Evaluation

What have you learned from your audience feedback?

10%

(20-25%)

(20-25%)

(17.5-22.5%)

(17.5-22.5%)

10%

Context audience
segment asked
Rationale for
questions

What was the

feedback/ data
received?

What did I learn?

What effect did

this have on my
creative process?
How did this make
its success more
likely?

What effect did

this have on the
quality/
effectiveness of
the product?

What effect did

this have on me
overall as a media
producer/ creator?

Majority of people
who filled out my
questionnaire were
females.

That my target
audience is more
than half female,
so I will need to
direct my film
towards the
female population.

This affected my
creative process,
because when
writing my
synopsis and
coming up with a
story I decided to
have my main
characters a
mother and
teenage daughter.
Which I know
many females will
be able to relate
with creating a
short cut in my
short film.

The effect on using

mainly female
characters effects
my target
audience as not
many males will be
able to relate with
these characters
possibly pushing
them away from
watching it.

Quantitative
Questionnaire

Quantitative
Questionnaire

Those who
answered my
questionnaire were
between the age
category of 15-25
and 36-45.

My target
audience are
mainly teenagers
and young adults,
and middle aged.

Quantitative
Questionnaire

The majority of
those enjoyed
watching the
genres horror and
drama mostly and
then the genre

My target
audience prefer to
watch the genre
horror and drama.

This affects my
creative process as
my target
audience is mostly
teenagers and
middle age adults I
decided to write
my story about a
relationship
between a mother
and teenage
daughter, and the
difficult choices
both, particularly
the mother are
faced with.
Focusing my story
on a teenager is
what Milgrom
suggested because
all people will be
able to relate with
a teenager
character.
After receiving this
information this
affected my story
as I was aiming to
make a social
realism film, but as

This doesnt down

grade my quality
or effectiveness, it
most likely
improves it as
using a teenager
as a main
character creates a
short cut in my film
as they will be able
to relate quickly,
also the story
about the
relationship
between the
Mother also
creates a short cut
making it easier for
my audience to
establish with.

This made the

quality of my film
better as now
there is climax to
this boiling point,
also it has given a

action.

Quantitative
Questionnaire

Themes and issues

which are not
explored: Coming
of age, parental
abuse, spoilt
children, how
adults are
perceived as
always right when
they are wrong.

I asked the
question are there
any themes or
issues you
consider not being
explored enough in
film? and I
received a variety
of different
responses, but the
main reply was
about coming of
age and parental

my audience
preferred the
genres horror,
drama and action I
decided to change
my story to fit by
adding in a scene
where Lane hits
Man over the
head, knocking
him out. This made
it more successful
as there is now
more climax and
tension, making it
more interesting to
my audience.
As most of the
replies to this
question were
about the
relationship
between parents
and their children,
I thought it would
be interesting to
focus my story on
this, therefor
creating the
complicated

tone to my film, as
I have tried to keep
to the genre
horrors
conventions by
filming in a dark
location and
playing with sound
to heighten it,
giving my film an
eerie effect.

This created a
quality story which
I could explore the
strain on a
relationship
between a mother
and daughter
which should be
unbreakable but
appears to break
due to a mans
dominance, but my
story brings this

Quantitative
Questionnaire

The group that are

considered to be
underrepresented
in film.

abuse, really the

relationship
between youths
and adults.

relation between
Mother and Lane
and the tricky
situation they are
in.

My target
audience consider
parents and adults
to be
underrepresented.

This affected my
creative process as
I reconsidered my
main character
being a teenager,
and decided to
write my story
from the p.o.v.
from my character
the Mother.

relationship back
stronger as the
daughter and in a
way the mother
both deal with the
Man.
Writing the story
from the p.o.v of
the mother
enabled me to
expand my story
further, it also built
climax and fear in
to my story.