MARTIN P.

HEIRES
Concord, CA 94521

Marty_Heires@yahoo.com

C: 415-637-7959

EXECUTIVE SUMMARY
Communications strategist with extensive experience in all aspects of corporate communications within Fortune 500
companies. Strong relationship builder with key constituents. Demonstrated strengths in analyzing complex issues,
navigating large, matrixed, multi-national organizations and working with cross-functional teams. Capable leader, as well
as individual contributor. Expertise in:

Internal Communications
Employee Engagement
Issues Management
Event Planning

Media Relations
Executive Communications
Financial Communications
Vendor Management

KEY ACCOMPLISHMENTS

Provided communications support for successful negotiations with two unions representing 29,000 employees.
Played a key role in implementing innovative, formalized discussions, resulting in an improved relationship with union
communicators and closer cooperation as the worlds largest airline worked to recover from near-bankruptcy.
Integrated internal communications function at the worlds largest airline, creating an aligned team with more
cohesive and uniform messaging.
Developed a communications tool at one of the nations largest brokerage firms that helped position supervisors as
credible leaders, while standardizing messages and improving communication.
Developed and implemented strategic communication plan on companys vision, values and goals, giving employees a
better understanding of the business and their role in the company.
PROFESSIONAL EXPERIENCE

HEIRES CONSULTING
Present
Internal and external communications expert
Provide communications counsel and strategy that helps organizations engage employees in the achievement of their
business goals.
DIGNITY HEALTH
2011-2015
Fifth largest hospital system in the United States
Director, Internal Communications
Led system-level internal communications, provided communications counsel as member of the Human Resources
Operations Leadership Council, provided communications leadership and support for labor communications, supervised
communications agency that provides labor communications and employee engagement counsel.
Rolled out face- to-face communications training to 1500 managers throughout system.
Revamped employee homepage to be a more effective communications vehicle for entire hospital system.
Led communications support for key HR Transformation leadership meeting to begin centralization of HR function at
Dignity Health.
Provided labor communications support for successful negotiations with union representing 17,000 service employees
and 12,000 nurses.
Formed Communications Advisory Board with representatives from each of the 38 hospitals in the system.

COMMUNICATIONS CONSULTANT
Offering public relations and communications strategy and counsel to clients in the greater St. Louis area

2011

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WELLS FARGO ADVISORS

2008 to 2011
Third largest brokerage firm in the United States
Vice President, Manager of Internal Communications
Managed internal communications on a wide variety of topics, including team member engagement, business education,
human resources programs and numerous internal initiatives.
Selected to leadership team on employee engagement and developed a strategic communications plan to improve
morale and address issues identified in employee survey.
Developed biweekly manager briefing document which positioned supervisors as credible leaders, resulting in
standardized messages and improved communication with frontline workers.
After acquisition, launched companys new brand to home office team through multimedia event that included a rally
and print and electronic media. Produced event within budget; attracted large home office audience.
COMMUNICATIONS CONSULTANT
2007 to 2008
Served as communications consultant for St. Louis-area clients, including Wachovia Securities and Centene Corporation.
Revamped internal e-mail/online communication tool for client, tripling readership over a two-year period.
FLEISHMAN-HILLARD Inc., St. Louis, MO
2006 to 2007
One of the worlds leading public relations agencies
Vice President
Senior public relations leader on accounts including Northwest Airlines and Sara Lee.
Led team that conducted employee focus groups for Northwest Airlines to determine baseline on leadership trust
issues. Project delivered on time and within budget.
Counseled Sara Lee senior management on media/community impact of closing a Mississippi plant.
WAL-MART STORES, INC., Bentonville, AR
2005 to 2006
Worlds largest retailer
Senior Communications Manager
Served as top public relations professional for the Financial Services Division of Wal-Mart. Principal spokesperson on
financial releases, legal issues, radio frequency identification and application to operate an industrial bank. Managed staff
of two.
Managed successful public relations launch of Wal-Mart Discover Card, working directly with division president, and
garnering extensive national media coverage.
Managed corporate communications support of annual shareholders meeting, which was part of a weeklong series of
shareholder events. Staffed the event, managed the media room and handled potential protest issues.
AMERICAN AIRLINES, INC., Fort Worth, TX
1998 to 2005
Worlds largest airline
Managing Director, Employee Communications 1999 to 2001, 2002 to 2005
Led team of 12 in communicating to 100,000 American Airlines and American Eagle employees. Managed $1 million
budget. Developed daily news content for intranet and electronic communications for management and frontline
employees. Prepared monthly newspaper that served as the principal culture piece for the corporation. Produced video
news magazine.
Served as principal employee communications liaison in an innovative effort that united union and nonunion
employees in seeking solutions for the airline and in communicating outcomes to all employees.
Played a key role in developing innovative, formalized discussions with airline union communicators, establishing
positive relationships, better understanding of the companys situation and closer cooperation.
Managed development of annual report.
Managing Director, Field Media Relations 2001-2002
Led team of 12 responsible for promoting the corporate image in principal field locations. Provided daily counsel on rapidly
evolving issues. Helped field managers assess issues and prepare strategies to address them.

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Manager, Corporate Communications

1998-1999
Led team of three in meeting the internal and external communications needs of American Eagle, Americans regional
affiliate airline. Provided communications support to Customer Services unit of American Airlines.
LSG SKY CHEFS, Arlington, TX
1996 to 1998
Worlds largest airline caterer
Director, Corporate Communications
Planned and supervised all internal and external communications, including multiple-language employee publications,
video communications and media relations. Helped plan and execute major company meetings. Managed staff of three.
GREYHOUND LINES, INC., Dallas, Texas
1995-1996
Director, Public Relations
Managed staff of three. Planned, supervised all internal and external communications including the annual report,
employee newsletters and executive speech support. Served as principal media spokesperson, supervised public relations
agency retained to assist in corporate re-imaging, in promoting the companys national program for runaway youth and in
preparing a crisis communications plan.

Worked closely with outside financial public relations counsel to issue quarterly financial releases.
Created annual report that told the story of Greyhounds turnaround and its role in bringing friends and family
together across the country.
Put in place the first formal crisis communications plan which included having a communications person on call around
the clock.

AMERICAN AIRLINES, INC., Fort Worth, Texas

1990-1995
Senior Representative, Corporate Communications
Provided public relations counsel primarily to Marketing Department. Represented American Airlines and its regional
affiliate American eagle by successfully handling a high volume of media calls. Planned, implemented public relations
programs in support of marketing initiatives.

Represented American Airlines and American Eagle during several hundred media inquiries each year from major
newspapers, magazines and radio and television networks including the Wall Street Journal, The New York Times, USA
Today, ABCs Nightline, CBS 48 Hours, NBC, CNN, and CBS Radio Network.
Served as principal spokesperson during two fatal American Eagle accidents in October and December 1994,
conducting dozens of media interviews with network correspondents and with airline reporters for the largest daily
newspapers in the country.

FRITO-LAY, INC., Plano, Texas

1988-1990
Worlds largest snack food manufacturer and marketer
Manager, Public Relations
1989-1990
Managed media relations. Implemented program to publicize outstanding community achievement by employees. Trained
and counseled field managers on media tactics. Directed successful minority public relations program.
Manager, Communications Development
1988-1989
Revamped quarterly, four-color employee newsletter. Enhanced communications impact of annual Manufacturing
Department meeting.
VOLUME SHOE CORPORATION, Topeka, Kansas
1987-1988
A $1 billion division of the May Department Stores Company
Editor of Employee Publications
Established effective employee communications program. Revitalized employee publication. Produced first, four-color
recruiting brochure.

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PIZZA HUT, INC, Wichita, Kansas

1983-1987
A $3 billion national restaurant chain
Editor, Employee Publications
Produced corporate publications to communicate business goals and strategies to various employee audiences.
NEWS-DEMOCRAT, Belleville, Illinois
1975-1983
A Capital Cities Communications newspaper serving Southwestern Illinois
Reporter
Developed daily news stories and features, investigative pieces and series on municipal and county government issues in
suburban St. Louis. Led a team that won national recognition for a series on East St. Louis, Illinois.

PROFESSIONAL DEVELOPMENT/AFFILIATIONS

Courses: Presentation Skills, Time Management, Media Training, Committing to Leadership, Total Quality
Management.
Presenter: Conference Board, Advanced Learning Institute, Regional Airline Association and the University of Chicago.
Member: Public Relations Society of America.
EDUCATION
Bachelor of Arts, Mass Communications, Southern Illinois University, Edwardsville, Illinois