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Enterprise and Social responsibility
MS60021E
Jose Ruizalba
London
November 2014
Contents
Contents................................................................................................................................................2
1.
Stakeholders..................................................................................................................................3
2.
3.
4.
Clashes of rights............................................................................................................................6
5.
Normative theories........................................................................................................................7
Bibliography.........................................................................................................................................8
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1. Stakeholders
Identify each of the stakeholders and how they are affected. What are the main harms and benefits in this
case for the different stakeholders based on the current situation?
Stakeholders
- Harms / + Benefits
Shareholders
- investment loss
- diminishing share price
Equity/Pension Fund
holders
- loss in value
- minimal or no profits
- withdrawal of funds was restricted
Customers
Employees
- pay cuts
- loss of bonuses
- fear of losing jobs
+ government stimulus package secured some jobs
Businesses
Media
Government
Financial institutions/Banks
National Banks
European Commission
- threat to economy
Political Parties
Management/Directors
- cut in bonuses
- fear of losing jobs
+ bail-outs may save the job
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CEOs
In 1815, Bentham defined Utilitarianism as maximising utility for the greatest number of
people and it has become a philosophical thought (Renouard, 2011).
To apply utilitarian perspective it is important to understand the good and bad the
tightening regulations will have in the long run. This can be done by analysing the actions
of the tightening that affect the society.
From the previous stakeholder analysis of harms and benefits it shows that more harm
was done by the financial crisis than good. The collapse of big banks shook the entire
world and without government intervention (Northern Rock) there would have been a lack
of confidence towards banks and resulted in massive withdrawals. No bank in the world
can satisfy all the demands (withdrawals of deposits) at once (Diamond and Dybvig,
1983). This however rises questions whether nationalisation is better than bankruptcy.
According to Kilpi (1998), the government should help the banks to protect its creditors. A
cost analysis is needed to calculate the benefits and decide on the decision. Bailing out a
large bank will cause less harm to the economy than letting it go bankrupt (Krrberg and
Sellman, n.d.).
The analytics have said that the 2008 crisis has left the banks very cautious. Even though
the government is stimulating the lending with extra funds and encourages banks to
borrow money to small businesses, the banks are making the borrowing difficult (Knight,
2014).
The banks in Switzerland had much tighter rules during the financial crisis and this
resulted in less damage to their banking system (Rochet, 2014). From the utilitarian point
of view it is far better to have tighter rules across the whole financial sector as it prevents
the misuse of trust that comes in the form of money.
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Maxim 1: Act only according to that maxim by which you can at the same time will that it
should become a universal law.
This maxim is about a consistency and whether everyone should follow it.
The banks lent money to people who were known as bad borrowers. The banks
also resold these bad debts in financial markets without saying anything about
them. Due to the massive turnover the bankers got huge bonuses that were not
linked to the banks share prices. Once the bad debts started to leak the banks hid
the state of the bank by rigging the LIBOR rate (BBC, 2012). Later on they linked
the LIBOR rate to the interest charged.
Maxim 2: Act so that you treat humanity, whether in your own person or in that of another,
always as an end and never as a means only.
The Maxim 2 is about human dignity and it should never be ignored.
Marketing the loans with tiny interest rates to make people borrow and then
bundling them into CDOs is an attack against human dignity. But the banks did not
care whether borrowers could really afford it or not and rather maximised the
lending to show the books.
Maxim 3: Act only so that the will through its maxims could regard itself at the same time
as universally lawgiving.
Will everyone understand that the aggressive lending maximisation was in fact
tolerated? The banks had many products that were complex and non-transparent,
and were not directly covered by any regulations. This helped the selling of CDOs
and sub-primes, keeping it as a secret for years.
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4. Clashes of rights
What clashes of rights are involved in this situation? Is it possible to judge their relative importance? Whose
rights matter most in this situation?
Natural rights are certain basic, important, unalienable entitlements that should be
respected and protected in every single action (Crane and Matten, 2010).
Prior to the Financial Crisis 2008 the bankers were focused on profits, pleasing its
shareholders. During the process of aggressive sales tactics they started to forget who the
real customer was. Right after the recession started all stakeholders tried to safeguard
their own interest and often ignored some natural rights of others. In this disarrangement
the more relevant rights are:
Customers information the banks missold loans to customers who had no real
(government intervention).
Government nationalisation right to protect the economy through nationalisation of
The most important are the rights of customers, following the saving the economy by
government who secures their deposits and jobs. The shareholders are the last ones to be
accounted for because they always invest with a risk of losing their investment.
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5. Normative theories
Select and apply two other normative theories to critically examine the current situation?
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Bibliography
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