fort Greene, Brooklyn, New York, and works as
a textile designer and illustrator. She attributes her love for design
and crafts to her very artistic upbringing in San Francisco. You can
tell she loves sunlight because of the way she blends and matches
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colors. Even her most muted combinations retain a luminous quality. Combined with her 50's style shapes, this gives her personal
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Lotta Kuhlhorn
Lotta KOhlhorn is a Swedish graphic designer and illustrator. She
graduated from the Konstfack University College of Arts, Crafts and
Design, in 1987 She has been working as a freelance designer ever
since, making illustrations for magazines, and pattern design for
products such as trays, c utting boards and tile decorations. Over
time, she rea lized that her main interest lies in book design and
decided to specialize in this field, which allows her to combine her
affection for pattern, color, style and typography. Clients include
Albert Bonniers F6rlag, Norstedts F6rlag, Manpocket, Tivoli, The
National Public Art Council, IKEA, Dagens Nyheter, and Pocketshop.
www.kuhlhorn.se
276
Lula
Elisabeth Dunker works as a visual artist in illustration, photography,
styling, graphic, and product design, She works mainly for textile and
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Marcel Wanders
Marcel Wanders grew up in Boxtel, in the Netherlands, His fame
started with his iconic Knotted Chair, which Wanders produced for
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important designers, His creations are now ubiquitous, as he works
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Markus Benesch
Markus Benesch has been an industrial and interior designer since
1989, Extensively documented. Benesch's ca reer includes exhibitions
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Mary Brogger
Soon after earning her degree at the School of the Art Institute of
Chicago in 1987, Brogger received a National Endowment for the Arts
Fellowship in sculpture. In order to focus on her art practice, she quit
one of her favorite jobs to date: building dioramas and exhibits for
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Chicago's Field Museum of Natural History. Subsequent awards, public and private commissions, and gallery representation have allowed
Brogger to exhibit her installations and sculpture in the United States,
Europe, and Canada She periodically works at the School of the Art
Institute as a sculpture instructor, and has been selected for a variety
of important public art commissions. Recently, she has returned to an
early love of designing furniture and light fixtures.
wwwmarybrogger.com
Mike Perry
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clients like MTV, Brooklyn Industries, Dwell Magazine, New York Times
Magazine and many more. He just finished his first book entitled
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in the fal l of 2007 Doodling away night and day, he creates new typefaces and sundry graph ics that inevitably evolve into his new work.
He exercises his great belief that generating piles of these doodles
is the sincerest form of creative process. He has shown his work
around the world, from the boom ing metropol is of London, to
Minneapolis, and the homegrown expanses of Kansas.
wwwmidwestisbestcom
Mikko Laakkonen
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Mikko Laakkonen was born in Finland in 1974. He trained as a musical instrument maker and went on to study design at the University
wwwmikkolaakkonen.com
278
Miller Studio
Jason Miller was born in 1971 in New York. He received his BA from
Indiana University and his MFA from the New York Academy of Art
Between 1995 and 2001, he worked as a studio assistant for Jeff
Koons, an Art Director for Ogilvy and Mather, and a designer for
Karim Rashid In 2001, he began working independently. Miller
designs everything from furniture to tchotchky to interiors, and works
in a multitude of mediums. His pieces often draw on everyday
aspects of American culture to create contemporary design objects
that cou ld just as easily be conceptual art Miller has had solo exhibitions allover the world, has been featured in numerous publications from Wallpaper to the Wall Street Journal, and won many prizes.
wwwmil lerstudious
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279
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Olga Cudakova
Cudakova will follow where fortune takes her. Born and educated in
Vilnius, Lithuania, she won an award for a Red Cross poster design,
worked for Lukrecija BBDO (a renowned advertising agency), during
which time she created a logo for the Vilnius City Municipal
Government that is still in use today. She participated in a European
Union Visua l Identity workshop, and stud ied for a master's degree in
Lund. Sweden. There, she worked for IKEA and later joined a project
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wwwolgacudakova.com
Ostwald Helgason
Ostwald was born 1979 in Leipzig, Germany, and has an MA in
fashion design from Burg Giebichenstein in Halle. Helgason was
born 1980 in Reykjavik, Iceland. studied fash ion design in Copenhagen, and worked as a tai lor in Iceland before taking on studies in
fashion management and marketing in London. They met while
working in a London design studio. Ostwald Helgason' s inspiration
mainly derives from movies and art, blended with an appreciation of
contemporary pop culture. Their fascination with trompe-l'oeil
effects is clearly visible in their artwork and prints. Vibrant colors are
an important tool, as well as the use of fine materials and original
cuts. Their designs are strikingly eclectic, yet wearable.
wwwostwaldhelgason.com
Paula Castro
Born in Buenos Aires in 1978, Paula Castro lives and works between
Paris, France, and Vincenza, Italy. Her art and design work are often
barely distinguishable, which seems to suit her organic style. Always
In touch with her areas of interest and embraCing the crossovers,
she has had work commissioned for projects ranging from fashion
prints to art books. Exh ibitions include I'm Tongue Tied et the
Truehateart Gallery in La Rochelle, Colors Notebook for the Fabrica
Exhibition at the Centre Pompidou in Paris, and Notes Sur La Boule
Amorphe, an animated short movie for Tekko, exhibited at the
Maxalot Gallery in Barcelona and the MALBA (Museo de Arte
Latinoamericano de Buenos Aires).
wwwsenyoritapaula.com
280
Peter Zuiderwijk
Peter Zuiderwijk has been working as an independent graphic
designer since 1999 in the The Hague, the Netherlands. After his
graduation from The Royal Academy of Art, he pursued a master's
degree in graphic design at Akademie voor Kunst en Vormgeving St
Joost In Breda Within his work, Zuiderwijk focuses mainly on analytica l processes that raise questions about perception and interpretation. Zuiderwijk has taught image development in editoria l design at
The Willem de Kooning Academy in Rotterdam since 2002, and has
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Willman and Jarbo met at their eldest daughters' playground in 2002.
In 2003, they were both pregnant again, and started to meet without
the kids. They realized they had a lot of similar ideas. Both were
annoyed at the clear gender divide of blue for boys and pink for girls
in children's wear; both wanted to make a difference to the stereotyped Swedish market They started making clothes for their own
kids, and soon, their friends were placing orders. Malin had worked
as an art director, and Emily was an artist who also made illustrations
for children's books, so creative work wasn't new to them. They wanted to design patterns that encourage children's natural curiosity. In
2005, they decided to give it a go, and Plastisock was born.
wwwplastisock.com
Post Creative
Post Creative is a year-old design studio in Stockholm. Its two owners,
Niklas Bergh and Joakim Knapp, are childhood friends and attended
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281
Reddish
Steinbock and Friedman's collaboration started when their paths
crossed as students at the Holon Institute of Technology in Israel.
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them a clue about what they wanted to do as designers. After grad uation, they started collaborating on different projects to experience
diverse materials and methods, an approach they have continued
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ever since. After a while, they realized they had a studio, and should
probably give it a name and get a business card Reddish was
created in 2002.
wwwreddishstudiocom
Redstr/collective
Long time collaborators Alex Vlalch and Christine Warren met In 1995
while studying design at the Parsons School of Design in New York.
They fell in love, got married and have partnered together both in
work and in life ever since. Established in 2003, redstrlcollective is the
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Savant
Savant is an extension of fashion brand SVsv. The creative work is
done entirely in-house utilizing the creative resources of the
Keystone Design Union (KDU), the worlds largest private creative collective with 500 members worldwide. The KDU was founded by
President and Sen ior Creative Director David Gensler in 2004 with
the help of Jenna Rivers, who is co-founder and fesign director for
SVSV and Savant. Jenna comes from a family of fashion deSigners
and craftspeople; in the most recent SVSV collection, she worked
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SEVV
In 1990. Edward van Vliet established the multidisciplinary design stu dio SEVV in Amsterdam. SEVV specializes in complete identity-based
interior design, which includes especially manufactured products
such as furniture, lighting fixtures and tableware. Van Vliet strives for a
balance between function, atmosphere and emotion, rather than fol lowing trends. His studio has focused on developing its own style,
especially in the hospitality industry. SEW blends traditional design
with high tech and/or natural materials, Van Vliet's interiors are often
inspired by middle-Eastern and Asian cultural elements. These fac tors result in a positive atmosphere, which encourages interaction.
wwwsevv.com
Sigrid Calon
Sigrid Calon was born in 1969. She studied texti les at the Academy
of Fine Arts and Education in Tilburg, the Netherlands and graduated in 1993. After that, she worked as a freelancer for different companies, completing diverse projects as a stylist, illustrator, pattern
designer, building displays, and art d irector. In the meantime, she
had what she calls a "short break," and two children she claims as
her "very best creations." In 2005, she was requested for participation
in the design contest Brabantse Spelen by her old art school
teacher. She saw it as a challenge and a new start. It was a success
and she received the public award, which confirmed that it was time
to make a move and develop her own work.
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Spoonfed
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"The spoon is mightier than the sword" Like any New Yorker, Spoon fed consider themselves a true product and reflection of their city.
Whatever the Spoonfed man or woman may be lacking in other
departments, they make up with attitude- except that of course,
they don't lack in anything, in any department. The people at
Spoonfed pride themselves on their connoisseur's eye for detail.
Established in 2002, the company is especially concerned with fit
and design. In terms of production, construction quality and atten-
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Steven Harrington
Steven Harrington lives and works in Los Angeles, California. He
owns and operates National Forest Design with fellow artist Justin
Krietemeyer, and creates both commissioned and self-inspired art
projects. Influenced by images, fashion, graph ics discovered in Time
Life Encyclopedias from 1965-1972, thrift stores, and The Moody Blues,
he defines his art as contextual objectivism, which, defined in his
terms, means that he views each piece he creates as a tangible
object that is part of a larger context; object and context helping to
define each other. Perry doesn't like anything shoved down his, or
the viewer's throat discovery is the key. He has exhibited work in
major cities all over the world
wwwnationalforestdesign.com
Sukie
Darrell Gibbs and Julia Harding met at the University of Brighton in
1992 where they both studied illustration. Julia graduated in 1995,
Darrell in 1996. They were married in 2004 and have a daughter, Kitty
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the buying departments of Liberty and House of Fraser, gaining precious experience that turned out to be useful when setting up Sukie.
At his senior show, Darrell exhibited a range of bespoke paper notebooks made from discarded papers, which were subsequently
ordered by Habitat and DKNY The company was born. Inspiration
comes from collected ephemera, nature, old books, travel, printing,
flea markets, and old paper.
wwwsukie.couk
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Sweden Graphics
Sweden Graphics was founded by two Swedes Nille Svensson (born
in 1970), and Magnus Astrbm (born in 1969) Both were educated at
the Konstfack University College of Arts, Crafts and Design in
Stockholm, and have been working professionally as designers
since 1997 They design, illustrate, brand and animate for a wide
spectrum of clients; although they are capable of producing simply
effective work, one gets the feeling that personal expression is primordial for them. Their environmental, political, cultural. and popular
concerns come to the forefront in many of their pieces. Usually these
issues are addressed in a humorous or detached manner, through
loaded image juxtapositions.
wwwswedengraphics.com
284
Swigg
Stephanie Wenzel is a graphic artist living and working in Brooklyn,
New York. In April 2004, she founded Swigg Studio, a multi-disciplined design firm, and Swigg Products, which creates "tactile"
goods for human enjoyment In July 2003, The NY Swigg Stars made
their debut at the WCOS (Woodland Creatures from Outer Space)
Pillow Show and Sale at the Riviera Gallery in Brooklyn In response
to rising demand, Swigg Products was born. Now a gaggle of silkscreened animals cal led Swigg Critters, pillows called Swigg
Snoozers and eco-conscious pillows called Swigg 'Shroom Squares
make up the roster. Stephanie's work has been shown internationally in various galleries and design publications.
wwwthisisswigg.com
Telegramme
Telegramme is a col laboration that snowballed in to a fully function al studio. Christophe (in Bristol) and Robert (in Cornwall) developed a
creative partnership via the Roya l Airmail thanks to a mutual love of
music, art and the receiving of post Ch ristopher and Robert, now living in London, illustrate, screen print, make patterns and design wa ll-
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paper in an effort to bring rich, subversive and functional art to people's wa lls. Fully involved in commissioned as well as self-initiated
projects, the pair work both in print and on digital supports. Their
hands-on aesthetic and their concepts clearly demonstrate the
inspiration they find in the physical world of screens, paper, paint
pots, and human interaction.
wwwtelegramme.co.uk
Tjep.
At a very young age, Frank Tjepkema conceived his first rocket
designs. At first, these were naive interpretations of archetypica l
rockets, but soon, adults became astonished at the level of sophistication he was demonstrating, solving problems such as how to go
to the
100
when floating in outer space. This won him his first inter-
www.tjep.com
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It also manufactures various made-to-measure products, and occa-
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Vest Collective
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Marta Pietrzyk and Mathew Birtch are part of the Vest Collective, a
Toronto-based group of designers bound more by their passion for
craft and design than by an ideology or aesthetic. In their own words,
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that objects can affect positive change on the people and other
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the quality/longevity of the work produced, and its relevance to contemporary culture," The Vest Collective is committed to the belief that
objects can affect positive change, thanks in part to the inevitable
attachment one will feel towards a useful, high quality, familiar, or
beautiful piece,
wwwvestcollective.ca
286
WOODlondon
In 2006, Bethan Laura Wood graduated from the University of
Brighton in 30 Design. She moved to East London where she set up
her business, a design studio named WOODlondon. Wood develops
and produces her own work as wel l as collaboratively designed
ered Her work often uses the traces that the creative process and
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wwwwoodlondon.co.uk
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Zaishu
Zaishu is a company that works with international artists and designers to create limited edition seats and tables that feature un ique, collectable artwork. Zaishus are strong, functional, put-together designs
made from plantation grown veneer and decorated with water
based inks, paints and varnish. Certified with a "Good Environmental
Choice" label, they are officially recognized as an environmentally
responsible product Zaishus were born out of a desire to create
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wwwzaishu.com
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