Praja Vani

PRAJA
VANI
Synopsis
Chapte1- Introduction
Introduction of newspaper
Objective of the newspaper
Scope of newspaper
Methodology of the study
Limitations of the study
Chapter scheme
Chapter2- An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
Chapter3- company profile
Vision, mission and quality policy
Product/service profile
Regional offices
Competitors information
Infrastructural facilities
DSBG Government first grade college,Mudigere
PRAJA
VANI
Achievement and awards

Future growth and prospects
Chapter4- classification tabulation analysis and
interpretation of data
Chapter5- major findings
Suggestion
Conclusion
Chapter6-annexure
Questionnaire
Bibliography
Copy of the newspaper
PRAJA
VANI
Chapter1
Interdiction
Introduction of newspaper
Objectives of news paper

Methodology of the news paper
Limitations of news paper
Chapter scheme
1.1 Introduction to news paper:

PRAJA
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News paper is a publication devoted chief to presenting &

excellent means of keeping well informed on current event. they also
play a virtual role in shopping public opinion.
News paper have certain advantages over the major news media
television radio & news magazines for ex news paper can cover more
new & in much greater detail then can television & international
events .but daily news paper report local as well as national &
international news.
A large daily news paper provide a greater variety of information
news stories cover the largest development in such fields as government
politics, sports , science, business , & the arts. but other news starie
report crimes & events special events of human interest editorial &
columns of opinion comment on current assume informative feature
articles
examine
wide
range
of
subjects,
including
psychology,fashion,health,& child care comic strips advice
column &
other entertainment items also appear regular in most daily news paper.
Thee are more then 200 daily news papers are published in more then
80 languages they have a total circulation of about 17 million people.
The English language press remains influential daily news papers such as
the times of, the Praja Vani
PRAJA
VANI
The project report is associated with the study of effectiveness of

production and circulation efforts mode by the firm PRAJA VANI
shimoga is discussed and analyzed. For this purpose the various aspects
of which would have bearing upon general circulation and readers
preference price, distribution have been studied. The area selected for
the survey and eternal factors were considered while survey has
prepared with recommendation.
The main idea of this project is to bring to light the existence of
the paper industry. While it still faces the cutthroat competition from
various other media like television to the latest being the internet.
When the completion become tough marketing becomes challenge
marketing does not aim at more survival but a reaching at its best.
In spite of facing threats from other media it still does commend
its own esteem the minds of the people. It is often notice that is no
great joy then reading a news paper early morning with a sip of coffice
or tea. This project reports shows a views of news paper marketing
district it contains all types of studies and the aided materials,
interdiction in its separate branches chapters. This report may help the
firm to come-up to dealers expectation and customer satisfaction.
1.2
OBJECTIVES OF THE STUDY
To know the sales volume of PRAJA VANI news paper in shimoga city
PRAJA
VANI
To know the readers response PRAJA VANI news paper.

To know the application of marketing techniques practically in the
marketing environment.
To get practical knowledge of survey methods.
To over come the fear during the time of survey, collation of
information and present in systematic manner.
To familiarize marketing techniques which are thought academically
in collages.
To know what the readers need, in their news paper.
To come out with appropriate findings, suggestions and conclusion
based on the analysis and interpretation of the data.
The minimize the problems which are involved in the marketing of
PRAJA VANI news paper.
The main purpose of this survey in to get bachelor in business
management course certificate.
1.3
SCOPE OF THE SYUDY:
PRAJA
VANI
The study is restricted to the shivamogga city, the study

mainly concentrated on readers response of the Pragavani.
1.4 METHODOLOGY OF THE STUDY:
The prepare this project report a field surveys method
is used. Here both primary and secondary data have been collected to
prepare this report. Marketing data has been collected by marketing
research using field survey method.
The special type of questionnaires is prepared for the
purpose of this survey. The data through this questionnaires was
collected from selected the answers are directly noted in questionnaires
and all the respondents were meet personally by me. Thus, the primary
data is given a real and fire view of the news paper market in
shivamogga city.
Data collected for the preparation of this project reports
include primary and secondary data. Primary data has been collected
through survey the survey was conducted through questionnaires was set
up with a view to understand the readers response and their behavior
with regard to newspaper. The questionnaires have been delivered as
par as possible all the required information secondary data was
collected from the various book and magazines. While preparing
questionnaires a special psychological attention has been given, so that
the data collected by this should represent the true attitude towards
the paper.
PRAJA
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1.5 LIMITATION OF THE STUDY:

There are some limitations for the preparation of the project
work. The following are the important limitation in some areas of this
project work. They are;
1). Survey work:
In this project, study was restricted only to shivamogga city.
Even though it is distributed all over district. This project gives the
analysis of only shivamoga city.
2). Time aspects:

For the purpose of survey, only the time given for completing
the project very short I.e., about 3 months only.
3). With regard to participation:
As it is a part of the study of B.B.M course, the fall
involvement is not possible.
1.6. Capacity of study:

This project has been clearly bifurcated into five chapters
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1. First chapter deals with introductory aspect to news paper like

introduction, objectives, scope, methodology and limitations.
2. second chapter contains an overview of news paper, like about
the news paper, what is news paper, history and importance of
news paper
3. third chapter deals a brief company profile Vision, mission and
quality policy, Product/service profile, Regional offices, Competitors
information, Infrastructural facilities, Achievement and awards, Future
growth and prospects.
4. fourth chapter deals with - and classification tabulation analysis
interpretation of data
5. fifth chapter deals with the summary of major findings, suggestions and
conclusion.
PRAJA
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Chapter-2
An overview of newspaper
About the newspaper
What is newspaper
History of newspaper
Importance of newspaper
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Chapter-2
2.1 About The newspaper:
Newspaper I a publication devoted chiefly to
presenting and commenting on the news. Newspapers provide an
excellent. Means of keeping well informed on shopping public opinion.
The four letters of word NEWS describes and represents the
four directions that is
N-North
E- East
W-West
S-South
The news can come from any directions. So, this means that the
news from all over the world or from extreme corner are collected and
edited in a page called NEWSPAPER.
A newspaper is a collection of information and entertainment printed on
very cheap paper. In broad Sense, newspaper is an unbound publication
issued at regular interval that seek to inform, analyze influence and
entertain.
News papers have certain advantages over the other major news
media- television, radio, and magazines for instances news papers can
over more news and in much rate detail then can television and radio
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news bulletins. News magazines concentrate on the chief national

and international events. But daily news papers report local as well as
national and international news.
A large daily news paper provides a greater variety of information,
news stories cover the largest developments in such is fields as
government, polities, sports, science, business, and the arts.
Other
news stories report crimes disasters and special events of human

interest. Editorial and columns of opinion comments of current issues.
Informative feature articles examine a wide range of subjects, including
psychology, fashion, health and child care, comic strips advice columns
and other entertainment items also appers regularly in most daily
newspapers.
Producing daily newspaper are requires great speed and
efficiency. Reporters, editors, and photographers work under the
constant pressure of dead lines. A large daily newspaper also employs
many other workers, including advertising sales peoples. Artist
librarians printing-press operates and truck drivers. The entire staff the
papers is to reach homes and news stands on schedule.
2.2 What is in NEWSPAPER?
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A typical metropolitan daily newspaper contains about more than 1,

00,000 words of reading matter. From a nose for news is not enough,
published by the Bill Telephone system.
HOW MANY OF US REALLY KNOW WHAT IS IN NEWSPAPER?
Most of us would say news, editorials, pictures, sports and the
conic strips and perhaps our favorites columnists we read selectively so
that few of us realize the vast number of things than that most
newspaper cover everyday. Newspaper contains national, international,
state and community news. There is regular news in a dozen different
categories: Births, deaths, local recreation program, church services,
traffic courts, fire calls, and hospitals library programmers, police news,
announcement of coming news, market bulletins, stock market report,
and the country, treasury, balance, whether news, politics, and probably
different items in different community.
There are special pages the sports pages and a page for childrens.
the editorial page carries editorial written by the editor and is staff it
say what they think about what is going on letter to the editors are also
found here telling what the readers think about what is going on and
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What they think news opinion of the newspaper. Editorial a make

enemies for paper about they an built a reputation for honesty and
integrity if they are thoughtful, intelligent and fire minded.
Nationally syndicated columns brigs news and opinions of expert in
various fields to even smallest towns. The front page always over the
political of nation. Newspapers contain material. The may be consider
either news like entertainment theoretical reviews, film, industry, book
reviews, television and radio programmers. There are comic strips and
horoscopes material column in separate supplements.
The contents of goods newspaper are the result of serious thought
and hard work by the editorial and advertising staff. They include both
what will interest the reader and what is for the public welfare.
Such a paper give us a good picture of what our life is like: how
we live, what we do, think we think about, the motive and issues that
contains us.
The good newspaper and good reader are involved in the serious
business of trying to understand man and the universe in which he lives.
THE NEWS:-
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In today society communication has became a must as part of our

life. People would like to know what is happening around the home,
country and of course the global. The definitely would know
what new thing are invented in the field of medicine. Environment and
in the field they are interested. They want to know what affect them.
So the information which makes the people to know about their
surrounding is called NEWS on the basis news can be defined as News
is an account of recent events of opinion which is important and
interest to the people.
Through the concept of news is very old but the word news is
relatively recent in origin. In English it appeared as NEWS in 1423,
NEWS in 1485 and evolved to news and even in 1865 we had such
sentence as the amazing news of Charles as once was spread.
All events do not make news the event must be important and
interesting, An events becomes news when its account is available. In
India about 2000 daily news papers are published in more then 80
languages. They have total circulation of about 17million
THE IMPORTANT LEADING NEWS PAPER IN INDIA

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1. Praja Vani
2. Deccan chronicle
3. The new Indian express
4. Mid-day
5. The economic times
6. The Hindu
7. the states man
8. The time of India
9. Tribune
10. Telegraph
11. Vijay times
12. Aaj kapuri
13. Aaj varnasi
14. Dainik jagran
15. Hindustan
16. Nai dunia
17. Nava bharath times
18. Nava bharath
19. Prabhat kabar
20. Dainik bhaskar
21. Punjabi kasseri
22. Rajasthan patrika
English
Do
Do
Do
Do
Do
Do
Do
Do
Do
Hindi
Do
Do
Do
Do
Do
Do
Do
Do
Do
Do
Do
23. Rashtriya Sahara

23. Yeshobhumi
Do
Assamese
24. Asomiya Pratidin
Bebgal
25. Aajkaal
Do
26. Ananda Bazaar Patrika
Do
27. Bartamaan
Do
28. Ganashakthi
Do
29. Sambad Pratidin
Do
VANI
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30. Bombay Samachar
Gujurathi
31. Jaihind
Do
32 Phulchchab
Do
33. Kannada Prabha
kannada
34. Prajavani
Do
35. Samyukta Karnataka
Do
36. Udayavani
Do
37. Malayalam Manoram
Malayalam
38. Mathrubhumi
Do
39. Aaplala Vartahar
Do
40. Daily Sakal
Marathi
41. Dainki Lokmat
Do
42. Lokmat
Do
43. Loksatta
Do
44. Maharashtra Times
Do
45. Navakal
Do
46. Sandhyakal
Do
47. Pragativadi
48. Prajatantra
49. Sambad
50. Jog Bani
51. Daily Thanthi
52. Dinamalar
53. Dinamani
54. Andhra Prabha
55. Eenadu
VANI
Do
Do
Do
Do
Do
Do
Do
Telugu
Do
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56. Vaartha
57. Dina thandni
58. Dina karan
VANI
Do
Tamil
Do
2.3 HISTORY OF NEWSPAPERS:During the early stage of human civilization as mans urge to
communicate consolidate. He begins to research for appropriate media
to express his ideas. He tired to express his ideas through the signs of
movements of his body. Then the different sticks are used as means of
communication. Then the communication made through the mouth.
In olden days, the news of public importance was made through
different kinds of drummers. Then they wanted permanent means i.e.
which is kept for future use.
So, hand written news sheet posted in public places probably were
first newspapers. The earliest daily newssheet was ACTO DIURA which
means daily events its started in 59 B.C.
The credit of printing first newspaper goes to Chinese. The first
newspaper was DIBAO. Chinese began printing DIBAO. From carved
wooden blocks during the 700s D.A.
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Even the first of paper was manufactured in chin a. The first book
was printed by the Chinese in 868A.D. The Chinese court of Gazette.
Is said to be the oldest newspaper published by printing.
The knowledge of art of printing spread to the west from china.
The Chinese have developed the movable types between 19th and 11 th
centuries, but it was not until 14th century, that the moving type was
introduced in Europe. In 15th century John GUILENTERGE, a gold smith
of main city in Germany developed a movable type.
He also invented a suitable ink for the metal types of which
replace the wooden blocks in 1458 Guitenberge
printed nearly 300
copies of the bible.

After that the printing press was established in many other
countries. Venice in Italy, become a flourishing centre of printing. In
these days the governments and churches patronize the printing
process.
Even in the ancient and early medieval times bulletins news
pamphlets and propaganda materials were used to paste on wall. The
kings in ancient times used to get written reports form their
departments, spies or agents. In ancient times thee were also writers
of new letter who sent news to the persons who were residing for away
from the capital of Country. In India during the Moguls regimes news
writing had become a much prevalent institution.
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In the middle of 16th century, morning newspaper took shape in

Europe. First of all, trading house published news books and their
newsletters, generally, political and economic
News for general interest was contained in this book. In 1560s in
some towns of Germany and Switzerland serial numbered news sheets
started appearing. In the year 1603 two newssheets viz., AVISA from
Germany and RELATIONS: from It Roseburg stated coming our
regularly.
In 1618 weekly newspaper stated coming out in English,
French, Dutch and German language from Amsterdam in Holland.

By 1621, the English printers started their own newspapers. In
1621, a single newspaper which was published twice a week. But first
daily newspapers.
The Daily Current made appearance, this was
regular newspaper which was printed regularly.
The foreign and
domestic. It was published in 1704; the first daily newspaper of America

appeared in Pursuance.
In 1550, the Jesuits brought the first printing press to India. In the
beginning only religion books were published in Portuguese, Tamil and
Malayalam. In India, writing in the shape of news letter has become
quite prevalent during the Mughal period. Although the manuscript
reports were meant exclusively for official use. Yet they were copied
sometimes for wide use. The first attempt to start a news paper was in
Calcutta. This newspaper consisted of two sheets only. It specialized in
the exposure of the stories regarding the private lives of the servants of
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East India Company. Mess ink and Road started the next newspapers
named as India Gazette. They benefited much from the experience of
the Hinchey. In 1784, another paper named Calcutta Gazette was
started. Before that James Augustus Hickey stated his Bengal Gazette
on January 23rd 1780 at sirampur. After this 1785, Richard Johansson
started the Madras Courier, and then in 1783 the newspaper Bombay
Herald was started in 1783.
Generally, first newspaper in India
company. Usually the circulation of these newspapers was very small

and did not exceed one hundred or two hundred copies.
In those days there was neither freedom of press nor any press
laws in India. The authorities could use censorship of these newspapers.
The printing of these newspapers was not very attractive.
Generally, this newspaper printed such things sales forecast
intense to the British residents in India. Some of the oldest newspapers
in India are Bombay Samachar Published from Bombay in Gujarat
started in 1872.
Praja Vani in English in Bombay 1838, Pioneer in English Luck
now 1885 and AmrithBazaar Patrika in English in Calcutta 1868. Of
course, compared with the teeming population of India, the number of
newspapers and their circulation was very small. This is due to the fact
that still a great majority of our country men are illiterate. In India
literacy percentage is only 29.45 as per the census of 1971. was very
oldest English Daily.
The oldest periodical is Calcutta Review,
published monthly in English from Calcutta started in 1844.

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Science the 1960s many newspaper have modernized word

processing and layout system reporters can also writes stories on
potable computers and hen sent the stories to the officers via a modem,
a advice that transmits information over telephone lines.
The process of making up the pages and printing the paper has
also advanced. For instance, in some newspapers the stories,
photographs and adders are inserted into layout while it is still on
computer. Today several papers offer electronic newspaper also called
on-line newspapers computer users can access stories and often
classified adders with them modern. Some newspaper also.
2.4 IMPORTANCE OF NEWSPAPER

Today, with the growing popularity of TV and expanding horizons
of satellite based information an numerous quantity of various types of
informations are readily available to a common man.
Yet, the role of
newspapers in society will not be less important because common man

does not have time to study the huge volume of information.
The
Journalist will sort-out those and caters, through the newspapers, to the
common man.
The relevant and correct information in its proper
perspective by analyzing the
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Background which will be beneficial to an individual as well as to

the whole society.
No doubt the TV and satellite channel cater news very quickly and
nicely but that is one way communications.
One glance through headlines or a major story in a newspaper,
when it comes. Rest if the paper can be read it, in the time of ones
choice. But in case of Radio & TV news bulletins are broad cast as fixed
times and if one does not tune in, then one cannot listen to it.
The advantage with TV & Radio is that they can be sport news
earlier than newspapers.
Normally, what one seen in the night TV
bulletin is read in Newspapers in the morning, but, why does one read
Newspaper even after listening to the news in the night? Those who
have TV set have not stopped buying newspaper!
Hence, the popularity and the utility of newspaper are presumed
that, it will not decline in India in the foreseeable future.
KINDS OF NEWSPAPER:
News papers are printed on coarse papers called news print.
There are two major sizes of newspapers standard and tabloid. There is
no cut size for newspaper. This standard and tabloid size is both used in
publishing all types of newspaper.
1. daily newspapers
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2. weekly newspapers and

3. special-interest newspapers
1). Daily newspapers:
Print world, national and local news they also carry
editorials, opinion columns features articles and entertainment item.
Big city dailies print miniseries on social and political issues, such as the
quality of school and the efficiency of government.
Many dailies are morning papers; some are afternoon or
evening papers. In large cities, many morning papers published several
editors. The first on in early evening and the last one in the early
morning.
2). Weekly newspapers:
In general, serve much smaller area than daily
newspapers and published news of a more personal nature. In small
communities most people know another and take great interest in the
activities of their friends and neighbors. Weddings, births and deaths
are mager news times. Fires are traffic gets front-page covering.
Interest news papers:
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Print news of concern to particular groups many large

companies and trade unions published news papers for their members.
News papers printed in foreign languages serve foreign born residents in
big cities.
Chapter-3
- company profile
Vision, mission and quality policy

Product/service profile
Regional offices
Competitors information
Infrastructural facilities
Achievement and awards
Future growth and prospects
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This report tries to spread out the functional and managerial

aspects practiced in media industry especially in print media. It is my
pleasure to mention that I have received a heartfelt support from all
the staffs of The Printers (Mysore) Pvt Ltd, to know about the
functional and managerial aspects practiced in the company.
The Printers (Mysore) Pvt Ltd is one of the leading publishers in
the Indian print media industry. Operating in its 60 th year, The Printers
(Mysore) Pvt Ltd is well known for its products containing refreshing and
reliable news. Following are the different dimensions, which clearly
explain about The Printers (Mysore) Pvt. Ltd.
It was late Mr.Guruswamy who had a broad vision and aspiration to
give trustworthy news to the people at large. Being the founder of The
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Printers (Mysore) Pvt Ltd., Mr.Guruswamy dedicated his life to truth and
impartiality in providing news.
Mr. Tilak Kumar, Mr. K.N Shanth Kumar and Mr.Praful shah now
head the company.
The time line of the companys publications is given below.
1. 1948
- Praja Vani - English Daily Newspaper.
2. 1948
- Prajavani
- Kannada Daily Newspaper.
3. 1965
- Sudha
- Kannada Weekly Magazine.
4. 1968
- Mayura
- Kannada Monthly Magazine.
The Printers (Mysore) Pvt Ltd operates in media industry. The

nature of business is publishing. The company has 4 main products
namely Praja Vani, Prajavani, Sudha, and Mayura.
The Praja Vani
As said earlier, publishing activity takes place through 3 different

markets viz. The Content Market, the Advertisement Market and the
Consumer Market. Thus, we can list out the following unique features of
publishing activity as for as other type of business in the media
industries are concerned.
1. The product is tangible, in the sense, every published work can be
stored and the consumer feels that he has purchased some
material, which he can touch, sense, and store.
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2. The basic end product will be the news or other writing works
which aims at delivering the literature information in and around
the world.
3. In case of newspapers, the product will be the same but content
changes everyday.
4. The new forms of publishing is through Internet i.e. e-papers
5. Publishing includes the stages of the development, acquisition,
production, marketing and distribution aspects.
Further, following are the nature of the publishing business, which is
almost common to other business operations in media industry.
1. The success of business highly depends on the quality of contents
as well as the consumers tastes and preferences.
2. The information flow should be so quick that news reaches people
as and when it occurs.
3. There will be a great responsibility on the media, as it is
considered as reliable source of information. In other words, every
published works should be authentic.
3.1 Vision, Mission and Quality Policy:
The Printers (Mysore) Pvt Ltd emphasizes on truth and impartiality in
providing the news. The company is working as per the visions of the
founder Mr. K.N Guruswamy.
VISION:
Doing right first time, every time is our guiding principle
MISSION:
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The objective of the company is to attain 50% of the market share by

collective work and better co-ordination and to introduce a special
school edition of Praja Vani.
QUALITY POLICY:
We strive to maintain leading position by providing quality information,
features, and services on time.
Technological superiority:
When it started publication in 1948, Praja Vani was produced on printing
equipment that was comparable to the best in this part of the country
at the time.
From stereo rotary machines to linotype composing machines to
fully computerized editing and page production systems and web offset
color printing, it has been striding along the steady path of
modernization. The automation extends today to counting, packaging
and stripping of the printed copies rolling out of the rotary machines.
Advances in newspaper concepts, content, design and layout have
helped Praja Vani keep pace with the rapidly expanding interests of its
readers.
Welfare:
The blueprint for rapid growth is appreciation, excellent infrastructure
and a healthy and work environment that ensures job satisfaction. The
Group cares for its people. So it has several comprehensive
programmers designed to change attitude and behavior and perfect
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strategic decision-making and problem solving skills which are explained

in detail in part-B of this report.
Encouragement received from the Group has helped the DHPV
Lalitha Kala Sanghas troupes to win many major awards and shields in
cultural contests at the State level. The Groups sports squads too have
fared well sports meets and tournaments
Organized for the media. A unique feature is the counseling
service offered to employees facing crises of diverse kinds.
Redefining excellence
Fifty spectacular years of growth, multi-faceted and on target. Fifty
years of active interaction with Karnataka. Its people, their aspirations,
and the history they have made. Today, the Group is balanced to stand
tall among the newspaper giants of the country.
Commitment to Quality-ISO 9002

As the fifty steps towards total quality, the Group has changed its
quality control process from reactive to proactive. And a quality system
ISO 9001:2000 model for quality assurance in production, installation
and servicing. With this, the Group has become the first publishing
house in the country to receive this prestigious certification for all its
facilities. The functions covered in the quality system include
advertisement, editorial, materials, production and training.
Total Quality Management (TQM):
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The Group believes in Total Quality Management, which is an effective

system of integrating quality improvement efforts so as to provide
product that ensures customer satisfaction. Every section of the
organization is therefore geared to face challenges. A common vision, a
common mission and common goals bind together here. Not content with
streamlining its day-to-day
Functioning. The Group is constantly integrating quality in to its
corporate strategic planning process.
Every Praja Vani touches the lives of the people of Karnataka. Today
the daily shapes the opinions and directs their actions. Praja Vani was
born 60 years ago when the first edition hit the streets on 16, 1948. The
newspaper is a reflection of optimism, and a voice of the aspirations of a
newly independent nation.
Proud of its regional moorings and responsive to global change,
Praja Vani is Karnataka and Bangalore hold a special place in the
newspapers scheme of things, but its coverage of national and world
happening is equally comprehensive and analytical. Praja Vani is also the
voice of the poor and underprivileged. On its agenda is a relentless
campaign against corruption and advocacy of pro-environment economic
development.
The very analytical opinion/policy page presents a variety of views
on national, state and international issues. Regular columnists and
experts in various fields place the latest events in perspective. The wellwritten editorials are known for their unbiased and informed commentary
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on events and developments. The newspapers human-interest reports

and profiles of interesting personalities give the reader not only news and
views, but also the emotions and the drama behind the happenings in a
short and snappy manner.
3.2 Product /Service Profile:
The Printers (Mysore) Pvt Ltd has following products offered to the
public.
1. PRAJA VANI:
DH is an English daily newspaper having circulation throughout
Karnataka and other parts of the country also. Being the leading English
daily in Karnataka DH is satisfying the needs of the readers by providing
supplements on several topics such as sports, career, culture and so on.
The following are the supplements.
A. SUNDAY HERALD:
A special supplement is given with Sunday edition covering
contents on entertainment, travel, astrology, literature, arts and
books.
B. DH CLASSIFIEDS:
It facilitates the regional advertisement needs. A special
supplement is providing space for small advertisers such as ads on
property, vehicle, auction, and lease.
C. ECONOMY AND BUSINESS:
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VANI
Mondays supplement is covering market analysis, business

issues.
D. SPECTRUM:
Tuesdays supplement is covering all about Karnataka, its
people, traditions and development stories from the district also
included.
E. DH AVENUES:
Wednesdays supplement, which fulfills the needs of the

employees, employers, job seekers, and articles on marketing,
communication skills, and HR issues, are published.
F. SCIENCE AND TECHNOLOGY:
Mondays
edition
is
covering
issues
related
to
new
technologies, scientific aspects, and new advancements.

G. DH EDUCATION:
This is the Thursdays supplement, which opens the window

to the world of learning and knowledge.
H. DH REALITY:
Issues covering real estate, home loans etc
I. SPORTSCENE:
Issues covering regional, national and international sports
J. LIVING:
33
PRAJA
VANI
Saturdays supplement is covering health, fashion, food and

beauty tips.
K. OPEN SESAME:
Fridays supplement, it is a fun-filled eight-page tabloid for
kids packed with some of the best childrens writing.
L. DH WHEELS:
It covers information about automobile industry.
4. CINEMA RANJANE:
Fridays supplement, which covers film, related issues.
5. BHUMIKA:
Saturdays supplement for ladies.
6. SAPTHAHIKA:
A special supplement is given with Sunday edition covering contents
on entertainment, travel, astrology, literature, arts and books.
3.
SUDHA:
It is a weekly magazine. It covers stories, serials and so on.
4. MAYURA:
It is a monthly magazine covers full-size stories
34
PRAJA
VANI
3.3 REGIONAL OFFICES

The company has the corporate in the heart of the city at the live
and vibrant of Bangalore on the Mahatma Gandhi road. The regional
offices of the company are in New Delhi, Mysore, Hyderabad,
Mangalore, Kolkatta, Hubli, Mumbai and Chennai.
The Printers (Mysore) Pvt Ltd
Bangalore
Hubli
Mangalore
Division
Division
Division
Mysore
Division
Gulbarga
Division
Davangere
Division
35
PRAJA
VANI
1.Bangalore 1.Bellary
1.Mangalore
1.Mysore
1.Gulbarga
1.Davangere
2.Tumkur
2.Kasaragodu
2.Mandya
2.Bidar
2.Shimoga
2.Bijapur
3.Kolar
3.Bagalkot
3.Chikmaglore
3.Chamaraj
3.Koppal
3.Chitradurga
4.Dharwad
4.Madikeri
5. Gadag
-nagar
4.Raichur
5.Udupi
6. Haveri
7. Karwar
8. Belgaum
Source: The Printers (Mysore) Pvt Ltd.
3.4 Competitors Information:

In the recent years print media industry is facing competition not
only from other types of media such as TV, Radio, and Internet but also
within the journalism. Price is a sensitive part as for as the newspapers
are concerned. Even a small hike of 50 paisa in the price reduces a lot
of subscribers and vice versa. But, however, the habit of reading in
People are the main reason for the survival of newspaper industry.
Following are the competitors for the products of the company.
2. Competitors for DH
Sl.
Product
Belongs
Intensity
Area Of
Dominate
Type
To
Of
Operation
d Areas In
Competitio
Karnatak
36
PRAJA
1
The Hindu
The
High
Hindu
Group
2
Indian
The
Medium
Express
Indian
Express
Group
3 The Times
The
Very High
Of India
Times
Group
Source: The Printers (Mysore) Pvt Ltd.
VANI
All Over
India
Popular
In Cities
All Over
India
Popular
In Cities
All Over
India
Strong In
Karnatak
a
3. Competitors for Sudha and Mayura

Sl. Product
N Type
o
Belongs To
Taranga
Kasturi
Tushara
Manipal
Media
Network Ltd
The Loka
Shikshana
Trust
Indian
Express
Karmave
era
The
Lokashiksha
na Trust
Intensity
Of
Competitio
n
High
Area Of
Operatio
n
High
Karnatak
a
Moderate
Karnatak
a
High
Karnatak
a
Karnatak
a
Dominate
d Areas In
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
All Over
Karnatak
a
The newspaper industry is facing the price war among the

competitors. In 2000, Vijayananda Printers Ltd started price war using
Penetration Strategy. It made all other newspapers to bring down their
selling price to Rs 1.50. The Times of India also used the same strategy
37
PRAJA
VANI
for gaining market share. Both succeeded in effective launching of the

newspaper using this strategy. In fact, a strong network of VRL logistics
also helped Vijayananda Printers Ltd to root deeply in the market.
Expected new entries to the market are,
The Deccan Chronicle
The Hindustan Times
DNE
3.5 Infrastructural Facilities
The printer (Mysore) Pvt Ltd has good infrastructural facilities.
Following are the points, which explain the infrastructural superiority of
the company.
The company has 6 plants in Karnataka. (Gulbarga plant yet to
opened)
The total numbers of employees are 1,280.
The Printers (Mysore) Pvt Ltd has the KBA printing machine
(made in Germany) having a capacity to print 60,000 copies per
hour.
It has a well-networked distribution channel all over Karnataka
and out of state also.
Every plant is well equipped with 2 types of printing machines
i.e. High Line and News Line.
Canteen facilities for workers in production Department and
also garden has been maintained in the premises of every plant
38
PRAJA
VANI
Raw material maintenance is centralized is located at

Bangalore.
All
the
activities
are
computerized.
TCS
has
designed
application software for the operation of The Printers (Mysore)

Pvt Ltd called as Integrated Information System.
It has a separate machine for the purpose of recycling the
wastages.
Praja Vanis several zonal editions serve to cover local news in
greater detail and to highlight the developments in these areas, thus
being in touch with readers in every region of Karnataka.
3.6 Achievements and awards:
Central governments award for prompt tax payment.
ISO certification for all the departments in the company.
Hubli plant has got award for best garden maintenance in its
premises.
Praja Vani has got BEST PRINTING AWARD for two times by IIFA.
3.7 Future Growth and Prospects:
The organization has the dream to expand its market to other
states such as Andhra Pradesh and Tamilnadu. So to expand its market it
has taken various promotional activities such as,
Power Jacket Exercises.
Hand bills.
Stall Promotion.
39
PRAJA
VANI
Promotional free copies.

Road shows (bike rally, cycle rally)
Conducting various sports and cultural competitions for school
children.
Chapter4
- classification tabulation analysis and interpretation of

data
40
PRAJA
VANI
Classification, Tabulation, Analysis and Interpretation of DATA

4.1 Respondents Demographic Factors
Gender
Today, customer is the king of each and every area and customer is
the only judge. In case of news papers, readers are their customers.
Therefore, the news paper must take readers into consideration. It is
only through readers satisfaction. News paper can improve.
41
PRAJA
VANI
Survey has been conducted in respect of readers of the PRAJA

VANI news paper in shivamogga city only. The main intention of field
survey is to know readers attitude towards this news paper and what do
they expect out of their news paper.
While conducting survey good response was received from the
readers of news paper the survey was made purely an random basis. All
their suggestions and attitudes towards news papers have been
interpreted.
I consider this survey as useful both to the readers and news
paper. The area of survey analysis has been strictly restricted to
shivamoga city only. Thus, the survey gives information in general
regarding the attitude of readers towards this news paper.
Survey analysis
The numbers of customers interviewed are only 50 numbers.
Almost all the readers are satisfied with their news paper.
Following are the analysis of survey findings
1, table showing the readers on the basis of their educational qualification
Educational
Number of
On basis of
42
PRAJA
qualification
SSLC and below
Degree
Post degree
Other
Total
Source: survey-results
respondents
12
20
11
7
50
VANI
percentage
24%
40%
22%
14%
100%
Analysis
This table shows that 38 out of 50 persons of graduate read this
daily, it means that more qualified persons prefer to read the Praja
Vani. According to this table based on qualifications numbers
respondents prefer deccan hearld are as follow say SSLC and below of
there 24% and total graduates 76% in this graduates Degree responses
40% post degree 22% ad other educational qualified persons are 14%. In
this way graduates are more in readers it is profitable to deccan heald
paper.
Graph showing the educational qualification of respondents
43
PRAJA
VANI
2. table showing the reader on the basis of their occupation

Occupation
Students
Professional
House wife
Others
Total
No. of respondents
13
20
3
14
50
44
PRAJA
VANI
The above table and also the shows the maximum number of
percentage of readers for the news paper THE PRAJA VANI in
shivamogga city which comprising of professionals students and others.
Graph showing the occupation of the respondents
3, table showing the age of number of respondents

Age(year)
Below 25
25-40
40-55
55 and above
Total
No. of respondents
Percentage of
10
16
23
1
50
respondents
20%
32%
46%
2%
100%
Analysis
45
PRAJA
VANI
I the above table, the people in the age group of 25-40 and also
group of 40-55 admire this news paper and reader satisfactorily them
the other age group . in this way Praja Vani move reaches age group of
40-55.
Graph showing the age of number of respondents
4, Table showing readers opinion about number of pages and

language.
No. of
Quality of price
language
Total
Opinion
pages
8
printing
11
24
50
about
Parentage
16%
22%
14%
48%
100%
of
respondents
The above table clearly stats that respondentents opinion about
the deccan herd 16% of readers seeing the pages of the news paper they
buy the news paper and 22% respondents see the quality of news paper,
46
PRAJA
VANI
14% respondents see language of the news papers. More no. of

respondents purchases paper on basis of language.
Graph showing the readers opinion about no. of pages, quality, price and
language.
5, Table showing the language of news paper of respondents

Language of news
paper
English
Kannada
Hindi
Other
total
No. of respondents
Percentage of
38
8
2
2
50
respondents
76%
16%
4%
4%
100%
The above table showing respondents of readers towards language

in above respondents kannada news paper readers are 16%, Hindi
readers ad other readers on 4%. In this way English news paper
respondents are 76%. More number of respondents are reading English
news paper thats it the Praja Vani news paper has opportunity to
increase it sales.
47
PRAJA
VANI
Graph showing the language of news paper from respondents
6, Table showing regular reader of the deccan hearld
Yes
No
total
Readers of Praja Vani
Percentage of
35
15
50
respondents
70%
30%
100%
The above table shows readers of respondents as positive are 70%

and negative 30% there are more number of readers responded as
positively it shows the Praja Vani is good possession in market and it
lead the market and the deccan heard are good competitor to others.
Graph showing the reader of the Praja Vani
48
PRAJA
VANI
7, Table shows the prefer of news paper by respondents

News papers
No. of respondents
Percentage of
respondents
Praja Vani
35
70
Prajavani
8
16
Times of India
3
6
other
4
8
The table shows, number of respondents of readers about news
paper the deccan hearld readers are 70% after that prajavani 16%, ties
of India 6% and others are 8%. In this way the Praja Vani show that
leader of market. In this way the Praja Vani is leading paper in
Karnataka.
Graph showing prefer of news paper by respondents
49
PRAJA
VANI
8, Table showing spending a time for reading news paper

Time spending by
respondents
15 min
30 min
1 hour
More
total
No. of respondents
Percentage of
17
20
8
5
50
respondent
34%
40%
16%
10%
100%
The table shows, the readers time spending for reading news
paper more time takes 30 min by 34 respondents, 1 hour by 16% and
more time 10% respondents. In this bases the Praja Vani news paper
more popular in readers of 30 min spenders.
Graph showing spending a time for reading news paper
50
PRAJA
VANI
9. Table showing coverage of newspaper

Coverage of news
paper
Excellent
Good
Average
Poor
total
No. of respondents
Percentages of
14
25
10
1
50
respondents
28%
50%
20%
2%
100%
In this table shows the coverage of news in Praja Vani more

percentage is 50% given for good and after excellent 28%, average 20%
and poor 2%. According to this table the deccan herarld is good coverage
in new paper its show good quality of news published by The D H.
Graph showing coverage of news in The D H
51
PRAJA
VANI
10, Table shows opinion about supplements of the deccan herld

Supplements
Every day
Alternative day
Weekly
The table shows
No. of respondents
24
25
11
the supplements of The
% of respondents
48%
50%
22%
DH like by respondents
who want every day 48% respondents after that alternative days 50% and
weekly 22%. In this opinion about The D H news paper already satisfied.
The DH already giving daily supplements.
Graph showing the opinion about the supplements in Praja Vani.
52
PRAJA
VANI
11, Table shows entertainment section of Deccan Hearld

Opinion of
respondents
Excellent
Average
Good
poor
No. of respondents
Percentages of
17
16
15
2
respondents
34%
32%
30%
4%
The table shows the analysis about entertainment section of The D

H.
In this way opinion excellent as 34% and average of 32% good as 30% and
poor is only 4%. It shows the most of respondents are give positive result
about the entrainment section. The DH is also publishing section well. It
shows the The Praja Vani is a model news paper is others news papers.
53
PRAJA
VANI
Graph showing entertainment section of The Praja Vani.
Chapter5
major findings9
Suggestion
Conclusion
54
PRAJA
VANI
Suggestions
The covrage of news by the firmmust be improved the firm
has to collect quality news and ood news.

it should be seen that the advertisement made more attractive
and less in number.
55
PRAJA
VANI
The price f the nes paper must remain same. Maximum effort
should be made to maintain the same prie.
Conclusion
The Praja Vani, shivamogga,is an English daily, has been a
prominent daily. The staffs of this paper are highly experienced in the
field of journalism. Majority of the respondents interviewed during the
survey are of the opinion that the paper claims almost qualities of an
ideal English daily.
The creative thing about thee news paper is that, being a national
international daily it covers the local news. All readers are satisfied with
all aspects of this paper.
The suggestion given may help the Praja Vani to increase its sales
volume.
56
PRAJA
VANI
Questionnaire
Dear Respondents:
I am PAlLAVI, Final Year B.B.M student in GOVERNERMENT
FIRST
GRADE COLLAGE, Shivamogga. I am doing A STUDY ON READER ATTIUDE TO WORDS

PRAJA VANI WITH SPIECIAL REFERNEC TO SHIVAMOGGA CITY, So I request you to
kindly spare some time for filling up the below questionnaire.
Thanking You,
1. NAME :
___________________________
2. ADDRESS :
____________________________
____________________________
3. AGE:
__________
4. Educational qualification:
Below SSLC
post graduation
Degree
other
5. OCCUPATION :
Student
Professional
Hose wife
others
6. Which language news paper do you read?

English
Kannada
Hindi
Other
7. which news is first prefer to read?

Praja Vani
Prajavani
Times of India
other
8. Do read the Praja Vani regularly?

Yes
No
9. when do you read news paper?
57
PRAJA
Morning
Afternoon
Evening
Night
VANI
10.How much time you spend for reading newspaper?

15minuts
30minuts
1hour
more
11.You select your newspaper based on the following criteria, please indicate
your priority.
No of pages
Quality of printing
Price
Language
12.Are you happy with price of Praja Vani?

Yes
No
13. what do you feel about the news courage in the news paper you subscribe?
Excellent
Good
Average
Poor
14.Which sections do you like reading most?

National
Sports
Business
Others
15.How important is a supplement to a news paper?

Very important
Important
Not so important
Not important
16.when would you like to have supplements?

Everyday
weekly
Alternative day
17.how do you rate your news paper in covering entertainment section
Excellent
Average
Good
Poor
18.Do you consider advertisements are important in your news paper?

Yes
no
19.What do you expect from Praja Vani?
58
PRAJA
VANI
__________________________________________
20.your overall opinion about the Praja Vani paper
__________________________________________
Subramanya.m
Signature of the reader
Signature of the surveyor
Place:
Date:
59
PRAJA
VANI
Bibliography
world book of encyclopedia
journals
American encyclopedia
The news papers, its place in democracy by: Duane bradely
Web site: www.google.com ( Google search)
Web sites: www. Deccan hearld.com
Www. Deccan hearld.in.net
60
PRAJA
VANI
Copy of news paper
61
PRAJA
VANI
62
PRAJA
VANI
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Achievement and awards

DSBG Government first grade college,Mudigere

Objectives of news paper

1.1 Introduction to news paper:

News paper is a publication devoted chief to presenting &

psychology,fashion,health,& child care comic strips advice

DSBG Government first grade college,Mudigere

The project report is associated with the study of effectiveness of

OBJECTIVES OF THE STUDY

DSBG Government first grade college,Mudigere

To know the readers response PRAJA VANI news paper.

SCOPE OF THE SYUDY:

DSBG Government first grade college,Mudigere

The study is restricted to the shivamogga city, the study

DSBG Government first grade college,Mudigere

1.5 LIMITATION OF THE STUDY:

2). Time aspects:

1.6. Capacity of study:

DSBG Government first grade college,Mudigere

1. First chapter deals with introductory aspect to news paper like

DSBG Government first grade college,Mudigere

DSBG Government first grade college,Mudigere

DSBG Government first grade college,Mudigere

news bulletins. News magazines concentrate on the chief national

news stories report crimes disasters and special events of human

2.2 What is in NEWSPAPER?

DSBG Government first grade college,Mudigere

A typical metropolitan daily newspaper contains about more than 1,

DSBG Government first grade college,Mudigere

What they think news opinion of the newspaper. Editorial a make

DSBG Government first grade college,Mudigere

In today society communication has became a must as part of our

THE IMPORTANT LEADING NEWS PAPER IN INDIA

23. Rashtriya Sahara

24. Asomiya Pratidin

26. Ananda Bazaar Patrika

29. Sambad Pratidin

DSBG Government first grade college,Mudigere

33. Kannada Prabha

35. Samyukta Karnataka

37. Malayalam Manoram

39. Aaplala Vartahar

40. Daily Sakal

41. Dainki Lokmat

44. Maharashtra Times

DSBG Government first grade college,Mudigere

DSBG Government first grade college,Mudigere

printed nearly 300

copies of the bible.

DSBG Government first grade college,Mudigere

In the middle of 16th century, morning newspaper took shape in

In 1618 weekly newspaper stated coming out in English,

French, Dutch and German language from Amsterdam in Holland.

The Daily Current made appearance, this was

regular newspaper which was printed regularly.

The foreign and

domestic. It was published in 1704; the first daily newspaper of America

Generally, first newspaper in India

company. Usually the circulation of these newspapers was very small

The oldest periodical is Calcutta Review,

published monthly in English from Calcutta started in 1844.

Science the 1960s many newspaper have modernized word

2.4 IMPORTANCE OF NEWSPAPER