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Task Environment
Analysis of Five Porter Power consists of the threat of substitute products, new
entrants, suppliers, buyers and industry competitors. In this picture the analysis of
five power porter at PT XL Axiata:
NEW COMERS
SUPPLIER:
PACKAGING
INDUSTRY
COMPETITITON
CARDS
TELKOMSEL
IT PROVIDES
INDOSAT
MUSIC LABELS
SMARTFREN
TRI
CUSTOMERS :
INDIVIDUALS
STUDENTS
COMPANY
EMPLOYEE
EMP
PRODUCT
SUBSTITUTION :
DATA SERVICES
accordance with the purchasing power of customers. XL Axiata customers include individuals,
students, office employees, and the company was satisfied with the services provided by the
company. PT. XL Axiata has a loyal customer and continues to grow. Customers PT. XL Axiata
has high confidence in the services provided by the company. Although it has the trust of
customers, PT XL Axiata should keep improving and maintaining the level of customer
confidence. To improve and maintain the level of individual customer's confidence in a way that
is done by PT XL Axiata like:
a. Provide the best service and as much as possible.
b. Providing a package or program that continues to be updated periodically to provide customer
satisfaction.
c. Focus on customers in every decision and action.
d. The best solution oriented.
e. Efficient and effective in providing solutions.
f. Oriented to the quality of the products and services provided.
g. Proactive in action.
h. Innovative and creative in providing solutions.
B. Competition Industry (Rivalry Among Existing Competitor)
At this time many companies are engaged in the same field with PT. XL Axiata namely as a
provider of mobile telecommunications services. This sparked intense competition in the mobile
telecommunications service provider industry. The competitors today many innovations and
developments that can attract close attention the public or customers that can increase
competition among companies. Here are competitors who are around company Telkomsel,
Indosat is known is two (2) large above PT. XL Axiata in the competition in the field of mobile
telecommunications services. Therefore, PT. XL Axiata must constantly innovate and improve
service to the customers so as not to lose the competition business.
C. Power of Suppliers (Bargaining Power of Suppliers)
PT. XL Axiata has suppliers from the distributor of packaging, cards, IT Provides, and music
labels and items - other items that are needed in the provision of mobile telecommunications
services.
D. Threat of Substitute Products (Threat of subtitute Product)
Replacement products from PT. XL Axiata such as data services include Social Media, Skype,
Yahoo, and others.
their loyalty. Based on the analysis above 5 porter power can be concluded that PT. XL Axiata
including strong company and have many competitors in the world of telecommunications
service provider industry both in terms of substitute products or competitors of the company and
the threat of new entrants company. So PT. XL Axiata need the advantages that need to be
enhanced to improve its competitiveness.
Source : http://www.xl.co.id
http://www.thesis.binus.ac.id
Sources :
http://www.xl.co.id/corporate/en/company/leadership/board-of-directors
http://www.xl.co.id/corporate/en/company/leadership/board-of-commisioners