Current Trends

E commerce business need a change

these days as a trend wont allow
traditional e com to survive.
As customer shopping behaviours
become more fragmented, so must
the presence of small online
businesses owners. Simply having an
e-commerce site is no longer
enough. Small and medium-size
businesses (SMBs) should begin
looking for efficient ways to expand
their presence, including integrations
with various shopping feeds and
other outlets that can reach more
consumers.
Volusion has seen major gains in ecommerce usage of mobile devices
such as smart phones and tablets,
especially during the holiday season.
The company expects this trend to
accelerate
as
mobile
adoption
continues to increase and more
mobile
technologies
become
available. Small businesses should
have a mobile version of their
website,
with
mobile-optimized
checkout to help facilitate a better
mobile experience. Small retailers
should also look at their site across
multiple mobile devices and pay
attention to new technologies, such
as smart watches.
As
mega-retailers
like Amazon
continue to steal market share from
other big-box retailers (both online
and
offline),
smaller
online
businesses will need to become
more nimble in how they compete,
from a price, customer-service and
marketing standpoint. This involves
identifying true points of difference

from larger merchants, showcasing

these points in marketing and
branding,
and
delivering
personalized experiences.
Customers have become infatuated
with the idea of getting a product
across the globe without any
shipping fee. We can easily say that
its one of the main things orbiting
around their mind while shopping
online. Many brands have started
free shipping in order to appeal to
consumers - among them Target,
Victoria's Secret and many others.
Free shipping can build a strong
relationship between you and your
customers. People would gladly
spread the word about a brand that
includes such a promotion leading to
business growth. A Com score survey
reported that free shipping orders
produce an average of 15-20%
higher order values from customers.
This is a pretty clear example of the
promotion doing wonders.
You may argue that free shipping is
easier to do when youre an
established brand with already
accumulated capital. It is true that
small business may struggle with
providing such a promotion. Some
may even outright not afford it.
In this case you may go for
customized, special ways to deliver
your products. There are many
budget options, you just have to use
your creativity and target your
customer base.
Shopping malls became a part of
daily urban life as multifunctional
urban public spaces of modern era.
Despite ongoing arguments on
shopping
malls
urbanity
and
publicness from the very beginning

of the development, shopping malls'

city space qualities cannot be
denied. According to Gehl, a city
space has always served three vital
functions,
as;
meeting
place,
marketplace and connection space
Retail
Experience
Commerce Story

and

The mall story in India began in the

1990s with Spencer Plaza in
Chennai, Ansal Plaza in Delhi and
Crossroads in Mumbai. Over the
years, the malls evolved .As per a
2013 report titled 'Malls in India'
released by Images Research (the
research arm of Images Group, a
business media company for the
retail industry), there were around
50 operational malls in 2005, a
number that rose to 500 in 2013,
and is expected to exceed 700 by
2016
As malls were busy riding the wave,
around 2007-09, e-commerce made
an entry - a dramatic and promising
one. The online shopping segment in
India has since enjoyed a steep
gradient. According to a research
report by Internet and Mobile
Association of India, over the past
few years, the e-commerce sector
has had a CAGR of almost 35 per
cent, from 3.8 billion USD in 2009 to
12.6 billion USD in 2013.

A new survey, Shopping Trends

Among 18-25 Year-Olds, conducted
by a group of LIM College students
and in conjunction with the NRF
Student Association, revealed that
68% of young people aged 18-25
years prefer to shop in stores than
online for apparel and shoes. In
announcing the release, Alexis
Michaelides, student leader of the
LIM Colleges campus NRF Student
Association, said, We have read and
observed what industry leaders had
been saying about our use of
technology for shopping and it did
not match our own habits and
preferences.
For
young
people
the
future
shopping
experience
is
truly
omnichannel, and that means both
channels
make
an
important
contribution
to
the
overall
experience, the study said.
The omnichannel preference is seen
in growing cases of the young
population preferring to buy from
online stores that also have a bricks

and mortar presence. The perceived

cause of such a trend is that young
shoppers prefer to research online
and then purchase in a shop, a trend
called webrooming that is much
pronounced in India and Brazil.
With
this
preference
for
webrooming
amongst
young
shoppers it is essential for retailers
to have a coherent and consistent
strategy across all devices to deliver
the expected seamless omnichannel
shopping experience, GfK said.
Online and In-Store Shopping:
The Merger
The survey found that overall, 77
percent of consumers have checked
online to find product info while

shopping in-store. Unsurprisingly,

this percentage is higher among
Millennials (85 percent) and lower
among Baby Boomers (63 percent).
Sixty-two percent of those who
browse online buy the items they
were researching, but only 49
percent bought the item in-store,
while 48 percent opted to purchase
online.
Ninety-one percent have been driven
to a store thanks to an online
experience,
with
60
percent
shopping due to an email promotion,
59 percent citing an online coupon
and 52 percent noting an online
circular.