BUILDING HAPPINESS SINCE 1958

THE SMURF DNA

Unique
Boys & Girls

Multicultural
Timeless
All Ages
High Awareness

Universal Values
High Collectability

TARGET AUDIENCE
Boys aged 4 to 7.
Girls aged 4 to 12.
Parents.
Young people for specific categories (apparel, home decoration).

OUR MARKETS

GERMANY
Well-established brand in Germany with high awareness and high appeal
Huge awareness of the character (89%) #1 among 48 licenses.
Strong appeal - 74% of kids who know the Smurfs love them.
36% of kids own a Smurf product.

Kids License Monitor - January 2014 - iconkids & youth international research GmbH

GERMANY
Big success of the Smurf magazines
4 titles per year.
30.000 units sold per issue.
50.000 units sold per issue for the Smurfette magazine.
Over 1.3 million packs sold for the Sticker album published in 2013.

RUSSIA
Awareness of the brand became huge after first movie in 2011.
Non-stop growing eversince.
TV series is the #1 broadcast program for kids aged 4 to 15 (21.9% share) on Channel Karusel
during Summer 2014.
Many sucessful licenses.

ITALY
Biggest European market for the Smurfs with over 50 licenses.
High awareness.
Amongst the favourite characters for girls (top 5).
Huge success of the TV Series on television - Broadcast since 1982.
Strong partwork programme with DeAgostini since 2013.

FRANCE - BENELUX
Universal awareness and big attachment to the brand.
One new comic book every year.
50% of French kids say they can find Smurf products everywhere.
72% of French kids who know the Smurfs like them.
The official and unique Smurf Store is based in Brussels.

Kids License Monitor - January 2014 - iconkids & youth international research GmbH

FRANCE - BENELUX
TV Series broadcast on the following channels and VOD platforms.

Strong DVD sales by EIC in Benelux and TF1 in France.

Some of the quality licensees.

ASIA
3 successful Apparel licencees covering China, South Korea, Taiwan (Wholehauss, Chamzon,
Lativ). Turnover of 6.3 millions USD since 2011 with Smurfs products.
Bossini partnered with Smurfs for a launch of both movie/classic collection for Asia, during
Movie 1 with a big success and retail value of US$5 million in China only.

ASIA
TV series broadcast on the following TV channels in the Philippines, Taiwan, Singapore,
Vietnam, Thailand.

DVD sold in HK, Macau, Malaysia, Singapore and Taiwan.

Strong publishing programme with comic books in China (Jieli) and Japan (Komine Shoten).
11 million Smurf premiums of Kinder Joy sold so far in China, HK, Taiwan.

ASIA
Smurf Shopping Mall events in China
Growing business with high rate of frequentation.
Duration of these events: 4 weeks.
Target: 95% are kids Citizens, customers, tourists, fans on Weibo and Weixin.
Traffic: 2000 people/day coming specifically to the mall for the event.

ASIA
Smurf Shopping Mall events in China
Shopping malls double their customers traffic during the Smurf events with substantial increase
of the retailersrevenues.
Huge media coverage with 100 pages in paper press and 1230 pages on new media sites.
Great success also in new shopping malls, even in countryside with a frequentation of 13.000.

ASIA
Official Live Show will start touring in 2014 in Asia in December 2014.
Opening soon of 2 new family entertainment centres in China & Malaysia.

MIDDLE EAST & NORTH AFRICA

The region is booming for the Smurfs!
TV Series is broadcast on Cartoon Network.
Brand new licenses in Health & Beauty, Food, Apparel, Baby products,
The official Live show will stop in Dubai in January 2015.
Smurf zone in Motiongate Dubai theme park opening in 2016 including a Smurf store.

LICENSE OVERVIEW

SOME OF OUR TOY LICENSEES

OUR MASTER TOY PARTNER

6 million Jakks toys sold from 2011 until Q2 2014.
Sales shares of the 3 main product categories.

OUR MASTER TOY PARTNER

Total sales - Market share

The historical partner

A 30-Year collaboration with the Smurfs.
100 million of Schleich figurines sold so far.
Over 16 million of figurines sold between 2011 and 2013.

Overview share per region between 2011 and 2013.

The historical partner

Target: primary target: kids aged 4 to 7.
Secondary target: adult collectors.
New themed collection once a year.

DIGITAL
The Smurfs Village Game
Over 30 Million downloads on Apples App store.
Ranked as #1 top-grossing app in 79 territories and top 10 grossing app worldwide on Apples
App store.
7.5 million Monthly Average Users at its height.
1 million fans of the game on Facebook.

DIGITAL
Smurf Life - Sequel of the Smurfs Village
1 week after launch:
Higher rank around the world in charts Free App.
#3 after YouTube and Gmail App in the US AppStore (iPad).

DIGITAL
Smurfs Facebook games
42 millions total new installs (both games combined).
Top 3 territories with higher revenues: USA, Germany, France.

DIGITAL
The Smurfsvisibility on Facebook
Nearly 15 million fans of the Smurfs.

A PROVEN SUCCESS
The Smurfs are working with the biggest brands in the world

Over

30 years in licensing
Over

700 licencees

 Partnership since 1989.

Since 2013: 100 million Kinder Surprise sold in Europe.
40th birthday of Kinder Surprise: The Smurfs chosen among top 3 of the best licenses for
Ferrero => special promotion with Jokey for the event.

 A 35-year collaboration.
120 000 tons of candies sold the last 2 years.
Many different categories of candies.
New products are on their way with brand new forms and textures.

 Worldwide Movie 1 & 2 sponsoring.

Already on board for Movie 3 in 2016.
Many local European and pan-European promotions between 1995 and 2005.

THE NEXT PROJECTS

A FULLY ANIMATED MOVIE IN AUGUST 2016

NEW EXCITING CHALLENGES

First Smurf live show (Tour starting Q 1 2015).
Creation of official webshops across the world.
The new Smurfs village game.
The Classic TV series now available in HD and 16/9.
Official YouTube channels in 40 languages.
Smurfs will be present on the social media.
Smurfs will be invading theme parks around the world.

THE SMURFS ARE A SUCCESS BECAUSE

Strong heritage: evergreen brand since 1958.
Universal awareness.
TV cartoon show broadcast in over 100 territories and 40 languages.
Unique & strong visual appeal.
Brands cute, sweet and fun image - family appeal.
Smurfs are the best partners for a lasting business growth.
The Smurfs have great values:

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RESPECT FOR
NATURE
HUMOUR
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OPTIMISM &

BE SMURFY WITH US!