Documente Academic
Documente Profesional
Documente Cultură
Strategic Management
Total Contact Hours
Applicable to which branch
Prerequisite
Marks
Internal 40
External 60
Course Objective
5.
Course Outcome
A clear understanding of the key concepts and principles of strategy formulation and
competitive analysis
Developing an awareness of the impact of external environmental forces and of strategic
actions by the firm and its rivals on business and corporate strategy
To give you hands-on experience in crafting business strategy, reasoning carefully about
strategic options to evaluate action alternatives, and making sound strategic decisions.
Strategy
Implementation:
Project
implementation,
Procedural
implementation, Resource allocation, Organization structure, Matching
structure and strategy.
Behavioral Issues in Implementation: Leadership and corporate culture,
Values, Ethics and CSR, Mc Kinseys 7s framework.
Functional Plans and Policies: financial marketing, operations, personnel,
Information management.
Strategic Evaluation and Control: Nature, Importance, Barriers and
Techniques of Evaluation and Control.
Text Books
1. Kazmi Azar - Business Policy and Strategic Management, Tata McGraw
Hill, New Delhi.
2. John A Pearce II, Richard B Robinson, Amita Mittal- Strategic
Management formulation, Implementation and Control, Tata Mc Graw
Hill.
3. Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts
in Strategic Management and Business Policy, Pearson Education, 1
Ed., New Delhi.
4. K.Aswathappa, Business Environment and Strategic Management,
Himalaya Publishers, New Delhi
5. Dr. P. Subba Rao, Strategic Management, Himalaya Publishers, New
Delhi.
6. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic
Management, Frank Brothers
7. Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.
8. Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.
Reference Material
1. Strategic Management, R. SrinivasanaPHI
2. Corporate Strategy, Lynch, Pearson