Documente Academic
Documente Profesional
Documente Cultură
100 countries. When a new chief executive was recruited internally at BP, he
promised to improve the companies disappointing performance by quickly
changing its culture to become more innovative and more responsive to its
customers. How easy do you think it is for a new chief executive to change the
culture of an organisation quickly?
PLAN
INTRO:
Point 1:
Point 2: Also examples of people who have taken their leadership roles too far
which has caused them to fail and this is an example of how it is not as easy for
some people to change the culture of an organisation quickly. Example: Steve
Ballmer- CEO Microsoft: Culture is another big problem at the company. Stack
ranking (whereby the top performers get bonuses and the bottom lose their jobs)
reduces cooperation and incentives to work with other top performers (because
that talent might beat you to the top of the rankings) and promotes conservative
decision-making to avoid falling to the bottom. Coupled with a big-company
mentality that seeks to protect monopoly positions at the expense of taking
sizeable risks to create something new, Ballmer oversaw a classic anti-innovation
culture.
Even though Microsoft continues to make billions of dollars, that does not mean
the CEO is doing an excellent job. Just like big banks make money when interest
rates are near zero, so do big companies when they have near-monopoly
positions in key markets. But those positions existed before Ballmer started and,
in fact, were even more robust under Bill Gates.
Point 3:
Point 4: There is leaders that have taken leadership a step too far and it has
become more about them than their company. An example of this is Ron Johnson.
His goal was to adopt the principles of Apple stores sleek, hip layouts, deep
brand connection to customers and higher prices to what was a mid-tier,
relatively unexciting department store chain whose products were hardly
differentiated. He did not prove to very successful within the business JC
Penney. He barely tried to connect with rank-and-file employees, who found his
regular video broadcasts more self-promotional than motivational. It is clear that
he does not have the necessary leadership qualities required for running a
business. This is a perfect example of a leader who will not find it as easy to
change the culture of a business quickly.
Conclusion: