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Career Objective
To excel at creating and managing industry leading growth and retention marketing programs at a
senior level for an entrepreneurial and dynamic company.
Key Skills
• Leadership – The ability to offer creativity, vision and hands-on impact with diverse groups of people by
inspiring them to apply their potential toward the achievement of a common short or long term goal.
• Communication – Able to listen well and probe statistics, research and work with people to gain insight
into meaningful trends and then write, present and implement programs with high levels of buy-in.
• Social Media Marketing – Over 2,500 hours invested in researching and applying social media. Achieved an
audience reach of 1.8 million through LinkedIn. My work has received the following media coverage;
interviewed 3 times by the Wall Street Journal This Morning in 12 months, featured as the marketing expert
view by Quebecor for a story run in 26 major regional papers, interviewed on Rogers’ television and more.
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Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Received a variety of promotions over a 6-year period due to developing, implementing and managing
programs that improved business performance at a multi-million dollar level. Thorn EMI was a multi-national
business specializing in the home furnishings including entertainment, furniture and consumer credit/financing.
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Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
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Andrew Ballenthin
Toronto, Ontario, 416 317 7313
andrew@solsolutions.ca linkedin.com/in/andrewballenthin
Industry Recommendations
“I had the privilege of participating in Blog-Off II and was impressed with the way Andrew managed the
competition, from training contestants on the use of TypePad to providing status reports throughout the contest
period. Furthermore, he fostered a spirit of collaboration rather than competition, and as a result, I've
connected with several excellent bloggers from whom I'll continue learning in the future.” Janet Barclay,
Founder Virtual Assistant, Blog-Off II participant
“I don't want to oversell it, but Andrew is a genius! As a participant in Blog-Off II, I could only marveled at his
professionalism, dedication, and the high caliber of work and creativity displayed in his creation of the site and
the (much larger) contest. Andrew's Community Marketing Blog is a dynamic work in motion, much like Andrew
himself, a relentlessly innovative marketing professional. It was a privilege to work with him and all of the other
professionals involved.” Elizabeth Thomas, Freelance copywriter, Blog-Off II participant
“In addition to being creative, enterprising, and innovative, Andrew has ushered contestants through the Blog-
Off with consistency and care, making himself readily available and offering plenty of encouragement. The
Community Marketing Blog-Off is a great idea and has inspired me to learn from the varied offerings of many of
the contestants, as well as to dig deep to offer the best of myself in my posts. Thank you, Andrew, Blog-Off
judges, and fellow contestants!” Lucia Brawley, Writer for Huffington Post, Blog-Off II participant
“My referral to Andrew was after meeting with several other marketing/social media consultants. The immediate
benefit of our initial discussion was that Andrew 'gets it': the critical importance of integrating classical
marketing with social media marketing. It's not one or the other - it's a focused, targeted & blended strategy
and execution of deliverables aimed at value added branding, community credibility, business development,
client retention & loyalty, measurable results and increased sales and bottom line profits. Andrew had a unique
in-depth approach to learning my business, understanding my clients' needs, and identifying and analyzing my
specific goals. And this was only the pretext to his comprehensive, integrated marketing proposal and 'bang on'
targeted recommendations which I could apply immediately. Andrew's ongoing knowledge, best practices and
cutting edge expertise in the social media arena provides enormous value as he consistently aims for my
continued success. I constantly refer Andrew to my business colleagues and they are agreeing that he is leaps
and bounds beyond any other marketing consultant out there.” Nancy Jo Bidderman, Real Estate Agent Harvey
Kales Ltd, past client
“Andrew is a highly intelligent, energetic professional. He was a great help to our Strategic Sourcing Process
project. During the project, Andrew demonstrated his excellent abilities to: - facilitate out of the box thinking to
solve international manufacturing quality issues - bring our team together to align goals and internal processes
- go beyond the project requirements and coached team to help develop skills to support the program’s future
success - challenge us to go with sharper thinking to deliver strategic and operational effectiveness.” Ge Qu,
Business Development Manager GCP Elastomeric Inc, Past Client
“Andrew is a brilliant lecturer and gifted public speaker. He successfully demonstrated, to a group of our
corporate clients, his ability to effectively communicate by sharing his in-depth understanding of social media,
in relation to business professionals, and how it can increase corporate ROI. By embraced his audience with
current statistic, visionary concepts and amusing, case in point examples, Andrew engaged the participants,
and initiated interactive discussions & business networking.” Susan Sparkes, The Selection Group, Managing
Partner
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