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A constituent of IFHE University

(Deemed to be University U\S 3 of the UGC Act, 1956)

International Conference on

Business Communication

A Conduit to Understanding the

Dynamics of Communication in Business

March 28, 2014

About the Conference

Globalization has made the most exacting demands on
organizations to rise and benchmark themselves to the
global standards and in the process the world has
changed the way it communicates!
The need for quick Information transfer within
organizations has brought in sweeping changes in the
way people communicate. Technology in particular has
brought about humungous changes in the way
organizations and people communicate with one
another. Industry has been exhibiting a heightened sense
of alertness to these liberating changes being brought in
by technology as communication is the backbone of all
People have realized that communication has the ability
to transform a company from negative growth to positive
growth and an individual from being prosaic to being a
cult. Today, the ability to communicate ideas has taken
precedence over the idea itself. What is valued in today's
organizations is one's ability to communicate!
Communication has been identified as a skill that can
change the destiny of an individual and the organization!
There by, Business communication has become the focus
of study in academic institutions and a focus of
strategizing in industry.
A concerted effort is being made by both industry and
academia to bring in a balance between technology and
the conventional methods of communication to ensure it
is efficient and result oriented.
The purpose of the conference is to provide the
academia, researchers, research scholars and people
from the industry a common platform to connect and
share the business communication practices existing in
the industry today, to explore the possibilities of
innovating for better communication practices and to
ensure that students are equipped to face the demands
and requirements when they are part of organizations.

Areas of Focus
Communicating Decisions
Communicating through Change
Leadership Communication
Communication in CSR
Attitude, Skills and Knowledge
in Communication
Leading Practices in
Business Communication
Assertive Communication
Social Media in Communication
Transactional Analysis in
Language in Business
Crisis Communication
Technology and Communication
Business Reports
Cross Cultural Communication
Euphemisms in Business
Teaching Business Communication in
Non English Speaking Countries
Business Writing as a
Tool of Management Control
Communication Strategy
Persuasive Communication
Non Verbal Communication
Career Communication

Conference Objectives
To implement leading organizational practices into
the teaching of business communication

To explore and innovate effective new practices in

business communication based on research

To understand and implement new technology

based communication in organization

To bring into focus new areas of research in

Dontanapalli Village, Shankerpalli Road, Ranga Reddy District, Hyderabad 501 203.

Important Dates

Guidelines for Submission

Last date for submission of full paper:

January 9, 2014
Notification of Reviewer's decision:
January 31, 2014
Last date for registration:
February 28, 2014
Conference date:
March 28, 2014

A ca d e m i c i a n s , st u d e nt s , re s e a rc h s c h o l a rs ,
communication experts from the industry are
encouraged to submit full papers/case studies of their
current research. All papers/cases will under go a double
peer review. Please read the following guidelines before
submitting the manuscript:

Registration Details

Submitted manuscripts must NOT have been

Online Registration:
HDFC A/c No: 0512020001733; Branch:
Banjara Hills, Hyderabad; A/c Name: The ICFAI
Foundation for Higher Education; Swift code:
HDFC0000521. The printout of the fee can be
sent along with the registration form (or)
Demand Draft:
Demand Draft in favour of IBS Hyderabad,
payable at Hyderabad.

The registration fee includes conference kit,

accommodation and food.

Delegates are requested to indicate their

accommodation preference in the

registration form

The accommodation facility can be availed

from 27/3/2014 afternoon till 29/3/2014


The accommodation facility shall be

provided only to the conference delegates

and will not be extended to any other
person accompanying the delegate.

Registration Fee Details





INR 3000

USD 100

Each research paper/case study must clearly

address one of the topics given under the
conference area of focus
previously published, presented, accepted for
publication for any other journal or research

The entire manuscript (including cover page,

abstract, main text, exhibits, appendices and
references) should be included in one document

Author(s) related information name, affiliation

and contact details should be mentioned on the
cover page

The manuscript must be in MS Word format

The length of the research paper including the
exhibits and references should be between 3000 to
5000 words. Case study : 2000 to 3000 words

Font: Times New Roman 12

Double space the main text of the document
List the references in the alphabetical order at the
end of the paper. All references must be single
spaced. The references must be distinguished by
hanging indents

All manuscripts must be formatted according to

the academy of management style guide 2008,
available at

The manuscript should indicate a corresponding


In case of acceptance of the manuscript, one of the

authors must be available to present the paper at
the conference

Please e-mail your formatted manuscript to

INR 3000
100 Shankerpalli Road, Ranga Reddy District, Hyderabad 501 203.

* Per Single author

INR 2000

USD 50

IBS Hyderabad @ a Glance:

IBS Hyderabad is a constituent of the ICFAI Foundation for Higher Education (IFHE, HYD) a deemed to be
university. It offers high quality programs in different areas of management to students, executives and
professionals. Since its establishment in 1995, IBS has grown impressively and achieved widespread
recognition from business & industry, academic circles and professional bodies. IBS is consistently ranked
among the top B schools in India, in the annual B school survey every year. The university has a reputation for
innovative program design and delivery, courseware, personalized instruction, strong industry interface,
research, publications and consultancy.

ICBCOM Committee
Prof. G. Geethanjali

ICBCOM Advisors
Dr. J. Mahender Reddy

Conference Coordinator

Vice Chancellor, IFHE

Dr. Narasimhaiah Gorla

Prof. Padmashree Radhaswamy

Director, IBS Hyderabad

Prof. C.V. Kumar

Prof. Mahesh Kumar

Dean, Academics

Prof. G.V. Muralidhara

Dr. Bhavna Jaiswal

Dean, Case Research Center

Prof. Cheedi Srinivas

Prof. K. Geetha

Dean, Corporate Relations

Dr. Sita Vanka

Dean, School of Management Studies
Hyderabad Central University

Dr. YLN Kumar

Coordinator-Dept. of HR & Soft Skills

Dontanapalli Village, Shankerpalli Road,
Ranga Reddy District, Hyderabad 501 203.
Tel: +91 9849549234, 9640429232